About Adams Hudson
One of the biggest complaints I hear from contractors is, “I just need more leads.” And for the most part, the more leads you get the better. (There are negatives to “too many leads”, but I’m getting ahead of myself, which isn’t that hard to do.)
Anyway, absent the need for more leads, we’ll assume you’re getting leads at rate ‘x’ and converting ‘y’ to sales. Ridiculously, MOST contractors focus way harder on the ‘y’ (closing or conversion rate) than increasing ‘x.’
The trick to massive sales growth is . . .
So many times, we, as business people, grapple for more. I preach it too: more leads, more sales, more referrals. Seems that’s where our inclination goes. Maybe our inclination is wrong.
Last week, my daughter’s computer crashed, taking weeks of senior year college work into the black abyss. We’ve all felt that awful moment of irretrievability, where you’re faced to rebuild what you’d already built. (Or smashing the computer with a hammer, which could be more satisfying.) Then a miracle happened.
The week before, my sister went into a medically-induced coma. Doctors said they didn’t know what had caused her seizures, so they wanted to get her back to a baseline and hopefully interrupt this damaging cycle. Yet, they knew a painful rebuilding process would follow. Motor skills, language, even memories would have to be learned again. Then a miracle happened.
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