marketing toolbox


“What all is in my Marketing PowerPack?”  

The better question might be “What’s not in it?” Take a look at your one-stop marketing arsenal…

 

 

 HVAC Manual Image   The High Performance Marketing Manual – Learn the secrets the media doesn’t want you to know. Understand the extremely powerful principles I advise in my $3400 seminars. Find the keys to your high-performance marketing fortune in these pages. You’ll be walked through the door of all you need to know about setting up and running your marketing. Includes strategy and insights gained from years of hands-on experience. You can literally shortcut the painful – and costly – ways your competition (or you) have been stuck doing. Get “unstuck” and placed on the path to high-performance marketing.

Arsenal of ads, letters, promotions – Includes newspaper, letters, postcards, news inserts, radio scripts and more. Neatly organized by the follow 4 ad types -

 

 

HVAC LeaderPack Image 
  • All Purpose and Image: These are your “do all” ads to replace the old ones you – and your market - are tired of seeing. The image ads are clean, unique and powerful. They set you apart from the crowd.
  • Direct Response Replacement: Need high-profit replacement leads? These ads are your heavy-lifters! Proven ads, ready to make your phone and cash registers ring. (Your competition will be dumb-founded!)
  • Direct Response Service: For Tune-Ups, Maintenance agreements and more. These get the phones to ring when the weather won’t. Load up the books with service work and watch 1 in 24 turn into equipment sales. Get ‘em!
  • Branding and Retention: Let simple Branding ads trickle in your prospect’s minds for just pennies. Your Retention program has ads, newsletters, cards, thank you letters and more. They build a cage around customers that your competition can’t penetrate
 

 

 HVAC Market PowerPlan Image   HVAC Marketing PowerPlan: Need to know what to run next? What to spend in what media? How to plan next season’s attack? You’re 90% done when you get this manual. You’ll see what marketing “type” you and your company fit. Then just follow the steps and you’ve got an instant marketing plan. So simple, I can even follow it. 

 

 HVAC Leader CD Image   The CD of all ads and promotions: Every single promotion in your PowerPack is captured on CD to make printing and editing “push button” simple. Put in your company info, print it, and you’re done! Or email the file to your printer. Your great ad was done in just seconds.

 

 HVAC Telemarketing Image   Telemarketing Performance Manual: Your phone is your Number 1 customer contact point, but most contractors don’t tap the potential. Learn professional answering techniques, call-out scripts, upselling and more. Nothing like it in the HVAC industry.

 

HVAC Coach Image 
  • Your Audio Coaching Series – 3 CDs jammed with personal consulting for you…
  • FastStart CD to More Profit with Your PowerPack: Learn the right way to use your PowerPack. Quickly, easily, and without stalling!
  • How to Build a Lead-Generating Yellow Page Ad : You’ll hear exactly why your Yellow Page ad is bleeding you… and how to make it generate maximum leads!
  • Customer Retention Goldmine: Most contractors don’t have a Retention program, or do it poorly. This will show you the easy way to keep all the customers you paid to get! You’re giving piles of money to your competition without a Customer Retention program. Learn to do it easily at minimal cost.
 

 

 HVAC Profit Image   How to Profit with Competitive Intelligence: Your customers know more about your competition than you do! Not anymore. Learn their presentation, pricing, profit… and what they say about you! Copy the best techniques; Beat the weak ones. This is a wealth of stealth. Must-have information. 

 

 HVAC 147 Image   147 Can’t Miss Marketing Tips and Strategies: Two-dozen sales closers. Twenty-five management builders. Price-cutters. Time-savers. Insider techniques. You simply cannot believe the ingenious, right-now simple tips contained in this manual. There’s money on every page!

 HVAC Yellow Page Kit Image   Yellow Page Lead-Builder Kit: This manual condenses the info to make your ad outperform 90% of your competition. Your Yellow Page ad is a big year-long expense, so make it pay you by pulling leads.

 

 HVAC Goldmine Image   Customer Retention Goldmine: When you lose a customer, you lose all of his current business, future business and all his referrals. Find how to build lasting relations with your customers. You pay on average $ 300 to get a customer, learn how to keep him for pennies.

Critique Certificates: Don’t know if you should run a particular ad? Want an expert to review a letter you’re thinking of sending out? Fax it in; we’ll tell you whether to kill it, change it, or send it out! We’ll give improvement tips too! Time and money-saver galore.

 

 HVAC Discount Image   Discount Certificates: No need to pay retail for marketing services. As a PowerPack user, you’ll get substantial discounts for services from Hudson, Ink and other preferred vendors and consultants. You’re an insider now! Take advantage of your connections.

 

The Ultimate Option for your PowerPack

 

 HVAC MegaClub Image   The MegaMarketer Club: Joining this exclusive club turbo-charges your PowerPack with expert on-going marketing help! You’ll get fresh new ads plus have a marketing expert coaching you along to boost your total marketing performance. Stay on the cutting edge of HVAC marketing all year long!

 

 

 

Look At What You Get... 

  

 

Marketing Performance Booster

 

Builder Pack 

 

Leader Pack 

 

Gold Pack 

 

Marketing Performance Manual

Yes

Yes

Yes

3 Jump Start Performance CDs

Yes

Yes

Yes

CD of all Ads, Forms, Sample Radio Ads

Yes

Yes

Yes

Double Your HVAC Yellow Page Manual

Yes

Yes

Yes

HVAC CSR Performance Handbook

Yes

Yes

Yes

HVAC "Secret Shopper" Package

Yes

Yes

Yes

Customer Retention and Referrals Manual 

Yes

Yes

Yes

How To Hit the Home Show Target
 

Yes
Yes
Million Dollar Home Show Success CD   

Yes
Yes
147 Can't MIss HVAC Contractor Tips  

Yes
Yes

HVAC Marketing PowerPlan Manual
 

Yes
Yes
Marketing PowerPlan Software

 

  

Yes
Marketing Plan Seminar on CD

 

  

Yes
Low Cost High Response Manual    
Yes

Low Cost Lead Generation on CD

 

  
Yes 
       

Power Pack Ads 

Quantity 

Quantity 

Quantity 
  • Direct Response - Service Ads 
 		      

           Direct Mail Letters

2

4

4

           Post Cards

2

5

5

           Newspaper Ads

2

5

5

           Radio Scripts

2

5

6
           Newspaper Inserts

1

1

1
  • Direct Response- Replacement Ads 
 		      
         Direct Mail Letters

3

7

7
         Post Cards

2

5

6
        Newspaper Ads

2

11

11
        Radio Scripts

2

4

5
        Newspaper Inserts

1

3

3
  • All Purpose & Image Ads  
 

 

  

  
         Direct Mail Letters

1

4

4

         Post Cards

2

4

4

         Newspaper Image Ads

3

6

10

         Newspaper Branding Ads

6

18

18

         Radio Scripts

2

4

4

         Newspaper Inserts

2

2

2
         Billboards and Bus Wraps

1

3

6
  • Retention  
 

  

    

         Door Hangers

1

2

5

         Referral and Thank you Cards/Letters

5

9

11

         On Hold Messages

6

10

12

         Yard Signs

2

4

6

         Press Releases

3

3

3

         Cross-Promotion Brochure

N/A

3

3
  • IAQ Ads 
 

 

  

 
        Direct Mail Letters

N/A

N/A

8

         Post Cards

N/A

N/A

4

         Newspaper Ads

N/A

N/A

4

         Radio Scripts

N/A

N/A

2
        Newspaper Inserts

N/A

N/A

2
  • Hispanic Ads 
 

N/A

N/A

15
  • TV Ads 
 

N/A

3

3

Number of ads/letters/promotions 

58 

125 

179 
System Value on "per piece basis"  

  $3,940 

$8,475 

$13,170 
Free Bonus Packages 

VALUE 

VALUE 

VALUE 

         26 issues of Sales & Marketing Insider 

$129

$129

$129

         Discount Coupon off Custom Ad/Letter Creation

$50

$100

$100

         Discount Coupon off Yellow Page ReDesign

$50

$100

$100

         Coupon for Free Customer Newsletter

$100

$200

$200

         1 Hour of FREE One-on-One Consulting

N/A

N/A

  

Free Bonus Package Value 

$329 

$529

$1,009 
System Value plus Free Bonus Packages 

$4,269 

$9,004 

$14,179 
       

Your Investment is only 

$1,295 

$1,895 

$2,495 


 
Builder Pack  
Leader Pack  
Gold Pack  
 

TOTAL BUY BACK GUARANTEE 

Including Interest and Shipping 

I understand that I can get my PowerPack right away. I can use the ads and learn from the audio coaching. If using this program does not repay me several times my investment or if I ’m not fully satisfied, Hudson,Ink will buy it back for my purchase price, plus my shipping – up to one year later. On that basis, here ’s my order.

 

Click Online Store Image 

Limited Time Offer!  When you purchase today, you can also sign up for a FREE 3-month trial membership in our Marketing Coaching Club.  Click here for full details.