marketing toolbox


Stealth Marketing with Radius Mailings   

The concept of radius marketing is as basic as “like attracts like.”  You know the saying “birds of a feather flock together?” Likewise, neighborhoods tend to have homes of the same age, in the same condition and with the same needs.  The similar demographics also include that all-important demographic of “household income” and ability to pay. 

Since their choice of neighborhoods parallel, so do other buying patterns.  From eateries to dry cleaning, to home maintenance, there is much predictive buying behavior, in very limited or “acceptable” brackets of choices.

Also called “Proximity Marketing,” the in-home service provider who uses it essentially builds momentum of a single visit into a “connection” to the group and leverages his “pre-approval” to many others.  It is ingenious, low-cost, and shockingly effective.

After the job, send postcards that “link” your neighborhood visit with a special offer to other neighbors.  Using the address or name of the neighbor generates better response, so get approval

With neighborhoods, there is a greater chance that the people living there are more like your current customers and will be more receptive to your mailings.  That means the radius mailing could range from dozens to hundreds of addresses.  Your intent should be to assimilate “like kind” customers generated from a single service call.

Proximity marketing is a fast way to multiply income and effort by engineering “word of mouth” faster than humanly possible otherwise.

The entire effort is pennies on the dollar versus broad-market advertising.  It’s far more targeted, gets much better response, and is a more efficient use of windshield time.

Sound like a good investment?  I thought so, too.  But it’s not going to happen by itself.  You have to have an automated system that insures whenever you service a home, the follow-up mailing to the neighbors is a given.

That’s why Hudson, Ink has partnered with expressscopy.com to offer contractors a state-of-the-art interface to easily and systematically send radius postcards after performing a job. Why did we choose expresscopy.com? They are simply the quickest and most affordable direct mail company out there.

expresscopy.com takes the complication out of contractor marketing with their full turnkey print and mail operation. Simply log onto the Hudson, Ink portal, select a postcard to customize, and create your radial mailing list. Your direct mail postcards are printed and in the mail within 24 hours!

Pricing starts at 51¢ per postcard and includes: full-color printing, super glossy paper and First-Class Postage. Order as few as 100 postcards at a time! Volume discounts are available!

Not convinced? Try expresscopy.com with a special first-time customer offer of 500 free jumbo postcards – only available through the Hudson, Ink portal. With this special offer, you will automatically receive $110 off your first-order (when your first-order totals $245 or more).