People Can't Buy From You Unless They Can Find You!

“So What All Do I Get With My Web Marketing PowerProgram?”

You can now minimize the waste to maximize your web marketing results. For this program, that path is divided into 3 steps.  This doesn’t mean that you have to redo your website to use this program - the PowerProgram fits into any website, simple or elaborate.

There are many inter-connected parts to the PowerProgram.  Your marketing plan – both offline and online – are essentially made up of these 3 steps:

• PULL – this means draw leads, searchers and traffic to you.
• PUSH – this is where you promote, sell, and extract leads, sales and referrals.
• Interactive – this completes the web marketing circle through social media, follow-up, feedback and online rankings.

Realize that we don’t expect you to become an overnight web marketing strategist, SEO expert or a copywriter– but developing a marketing mindset can help you understand how this process works, and what tools of persuasion work best. All of this becomes a new way of thinking for you in how to get your prospects to call you.

Now, your tour of the PowerProgram…

Fast Track to More Money from Your PowerProgram – This incredible CD takes you by the hand and walks you through each piece in your package, showing you its use and value. Listen to this fast paced CD, or hand off to staff, to accelerate the learning and earning that awaits you. Quick, fun, and you’ll hit the ground running on day one!  Then you’re ready for…

The HVAC Web Marketing Manual – This is a core element of your material, yet I don’t want to diminish the importance of the others. Your marketing manual tells you all the inside tips on placing online ads, running an internet marketing campaign, shows you all the sneaky tricks that are costing you a fortune and much more.

It covers Website Development, SEO, Internet Marketing Essentials, and Web Advertising among other things. It’s a one-stop shop for your online Media and Message all in a simple comprehensive package.

The Web PowerProgram BluePrint –  This manual contains your web strategy AND actual web marketing pieces.  But instead of confusing you to death with a pile of marketing tools, we’ve organized them for you. They’re broken down in the specific ‘Step’ as in PUSH, PULL, and INTERACT.

Then, the pieces are in categories – such as articles, blogs, videos, reports, web copy, emails and more. They each have a place and a purpose in your total web marketing machine.

The CD of all ads and promotions – Accessing this CD is like a full file drawer of different pieces for different applications. Every email, blog, and sales copy is waiting for you! Even better, these pieces are updated for you in your seasonal Quarterly Marketing capsule and are available for download directly from the website.

The HVAC Social Media Magnet Manual – Social media is its own environment, but it meshes with your overall marketing strategy. If not, it’s just a waste of time. Social Media is here to stay, but if you’re not doing it correctly, you’re wasting time and resources.  This manual teaches you the top interactive methods to get followers, keep them engaged and how to get better, more qualified leads right at your fingertips.

Quarterly Capsule – Each quarterly selection is called a ‘capsule’. Within the capsules are all the promotions and reports you’ll use for that quarter in your Pull, Push, and Interactive strategy. You get a complete web marketing arsenal that includes:

1. Article Marketing Reports are your PULL reports and articles. They’re also especially written to build SEO for your site. These are intended to drive traffic, pure and simple. There are keywords in the titles, and the articles that ‘trigger’ search results.

2. Blogs are likened to your editorials about topics in the articles. Sites with blogs have higher rankings, get more social site visitors, and more leads on average than sites without blogs. These are strongly recommended.

3. Facebook Posts are shorter than blogs, but parallel topics.

4. Tweet Starters are shorter still, adhering to the same topic.

5. Media Releases, timely topics that you’d send to your media outlets for republishing. These are always ‘information based’ but lead toward a sale on your site.

6. Sales Copy for your website that is designed to push your web visitors to take action, right then, moving them through the sales cycle.  Plus you get the emails to send that generate more leads as they direct to the sales copy.

7. Web Videos are also done in the 70/30 ratio of information to sales. Video has a far greater degree of ‘activity’ too, which means they’re liked better by search engines.

8. Audio Postcard Scripts can very easily be recorded to play from your email or on your site as another method of getting your message out.

9. Banner Ads are created for powerful impact from other sites.

There are many inter-connected promotional parts to your , and these change with every new ‘capsule’ you get. Yet, the strategy remains the same — PULL, PUSH, INTERACT.

 You’ll also get regular updates on the hot seasonal keywords, the spam words to avoid and ongoing marketing advice and coaching.  That’s right, your Web Marketing Power Program Membership also includes free membership in the Contractor Marketing Coaching Club.  Get systemized and one-on-one coaching for any marketing issue or snag you come across throughout the year.  ( click here for a full list of benefits ).