About Adams Hudson
Recently, my wife went out of town.
Her absence meant that my dog Harry and I were left to fend
for ourselves. My wife – who majored in “Being able to find everything in the
world” and “How to turn on major non-TV appliances,” – even left me with lists. This list included a few ridiculous
First up: “Remember to feed the fish.” That is so dumb. I
mean, nobody sprinkles fish food in Lake Michigan, and they seem fine. They’re fish. So I crossed those losers
off the list.
Another one: “Water the potted plants.” Right. Like
something’s going to happen to them in the 106 degree Alabama heat. If they
can’t take it, they need to move to Iowa or become fake or something. Another
chore gone. The next one was more worrisome.
She’d written down something about laundry and dryers and
lint screens that I breezed over. That’s because of a previous terrifying encounter
with the washing machine. See, I had expected it to have the only essential buttons
to do its job: On. Off. That should be enough, right?
Noooo. It had settings for “Delicates” and “Spin speeds” and
some reference to a “Pre-rinse.” Are you kidding me? Pre-rinse? Is this so your “delicates” can get used to the water
temperature first? I’m convinced all these buttons actually do the exact same
thing: 1) Water 2) Soap 3) Slosh around. So, from sheer intimidation, laundry got
crossed off too. Man, this is getting easier!
Can you guess where this episode is going?
One of the biggest complaints I hear from contractors is, “I just need more leads.” And for the most part, the more leads you get the better. (There are negatives to “too many leads”, but I’m getting ahead of myself, which isn’t that hard to do.)
Anyway, absent the need for more leads, we’ll assume you’re getting leads at rate ‘x’ and converting ‘y’ to sales. Ridiculously, MOST contractors focus way harder on the ‘y’ (closing or conversion rate) than increasing ‘x.’
The trick to massive sales growth is . . .
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