Hudson, Ink - Contractor Marketing That Works

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Plumbing marketing can be tough. Your technical expertise tends to blur the importance of getting and keeping customers to actually PAY for that skill. That's why we've assembled the best plumbing marketing strategies onto one site. You'll find info on Yellow Page ads, Customer Retention Newsletters, Plumbing Marketing PowerPacks, Instant Marketing Plans, plus dozens of free contractor marketing reports to make your life easier. Now, read more about the Plumbing Marketing PowerPack...

“What all is in my Marketing PowerPack?”

The better question might be “What’s not in it?” Take a look at your one-stop marketing arsenal…

	The High Performance Marketing Manual - Learn the secrets the media doesn't want you to know.Understand the extremely powerful principles I advise in my $3400 seminars.Find the keys to your high performance marketing fortune in these pages.You'll be walked through the door of all you need to know about setting up and running your marketing.Includes strategy and insights gained from years of hands-on experience.You can literally shortcut the painful - and costly - ways your competition (or you)have been stuck doing.Get “unstuck ” and placed on the path to high--performance marketing.

	Arsenal of ads, letters, promotions - Includes newspaper, letters, postcards, news inserts, radio scripts and more. Neatly organized by the following 4 ad types - All Purpose and Image: These are your "do all" ads to replace the old ones you - and your market - are tired of seeing. The image ads are clean, unique and powerful. They set you apart from the crowd. Direct Response Accessory: Need high-profit accessory leads? These ads are your heavy lifters! Proven ads, ready to make your phone and cash registers ring. (Your competition will be dumb-founded!) Direct Response Service: For demand service, plumbing inspections and more. These get the phones to ring. Load up the books with service work and watch them turn into accessory upgrades. Get ‘em! Branding and Retention: Let simple Branding ads trickle in your prospect's minds for just pennies.Your Retention program has ads, newsletters, cards, thank you letters and more. They build a cage around customers that your competition can ’t penetrate!

	Plumbing Marketing PowerPlan: Need to know what to run next? What to spend in what media? How to plan next season's attack? You're 90%done when you get this MasterPack manual. You'll see what marketing "type" you and your company fit. Then just follow the steps and you've got an instant marketing plan. So simple, I can even follow it.

	The CD of all ads and promotions: Every single promotion in your PowerPack is captured on CD to make printing and editing "push button"simple. Put in your company info, print it, and you’re done! Or email the file to your printer. Your great ad was done in just seconds.

	CSR Performance Handbook: Your phone is your Number 1 customer contact point, but most contractors don't tap the potential. Learn professional answering techniques, call-out scripts, upselling and more. Nothing like it in the Plumbing industry.

	Your Audio Coaching Series - 3 CDs jammed with personal consulting for you... Fast Start CD to More Profit with Your PowerPack: Learn the right way to use your PowerPack. Quickly, easily, and without stalling! Marketing Your Plumbing Business: This valuable CD contains sensible powerhouse marketing methods. Learn the "do's and don't's" of marketing your residential Plumbing company, including "insider" media tactics, money savers, time savers and a rapid-fire plan to put it all into place right away! Opposing Forces in Your Marketing: In this jam-pack CD learn the "hidden force" in your plumbing marketing that’s keeping you from your full potential. It’s eating your profits and costing you customers. Learn how you can overcome it quickly, easily and profitably.

	How to Profit with Competitive Intelligence: Your customers know more about your competition than you do! Not anymore. Learn their presentation, pricing, profit... and what they say about you! Copy the best techniques; beat the weak ones. This is a wealth of stealth. Must-have information.

	201 Can't Miss Marketing Tips and Strategies: Two dozen sales closers. Twenty-five management builders. Price-cutters. Time-savers. Insider techniques.You simply cannot believe the ingenious, right-now simple tips contained in this manual.There ’s money on every page!

	Yellow Page Lead-Builder Kit: This manual condenses the info to make your ad outperform 90%of your competition. Your Yellow Page ad is a big, year-long expense, so make it pay you by pulling leads.

	Customer Retention Goldmine: When you lose a customer, you lose all of his current business, future business, and all of his referrals. Find out how to build lasting relationships with your customers.You pay on average $300 to get a customer, learn how to keep him for pennies!

	Discount Certificates: No need to pay retail for great marketing services! As a PowerPack user, you'll get substantial discounts from Hudson,Ink and other preferred vendors and consultants.You're an insider now - take advantage of your connections!
The ultimate option for your PowerPack:

		The MegaMarketer Club: Joining this exclusive club turbo-charges your PowerPack with expert on-going marketing help!
You’ll get fresh new ads plus have a marketing expert coaching you along to boost your total marketing performance.Stay on the cutting edge of Plumbing marketing all year long! Call or see other attached info.

Look At What You Get...
Marketing Performance Booster	Apprentice Pack	Master Pack
Marketing Performance Manual	Yes	Yes
12 Month Marketing PowerPlan	No	Yes
CD of all Ads, Forms	Yes	Yes
Yellow Page Lead Builder Kit	Yes	Yes
CSR Performance Handbook	No	Yes
"Secret Shopper" Package	Yes	Yes
Top 201 Marketing Tips Book	Yes	Yes
Customer Retention Manual	Yes	Yes

Audio Seminar Coaching Courses on CD
Fast Start to More Profits with Your PowerPack	Yes	Yes
Marketing Your Plumbing Business	Yes	Yes
Opposing Forces in Your Marketing Plan	Yes	Yes

Power Pack Ads	Quantity	Quantity

Direct Response Service Ads
Direct Mail Letters	3	9
Post Cards	4	7
Newspaper Ads	3	6
Radio Scripts	2	4
Newspaper Inserts	1	3
Direct Response Accessory Ads
Direct Mail Letters	4	7
Post Cards	3	6
Newspaper Ads	3	7
Radio Scripts	2	4
Newspaper Inserts	1	3
All Purpose & Image Ads
Post Cards	4	8
Newspaper Image Ads	4	8
Newspaper Branding Ads	6	18
Radio Scripts	3	6
Newspaper Inserts	0	1
Billboards	1	2
Retention
Door Hangers	2	4
Referral and Thank you Cards/Letters	3	4
On Hold Messages	6	8
Yard Signs	2	4
Number of Ads/letters/promotions	57	120

System Value on "per piece basis"	$ 3720	$ 7578

Free Bonus Packages	Value	Value
26 issues of Sales & Marketing Insider	$129	$129
Discount Coupon off Custom Ad/Letter Creation	$50	$100
Discount Coupon off Yellow Page ReDesign	$50	$100
Coupon for Free Customer Newsletter	$100	$200

Free Bonus Package Value	$329	$529

System Value plus Free Bonus Packages	$4049	$8477

Your Investment is only	$995	$1,695
	Apprentice Pack	Master Pack

TOTAL BUY BACK GUARANTEE

Including Interest and Shipping

I understand that I can get my PowerPack right away. I can use the ads and learn from the audio coaching. If using this program does not repay me several times my investment or if I ’m not fully satisfied, Hudson,Ink will buy it back for my purchase price, plus my shipping – up to one year later. On that basis, here ’s my order.

Limited Time Offer! When you purchase today, you also receive a FREE 3-month trial membership in our Marketing Coaching Club. Click here for full details.

Contractor Marketing That Works

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marketing toolbox

Marketing Performance Booster

Apprentice Pack

Master Pack