coaching club


May
Local Listing Domination

The Coaching Call on “Local Listing Domination” with Contractor Listing Queen Lissa Monroe was overwhelming.

This call had the highest RSVP rate in the history of the Coaching Club, which says a lot about your marketing mindset…

You want to generate more “local search” leads, but few know how to do it right. On the call, Lissa explained:

  • Common Listing Errors Costing You a Fortune. (And they are, I promise.)
  • 7 Listing Methods that Work (gleaned from work on over 500 contractor sites).
  • Case Study: One Contractor, 30 days and 1,234 lookups. She went through the exact steps to achieve this.
  • The “latest” Google Rules that WILL affect your lead counts.

The most important message covered? That the internet is in constant motion, and if you’re not changing, adapting and updating, you’ll be smoked by the competition.

But if you couldn’t make the call, snag the replay (and your workbook) here.

Remember, this was our SECOND call in the 3-part series on The Web Marketing PowerPlay. There is just one call left, and it is a biggie…

Social Media Success. You do NOT want to miss this.

There will be hundreds on this call as it has attracted the attention of the media, several member groups and more. YOU will be invited as an active member and we’ll save you a seat. We encourage you to invite others to this one-time only special coaching event.

April
Web Traffic Overload: 2 Step Lead Generator

Thanks to all those who decided to QUIT waiting on web leads and MAKING them happen instead. It's funny how that can change everything about your business.

If your online marketing isn't generating visits, activity, and sales it's just a drain of time, resources and wasted hope.

April's Coaching Call put an END to that with:

  • The 2-Step Lead Generator - Finally, a simple way to rocket leads, and you saw PROOF that this works.
  • The most important single item for an email - Most people make you 'guess' what this is. We showed you samples.
  • The 12 Most Powerful Email Elements - Don't just "make up something and send it." This is marketing folks. You saw how to build opens, clicks, and readership. Do just 3 of these and watch your results rise.
  • The Most Vital Link to Online Response - It's like drawing hungry shoppers in with the scent of coffee and donuts. You just put the "bait" online and tell them it's there!
  • How to create (or use pre-done) reports for maximum response. Again, proof before your eyes.

So put the things you learned into practice. You saw it done. You can do it. Or we can do it for you. Point is: Knowing HOW but not doing it is a recipe for frustration.

Next month's call, "Staking Your Claim," features Contractor Listing Queen Lissa Monroe. Get found, get ranked, get rich raking in the calls from Local Search.

Thanks for being a Coaching member.

February 
Using Relationships to Grab More Referrals, Boost Loyalty and Grow Your Database

Answer this: “Would you write a check to a person you didn’t trust?”

Didn’t think so. No one in their right mind would. That’s why it was so important when Joe Pici NAILED the problems associated with ‘most’ sales training and that is:

“They don’t teach you how to communicate to build trust, relationships, and referrals.”

Joe Pici, in one hour, blistered through 4 basic people ‘types’ (he refrained from using ‘personality’ as not to label people; you’ll hear why in the replay). He taught listeners that to turn your sales “on,” you need to hit the relationship switch. Turns out, most contractors never train for this type communication, and their sales suffer. After using the techniques in the call, Joe rocketed his closing ratio from 4% to a staggering 80%! 

Learn about:

  • Gaining Rapport (It is not ‘building’ rapport, but achieving it!)
  • Leveraging More Sales From Existing Customers.
  • The Performance Cycle; I took notes non-stop during this. 

If you missed the live call, catch the replay at the Members Only site. It will be time well spent as you begin reaping relationship rewards.  And remember, if you’re successful,  it’s because of your customers. Treat them accordingly and watch your relationships (and profits) grow.

 

January
Planning to Profit

On this coaching call Adams and contracting business expert Ruth King take you step by step through Planning to Profit. This call answers your questions and sets you up with:

  • A business plan you can use – a real road map to guide your company operations
  • Realistic marketing plan
  • Realistic budget
  • Skills to achieve the goals you want to achieve

With a sound marketing plan, you won’t have to spend 2012 asking “What do I do?”  or “When do I do it?”. Instead, this call shows you how to set yourself up for a profitable year.

 

 

December
Hottest Social Media Tactics for 2012

On this coaching call, Adams and Social Media expert Sheila Lathan will walk you through the Hottest Social Media Tactics for 2012. In this power-packed call, you'll learn all about:

 

  • Making the Best Social Networking Plan
  • Choosing Apps and Networks
  • Adjusting Your Game Plan
  • Keeping Ahead of Changes

 

Social Media isn't going anywhere - but you've got to manage it wisely in your business.

 

November
Hot Holiday Marketing Techniques 

This month’s Coaching Call, Hot Holiday Marketing Techniques, is all about grabbing your share of that spending.

Adams uncovers:

  • The 5 best holiday video tips to instantly connect to your customers, skyrocket your image and turn the holiday slumps into a revenue generating machine.
  • Holiday Envelope changes that totally change the game. Adams will show you how you can instantly improve open and response rates – this season.
  • The 4 Ways to create your very own online “Holiday Craze”. Generate more leads and referrals that close faster, with less resistance. Plus,
  • 11 more results driven techniques for holiday marketing dominance.

Many contractors won’t use these techniques to create low-cost opportunity. But, the ones who do will “stand out” from their competition.  And, they’ll be remembered and grab referrals all year long.

Thanks for being a Coaching Club member!

October
“Selling Service and Maintenance Agreements” 

This month’s Coaching Call “Selling Service and Maintenance Agreements” with Guest Bill Baltzersen is going to help you rocket past your competition in guaranteed revenue that delivers…

  • A Predictable, automatic revenue source.
  • Higher Volume of Repair/ Replacement Sales.
  • Better Customers.
  • More Referrals.
  • Higher company value.

Bill and Adams are going to blow the lid off Service and Maintenance Agreement Marketing and Sales Strategies. They give a research rich, results driven Coaching Call that shows you:

  1. Top 8 Reasons Customers Purchase a Maintenance Agreement. No. 2 and 3 will surprise you. When Bill shared the statistics with us, we told him he MUST include them on the call.
  2. Top 3 Reasons Customers Don’t Purchase an Agreement. If you’re making just ONE of these mistakes, you’re leaving money on the table. Find out what you may be doing wrong.
  3. 2 Column Conversion Method. This simple strategy alone can take your Maintenance Agreement sales out of the cellar and into the attic.
  4. Much more.

September
Cash Rich Case Study

This month’s Coaching Call is boldly claiming to bring you more leads, set more appointments, grab more referrals and keep more customers than you could ever imagine.

How’s THAT for a bold claim!?!

Case Study will show how ONE contractor, with little resources, limited staff, and admitted to having “no marketing experience”…

  • Quadrupled company size in 10 months (in THIS economy)
  • Went from $0 to over $100,000 in cash with 3 simple marketing techniques.

How? MAXIMIZED marketing with…

  • Stronger Response Triggers
  • Follow-Up Campaigns. AND,
  • Saw the “bigger picture” to get and keep more customers

We’ll show you the exact steps, strategies and proven marketing pieces he used – and how you can duplicate them in your own business.

Thanks for being a Coaching Club member!

August
Why Your Online Leads Are Falling

This month's coaching call was a game changer for those of you who tuned in. Lissa Monroe focused on MAXIMIZING the power of your Local Listing to stop the massive bleed in Local Listing Ranks. Why?

  • Rules keep changing. Fine, we have the answer for those on the call. (Two sweeping changes in the past 8 days, but this should do it for a while.)
  • Your Search Engine Optimization is SEVERELY misaimed. Most are shooting at different targets entirely.
  • SIMPLE clerical errors are KILLING your results. All it takes is a few tweaks. We'll cover those on the call.

If you were on the call, you learned exactly:

  • WHERE the most common problems are. And there
    are a few.
  •  HOW to fix them quickly. Her method is blunt, straightforward, effective.

And if you missed it, I urge you to catch the replay on the Member’s Only site. I know you’re busy, I know other things are pulling at you. Urgency and speed count for plenty in business. NOWHERE is this more important than on the internet and in contracting. 

Thanks for being a Coaching Club member!

 

 

July
15 Things All Successful Contractors Have In Common

I wasn't sure I could even count to 15 without help. But my friend and contractor financial expert Tom Grandy certainly can. And did. For 80 minutes, Tom walked Coaching Members through "15 Things All Successful Contractors Have In Common."

He showed the 'gold standard' of what the most successful contractors are doing NOW.

If you missed it, listen to it here.

Tom turned this normally 'dry' topic into a 'game' where you score your OWN company. A few highlights from the list of 15:

  •  # 1 Labor Rates By Department - Biggest mistake with Labor Pricing for contractors is figuring it by technicians only. Tom showed the "fatal flaw" in this thinking, plus how to make sure the OWNER gets compensated the right way.
  •  # 2 Cash Flow Budgeting - Many contractors make the mistake of "Accounting" budgeting, which creates an overly optimistic, rosy picture instead of the reality that you may be losing money!
  •  #3 The Correct Business Plan - Tom poked holes in the 'standard' plan he sees contractors use. But if you follow his advice, you'll know EXACTLY what you're making, what to plan for, how to keep the pipeline full, and how to make your company more valuable.
  •  #7 Networking With Other Contractors - Not with your competition, but others who have 'golden' customer lists that are eager for a good contractor. This little-known method helps you find rich streams of new customers (and we have letters, emails, scripts to help you get this done.)

Plus, there was a nice bundle of gifts just for coaching members.

Bottom line: If you missed the call, you missed more than just an hour with one of the industry's leading experts. You missed the exact methods successful companies use to take their business to the next level.

So if you DIDN'T hear it, grab the workbook and listen here.

Thanks again, and I look forward to our next Coaching Call on August 10 when our Guest, Bill Baltzersen joins us to cover everything you could possibly want to know about setting up, and managing, a successful Maintenance Agreement program. Get your questions in early!

 

 

June
10 Ideas That  WILL Change Your Sales
When Adams hung up the phone on Wednesday from this month's coaching call with Mark Matteson he walked into the copy/graphics department at Hudson Ink and announced:

"We've got some changes to make."

With that, the "list" came out - a list of "What and Why" we're changing for our website, graphics, newsletters, and more. This change was sparked by the call. (See, even Adams can change?!) In this call, listeners heard -

10  Ideas That WILL Change Your Sales

Mark and Adams went down the list. (#3, #7, #8 were my favorites). And for 1 hour 14 minutes, they pounded out the list, giving examples of how ANYONE can double, or triple their sales. (They gave actual examples of people who'd followed some of the tips and done it.)

Mark offered no-cost downloads, and gave the links out during the call (plus a list of freebies was given at the end).

What I'm saying is there is NO REASON that YOU can't: a) boost your sales, b) get training that works, and c) dramatically change your income just by listening to this call.

THIS call was a game changer. If you DIDN'T hear it, grab the workbook and listen here. Even if you DID listen in, can't hurt to listen to it weekly and see what happens. And...

Don't forget to Schedule a Call with YOUR Marketing Coach.

Thank you for being a coaching member.

 

 

 

May
What's Working in Email Marketing Today

Wow. The call with Bob Bly on "What's Working in Email Marketing Today" was 1 hour and 4 minutes of craziness.
He covered 36 slides, full of examples, trends, WARNINGS, and pure response-driven delight in the world of email marketing. He also offered:

  • His email swipe file. FREE to everyone on the call (with a link on the last page of the workbook).
  • A book on boosting leads through email
  • The "Agora" model versus the "HP" model
  • When Text is better than HTML... and vice versa
  • The "button" test - do you know which color works BEST to schedule your appointments?
  • The subject line test - what are the winners... and the all too common losers?
  • Building your lead funnel - how, when, and how much you can prompt customers
  • The NUMBER ONE method of getting your emails forwarded and posted on social sites

And a ton more. The workbook alone was 20 pages. If you can't extract your entire year's value out of this one call, something is messed up!

Listen to the replay at the Member’s Only site (you can also download the workbook).

Thanks for being a member of the only monthly marketing program for contactors in the United States. We're happy to serve you!

 

 

April
Mobile Marketing: The Future of Powerful TOMA 

It has been said that "You can tell a man's age by his resistance to change". Yesterday that point was proven.

Chuck Martin, who wrote The Third Screen discussed the mobile marketing revolution that is happening NOW. The cell phone is not just for calls anymore. This "third screen" (after TV and PC) is our "untethered" love affair with independence and information, balled into one.

On April's Coaching Call, we were able to grab this 15-THOUSAND DOLLAR a day speaker for one hour where he...

  • Told which platform was best among the Droid, iPhone, and Blackberry per application.
  • How to tie offline and online promotions through your phone.
  • Why you should NEVER pay for an app.
  • How your customers using smartphones are BUYERS not just 'searchers'.
  • How to send an email from your PC to a mobile as a text. (I wasn't sure you could even do this! Chuck gave the EXACT way to get it done.).

And that was just the surface. Yesterday's call was terrific. Had some fantastic questions too. So, here's the scoop:

  1. Go buy The Third Screen at Amazon. You can grab it here. I don't know or care what Amazon's return policy is, but if you get it and are a MegaMarketer member and don't LOVE the book, I'll buy it back for whatever you paid up to a year later. How about that?  Get the book, learn, and ACT on the info. 
  2. Grab the audio link for the Coaching Call here.
  3. If your site is not yet 'mobilized' or want your Free Website Review from Market Hardware.  Schedule your call with Market Hardware here. They'll give you an honest review, with specific recommendations to increase traffic and conversions.
  4. If you need more help with your internet marketing and are not participating in our Web Marketing PowerProgram, give us a call or shoot us an email to get more information.
  5. Go do something.

 

 

March
"The Wealth You May Be Missing…" 

The March Coaching Call focused on one area where many contractors fall short – Customer Retention. Why is this so important?

A strong Retention program will out-pull, out-profit, and generally out-perform other forms of marketing – dollar for dollar – than any other marketing investment you can make. 

Consider these gold nuggets from Leading on the Edge of Chaos by Emmett C. Murphy and Mark A. Murphy that Adams shared on the call: 

  • Acquiring new customers can cost 5 times more than retaining current customers.
  • A 2% increase in customer retention has the same effect on profits as cutting costs by 10%
  • The average company loses 10% of its customers each year.
  • A 10 point reduction in customer loss rate can increase profits by 45%.
  • The customer profitability rate tends to increase over the life of a retained customer.

The case for retention is more than warm fuzzies – it’s about your bottom line.

If you choose not to protect your customer base, please know than many will celebrate your inaction and collect accordingly. Yet you and your customers will celebrate if you remind them of your great value to each other during tighter times. And that is no myth.

 


  February
“8 Ways Your Website Could Be Losing Money” 

Why is it so important to be on top of your website? Well, remember this nugget that Brian shared?

  • 19% – Predicted decline in traditional media spending by small businesses over the next 5 years (yellow pages, newspaper, radio, mail).

That’s means you don’t have time to waste – you’ve got to turn your website into a profit-generating machine now – and snatch customers out of cyberspace before your competition even realizes they’re there.

On the call, you got a few very valuable tools to help you start doing just that:

Coaching Club Members, if you missed it the call, you can listen to it in its entirety in the audio archive.

 

 January
"The Top 3 Marketing Trends You MUST Pay Attention To" 

If there’s one way to kick off a New Year, it’s by hearing the top profitability tips for 2011 – which is exactly what Adams covered on last month’s call.  As usual, he didn’t hold back. I also think he may have had one more cup of coffee than required. How else can you put all this into ONE hour? Snapshot from the last call - -

  • Offline Marketing for higher response.
  • Online tactics that turn digital activity into dollars.
  • There’s a hole in your sales bucket – fill it with retention.

This was a high value call that can pay you all year long. These techniques can add profit to your efforts. These up-to-the-minute ongoing marketing tactics are only available to coaching members.

The recording is now uploaded in the Member Area.

December
"The Power of Goal Setting" 

Our last call was a tough lesson learned on the Rules of Chaos. After some brief technology struggles getting the call started, we ran head-first into some bad audio that I’m told sounded like the Charlie Brown Teacher had sipped a little too much eggnog. 

But, like any consummate professional, Pete Land didn’t miss a beat, and never got flustered. Wasn’t surprised a bit.  Here’s a brief snippet of what Pete covered on the call…

  • Talk about bad Customer Service! Your customer doesn’t have time to repeat themselves any more than you. Teach your employees to Double Speak, I promise it’ll do wonders for Customer Service.
  • Not slappin’ you around there. It’s the truth. Goal failure can ALMOST always be traced back to the lack of using the SMART (Specific, Measureable, Achievable, Realistic, Trackable) Method for setting goals.
  • Your team wants to be part of the ‘bigger’ picture. It’s what should drive them to be their best, every day. Every Goal and Action Plan must have a primary person in charge of a particular action, or sequence of events. If failure happens, fine. But encourage those accountable to admit defeat – you’ll find the best solutions come when you accept failure and ONLY promote interest in how to fix it.

This was a SUPREMELY valuable call, and one that can pay you – literally – for years. Put the techniques to use and profit from your efforts.

Coaching Club Members, if you missed it the call, you can listen to it in its entirety in the audio archive.  

Let us know how we can help YOU reach your goals in 2011. That’s why we’re here.

November
"Secret Map to Success" 

 November's Coaching Call was an hour that sped by as Adams covered the steps in your plan: 2011 will be the year of FOCUS. Last year, the theme was about 'asset protection', mostly involving your customer base as your biggest asset, and that paid off handsomely for many of you.

Now it's time to grow those protected assets, which in marketing parlance are called 'clusters'. These are tightly influenceable groups that are FAR superior from the days of broadly advertising everything to everybody in the 'hope' that one day you'd get a call. This economy has clobbered that idea.

We're here to help YOU follow the success models presented today, to copy the steps that were shared. That’s why as your Coaching Club Bonus for the call, you also got...

  • Marketing Budget Calculator – Know how much to spend, when to spend it, and where. The Budget Calculator figures it out for you! Simply answer a few questions and your budget is revealed. Download it on you coaching members only site.
  • Free Press Release – On the members site, download a free sample press release to take advantage of the tax credits while they're still hot (and before time runs out!).
  • The Power Tracker – Volunteer to test out the latest tracking tool available to contractors. It helps you monitor cost per lead, break even rate, and return on investment simply, automatically, and all in one spot. Simply email coaching@hudsonink.com to sign up as a beta tester.

As always, thanks for being in the MegaMarketer program. I look forward to our next call together.

October
'How To Create a Tax Frenzy' 

Well, it happened again. Soon after the webinar on Tax Credits (which replaced your monthly Coaching Call this month!), the phone lines were instantly jammed, and no wonder – on the webinar listeners learned:

  • How one contractor – ‘fed up’ with lack of sales – invested $240 in a ‘small’ unique ad, and generated $152,818 in Tax Credit sales
  • See how to NOT promote the Tax Incentive. A common mistake and ‘sure failure’ says Hudson
  • A free ad method that jumped transactions by $600 per sale, and made a client a household name
  • Online lead generator that can create a massive lead flow, at no cost. (Exact example shown.)
  • Price presentation strategies that virtually guarantee your prospects will go for the higher-end system. So simple, but most don’t do it.
  • Top 3 sales closes that turn “maybes” and “I’ll think about it” into tens of thousands of dollars in extra closed sales – without any extra work! Word-for-word examples given.

The download request for the no-cost items was at capacity. This is what happens when over 800 contractors register for one event. The two hottest requests from the Webinar were:

  1. The replay of the event due to some of you having to step out. That’s here. (Be sure and have your WORKBOOK printed and ready.)
  2. The Tax Credit NitroPack information. This is the marketing package Adams mentioned that has the crazy guarantee. (This is offered by Hudson, Ink NOT the News, so please contact us. We are not ready for the call volume either!)

Thanks again for being on this webinar. We sincerely hope it helps you have the best winter sales season ever!

September
"True Stories from Behind the Golden Curtain" 

This month’s Coaching Call with not one, not two, but THREE truly successful contractors was a joy. Stories were shared that revealed –

  • How one contractor overcame marketing ‘fear’ and zoomed from $200k in sales to TWO MILLION.
  • The method a contractor used to secure THREE QUARTERS of a MILLION in sales from ONE GROUP.
  • What does a contractor have to learn from retail sales displays? “PLENTY!” according to this consummate planner.
  • How did the “referral queen” generate 70% of her business from this one source?

To me, three common threads played out:

  • Just do it (marketing wise). Start now. What ARE you waiting for?
  • Focus on Customers AND the relationship you have with them. Customer Retention is king.
  • Let a coach guide you through the marketing; you do the contracting.

We're here to help YOU follow the success models presented today, to copy the steps that were shared.

If you’d like to listen to the call again, just log-in to the Member’s Only site and check out the audio archive.

August 2010
"Brilliant Branding: Keys to Generating a Better Image, More Credibility, and Higher Company Worth" 

I admit, I was wrong. I have struggled to blame this on my wife, employees, and BP. But in the end...

It's me.

I HATED Branding. I've over-made this point before (due to the losers who attempt to teach you what it is) but on this month’s coaching call, my mind was changed.

In ONE 72-minute Coaching Call, Phillip Davis of Tungsten Branding shared...

  • A real definition of Contractor Branding
  • How to get branding, quickly, for your company by answering 5 questions
  • The 3 types of Brand focus points
  • What is the Pivot Point, and why do companies like Rolex 'get it', while CompUSA does NOT get it?
  • What did Apple do that ANY contractor can do to own mindshare? (Absolutely brilliant!)
  • What is a Contractor Brand Audit, and how can you get it for F*R*E*E? (Whoa. We had a jam of people get this.)

All in all, an incredible call.

Now, if you had to 'cut class' yesterday – I understand. But, you've GOT to have the information Phil provided, so go ahead and download the replay at the member’s only site right now.

And, don't forget to send your testimonial about yesterday's call to coaching@hudsonink.com. Each month the winner receives a free 30-minute consultation with yours truly, and that's on top of your regular time with your marketing coach!

Thanks all. Now I'm going to work on my mindshare!  

July 2010
"Email Marketing Gone Mad" 

It happened. It finally happened. 

July’s Coaching Call with our high-powered expert in email marketing, Joanna Pineda went so far beyond expectation that three 'firsts' happened.

  • I instantly invited her back.
  • I called her seconds after the call. We roughed out a YouTube or other video presentation.
  • I implemented four of her suggestions for OUR email marketing.

She is my new best friend. And for the content delivered, she ought to be yours. In the fullest 65 minutes I can recall, she covered…

  • The email services to use, from high to low priced, good to bad.
  • The schedule to follow on integrating email and other media.
  • The ROI – how to 'place' a goal and reach it.
  • The percentage of content to 'selling' of each email.
  • How to segment your list for maximum response.
  • Best ways to avoid being "Spam" listed (and how to get your emails 'ranked' for no cost!).

Plus there was more… She gave out EXACT URLs for the email services. We gave out the list of SPAM words to avoid. How to pump up your sig line.

It was crazy. And it was fantastic. If you missed this – even one minute of it – you missed out. Log into the member site to listen now.

Thanks for being a member. This call paid for your membership for the year. Heck, mine too!

June 2010
"Who Said Less is More?" 

Not Adams and special guest Bob Sinton - at least not when it comes to referrals! With more referrals you get more highly qualified leads, higher closing ratios, and built in credibility and trust - virtually for zero cost to you.
Three things you may have missed on this month's coaching call:
  1. The 6 things that guarantee referral success
  2. The phrases to open the referral discussion...
  3. The numbers that WILL make you a referral believer!
All of these can be viewed and downloaded at the bottom of the Downloadable Forms list on the member website.
 
Whew! What a call. Bob knows so much that it's scary. But it won't scare you if you have 'the' questions you'd like him to answer, so call him at 1-610-940-0600 or email at rsinton@thetrainingcenterinc.com.
 
Thanks again for being a MegaMarketer! Let us know how we can help you be more successful.
Oh, and the best testimonial about today will win 30 minutes of no cost consulting with Adams, so get your comments in! 
  

Don't forget to download your workbook here! 

May 2010
"Totally Senseless" 

Senseless. Dollar-less. That's the point Tom Grandy repeatedly made on May’s coaching call. Contractors go broke 'guessing' at what they need to charge to make a decent profit. Most never put a sharp pencil to the numbers.

In the fastest 68 minute Financial Crash Course EVER, Tom took listeners by the hand and marched their $20 an hour tech to a $92.11 per hour MUST HAVE rate. (That's for 15% pre tax; more if you're pushing for 20%) This is info most contractors don't have, don't know where to get, or get it from the 'general' business world.

Tom put a 'contractor only' spotlight on the problem. Fascinating stuff. 

Three 'firsts' here –

1. The first ever 'business operations' Coaching Call. Tell us what you thought.
2. The top attended Coaching Call of the year thus far. Thanks for the enthusiasm.
3. The first workbook over 30 pages. Whoa. If you didn't get your YEAR'S coaching benefit out of this call, you're either ready to be a consultant or dozed off. Great stuff on the May call.

Also, Tom offered some awesome freebies for members, so click here for those. (Ask to learn about the Business Bootcamp he offers too.)

So, watch out for his "3 Steps to Going Out of Business" and for what happens when you grow to the "danger levels" of $1m, $2.5m, and $5m. This was good stuff.

REPLAY LINE NOW OPEN 

Don’t forget to download your workbook here!

Thank You Coaching Members. Let us help YOU grow to be more profitable!

April 2010
"Scheduling Chaos" 

Man, we had a great Coaching Call this month! Jeff Lee basically "laid down the law" on…

  1. Setting up a good plan BEFORE things get chaotic.
  2. "Leveling off" the seasons with MORE LEADS early, and…
  3. Extending the "selling season". Since he's a smarty pants, he also…
  4. Told how he keeps the relationship with his customers by using high value, high 'touch' reminders and thank-yous. He does this with new customers AND those he 'inherits' from other customers.  Next…
  5. He gave a great 'close' for getting more Maintenance Agreements (the mark of the organized and more profitable contractor.)

And just as we were closing out the call, we had a flurry of questions which causes me to exclaim:

"WOW YOU BUNCH OF SHY QUESTION ASKER PEOPLE!"

We got questions on…

  • Staff to 'handle' the call flow, customer service
  • How to 'bundle' combined services for higher transactions, higher closing rates
  • The HORROR of replacing front-line CSRs with 'know nothing call takers' who MIGHT be mishandling/ticking off paying clients
  • How to overcome the CSR who gets bullied by cheap-skates wanting 'estimates' over the phone and/or resisting the dispatch fee
  • And the LAST QUESTION that never came through because we were 17 minutes past time (the recorded CD will not hold more than 79 minutes, thus Adams’ scramble to jump off the line.) So get ANY question you had (or have now) to coaching@hudsonink.com.

Oh, and one of those callers admitted this was his BEST SEASON EVER in over 20 years. He's doing more business while his competition moans.  He mentioned three things right off: 1) Home Show success 2) Customer Retention strategy is working and 3) Upselling to the customer base.

All in all, a killer call.  Yes, that rhymes.

If you’re a Coaching Member who’d like to listen to the call again, click here to enter your passcode. Don’t forget to download your workbook here! 

Thanks Coaching Members.

March 2010
Just How Much Are Your Customers Worth? 

Your customers are your company’s most valuable goldmine, period. But for most contractors they largely remain piles of names that, “We helped that one time about 4 years ago…wonder what ever happened to them?” Without a solid plan for customer retention and re-contact, they may be saying the same thing about your business. That’s why knowing “The Value of A Customer” is so important, and why Adams spent the coaching call covering:

  • Just how much value a customer really has in your business.  If you think it’s just the amount on the checks they write, you couldn’t be more wrong. (Think upsells and referrals.)
  • The right way to a relationship. (It’s all about the attitude of service – and becoming their contractor.)
  • The one customer retention method that can lock your customers into a relationship and virtually guarantees their referrals…for about $3 a year.
 

We hope you enjoyed the call as much as we did – and that you took away something to better your business.

Thanks for your DESIRE TO LEARN. It'll make you a better, more profitable contractor!

If you’re a Coaching Member who’d like to listen to the call again, click here to enter your passcode. Don’t forget to download your workbook here! 

Thanks for your DESIRE TO LEARN. It'll make you a better, more profitable contractor!

ONE LAST THING:  Tell me what you thought of the call!  The winner will get 30 minutes of one-on-one Coaching with Adams Hudson.  (His going rate is $300/hr, but nothing for the best testimonial). So just tell us “What I Thought of the Call with Adams”. 

February 2010
Got Millions? 

With a small investment of time and resources you can add thousands to your bottom line. How? By following the “5 Steps to Maintenance Agreement Millions”. And you don’t have to be a genius or an expert to do it. You just have to be willing to follow the formula Adams laid out on last month’s call. That’s why I hope you were taking notes as he showed you:

  • A solid agreement programs pours cash into your company – like clockwork – during the seasons you need it most.
  • They keep techs busy all year, attracting only top techs as a bonus! Pre-planned home visits mean more sales, less shopping, and more referrals.
  • You get thousands of “locked in” customers, nearly eliminating replacement bids. Closing ratios soar.

We hope you enjoyed the call as much as we did – and that you took away something to better your business.

Thanks for your DESIRE TO LEARN. It'll make you a better, more profitable contractor!

If you’re a Coaching Member who’d like to listen to the call again, click here. Don’t forget to download the workbook here! 

ONE LAST THING:  Tell me what you thought of the call!  The winner will get 30 minutes of one-on-one Coaching with Adams Hudson.  (His going rate is $300/hr, but nothing for the best testimonial). So just tell us “What I Thought of the Call with Adams”. 

January 2010
Get the Most Leads for the Least Money Now  

It’s true, by changing your thinking you can “Get the Most Leads for the Least Money Now”. And you don’t have to be a genius or an expert to do it. You just have to be willing to branch out while your competition hides out.

Adams showed you “3 Hot, Timely Ways to Profit from the Recession with New Thinking” on January’s call, so I hope you were taking notes as he shared:

Learn How to Profit with Internet Intelligence – from social media to auto responders, there are easy things you can do to rule the Web roost.

Be a Home Show Hero – your competitors are afraid, and that works to your advantage. Learn 3 reasons home show exhibitors can thrive during a recession.

Perfect Your Publicity – it’s free but it backs three times the punch of paid advertising. The key? Making sure you’re doing publicity the right way.

Thanks for your DESIRE TO LEARN. It’ll make you a better, more profitable contractor!

ONE LAST THING:  Tell me what you thought of the call!  The winner will get 30 minutes of one-on-one Coaching with Adams Hudson.  (His going rate is $300/hr, but nothing for the best testimonial). Shoot us an email at coaching@hudsonink.com.