seminars



Marketing Seminars That Turn Your Potential Into Profit
This popular seminar is a "do-all" marketing overview for the success-driven HVAC contractor and is essentially a condensed compilation of the following 4 seminars. 

Low Cost High Response Lead Generation 
Get More Leads, Sales, and Profits through Better Marketing

Don't do the "same old thing" and hope for the best. Create a better ad, target it for laser-like effectiveness and learn to keep more customers. You'll see exactly how to build a commanding edge over the competition with easy, turn-key proven strategies. Fun, fast-paced, and powerful.

Good Ads vs. Bad Ads 
How to Create a Lead Generator or an All Purpose Ad with Punch

The message and design of the ad or promotion is everything. Learn what to say, what not to say, and why 90% of HVAC advertising is a waste of money. (You'll be in the 10% Club after this!) Learn the "best of the best" techniques from the industry's top copywriter. A solid lead producer!

The Funnel Effect 
How to Create a Simple yet Powerful Marketing Program

Target the right message to the right audience at the right time to multiply leads. Learn how to "step" customers through to their most profitable end. Reach maximum "flow-effect" by building your customer base and sales. Setting and reaching marketing goals. Incredibly simple program.

Retention Marketing 
The Secret Weapon of Market Leaders

Learn how to keep your customers instead of sending them to the competition! This seminar is full of practical, inexpensive ways of becoming the choice for your customers, their friends, and referrals. Create overflowing customer files and retain top-of-mind-awareness in your target market. Fascinating, simple, and thoroughly rewarding.

Daily rate is $6,800.. Presentation will be set to fit your time allotment (From 1 ? to 5 ? hours). All attendees receive: Seminar Notes, "Focused Subject" Extended Notes, Bi-weekly Marketing Newsletter, Free Reports, Free Ad Critique, Q&A Discussion, 12-Month Marketing Strategy Calendar, Coupons, and Free Invitations to Seminars. Seminars over 3 hours may include workshop. All seminars are "plus expenses" unless otherwise noted. In some circumstances (travel proximity, difficulty, or whether I want to see that area or not!) I can do a half-day (2-3 hours) at $3800.

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Seminar Request Form

(Will only accept 10 dates in one calendar year. Please make arrangements well in advance.) Email, fax or call for available dates! 

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Get To Know Your Seminar Leader

Adams PhotoAdams Hudson is the HVAC industry's hottest ad designer and copywriter. Contractors use his Direct Response ads to rake in over $330m in annual sales.

In his seminars, he can teach you the exact methods he uses to produce sizzling results.You can learn incredibly powerful methods of low-cost lead generation along with strategies to build - and keep - your customer base almost overflowing. Plus you'll uncover Direct Response methods, Image Building, Customer Retention methods, and referral tactics that work.

Adams strongly contends, "Results are paramount and the only true measure of marketing's value." Incessant studies of how people react to marketing messages are the hallmarks built into his copywriting style. Although his ads are personal and educational, they never stray from their persuasive mission. 

He is a member of the Direct Marketing Association, was elected in to Sales and Marketing Executives International, has been a keynote speaker at national marketing seminars and has written eight books on marketing, plus dozens of marketing and sales articles for national publications.