marketing toolbox


How to Fix Your “Broken Electrical Marketing” Now 

Electrical Marketing Solution
Follow a successful, proven path to more service calls and sales with a high-performance, turn-key marketing system…

We both know you’re in a tough, unpredictable business. You can go from “full throttle” to a screeching halt almost overnight. When you’re busy, you need more employees just to keep up. When it’s bad, you wonder who won’t make it.

Sometimes you wait on a seasonal “boom time” that never quite comes. Your overhead is there but the calls aren’t.  Maybe you’ve tried promotions or discounts. But no matter how you expect to bring in business…

You’ve got to get the leads before you get the sales.

You can’t sell anything without the lead. And marketing is what pulls in the leads.

So let’s get the bragging out of the way: I’ve spent the last 13 years creating ads and marketing programs to help contractors get more leads. My ads have been tested and used by hundreds, helping generate $330m in sales in a single year.

But many of my ads have been held under strictly enforced licenses by contractors who paid to use them. (The $5000 fee was insignificant to those who profited many times more.) These marketing tools could not be shared with other contractors. However:

Now all that has changed – the chains have been broken.

For the last few years, I’ve been amassing an arsenal of new and improved marketing weaponry. In between speaking engagements and custom-copywriting jobs, I’ve been on a creative riot of building simple, yet powerful contractor marketing systems.

Leaving no piece of the contractor marketing puzzle untouched, I began by creating over 100 new, more powerful ads, for the most profitable 5 media (I even ranked them) and devised a simple Marketing Plan that most any contractor can “plug in” and use.  And I rolled all of that into the Electrical Marketing PowerPack.  

 "I had to tell you, I was a little nervous about your new marketing plan. We're a 103 year old company, but I was tired of flat sales and scratching our head over what to do.

"I'm delighted - but still a little amazed - that after your marketing program, last year’s sales were up an incredible 94%! That's nearly DOUBLING our residential sales in ONE year! Our office staff and techs are so fired up about this year. I cannot thank you enough."
John Yelverton
Montgomery, AL
After the multi-million-dollar results by users of our HVAC Marketing PowerPack and Plumbing Marketing PowerPack, we upgraded the same strategies for the Electrical Marketing PowerPack.  An even tighter focus was given to this effort, with greater emphasis on overcoming credibility and professionalism, issues that will continue to plague the non-professional marketer. This PowerPack is for the performance-minded electrical contractor who doesn’t want to “blend in” with the crowd. This PowerPack will set you apart from the pack.
 
Your market is ripe and ready to respond to professional ads and marketing. Your marketing message is the critical link between prospects and their willingness to call. No credibility; no call. High powered professional ads virtually shout credibility and can yank leads – automatically – for the same as it costs you to run lackluster ads that actually hurt your image.

The Electrical Markting PowerPack answers the marketing problems you face. How do I know? I’ve “lived” those problems with you: over 700 interviews with contractors across the country have given me a “wish list” of marketing challenges.

This PowerPack is my sum total response to your marketing wish list! From lead-generating ads and letters to powerful image ads that make your competition look like an amateur. It’s a comprehensive attack combined into one complete system.

 

Electrical Marketing

A Brief Tour of the Electrical Marketing PowerPack... 

 Electrical Marketing Next Page Button