coaching club


This is the Customer Retention Club

Comparing the CRC program to a “standard” newsletter is like comparing a desk fan to central air. Or a cold washtub to a steaming whirlpool. There’s just no comparison. Why?

For the same reason you don’t just send parts to your customers and say, “Good luck!” You provide the service to serve the relationship. To me, that’s what Customer Retention is all about. And that’s why we’ve created the CRC… the contracting industry’s first marketing coaching club.

This is a packaged, ongoing marketing service, for contracting professionals like you who want more out of a Customer Retention program than paper and ink! The CRC is like having your own marketing department, without paying any more than for a “normal” newsletter. See for yourself - -

As a CRC Member, you get newsletters plus you’re automatically entitled to…

  • Free “one-on-one” Marketing Coaching. Call to work out your marketing plan, select ads, discuss strategy… whatever helps you keep the momentum!  We’re specialists in contractor marketing and charge $280/hr. for consulting, yet CRC members get this expertise included.  Up to 6 hours per year.
  • Free “Signing Bonus” when you enroll. CRC members get $200 toward our hottest marketing tools for HVAC, Plumbing, and Electrical. Use when you want, how you want, to ‘systemize’ your marketing.
  • Free “voice broadcast”. This is an awesome way to stand out. Schedule reminders, and ‘thank you’ calls with the push of a button! Get 100 calls sent, with furnished scripts, totally free. Wait ‘til you try it!
  • Free ad critiques. Looking to try out a ‘new’ ad?  Wondering about an old one? Simply fax it to us and as part of your coaching benefits, we’ll send you a custom critique with tips to improve your ad’s response.
  • Discount on Hudson, Ink products.  Usually available only to multi-locations franchises, your CRC membership gets you into this exclusive club. 
  • Free website review. Let our specialists give you an honest review, with specific recommendations to increase traffic and conversions.  Integrate your other marketing to your site!
  • 12-month Marketing Strategy Planner. Shows the marketing hot buttons each month, in each media (and what to pull back on!) plus planning for the next month. These regular reminders keep you focused.
  • Free Teleseminar access.  We host Teleseminars with the sharpest and highest paid experts on many profit-pumping subjects.  You will be invited free and be offered a recording of the call.
  • Free Thank You Card Program as part of a comprehensive Retention Program. This one-of-a-kind software allows you to send “real” thank you cards as easy as email. Get FREE cards as a CRC member.
  • Members Only Website.   Need a marketing question answered or want to read the questions and issues other contractors are having?  Silver Coaching Club members have free access to this knowledge bank.
  • Free Marketing Newsletter. You get 12 issues per year.  This printed Contractor Marketing Newsletter includes seasonal tips, reminders, critiques, ad recommendations and more.

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