About Adams Hudson
So many times, we, as business people, grapple for more. I preach it too: more leads, more sales, more referrals. Seems that’s where our inclination goes. Maybe our inclination is wrong.
Last week, my daughter’s computer crashed, taking weeks of senior year college work into the black abyss. We’ve all felt that awful moment of irretrievability, where you’re faced to rebuild what you’d already built. (Or smashing the computer with a hammer, which could be more satisfying.) Then a miracle happened.
The week before, my sister went into a medically-induced coma. Doctors said they didn’t know what had caused her seizures, so they wanted to get her back to a baseline and hopefully interrupt this damaging cycle. Yet, they knew a painful rebuilding process would follow. Motor skills, language, even memories would have to be learned again. Then a miracle happened.
Did someone steal summer? And fall, too? I vaguely remember being involved, yet somewhere between swimming and raking leaves, I guess I missed them. Perhaps by the time 2016 arrives, someone will tell me what I ate during Thanksgiving. Just wow.
Here’s where you can finish your year super strong, inching ahead of the goal you set way back when, or closing the gap as you choose. These last two months are fantastic, and scary (explanations at link), plus 4 Ways to Just Beat the Living Stew Out of Your Goals to End the Year.
It was humorous, made more so because it’s true.
The ever-creative CEO of Southwest Airlines, Herb Kelleher, was once handed a very long, very irritated list of complaints in a letter from a “once devoted customer” who’d included a dislike of Flight Information humor, unassigned seating and other hallmarks of the airlines. Customer service reps had already calmed this passenger on several preceding occasions, but this missive made it to the CEO’s desk.
Herb responded in a handwritten note, “We’ll miss you.”
It is the intense clarity of mission and pronouncement of defining limitations that make this story glimmer with retail salvation to owners and managers tired of customers’ unreasonable demands “…or else.” Sometimes the “or else” has got to be a parting of ways.
Yet, what follows is a big “We’ll miss you” I didn’t know I’d ever write.
“This is going to hurt you worse than it hurts me,” I’d hear just before getting my rearward region spanked into next week. Whenever I used to hear this phrase – which was shockingly regular – I used to think, “Then why do it?” I mean, can’t we spare some pain for BOTH of us by overlooking that little melted-crayon-in-the-E-Z Bake incident?
Didn’t work that way. Found that out when I had children. It was one of those “upside down truths” that you appreciate with age…
Okay, I’m repulsed too. I remember when ‘stars’ actually had talent. You know, like acting, dancing, singing, being funny… something. Want to feel even queasier over this talent void?
E-Network renewed a 4-year contract with them for 100 Million Dollars. Oh, and in addition they’ll get another whopping chunk in paid endorsements, paid appearances. (What would Kim actually endorse? Underwear for warring pumpkins? Help me. My IQ is sinking as I write about them.)
Though you and I can say – with some validation – that this is another mark in the decline of societal values, it actually marks something else entirely. For you. For your business. To encourage you far past your talentless or integrity-challenged (but richer) competition.
By the way, and clearly by this example, we ain’t talking technical expertise. Not talking about having your vibrating tush all over YouTube either. Nope, boys and girls, THIS is how you attract droves of modern-day buyers.
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