Get a Total “Marketing Makeover” For All the Contractors You Want in Less Than 1-Day — Guaranteed

I admit: it doesn’t seem fair. Contractors can be remarkably skilled. They can be honest, fair-minded, committed to their customers… and still go bankrupt.

That’s why so many training seminars focus upon turning contractors into “business-people”. Hiring, job costing, balancing the books - - it all helps tremendously.

Or the training might focus on “selling”, because it’s sales they’re lacking, right? Great idea. Either of those training efforts can make a huge difference in their businesses. Except for this: 

If their phone doesn’t ring enough, they’re still going out of business.

And that’s where marketing comes in. If contractors don’t market wisely to get the leads, image, recognition, and sales that keep staff busy, things will spiral downward. In a hurry. Good people are laid off, purchases stop, and customers dry up. Some early symptoms are…

They wait on the weather. The “If it’s hot or cold I’ll be busy” approach is outdated. I call it “thermometer marketing” and it brings up a big question: How can contractors run a reliable business waiting on something as unreliable as weather? Another symptom…

They use ads that look like they were a) Designed by amateurs b) Inspired by their competition, or c) Given less thought than their excuses for slow sales. (Frankly, too often the answer should be “all of the above”.) They don’t realize that ads are their spokespeople, multiplied by thousands. No wonder there’s an image problem in this industry.

Or maybe they rely on the distributor or manufacturer to do it for them, using co-op ads as their entire marketing campaign. Though great for reinforcing the branding message, this reliance creates a marketing dependency that’s neither helpful nor sustainable. Although it is fully understandable. Why?

It all boils down to this…

How many marketing questions were on their license exam? Didn’t think so. How in the world are they supposed to know about image-building, branding, marketing strategy, response triggers, or graphic design? In two words: they’re not.

These are hard-working, skilled people who deserve powerful marketing to help them become successful. And with this letter, you can give it to them. Maybe you’ve already banged them over the head with ideas, but sometimes a person from “outside” can get real, lasting changes. (My children are the same way with their coaches!) Let’s get right to the point then —

I’ve given seminars to thousands of contractors, from 1-truck guys to the multi-location $50m companies. (Nearly the same marketing concepts apply, though of different scale.) The enclosed info will show you what they’ll learn, just know that I guarantee they’ll get fresh, practical marketing solutions. They’ll understand message and media types, and have a plan to move forward. Plus they’ll have marketing confidence they didn’t know existed. They’ll also leave with a stack of marketing tools to help them get going. All in less than a day. Well…

That’s not completely true.

 This is a process, not just an event. Before the seminar, I give you the marketing letters and forms to boost attendance to the event. (Average increase over a “normal” meeting is 54%.) The letters actually demonstrate 3 seminar principles, which I point out. Pretty cool. They’re learning before they even get there! (Plus, as you’ve noticed, contractors demand proof or they don’t budge.)

During the seminar, they’ll see what works, what doesn’t, and how it performed in the marketplace. Theory schmeory. I show results. Plus I give marketing tools they can use right away. One example: An ad agency told a client of mine they’d charge him $7500 to create a Marketing Profile to create a budget per media, per message, to fit his goals. It’s probably worth it. Yet I can do it in 20 minutes, right in the room, included. Pretty valuable. But not like this….

Consider: If only 30 of your attendees are actually paying attention (!) and they only get a measly 10 more leads a month (child’s play, I promise) that’s 3600 more leads a year for this tiny group. Is nearly 4,000 more leads worth anything to you or your group?

If they close 70%, or 50%, or let’s be silly and say only 30%... you now see how this information is worth millions. And we haven’t even touched upon retention, referrals, or recurring revenues either. All from a one-day seminar.

You can also see how we can charge $16,000 for a “one-on-one” marketing makeover (see enclosed) and stay as busy as we want. But I don’t have the time or desire to take this message to every contractor who needs it. So for an entire roomful of contractors, I can discount that fee by about 70%. Heck, if you want, charge 90 people $97 each and make money off me. Doesn’t matter to me. I’ll even help you do it.

1. Seminar fees are a fraction of our business, and I enjoy doing them. But I love my family too. I can’t tell you the number of times I’ve spoken with other “80 date per year” speakers who dread going to their next gig. Not me. I get fired up each time. So over the past several years, I’ve stuck to just 10 dates. I even plan on cutting back a bit. So, pick a date and let’s try to get together.
2. Sure, I get paid the same regardless of the number, but part of my “pay” is seeing a roomful of note-taking contractors eager to change! It costs me more for additional attendees because of all the stuff we give away, but some things you can’t put a price on. And bluntly, the more people in the room, the greater the possibility they’ll consider us as a resource later. It all works out.

* If the above is a challenge for you, remember that we give you the marketing pieces to help fill the room beyond “normal”. The more the merrier! Plus if you’re collecting seminar fees, you can profit from this event. Fine with me. If you have a really great reason I should come speak to your group of fewer than 90, give us a call. We’re not unreasonable; just focused on maximizing your return. To me, that’s what good marketers do.

Those are my conditions. If they’re okay with you, let’s get started.

Oh, and put your mind at rest about this: I don’t ask you to pay for my travel, rental car, hotel, meals or even all the stuff we give away. Why should you be my travel agent? We handle that.

So, check some dates and let’s see if this is a “fit” for you and your dealers. I’d like to speak with you personally also. We both need to make sure this is a fit all the way around.

Just think of the impact this one day can have. Think of the results, sales, confidence and actual changes that can take place, in one day’s time. Is there a better way for you to spend the next 5 minutes than thumbing through for a date? Or, you could put this aside and pretty much guarantee yourself that no changes will take place. Your choice. Hope to hear from you.

Our Guarantee   If ANY of your dealers feels this wasn’t worth the time, effort, or money to attend – I’ll write them a $100 check… even if the complaint is about the coffee! I like happy participants. 

A Brief Tour of Some of the Lessons Presented...