About Adams Hudson
Some of you may remember the ridiculous song by this title. It involves holes, buckets, and some poor lady named “Liza” who is dealing with the lazy, unmotivated and repetitive Henry, who may in fact be a current member of Congress. This song got stuck in my head and wouldn’t leave. I nearly resorted to power tools.
I do this often with songs, and wonder who else shares my sickness. For the past few weeks, it’s been Jackson Browne’s Here Come Those Tear Again. Before that it was Chris Isaac’s Wicked Game. Before that, Foo Fighters’ Times Like These. At least my inner DJ hasn’t chosen anything from Alvin and the Chipmunks or Lady – and I use that term loosely – Gaga.
Yet “There’s a Hole in the Bucket” showed up just after reading Dr. Frederick Reicheld’s latest piece on “…the most crippling problem with small business growth in America”. The appalling numbers he shows affect home service contractors more than all but ONE other business category.
You’ll see why here.
Your contracting business is about sales. If you do not sell, your business dies. You do not sell without leads. Your marketing and advertising's only real job is to produce leads or sales for you.
That simple connection of powerful facts is very important to both of us.
Hudson Ink exists to bring you more leads, in less time, from more people, at a lower cost. Yes, that's a tall order. But if you've been on this website awhile or read our other articles or books, hopefully you agree we're up to the task.
What would you do without your customers? Are you really trying to find out? All you have to do is forget about them – and let them forget about you. And if that’s what’s going on, it’ll be clear soon enough what you’ll do without your customers!
What’s your company’s biggest asset? (I said “asset” so quit looking in your chair.)
Some might say “equipment” and given the explosive costs for some of it, it’s big, but not THE big one. A few of you sensitive, caring types might say “employees”. Aww. True, another huge one for sure, but neither they nor the equipment nor your paycheck would exist without the real gold mine:
Faster than a speeding Moped, more powerful than a 60-watt bulb, able to leap small children in a single bound…it’s me, Market Man!
Ok, maybe it takes me two leaps, but children are growing bigger and bigger these days. Have you looked at the size of these things they’re calling kindergartners? It’s like they’ve all been eating their Wheaties…or else there’s something in everyone’s water but mine!
According to Internet Marketing Trends “…the rate of change in web marketing has exceeded business’ capacity to absorb it.” In other words:
Overwhelm. You simply cannot go chasing after every new web marketing gizmo and feature that comes out. You can’t spend the time or the dollars to test each new techno-tidbit to see if it works as “promised”. It’s too much. Plus, you’ve got a contracting business to run.You just want your web marketing do 3 basic things:
Already Know What you Want? Go Straight to the Storefront.
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