Your contracting business is about sales. If you do not sell, your business dies. You do not sell without leads. Your marketing and advertising's only real job is to produce leads or sales for you.
That simple connection of powerful facts is very important to both of us.
Hudson, Ink exists to bring you more leads, in less time, from more people, at a lower cost. Yes, that's a tall order. But if you've been on this website awhile or read our other articles or books, hopefully you agree we're up to the task.
We start with your biggest marketing mystery web marketing that actually works. We've taken apart every component of web marketing in virtually all categories (including online local listings!) and found what triggers response. Listings are optimized to be different to actually get you higher ranks and results across the six major search engines. Your investment here is among the best marketing dollars you can spend. You're paying to get results. Let us design an ad for you that guarantees results!
Next, we work on your targeted ad weaponry for other media. Direct mail, newspaper, radio, postcards, even "On-Hold" messages and creative Yard Signs can all instantly join your new marketing arsenal with one of our Marketing PowerPacks.
For HVAC contractors, choose from 3 types of PowerPacks to suit your business. For plumbing contractors, there are 2 types of Plumbing PowerPacks. When you start to use these, your competition will think you hired a marketing staff! Your customers will be attracted to well-crafted offers. Your Image ads result in a sizeable increase in credibility. You can forget "amateur" attempts or expensive "shotgun" blasts that scatter your dollars over a silent market. This is ready-to-use marketing that you control. The targeted power of your marketing PowerPacks pays you handsome profits with far less effort and waste.
Then to achieve maximum results, you must keep all of the customers you paid to get. Countless studies have shown a massive "hole in the bucket" for contractors who fail to use a Customer Retention program.
The Hudson, Ink HomeSense newsletter is a Customer Retention program that has been lauded by the press, contractors and customers alike. Contractor groups who can buy anything on the market have chosen our reasonably priced newsletters for their straightforward, superbly-crafted style and power. Part of the reason is our use of "psychological triggers" which Hudson, Ink pioneered in this industry to increase response.
Your HomeSense newsletter is customized for you. Customers get a "personal" contact from you in the newsletter, but are also reminded of your services, the value of their referrals and their value to you as a customer. It all works together.
In summary, your ads are your salespeople.
But do your salespeople sell all day, every day, in every home in your market? Well, your online Local Listings do Get ranked and optimized for response.
Can your salespeople meet with every prospect in your market before breakfast? Your newspaper can So get your ads to speak to them persuasively.
Can you meet with every customer you have 4 times a year for a nice chat? Didn't think so. But a well-crafted newsletter can automatically build customer relationships with little or no work on your part.
So let us create or supply you with better marketing multiplied by the power of media. You're just a fax, phone call or click away.
We've done the tough part. You get the results and the profits. Fair enough?
If toll-free lines are busy or you're local or you're trying to sell us something, call 1-334-262-1110. If your desire is to merely annoy someone, please call our competition.