People Can't Buy From You Unless They Can Find You!

Plumbing marketing can be tough. Your technical expertise tends to blur the importance of getting and keeping customers to actually PAY for that skill. That's why we've assembled the best plumbing marketing strategies onto one site. You'll find info on Yellow Page ads, Customer Retention Newsletters, Plumbing Marketing PowerPacks, Instant Marketing Plans, plus dozens of free contractor marketing reports to make your life easier. Now, read more about the Plumbing Marketing PowerPack... 

Get More Leads in Less Time
 Turn Your “Broken” Marketing into Super-Profitable Marketing 
 

Before you read another word, I want you to feel comfortable that we’re “in line” with our thinking. If you agree with these first couple of pages, you and I have a lot in common. And you have a lot to gain in the next few minutes…

Your Plumbing Business needs 3 “legs” to be profitable and successful. They are:

1. Technical Expertise. Most contractors (78%) enter the field due to good technical skills.  They grew up with, admired, or were exposed to someone who worked with tools. Maybe you too developed an early interest in “how things work.” Usually, this technical skill continued into adulthood and may prompt a career choice.

Whether you’ve got this skill or not, you know that if your contracting business is to thrive, you’ve got to have great technicians. However, if this becomes the dominant focus of your business, it leads to the largest myth in all of contracting:

Being good at what you do means that you will be successful at what you do. 

I wish that was true. But you and I have both seen many “less talented” contractors win bigger contracts, score more customers, get more profit, and hire better people.

I truly wish that technical superiority and knowledge gave you a corresponding success rate. You can be mad at me if you like, but it doesn’t work that way. Never has. Never will. And here’s why…

What good is your technical expertise if your market doesn’t know about it? Does it matter how careful you are if you don’t have enough sales to pay your overhead? What good is your technical skill if you can’t find good workers to help you share the load?

You see, being good and being successful are a long way apart. That brings us to…

2. Management Expertise. Contractors who become company leaders find out that people and cash flow make their businesses grow. So to grow, you must hire and train others.

Two warnings about employees: They don’t come with instructions and they usually aren’t instant experts in how you want things done. You work to “weed out” low performers and add high performers that you hope will stay loyal and productive.

Fortunately, great management training is at your nearest trade association, “Best Practices” group, in tapes, seminars, and many talented consultants. The help is there.

So let’s assume you’ve got technical proficiency, qualified employees and a system – however crude – of managing them.  Yet the most crucial element of business and the single element by which all businesses either fail or succeed has yet to be addressed: Getting customers.

Without customers, a business fails. In short, your business is only about sales. Sales come from appointments; appointments come from leads. And your leads come from…

3. Marketing Expertise.  Businesses do not die from under-stocked trucks. Businesses do not die from having one technician too few or too many. Businesses die from lack of cash flow and sales. You could go so far as to say:

If your phone doesn’t ring enough, you’re going out of business.

And your phone will not ring unless you properly tell your market what you do, how you do it better, and most importantly, why they should care.

You must have this 3rd ingredient – marketing expertise - in your control. You probably have the technical and management skills in your company now. But without sales, none of this matters.

Simple Summary: Your marketing should attract – and keep – customers. However:

Most contractors do it the hard way: You may try to spend your way into marketing success. (Bad, expensive idea.) Or hope that your competition is so bad that customers will flock to you. Or that the weather will send droves of customers your way. Or maybe your “great, new, super, fantastic” ad that was thrown together by people with no marketing skills will work…

All of these approaches generally come from self-appointed “experts”. They’re usually well-meaning but their marketing advice can be dangerous. Take a look:

• The ad sales rep. He or she has an ad to sell you. They’re paid a commission on that sale. Does this make them out for your best marketing interest? I’ll let you answer that.
• The ad agency. They’re great at high-dollar image-building. They’re also paid a commission on every media dime you spend. And really, do they know your business?
• The distributor. They’re in charge of guidelines and compliance for manufacturer promotions. They want to keep you advertising and you should listen! But are they ad designers? Don’t ask them to create your marketing unless they have the expertise.
• In-house advice from friends, co-workers, yourself. Unless the advice is from a marketing specialist, how can it be right? Is it a guess? Is it a copycat of another ad? This is your money and your business. You need serious expertise here.
  
  How serious? Marketing and advertising is the sole way a company brings in leads, sales, and customers. (You may think “word of mouth” is the answer, but with better marketing, you’ll have many more mouths spreading the word!) Good marketing is your map to a continual river of sales.

Now you can see how easy it is to get bad advice on this complex subject. Contractors waste millions on “broken marketing” as a result. But here’s how to turn that game around and take control of your marketing…

How To Fix Your Broken Marketing Now!