The Web Marketing PowerProgram

If you service a customer once, and he leaves, you probably lost money on him. You pay on average $325 to get them, but virtually zero to keep them. Plus, customers don’t tell you when they leave you. Their name is still in your database while they’re writing a check to your competition.

This is very costly. When they leave, there go all the sales to that customer and all their referrals. Whether they buy drains, supply lines, water heaters or filtration products, you can take him out of the market for at least 8 years. Was it really worth not staying in touch? You tell me.

Keeping customers is far less expensive and more profitable than constantly acquiring one-time users.  Especially when you consider:

• 37% of customers said the relationship was the most important reason they bought.
• 22% said it was because they owned another product of yours.
• 14% were referred by a friend or family member.

Add those up and 73% of your business has some relationship tie in. But I find that contractors spend up to 90% of their marketing money going after people with whom you have little or no relationship. It’s no wonder why your marketing is not performing for you.

Get your sample of the most powerful relationship builder at your disposal. Just click here .