Contractor Marketing That Works

Now, how can we use this information to keep your customers buying and referring? How can it be done simply, efficiently and with minimal expense?

The solution is all found in our HVAC newsletter, HomeSense. It informs, entertains and - best of all - contains psychological "sales triggers" like no other newsletter available.

Each HomeSense is customized for you. It has your logos, signature, ads and special offers. (Even your photo if you wish!) When used regularly, it becomes a customer-retention machine.

HomeSense builds sales, referrals and real relationships. Isn't this why you're in business?

When customers leave, they take their business plus their referrals… and give it to your competition.

No, it's not nice, but it is understandable…

Do you recommend restaurants where you no longer eat? Would you recommend a service you had chosen to quit using? Your customer is no different.

If the business that wins a customer stayed in touch, treated him fairly, remained valuable and continued to build the relationship, he couldn't help but use and refer them!

All it takes is a small, regular investment in a well-designed "Retention Marketing" program. This investment can pay huge dividends in loyalty, upsells, resells, backend sales, and referrals.

Your Hudson, Ink newsletter program is a totally turn key, automatic system of staying in touch with customers with informative, entertaining, and sales-building newsletters.

What other contractors are saying about Hudson, Ink Customer Retention Newsletters…

For years, I put off trying a newsletter. Now that I've used HomeSense, I wish I had done it sooner! Customers love the articles and keep the newsletters for months. It's terrific!   ~ JC Heating & Cooling

I cannot believe how well our newsletter worked. It shows our customers we care - and they respond by staying loyal and referring friends. It's a wonder tool. ~ Jack Frost, Inc.

Customer retention depends on your relationship with the customer. The HomeSense newsletter lets our customers know we are thinking of them when there is not a problem. ~ Forrest Shoemaker

Having HomeSense makes us stand out against our competition. It's the best money we spend! ~ Dekalb Care

I wouldn't send out just any newsletter. When I saw HomeSense, I knew I'd found the right combination of style, look, content and sales ability. It is truly the best of the best. ~ Central Heating & Cooling

For a couple of dollars per customer a year, I can treat my top customers like gold. They appreciate it and our referrals have skyrocketed. ~ Climate Control

Thanks for making customer retention so easy! You do all the work and we get all the credit ~ Black-Haak Heating

The Program:  We create your customized newsletter 2, 3, or 4 times per year (your choice). Each expertly designed issue is "season specific" and filled with news and tips of interest to customers.

Each issue also contains a minimum of 12 discreet sales triggers that send "call/ buy/ refer" signals to your customers. Plus, you get your own "ad space" of professionally designed ads, coupons, or specials that reinforce these triggers!

The Investment:  Our average contractor invests less than $3 per customer a year in this automatic, "turn-key" Customer Retention program! Under $3 a year to boost sales and referrals from a customer that cost you over $300 to get. Not a bad return.

The Bottom Line:  Your customers leave when they get no attention. You've seen that a good newsletter can keep them as "your customers", buying and referring all the while. It's simple, inexpensive, and highly effective.

Special Bonus:  As a Hudson, Ink newsletter client, you get free membership in our Marketing Coaching Club – The Nation's First Marketing Club for contractors. Your membership includes regularly delivered marketing advice, call-in coaching, plus expert Teleseminars and on-going support. This comes with your newsletter order at no charge!  We’ll send you more information on this one-of-a-kind Coaching Club when you order your free newsletter sample.

I sent out 6800 issues to my customer base over 2 weeks time. During the next 4 weeks, over 124 calls came in. Some of them we hadn’t spoken to in 3 years! We sold $169 tune-ups (great idea) yet normally have trouble selling them at $79! Plus we sold 12 complete systems for $62,728. Basically, my customers love the newsletter… and we do too!  

--Jimmy Eanes, Eanes Heating and Air, NC

“I just wanted to drop you a note and say ‘thanks’ for making our newsletter program just as easy as you say! I barely have time to write this email – so you know I’d NEVER get to do an entire newsletter! Plus, our customers love the newsletter… and we don’t mind taking the credit. It looks and works great! Thanks again for making this program easy and rewarding.” 

--Diane Frey, Frey Plumbing & Heating