#1 Customer Retention Newsletter

How to Fix Your “Broken Marketing” Now

Follow a successful, proven path to more HVAC sales with a high-performance, turn-key marketing system…
  

We both know you’re in a tough, unpredictable business. Weather and seasons can send you from “full throttle” to a screeching halt almost overnight. When you’re busy, you need more employees just to keep up. When it’s bad, you wonder who won’t make it.

Sometimes you wait on a season’s “boom time” that never quite comes. Your overhead is there but the sales aren’t. Losing one season can affect your entire year.

The weather rules this business too much. It makes contractors “wait” on the thermometer to bring leads or for someone’s equipment to break. No businessperson should have to depend on something so unpredictable. It can make you crazy.

Maybe you’ve tried to “level out” your sales with promotions or discounts. But no matter how you expect to get sales…

• You’ve got to get the leads before you get the sales.

You can’t sell anything without the lead. And marketing is what pulls in the leads.

So let’s get the bragging out of the way: I’ve spent the last 9 years creating ads and marketing programs to help contractors get more leads. My ads have been tested and used by hundreds of HVAC contractors, helping generate $330m in sales last year alone.

But many of these ads were held under strictly enforced licenses by contractors who paid to use them. (The $5000 fee was insignificant to those who profited many times more.) These marketing tools could not be shared with other contractors. However:  

Now all that has changed - the chains have been broken.

Click Here to See What Other Contractors Are Saying  

For the last year, I’ve been amassing an arsenal of new and improved marketing weaponry. In between speaking engagements and custom-copywriting jobs, I’ve been on a creative riot of building a simple, yet powerful contractor marketing system.

But this time, I designed it from the bottom up. I left no piece of the contractor marketing puzzle untouched - - I created over 100 new, more powerful ads, for the most profitable 5 media (I even rank them) and devised a simple Marketing Plan that most any contractor can “plug in” and use. It’s all rolled into The HVAC Marketing PowerPack.

The HVAC Marketing PowerPack answers the marketing problems you face. How do I know? I’ve “lived” those problems with you: Over 700 interviews with HVAC contractors across the country have given me a “wish list” of marketing challenges.

These PowerPacks are my sum total response to your marketing wish list! From lead-generating ads and letters to powerful image ads that make your competition look like an amateur. It’s a comprehensive attack combined into one complete system.

Take a look at the attached contents list, but for brevity’s sake, let me say it includes each type of ad, for the products and services you offer, in each media. It even tells you when to use them and what to spend.

A Very Brief Tour of the PowerPacks.