Marketing Seminars That Turn Your Potential Into Profit
This popular seminar is a "do-all" marketing overview for the success-driven HVAC contractor and is essentially a condensed compilation of the following 4 seminars. Low Cost High Response Lead Generation

Get More Leads, Sales, and Profits through Better Marketing
Don't do the "same old thing" and hope for the best. Create a better ad, target it for laser-like effectiveness and learn to keep more customers. You'll see exactly how to build a commanding edge over the competition with easy, turn-key proven strategies. Fun, fast-paced, and powerful.

Good Ads vs. Bad Ads 
How to Create a Lead Generator or an All Purpose Ad with Punch

The message and design of the ad or promotion is everything. Learn what to say, what not to say, and why 90% of HVAC advertising is a waste of money. (You'll be in the 10% Club after this!) Learn the "best of the best" techniques from the industry's top copywriter. A solid lead producer!

The Funnel Effect 
How to Create a Simple yet Powerful Marketing Program

Target the right message to the right audience at the right time to multiply leads. Learn how to "step" customers through to their most profitable end. Reach maximum "flow-effect" by building your customer base and sales. Setting and reaching marketing goals. Incredibly simple program.

Retention Marketing 
The Secret Weapon of Market Leaders

Learn how to keep your customers instead of sending them to the competition! This seminar is full of practical, inexpensive ways of becoming the choice for your customers, their friends, and referrals. Create overflowing customer files and retain top-of-mind-awareness in your target market. Fascinating, simple, and thoroughly rewarding.

Daily rate is $6,800. Presentation will be set to fit your time allotment (From 1 ? to 5 ? hours). All attendees receive: Seminar Notes, "Focused Subject" Extended Notes, Bi-weekly Marketing Newsletter, Free Reports, Free Ad Critique, Q&A Discussion, 12-Month Marketing Strategy Calendar, Coupons, and Free Invitations to Seminars. Seminars over 3 hours may include workshop. All seminars are "plus expenses" unless otherwise noted. In some circumstances (travel proximity, difficulty, or whether I want to see that area or not!) I can do a half-day (2-3 hours) at $3800.

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