Action-Oriented HVAC Contractors Are Selling

The System Is Done For You and Ready, Right Now

That's why we took on this project ourselves, to create the "ultimate" Maintenance Agreement program for contractors. Seemed simple at first (yeah, right!) but it took us 2 years compiling and researching the "best of the best" to create a profitable easy to-use Maintenance Agreement program.

We compiled dozens of contractor interviews, several consultants' input (who routinely charge $2000-$4000 a day) and spent way too much time on the internet. We also spent thousands of dollars - and hours - combing through every detail to make sure those 3 steps and goals would happen for you.

It wasn't easy (you're welcome to try!), but for those who want the entire job done for them, the Service and Maintenance Agreement PowerPack is ready to go to work for you now, no waiting.

This program is 100% "turn key" just like our other PowerPacks, and upholds the same high standards. We are delighted with the outcome, and I believe you will be too.

But my opinion doesn't matter as much as yours! So - -

Take A Quick Tour Of The Service & Maintenance Agreement PowerPack For Yourself:

This program was designed from the bottom up to fit the company that already has a Maintenance Agreement program and those who want to get one started. Each component has been painstakingly designed for maximum benefit. It is slimmed to the high-performance essence - no filler - but nothing has been left out. This is in contrast to the "old" Maintenance Agreement programs I mentioned earlier.

3 Missing Ingredients Exposed:

#1) The old way depended on massive technician training to become "salespeople". They are resistant and uncommitted. Sales faltered or bombed in this environment.

One minute Psychoanalysis time: By nature, technicians are "fixers". That's perfect for their job skill. So, "fixers" are trained to find what's broken, right? This makes them skeptical and analytical. These traits are opposite those of salespeople! Make sense?

The "new" method in the Service and Maintenance Agreement PowerPack reroutes the old map. We don't try to make these hard-working techs something they're not. But through minor "adjustment" they accept Maintenance Agreements as "the cure", which makes it the ultimate service job! Mission accomplished.

In the opinion of our entire research group, this critical adjustment plus the ingenious incentive plan turns each technician into a Maintenance Agreement conversion expert!

#2) The old way was extremely complicated to operate. Four of the seven companies who excelled in Maintenance Agreements told us they had a staff member whose entire job was managing the program! Yikes. Multiple, segmented renewal programs, complex pay plans, shifting incentives... they were profitable programs but a logistics nightmare... especially if this was "new" to you! You'd never try.

If I offered you a "complicated" plan, it may make me sound smart (or like you'll need to pay me a lot to help you!) but it may also sit on a shelf. "Simple" is better. So, renewals are automatic, scheduling is pre-set, even the enrollment form is "ABC" simple.

Every bit of it works this way. You can use it right out of the box, literally. Or you can update your current program in a snap. The PowerPack lets you choose.

#3) The old way made you figure out how to market them! (Honestly, we dissected 6 programs, all with merit, none with a marketing system built in.) I guess you were just supposed to "let leads happen", or try a "one-step" marketing approach which is a total disaster in Maintenance Agreement marketing. 

So we took an entirely different approach.

The PowerPack fully delivers the marketing goods, with 45 custom designed ads, in the top media and message type -

Direct Mail letters, PostCards, Newpaper Ads, Newspaper Inserts, Radio Ads, Yard Signs, Door Hangers, On-Hold messages... you name it! And they're in the top ad types: Direct Response, Image, Retention, and Follow-up, all incredibly organized.

There's even a Referral Generator postcard "sequence" unlike anything on the market. As a bonus, you get phone and on-site sales scripts for virtually every encounter you're likely to have. If we left something out, I can't imagine what it is. (A blimp perhaps?)

That's it for the "corrected" flaws. But that barely tells you the foundation of this remarkable program.

You'll have an entire rapid-fire Management Course including -

• Pricing for Profit - Number of visits, tiered pricing, multi-year; all covered!
• Exactly what to include in your Maintenance Agreement Program. A fresh twist on the "must have" benefits, plus new features galore.
• Getting your staff to love Maintenance Agreements - Yes, I said "love" and this is a crucial link to greater acceptance and sales.
• Incentives for techs and CSRs - Keep them motivated toward the 'win-win'.
• The AutoRenew feature - Astounding in its simplicity, yet pushes renewals through the roof... effortlessly.
• The Bonus Bucks technique for "locking in" replacement customers.

It even tells you how to conduct the staff meeting to introduce the program! This is your essential blueprint to your Maintenance Agreement program.

Next, the Sales Course gives your technicians a step-by-step program to follow. The path for this was laid by none other than Charlie Greer, who maintains a 100% conversion rate of service calls to Maintenance Agreements. True. I felt he'd be a welcome addition as your "personal" sales trainer!

On the Audio CD, I interview Charlie for over an hour, just like you'd do if he was in your office. I ask him the tough questions and he comes through with laser-like answers! Your techs can listen in the office, in the truck before calls, or to train new hires.

The Sales Manual goes even deeper, revealing...

• Top Credibility boosters - Without them, no sale is made.
• Selling the Agreement with a tune-up - Your "controllable" sales producer!
• Selling on the Repair - The one sentence close that's so good you'll almost laugh.
• Selling to Women - Two of the nation's top advisors give you priceless guidance.
• How to cut callbacks in half - How valuable would this be to you?
• Bonus Chapter on CSR Super Performance - What to say, how to say it, and when!

Warning: Your techs will not learn how to "pressure" anyone... they merely learn how to present a better option to customers... in about 6 minutes flat. You will sell more using this system. (See the guarantee you won't believe.)

Next - and this has been the missing ingredient in many programs being offered - is your Marketing Course which contains 4 valuable components: 

1. An Audio Seminar that covers the marketing process for your Maintenance Agreement Program. You'll listen as a complete marketing plan unfolds. You'll learn the absolute magic of "2-step" marketing. Fantastic.
2. The Complete Guide to Service and Maintenance Agreement Marketing which tells you exactly which media are winners… and losers! Beating the media's prices, buying mailing lists, direct mail techniques and much more.
3. A full selection of 45 different ads, in each media, plus each "message type" including Direct Response, Image, Retention and Follow-up. (Take a look at the entire list on the order form!) These ads represent a "balanced" approach to marketing using credibility builders and lead generators. Our Direct Response ads are famous for results, but they also treat your prospects like they have brains.
4. The CD of your ads, promotions, and forms! Total time-saving convenience. You pick the ad, insert your info and you're done!

And as you'd imagine, it includes the hottest Maintenance Agreement form you've ever seen. Not a "supply store" form, but a richly detailed piece that's almost more like a sales script! Your technician will have all that's needed on one form to present and close the sale in minutes! (Customers often buy right when they see the special "savings window"!)

• 3 Step Referral Generator -You'll have a 3 PostCard series, plus a customer script to absolutely blow your referrals through the roof. It's friendly, easy and it works.
• Yellow Page Diverter technique. Keep your customers out of the Yellow Pages. They'll go right to your number without opening the book. Oh yes, it'll cost you 2 ½ cents!
• The "Green Sheet" is an instant credibility builder. Your tech merely hands this to customers to build rapport, professionalism and give you a unique sales proposition.
• A powerful "Leave Behind" sheet that a) Increases your value, b) Introduces "upsell" opportunities, c) Subtly asks for referrals. All done for you. What more could you want?

I can't begin to tell you how simple this plan is to operate. It even includes an instructional Audio CD "Fast-Start Guide to Your PowerPack" which points the way for each piece! You can start using this program minutes after opening the package.

Bottom Line: Basically, your Service and Maintenance Agreement PowerPack is a "one stop shop" that structures, plans, markets, and sells your entire Agreement program. It's been done for you and has been simplified so you'll use it.

All you do is take it for a test drive to see if it's right for you. That's easy too.

 I’m Ready for a Solution to My Customer Retention and Referral Problems!