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Air Conditioning Contractors of America
http://www.acca.org/ 

ACCA Announces Marketing Alliance with Hudson, Ink

"ACCA is in the midst of a member renaissance," says Kevin Holland, Vice-President of Communications for the national contractor group. "By adding the marketing services of Hudson, Ink, we feel like we've stepped light years ahead in member benefits."

Hudson, Ink is a provider of marketing services for contractors including Customer Retention newsletters, lead-generating Yellow Page ads and "turn-key" marketing packages.

"Some of Hudson, Ink's custom services - such as copywriting - had gotten really expensive, mostly because of the results they got!" he laughed. "But this also meant that only the bigger-budget contractors were able to take advantage of their services. Now, ACCA members can get many of his products at a member discount. A few of his services are even free to members."

Hudson's private copywriting work is considered the most expensive in the industry at $2000 per page, but still maintains a 4-week backlog.

Yet Holland also noted that Hudson created a "new and exclusive" Customer Retention newsletter program just for ACCA members. "This is how a contractor can really stand apart from the competition. In my opinion, no one does this better than Hudson, Ink."

"We're really excited about the possibilities of helping ACCA members market their companies better," remarked Holland. "Generating leads and having a professional image in the marketplace is where many contractors are weak, but by using these new services, they can really boost their marketing results."

Members can go to www.acca.org for more info.

Quality Service Contractors
http://www.qsc-phcc.org/ 

QSC is a leading international professional association serving an elite group of plumbing and HVACR service and repair contractors. They offer their members across North America business management services and state-of-the-art training to enhance their image and to enable them to better serve the needs of their clients. Hudson, Ink is proud to be an industry partner of QSC. See website for more information: http://www.qsc-phcc.org/  

Plumbing – Heating – Cooling Contractors Association
www.phccweb.org 

New Marketing Alliance Announced for PHCC

PHCC president Jim Stack announced that PHCC has entered an agreement with Hudson, Ink to provide members with marketing services. Many services or discounts will be exclusive to PHCC members.

“We’ve known that marketing has been a sore spot for members. The availability of good solid marketing help was low, but vital for contracting success.” Stack continued, “Plumbing contractors are always hearing, ‘Market your companies better’ but there was little strategy and few tools to help them do that. This agreement with Hudson, Ink solves this dilemma for our members.”

Hudson, Ink has “systemized” plumbing contractor marketing with a variety of products and services including Customer Retention programs, lead-generating Yellow Page ads and “turn-key” marketing packages which even include software for marketing plans.

Readers can check out www.phccweb.org for updated info, or visit www.hudsonink.com to sign up for a free marketing newsletter, a free Yellow Page ad critique plus several marketing reports.

“Our members will be getting a nice marketing boost, and as marketers say, ‘But wait, there’s more!” Stack says with a laugh. “Customer retention has long been on my list of ‘must have’ items for members, yet too many of them failed to realize the value of retention. Hudson, Ink is giving the PHCC member community the opportunity to customize their newsletters with exclusive PHCC information. This is exciting, valuable, affordable and doable.”

Click here for a list of benefits PHCC members can get from Hudson, Ink.

Printing and Mailing Service
http://davisdirect.net/ 

With experience in all stages of direct mail and finished goods fulfillment programs, Davis Direct uses the latest technology and equipment to help you get your message delivered. Skilled personnel are available to help you through all phases of your project, saving you time and money - enabling you to focus on your business! See website for more information: http://davisdirect.net/ 

Website Development
http://www.markethardware.com 

You don’t have to spend a fortune to properly represent your business on the Web and ensure your Website is found on the Search Engines.
 
Hudson, Ink has a partner we trust & recommend -- Market Hardware, Inc.  They specialize in Website and Web marketing for HVAC, Plumbing and Electrical Contractors.
Market Hardware helps Hudson, Ink clients with:

Website Services

• Free Website Evaluations – learn what your current website is doing right & wrong.
• Discount programs on custom websites – starting at just $1195 + $29 per mo.
• 90-day Money back guarantees on all websites.

Search Engine Services

• Free Web Marketing consultations – learn how Google & Yahoo can work for you.
• Customized new lead report based on your geo-market and target audience.
• Search Engine Marketing programs as low as $199 per year.

Even if you LOVE your current website or search engine exposure we invites you to call our friends at Market Hardware -- 888-381-6925 -- for no-obligation pointers and advice that can help make them even better.   Now is the time to make your business more successful on the Internet, and stay ahead of your savviest competitors.
 
For more details -- including facts about their unheard of 90-day “Money Back Guarantee” for websites -- call 888-381-6925, visit www.MarketHardware.com,  email their team leader, Jim Short at Jim@MarketHardware.com, or Click Here to print off their Fax Back Form.

Your Answer For Maximum Sales Performance
http://www.hvacsellutions.com/members/ 

HVAC Sellutions is an organization dedicated to one core initiative – Residential Sales, Marketing and Installation Performance. We are not like the other “jack of all trades, master of none” consulting firms trying to be all things to all people with no specific expertise. We focus on the specific area of your business that can yield the quickest and greatest impact on your company revenue and profitability – Residential Sales and all its components.

Radio Production

Ever want a great radio ad to generate more leads? Well, 24six is the place to create it for you. They will create a radio spot that will knock the socks off your competition. You’ll be the contractor your customers will call with a professional and quality ad at a fraction of the cost. Phone: 970-379-0731.

Television Production

Want a great television ad but don’t know where to go? Zoom Digital Media can do that for you! You can get a professional spot with real actors and real quality. Call Zoom Digital Media today to get your own personalized spot produced to improve your image and leads. Phone: 810-694-0595.

Publicity
http://www.wackydays.com

Tom Peric is a 25-year journalism veteran with extensive HVAC experience who can help provide you with the "tips, tricks and techniques" to interest media sources for stories thematically appropriate for your marketing efforts. Tom is the author of “Wacky Days: How To Get Millions of $$$ In Free Publicity By Creating a "Real" Holiday & Other Tactics Used By Media Experts”. See website for more information: http://www.wackydays.com.

Publicity
www.expresscopy.com

Hudson, Ink has partnered with expressscopy.com to offer contractors a state-of-the-art interface to easily and systematically send radius direct mail postcards after performing a job. Neighborhoods tend to have homes of the same age, in the same condition and with the same needs.  With neighborhoods, there is a greater chance that the people living there are more like the contractors’ current customers and will be more receptive to the mailings. With this new ordering interface, contractors can easily send postcards that “link” a  contractor’s neighborhood visit with a special offer to other neighbors. Contractors are able to quickly customize a postcard online and create a radial mailing; the direct mail postcards are then printed and in the mail within 24 hours! Pricing starts at 51¢ per postcard and includes: full-color printing, super glossy paper and First-Class Postage.  Order as few as 100 postcards at a time! Volume discounts are available! To learn more about the partnership and to take the online interface for a test-drive, visit:  www.expresscopy.com/partner/hudsonink