About Adams Hudson
When we started Hudson Ink, I had no idea anyone would want me to give a seminar. It just never occurred to me. I figured I’d just write, design and test marketing pieces in hopes someone would eventually buy something. (Take note: this is called a “business plan”.)
Yet someone – who clearly had a recent speaker cancellation – asked me to speak. My first gig. Right after, and before the glow had worn off, a very seasoned consultant named Tom McCart said I’d uttered, “Um,” twenty-two times. I tried to answer him with, “Well, I tried to um…”. He interrupted: “Twenty three,” he said smiling. Never forgot that lesson.
After that, I attempted to improve by investing in all sorts of books, CDs, and webinar training (initially teleseminars from Tom Antion and John Childers, then Alex Mandossian, Fred Gleek, and Dan Kennedy – who helped forge the copywriting training, too. I needed help everywhere!). Yet, I never thought I’d be saying this…
Your contracting business is about sales. If you do not sell, your business dies. You do not sell without leads. Your marketing and advertising's only real job is to produce leads or sales for you.
That simple connection of powerful facts is very important to both of us.
Hudson Ink exists to bring you more leads, in less time, from more people, at a lower cost. Yes, that's a tall order. But if you've been on this website awhile or read our other articles or books, hopefully you agree we're up to the task.
What would you do without your customers? Are you really trying to find out? All you have to do is forget about them – and let them forget about you. And if that’s what’s going on, it’ll be clear soon enough what you’ll do without your customers!
What’s your company’s biggest asset? (I said “asset” so quit looking in your chair.)
Some might say “equipment” and given the explosive costs for some of it, it’s big, but not THE big one. A few of you sensitive, caring types might say “employees”. Aww. True, another huge one for sure, but neither they nor the equipment nor your paycheck would exist without the real gold mine:
Faster than a speeding Moped, more powerful than a 60-watt bulb, able to leap small children in a single bound…it’s me, Market Man!
Ok, maybe it takes me two leaps, but children are growing bigger and bigger these days. Have you looked at the size of these things they’re calling kindergartners? It’s like they’ve all been eating their Wheaties…or else there’s something in everyone’s water but mine!
According to Internet Marketing Trends “…the rate of change in web marketing has exceeded business’ capacity to absorb it.” In other words:
Overwhelm. You simply cannot go chasing after every new web marketing gizmo and feature that comes out. You can’t spend the time or the dollars to test each new techno-tidbit to see if it works as “promised”. It’s too much. Plus, you’ve got a contracting business to run.You just want your web marketing do 3 basic things:
Already Know What you Want? Go Straight to the Storefront.
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