The Web Marketing PowerProgram

So many contractors serve customers, but don’t ever follow up with them. You may service them once and just “expect” that they’ll remember you because you did such a great job. I wish that was true. Studies show that 55% of the customers you lose leave you because you paid them no attention.

This means that you’re asking these customers to either forget your name or go to the Yellow Pages to find it. Either option is a poor one. That’s why newsletters exist.

Newsletters are to keep your name in the customer’s mind – but not as merely a “sales piece”. Just as no one likes the person who is always trying to sell them something, a newsletter builds a relationship with customers. This relationship builds loyalty, referrals and sales far better than screaming advertising messages do.

And since you spend $275-$325 to get a customer, doesn’t it makes sense to stay in touch for just pennies? In fact, if you only service a customer once and they leave, you probably lost money on them! Staying in touch with a newsletter is one of the most effective, least expensive marketing tools you have. In fact, Jay Conrad Levinson – the creator of the Guerilla Marketing concept – says that Customer Newsletters are the #1 Guerilla Marketing weapon.

But creating a newsletter is where most contractors falter. Coming up with well-written articles, laid out in a graphically appealing way and produced on time without bogging down your other business can be hard. In fact for many contractors, it’s impossible. Once you weigh the amount of time and money spent to create your own, a professional, syndicated newsletter may prove to be very attractive.