Our Vision and Principles
To provide powerful, strategic marketing programs - normally affordable only by the largest and wealthiest companies - within the means of hard-working American HVAC, plumbing, and electrical contractors.
To remain truthful, Hudson Ink uses the same marketing principles and methods we advise. You may want to reconsider those who practice otherwise.
To remain unbiased, Hudson Ink advises based on what works, not on what makes us money. We have eliminated profitable programs that underperformed for clients.
To remain informed, Hudson Ink continuously invests in marketing training and adapts this knowledge for clients.
To remain honorable, Hudson Ink regards reputation over revenue.
A good name is more desirable than great riches; holding honor is better than silver or gold.
Founder and CEO
Yes, with an ‘s’ on my first name. Though it’s a family name, my mother said it also seemed like there was more than one of me. (Fortunately, there’s not.)
I’m a lifelong car enthusiast and hobbyist. Shortly after getting my first car, I started ”improving“ it. Not long after, a classmate’s friend saw it and had to have it. This triggered my first entrepreneurial seizure: If I could improve a car, sell it for a couple hundred more than I had in it and did that a bunch of times, I could eventually get something cooler. (Teenage logic and motivation.)
Eventually, that led me to my lifelong calling – ‘Long Form Direct Response Copywriting.’ Who knew? I much later found out that these were the highest paid copywriters in the world, which sounded like a good group to pretend I was in.
Now, much more than you ever wanted to know about me…
Favorite Book: As a Man Thinketh, James Allen, 1903. I read this first during a long period of inspirational books; it still standeth out.
Favorite Movie: If I had to pick two: It’s a Wonderful Life and Shawshank Redemption.
Hobbies: Post-war performance cars and the breaking thereof, pen and ink drawing and filling out my bio and struggling for things to say.
Pets: Harry the Wonder Dog. He’s 20 pounds of curly-haired trust and affection.
Favorite Quotation: ”While we teach, we learn.“ – Seneca
What I Enjoy About My Job: Being able to create marketing that compels people to action. Plus, I’m crazy about our staff, who makes this job fun anyway.
Jessica is our ”Can you please do this perfectly in the next 5 minutes“ girl. I recommend this trait highly. Even more significant than her organizational and procedural skills is her demeanor in the process. Calm, collected and nary a trace of elevated heart-rate. Others in her job would likely drape their desks in an Oxygen tent using a glucose drip as an accent. She’s also smart as the blazes. Need a project plotted out from start to finish? The most efficient solution to a problem? How about juggling projects, procedures and interlocking department schedules? Go to Jessica: Hudson, Ink’s own answer desk. I believe some of her contemplative nature will be revealed here…
Favorite Book: I’m an eclectic reader. My tastes in reading run the gamut from silly to deeply engrossing. Favorites include Portrait of a Lady by Henry James, The Bridget Jones series by Helen Fielding, Wuthering Heights by Emily Bronte and Wolf Hall and Bring Up the Bodies by Hilary Mantel.
Favorite Movie: An Affair to Remember (Carey Grant & Deborah Kerr) and The Young Victoria (Emily Blount). I love movies, almost any genre – but these two films just get everything right.
Hobbies: I keep up with lots of friends, if you could call them a hobby. (Some need more work than others!) But I also love baking, painting and Twinkie wars. If you don’t know, don’t ask.
Pets: I have one cat, Darcy, and one golden retriever mix, Maddison. (Darcy from Pride & Prejudice and Madison as in Dolley Madison.) They are sassy, sweet and some of the best parts of my day.
Favorite Quotation: ”We sat in the car and the night dropped down until the only sounds were the crickets and the dance of our voices, and for a moment the world became small enough to roll back and forth between us.“ – Brian Andreas
What I Enjoy About My Job: I love solving problems and making things run more smoothly and efficiently so that deadlines are met and customers (and employees!) are happy.
Digital Marketer & Graphic Designer
Matthew is one of the ”I make things work that you couldn’t possibly understand“ guys at Hudson, Ink. At any given time, he’s designing ad campaigns, building landing pages or designing automated processes that link it all together.
Matthew is a gentle giant (at 6'5", he towers over just about anyone not in the NBA) who brings warmth and humor to the office. You can see more of his unique perspective below…
Favorite Book: My favorite book is hard to pin down. I can say my favorite genre of book reading would most certainly be Autobiographies, especially if it’s written by an ”off-kilter“ comedian/comedienne whom I happen to be obsessing over at the time.
Favorite Movie: Favorite movie? Where do I even start? I suppose it would always go back to The Royal Tenenbaums. It’s funny, charming and clever, and every frame is distinctly picturesque.
Hobbies: Activities I enjoy would almost always revolve around my dog, Moss: going on walks, car trips to the dog park, playing tug of war with the rope. Other than obsessing over my dog, I enjoy documenting our family recipes. I’ve even started a family cookbook complete with photos, layouts, instructions, etc.
Pets: As mentioned, I have one dog, Moss. He’s a salt and pepper spotted schnauzer mix. He’s also a rescue. Though he can be a little over-protective of the house and neighborhood, he asserts himself daily into the role of being my best friend.
Favorite Quotation: ”Whatever I have given, I have gained.“ ~ Leonard Nimoy
What I Enjoy About My Job: I enjoy the environment created by the people I’m blessed to work with and for. It’s clear everyone is a seasoned professional who enjoys what they do. I take pride in representing the visual concepts for the amazing products and programs we have to offer.
Customer Service Coordinator
Paula, Paula, Paula. A couple paragraphs won’t get me started. But since I’m rarely at a loss for words (though often the wrong ones), I’ll try.
Paula is fastidious, complete, organized and disciplined. Her ‘ownership’ of newsletters, products and customers is legendary. I’ll often go to trade events where I think I’m a big shot, and a beaming customer will march toward me, hand outstretched and say, ”Where’s Paula?“
Her ”Customer Service“ skills are natural, though she’s always willing to learn. And once Paula adopts a new procedure or skill – look out – because that’s the way it’ll be until you change it. To say she develops customer service habits for the long haul is a huge understatement.
Paula has been with us since 2004, right after our first move, and has continued to grow ever since. There is no conceivable way to be bored around Paula, who loves to laugh, have fun and keep things entertaining.
Favorite Movie: I like all comedy and suspense. (Who does not like suspense in their life, right?) I really enjoy the silly humor of Adam Sandler and Ben Stiller to end my day off with a laugh.
Favorite Book: Sorry, I don’t read. Honestly, the last time I read a book I was laying out by the pool back in high school, and it was a romance novel. Name of it? Who remembers? I do enjoy the style and articles in Reader’s Digest, when I am lucky enough to have it passed down to me.
Pets: Four dogs and a cat, who I love dearly. Think I can start my own doggie daycare?
Hobbies: Part-time movie buff (Lifetime when I can!), card playing and ball games. I also enjoy riding in the car by myself, chilling to my favorite music on the radio (what a way to unwind, sigh). Does laundry count as a hobby?
What I Enjoy About My Job: The joy of helping contractors fill the void and build their company business, from Customer Retention to lead-generating pieces. It is satisfying knowing that I helped in their company growth and success.
Favorite Book: The Bible would be number one of course, but beyond that books like Hatchet and My Side of the Mountain just enthralled me as a kid. There is something appealing about the thought of saying, “Ah, just scrap it all. Let’s go live in the woods.” Sadly, my wife doesn’t share that ideal. Green Acres kind of thing.
Favorite Movie: Hands down it is a tie between A River Runs Through It and Legends of the Fall. Most people consider them pretty much the same movie anyway, so I can pick two, right? I love Robert Redford’s movies that are artsy but show a ton of beautiful landscapes and have a deep underlying theme about human nature. Plus, there’s fishing, and I like fishing.
Hobbies: I love to do anything outdoors. I grew up canoeing, camping, hunting and fishing the woods of North Alabama with my dad. There’s something magical about the outdoors that draws you closer to God, strengthens your relationships with other people and helps you discover yourself. I also love to draw when I have the time. I know this is shocking, but mostly wildlife…
Pets: I have two cats that I tolerate. Waiting for my daughter to be old enough to have a dog around.
Favorite Quotation: I am a quote guy and have them written everywhere, so it hurts my head to even try to pick a “favorite,” but this one is a great one from a brilliant man. “I believe in God as I believe that the sun has risen: not because I see it, but because by it I can see everything else.” – C. S. Lewis. Maybe they’ll let me change this out about once a week?
What I Enjoy About My Job: People. I love working with and honestly feeling like I am helping people. As strange as it sounds, some of my best friends are people I have never even met in person who are spread all across this country. It is super rewarding to be a part of helping your business grow and building a friendship along the way.
Favorite Book: Recent book: The System, by Armen Keteyian. Favorite book of all time: Ender’s Game by Orson Scott Card. It was great when I read it as a teenager and rereading it recently reminded me of how much I enjoyed it.
Favorite Movie: I really enjoy most films by Tarantino. I also enjoy historical epics such as Braveheart, Gladiator, and The Patriot.
Hobbies: College football, hunting, fishing, and spending time at the lake are squarely in the secondary hobby category. My number one hobby is wrangling my 3-year-old and 7-month-old daughters. A task that is easier said than done.
Pets: 1 Shih Tzu, Ally
Favorite Quotation: “If you don’t stand for something, you’ll fall for anything.”
What I Enjoy About My Job: I enjoy the interactions and conversations with great people every day. Helping contractors maximize their business’ potential through marketing is a service that I am very proud to be a part of.