About Adams Hudson
It’s amazing really. A small dose of kindness can turn into friendship, or transaction, or whatever ‘merit’ you assign. Could it really be that simple?
Dr. Henry Cloud feels so. This best-selling author and lifelong behavioral psychologist agrees that kindness is key in personal AND business relationships among bosses, employees and customers.
But is there a limit? A ‘trick’ to kindness that does NOT turn into being taken advantage of? Turns out, there definitely is…
It’s a sickness. When I see old dilapidated buildings, I want to spend 4 times more fixing them up than a new building would’ve cost. Yet I get to write off these expenses since I’m doing ‘market research’ on contractors. (If you’re with the IRS – whom I admire greatly and kneel in your presence – this was my attempt at humor.)
Apparently market conditions are good for others to become afflicted, as multiple restorations are going on nearby. Yet one stopped abruptly on Thursday at 1:45 pm.
I became doubly ill when I heard a loud, violent and prolonged rumbling on my street. The noise actually shook our building. After a few long seconds, I see an eerie terra cotta dust cloud slowly form, roiling like a vagrant shadow over cars parked below.
After selling a couple of old cars for “selfless reasons in an effort to simplify our lives” (husbands take note), it was determined that I am a shallow schmuck.
I admit to a genetic defect that requires something with obscene horsepower, marginal practicality, and a tendency to snarl while passing Priuses.
So, after gaining my wife’s permission (!), I’ve recouped 420 attitude adjusting, highly therapeutic, manual-shifting horsepower. I am in lust. (Husbands quit taking notes).
Yet, as serves me right, my first trip in this thing was at night. In the rain. On an unfamiliar road. For 4 hours. Yet, the serious upside to all this is my 21-year-old son was with me.
As I fiddled with thoroughly unfamiliar wiper and illegible demisting settings, he asked me a question I didn’t see coming. I don’t know if ANY parents are ever ready for this one.
I rant about customer service a lot. We all do. We choose our restaurants, hotels, clothing stores and shops based largely on good or bad service. If poor, we quit using that company, tell our friends or even post negatively online for all to see. How costly is that?
Many paying customers QUIT their contractors. Not due to pricing, or technical skill, but due to one thing: Poor Customer Service. The treatment – actual or imagined – was poor, thus the experience was wrecked. And there goes the customer, referrals and reputation right along with it.
So guess what a large number of contractors do? Shocking answer here, plus some Top Contractor CSR Scripts.
As guys, we think we can make most things better, or fix stuff (including PEOPLE that don’t want to be ‘fixed’). And to avoid things like “feelings,” we just come out and say it. Ladies can do this too, but are more subtle.
Here’s an example:
LADY EXAMPLE: (to the guy in her life) “Are you going to wear that?” This is often said even if the man pretends to know how to dress himself. This is the “indirect” approach and hard for a man to understand. For clarity, I’ve translated it into guy language:
“That shirt wouldn’t be acceptable even if you were visually impaired. And with your shape, the gray pinstripe jacket makes you look like a mattress with arms. Change clothes now.” Can you see the difference? No matter our communication differences…
Here are 5 Things Women Are Right About Every Single Darn Time.”
First up, gather ‘round for another installment of “Inept Moments in Boating” where a mediocre marketer sets sail for new horizons of dumbness.
TIP #1: When you launch a boat on the first day of the season, and your helper is a dog – who for now can’t drive the truck or the boat – and the lady at the ramp is super-impressed you’re trying this with a 5,200 pound 375 horsepower boat basically by yourself, make sure that after you crawl deftly over the trailer to secure the bowline and re-enter the truck with cat-like agility to ever-so-gently launch your craft, that you’ve actually unhooked the boat from the trailer, or you could look like an idiot. And you wouldn’t want that to happen.
Signed, Me and Harry the Dog with #tailbetweenlegs. Click for photo of irritated First Mate plus the chilling connection to Customer Service issues that are possibly not suitable for younger readers.
After what felt like the longest winter since Mastodons were the main snow-blowers, spring may actually arrive. I’m at my “writing window” overlooking a lake, where my workmates force me to stay put once a week until words actually appear. However,
A squadron of bumblebees keeps smashing their little pollen faces into the glass. I look around the room to see if there’s a little honeybee brothel behind me or something. Not one. So I assume they’re either trying to make the editorial or it just feels good. (I imagine there have been late-night antics when this might’ve seemed normal, or even encouraged.)
“Why we do what we do” is why I do what I do. My job is to “change behavior.” Should be your marketing’s job too: To move a customer from not calling you to calling. From leaving you to staying. From complaint to a glowing referral. Here’s how you do that.
Your contracting business is about sales. If you do not sell, your business dies. You do not sell without leads. Your marketing and advertising's only real job is to produce leads or sales for you.
That simple connection of powerful facts is very important to both of us.
Hudson Ink exists to bring you more leads, in less time, from more people, at a lower cost. Yes, that's a tall order. But if you've been on this website awhile or read our other articles or books, hopefully you agree we're up to the task.
What would you do without your customers? Are you really trying to find out? All you have to do is forget about them – and let them forget about you. And if that’s what’s going on, it’ll be clear soon enough what you’ll do without your customers!
What’s your company’s biggest asset? (I said “asset” so quit looking in your chair.)
Some might say “equipment” and given the explosive costs for some of it, it’s big, but not THE big one. A few of you sensitive, caring types might say “employees”. Aww. True, another huge one for sure, but neither they nor the equipment nor your paycheck would exist without the real gold mine:
Faster than a speeding Moped, more powerful than a 60-watt bulb, able to leap small children in a single bound…it’s me, Market Man!
Ok, maybe it takes me two leaps, but children are growing bigger and bigger these days. Have you looked at the size of these things they’re calling kindergartners? It’s like they’ve all been eating their Wheaties…or else there’s something in everyone’s water but mine!
According to Internet Marketing Trends “…the rate of change in web marketing has exceeded business’ capacity to absorb it.” In other words:
Overwhelm. You simply cannot go chasing after every new web marketing gizmo and feature that comes out. You can’t spend the time or the dollars to test each new techno-tidbit to see if it works as “promised”. It’s too much. Plus, you’ve got a contracting business to run.You just want your web marketing do 3 basic things:
Already Know What you Want? Go Straight to the Storefront.
Scan this QR Code with your mobile to add Hudson, Ink to your address book.
Here's a list of free QR Readers for your phone.
If toll-free lines are busy or you're local or you're trying to sell us something, call 1-334-262-1110. If your desire is to merely annoy someone, please call our competition.