About Adams Hudson
After what felt like the longest winter since Mastodons were the main snow-blowers, spring may actually arrive. I’m at my “writing window” overlooking a lake, where my workmates force me to stay put once a week until words actually appear. However,
A squadron of bumblebees keeps smashing their little pollen faces into the glass. I look around the room to see if there’s a little honeybee brothel behind me or something. Not one. So I assume they’re either trying to make the editorial or it just feels good. (I imagine there have been late-night antics when this might’ve seemed normal, or even encouraged.)
“Why we do what we do” is why I do what I do. My job is to “change behavior.” Should be your marketing’s job too: To move a customer from not calling you to calling. From leaving you to staying. From complaint to a glowing referral. Here’s how you do that.
Your contracting business is about sales. If you do not sell, your business dies. You do not sell without leads. Your marketing and advertising's only real job is to produce leads or sales for you.
That simple connection of powerful facts is very important to both of us.
Hudson Ink exists to bring you more leads, in less time, from more people, at a lower cost. Yes, that's a tall order. But if you've been on this website awhile or read our other articles or books, hopefully you agree we're up to the task.
What would you do without your customers? Are you really trying to find out? All you have to do is forget about them – and let them forget about you. And if that’s what’s going on, it’ll be clear soon enough what you’ll do without your customers!
What’s your company’s biggest asset? (I said “asset” so quit looking in your chair.)
Some might say “equipment” and given the explosive costs for some of it, it’s big, but not THE big one. A few of you sensitive, caring types might say “employees”. Aww. True, another huge one for sure, but neither they nor the equipment nor your paycheck would exist without the real gold mine:
Faster than a speeding Moped, more powerful than a 60-watt bulb, able to leap small children in a single bound…it’s me, Market Man!
Ok, maybe it takes me two leaps, but children are growing bigger and bigger these days. Have you looked at the size of these things they’re calling kindergartners? It’s like they’ve all been eating their Wheaties…or else there’s something in everyone’s water but mine!
According to Internet Marketing Trends “…the rate of change in web marketing has exceeded business’ capacity to absorb it.” In other words:
Overwhelm. You simply cannot go chasing after every new web marketing gizmo and feature that comes out. You can’t spend the time or the dollars to test each new techno-tidbit to see if it works as “promised”. It’s too much. Plus, you’ve got a contracting business to run.You just want your web marketing do 3 basic things:
Already Know What you Want? Go Straight to the Storefront.
Scan this QR Code with your mobile to add Hudson, Ink to your address book.
Here's a list of free QR Readers for your phone.
If toll-free lines are busy or you're local or you're trying to sell us something, call 1-334-262-1110. If your desire is to merely annoy someone, please call our competition.