#1 Customer Retention Newsletter

Custom Ad or Direct Mail Piece Creation Service 
Get a Lead-Generating ad or letter created especially for your company!    

Let me create a customized ad or letter for you! This service doesn't cost… it pays handsomely. I typically work on 4-6 ads a week for clients and others who want a specialty promotion that:

1. Increases the number of incoming leads.
2. Increases "back end" sales of other (often more expensive) products.
3. Increases image due to the professionalism of our ad design and copywriting.
4. Increases leads per dollar over an existing promotion.
5. Takes advantage of a "unique" situation in your market, with a supplier, weather or other. A personal consulting can often reveal this - even though it's not currently seen as "unique" or "newsworthy."
6. Boosts readership/listenership of an existing promotion.
7. Targets a unique or hard-to-identify prospect and gets him to respond.
8. Builds the importance of an "added value" service or product you want to offer.
9. Introduces your services to a new area, new customer base, or for a newly acquired business.

This service is a matter of understanding Who you want to target with What information or offer and How they benefit from this information. My years of experience allow me to quickly discern the best, most-effective motivation and persuasion techniques. I then create an ad that drives this message to the prospect in the medium you select (Direct Mail letter, Postcard, Newspaper Ad, Insert, etc.)

Don't waste thousands of dollars in postage and time on an amateur attempt. Get a pro to create your letter so you can profit!

Copywriting/Ad Creation Fees

Double Your Leads Guarantee: Your Hudson, Ink ad will produce double the leads of your existing ad using the same statistical measuring or I'll refund your money. We do not issue refunds for ads that aren't used, since this is a "for hire" contractual arrangement. I put my all into each ad, and I do not take the guarantee lightly. (I put the guarantee in for you and your protection, so I have every reason to make it perform!)

Questions… I get questions… 

"What if I don't measure my ad results? How do I know if yours is better?" Well, not measuring is a big no-no. Whether you decide to use me or not, measure everything about your marketing's performance! But if you don't keep up with leads…. guess what? I don't know that! I'm out to create an ad that pulls leads because - to me - every copywriting job I get is for performance. So submit your job in confidence that I'm out to make it work for both our sakes.

"Aren't your fees expensive?" Depends how you look at it. I'm more than some, less than others. But the real money is in running the ad and the real profit is the result! For example…

If it costs you $500 to run an ad that your neighbor's daughter wrote for free, it'll cost you $500 to run the ad I'm creating, plus the $500 to create. So how many more leads does mine have to produce? If mine gets you just 3 more leads and you sell just 1 more system as a result, your return (based on $1500 system mark-up) is about 300%. I'm not trying to push you - - If you want me to do your marketing cost's justice, I'd love to help. If not, that's fine too. If I can't outpull your neighbor's daughter's ad, two things happen: 1) You get a refund and 2) I want to hire her immediately. No kidding.

Like you guys, our service fees are among the highest in our area but we offer certified inspectors and a higher level of service.   We know the same is true for your company – you get what you pay for.  Having tried a marketing firm and receiving inferior service, we would rather go with the best. You guys do a great job and you customer assistance is top notch!   --Stacey Ridgeway, Manager, Mason’s Chimney Service & Certified Air Duct Cleaning

"How do I get started with this service? How do I know what information to provide?" First, review this form and fill it out as completely as you can. I know it looks like a lot, but any copywriter or marketer who doesn't ask you at least as many questions as you ask them is not out for your results.

Click the "Create Me A Masterpiece!" button below, fill out the information on the pop-up page and - if you have one - fax the ad or letter I'm to work "against" (I need to get a starting point for reference). Our fax number is located at the bottom of the page. Make sure you include your contact information. Interviewing you can help plenty.

Get a 12 - Month Marketing Planning Calendar… Free 

• Gives "inside info" on what Media works best - and worst - each month.
• Know exactly when to market for each product and service.
• Outwit your competition with maximum marketing at every turn!

"If you fail to plan, you plan to fail." Without a marketing plan, you're wasting time and money - - plus you're building stress and losing sales. Just one botched marketing expense or lost sale is costing you thousands each time.

Yet you can get our new Marketing Planning Calendar from Hudson, Ink for just $79. And if you place any order, it's absolutely FREE.

Supplies are extremely limited. Get yours today