#1 Customer Retention Newsletter

Air Conditioning Contractors of America
http://www.acca.org/ 

ACCA Announces Marketing Alliance with Hudson, Ink

"ACCA is in the midst of a member renaissance," says Kevin Holland, Vice-President of Communications for the national contractor group. "By adding the marketing services of Hudson, Ink, we feel like we've stepped light years ahead in member benefits."

Hudson Ink is a provider of marketing services for contractors including Customer Retention newsletters, lead-generating Yellow Page ads and "turn-key" marketing packages.

"Some of Hudson Ink's custom services - such as copywriting - had gotten really expensive, mostly because of the results they got!" he laughed. "But this also meant that only the bigger-budget contractors were able to take advantage of their services. Now, ACCA members can get many of his products at a member discount. A few of his services are even free to members."

Hudson's private copywriting work is considered the most expensive in the industry at $2000 per page, but still maintains a 4-week backlog.

Yet Holland also noted that Hudson created a "new and exclusive" Customer Retention newsletter program just for ACCA members. "This is how a contractor can really stand apart from the competition. In my opinion, no one does this better than Hudson, Ink."

Members can go to www.acca.org for more info. They can also sign up for a free marketing newsletter for contractors by faxing their letterhead with the request to Hudson, Ink at 334-262-1115. Hudson spoke to record crowds at the ACCA National Conference and has already been signed up for next March's Conference in New Orleans.

"We're really excited about the possibilities of helping ACCA members market their companies better," remarked Holland. "Generating leads and having a professional image in the marketplace is where many contractors are weak, but by using these new services, they can really boost their marketing results."

Quality Service Contractors
http://www.qsc-phcc.org/ 

QSC is a leading international professional association serving an elite group of plumbing and HVACR service and repair contractors. They offer their members across North America business management services and state-of-the-art training to enhance their image and to enable them to better serve the needs of their clients. Hudson, Ink is proud to be an industry partner of QSC. See website for more information: http://www.qsc-phcc.org/  

Plumbing – Heating – Cooling Contractors Association
www.phccweb.org 

New Marketing Alliance Announced for PHCC

PHCC president Jim Stack announced that PHCC has entered an agreement with Hudson, Ink to provide members with marketing services. Many services or discounts will be exclusive to PHCC members.

“We’ve known that marketing has been a sore spot for members. The availability of good solid marketing help was low, but vital for contracting success.” Stack continued, “Plumbing contractors are always hearing, ‘Market your companies better’ but there was little strategy and few tools to help them do that. This agreement with Hudson, Ink solves this dilemma for our members.”

Hudson, Ink has “systemized” plumbing contractor marketing with a variety of products and services including Customer Retention programs, lead-generating Yellow Page ads and “turn-key” marketing packages which even include software for marketing plans.

Readers can check out www.phccweb.org for updated info, or visit www.hudsonink.com to sign up for a free marketing newsletter, a free Yellow Page ad critique plus several marketing reports.

“Our members will be getting a nice marketing boost, and as marketers say, ‘But wait, there’s more!” Stack says with a laugh. “Customer retention has long been on my list of ‘must have’ items for members, yet too many of them failed to realize the value of retention. Hudson, Ink is giving the PHCC member community the opportunity to customize their newsletters with exclusive PHCC information. This is exciting, valuable, affordable and doable.”

Click here for a list of benefits PHCC members can get from Hudson, Ink.

Printing and Mailing Service
http://davisdirect.net/ 

With experience in all stages of direct mail and finished goods fulfillment programs, Davis Direct uses the latest technology and equipment to help you get your message delivered. Skilled personnel are available to help you through all phases of your project, saving you time and money - enabling you to focus on your business! See website for more information: http://davisdirect.net/ 

Website Development
http://www.markethardware.com 

Is your website everything it should be? Are you working with a provider that has specific knowledge and experience in the contractor industry? Market Hardware is a leading provider of websites and internet technology to the contractor industry. They custom develop a just for your business and provide easy tools to make change anytime. Clients of Hudson, Ink can get a free website review (valued at $225). See their website for more information: http://www.markethardware.com

Eaton Corporation
1000 Cherrington Parkway
Moon Township, PA 15108

Phone: 412-893-3910
Web: www.eatoncertified.com

The Eaton Certified Contractor Network is an exclusive network of top-tier electrical contractors focused on the renovation and service markets. Developed by Eaton Corporation, manufacturer of Cutler-Hammer brand products, this network is built upon providing members with advanced training, marketing support, custom business tools and an association with the strength and breadth of Eaton products. Read more about the Eaton Certified Contractor network here:
www.eatoncertified.com

Your Answer For Maximum Sales Performance
http://www.hvacsellutions.com/members/ 

HVAC Sellutions is an organization dedicated to one core initiative – Residential Sales, Marketing and Installation Performance. We are not like the other “jack of all trades, master of none” consulting firms trying to be all things to all people with no specific expertise. We focus on the specific area of your business that can yield the quickest and greatest impact on your company revenue and profitability – Residential Sales and all its components.

Radius Mailings Expresscopy.com

Quite simply, after each job, send special-offer postcards to neighbors. There's a greater chance that people living in these neighborhoods are more like your current customers and more receptive to your mailings.

The entire effort is pennies on the dollar versus broad-market advertising. It's far more targeted, gets much better response, and is a more effective use of windshield time.

That's why Hudson, Ink has partnered with expresscopy.com to offer you a state-of-the-art print and mail operation, so you can easily and systemically send radius postcards after performing a job.

SendOutCards
https://www.sendoutcards.com/9820

SendOutCards allows you to create campaigns that will automatically send out Thank You Cards, Birthday Cards, Holiday Cards, and Promotional Postcards.  You can send out one at a time or upload a list of thousands.  You can even setup a campaign to send out a card on a specific date for a birthday or anniversary. You can also setup campaigns to send a series of follow up cards on specific dates!

Online Technical Services for Contractors
http://www.snappysocialmedia.com 

Snappy Online Media offers creative and technical services to contractors to strategically establish their business online with website design, social media, and video. Owner, Sheila Lathan, caters specifically to contractors and has many years of experience in information technology combined with marketing.

Snappy Online Media also implements Hudson, Ink's Web Marketing PowerProgram components to contractors that take advantage of this valuable resource.

If your website looks like it was designed in the 1990s and/or your social media is lost somewhere between the bottom of your toolbox or floorboard, visit http://www.snappysocialmedia.com or call them at 334-595-9039 for a free consultation. All Hudson, Ink clients receive a discount on one of Snappy's social media management packages. Click to choose your social media package!