You may need another phone line,
because now your HVAC advertising is set to
generate more business than you ever imagined.
Get ready to be busy. With our complete “grab and go” marketing blueprint for HVAC business success, finally you can expect to:
“In short order, my sales skyrocketed but ad costs went lower. My net profit has gone from 9% to over 12% - and I actually enjoy coming to work again, which is priceless.” – Greg Gill, Action Air Conditioning & Heating, San Marcos, CA
Dear HVAC Business Owner,
Out of 49,758 licensed HVAC contractors across the country, the majority have no idea how to market their services. And unfortunately, they waste hundreds if not thousands of dollars and hours each year on media efforts that don’t produce results.
You don’t have to be one of them.
Introducing no-nonsense, no hype HVAC marketing strategies and tools that work. 100% guaranteed.
I’m Adams Hudson, founder of Hudson,Ink. Over the last 9 years or so, my team and I have helped hundreds of contractors ramp up leads and sales for their businesses.
Last year alone, your peers generated over $330 million in sales using our automated and proven HVAC advertising and marketing systems.
HVAC Marketing PowerPack: The only complete “done for you” kit guaranteed to generate more leads & sales.
Try it RISK-FREE with our 12-month 100% money-back guarantee "Take it to the Bank". ORDER NOW
It's only a matter of following proven steps, with proven marketing tools.
At last – honest answers about marketing for more HVAC business leads.
For years now, HVAC contractors have been asking how to get more customers, beat the competition and fill up the sales books…
You probably have similar concerns and I’d like to ease your mind.
First, I’m a professional advertising copywriter and contractor marketing strategist who only gets paid to generate results. So I gain nothing by recommending expensive junk that doesn’t work. (But your ad rep does!)
I believe your ads should influence and sell. Period. That’s why all your Hudson HVAC marketing materials use the “6 Elements of Influence” to drive response (phone calls for your services!). (About 85% of the contractor ads I critique don’t use even one element.)
You can use these materials to turn on leads whenever you need them… and to set yourself apart from the competition. Sure, we create hard-core Direct Response ads, postcards and letters, but they’re not offensive or "dumbed down" like some others. Mine actually relate to your prospects and treat them like they have brains.
Other contractors have "hit the marketing switch' and are cashing in as a result. Order now if you’re ready to go to these levels.
“Your postcards were a great source for leads! They’ve already generated 175 calls and our phones are still ringing!” – Bill Bell, Energy Savers Incorporated, Georgia
“We’re busy again, thanks to you!” – Sullivan Service Company, Birmingham, AL
“Last year… your letters added just over $1,000,000 in replacement sales to our bottom line!” – Mark Shamy, Shamy Heating and Air Conditioning, Toledo, OH
Second, since I’m a sales copywriter and not an analyst, a while ago I hired the smartest marketing analyst I know. (He handles marketing for a $22m HVAC retail giant. For years they’ve used my ads very effectively.)
I asked him to create an “ABC, 1-2-3” marketing plan that could fit anything from a young, aggressive 5-man shop to an 85-man, $10m mature retail company. I insisted that this plan require no marketing degree or advanced computing.
After 3 weeks, he presented a brilliantly simple plan: 3 basic models of HVAC businesses, with graphs and percentages ready to “plug in” to your model. Then I blended in four other consultants’ work to complete the plan. It’s basically a “paint-by-number” marketing model that’s so easy it’s a joy to manage. No more guessing!
The result is our Hudson,Ink HVAC Marketing PowerPacks — your complete advertising roadmap.
Everything you need for success thanks to real-world results and feedback from over 506 thriving contractors… and counting.
Our HVAC Marketing PowerPacks are the only complete advertising kits offering field-tested “done for you” ads, letters, postcards, emails, inserts, yard signs, 'on-hold' messages, and success tips, plus an HVAC Marketing PowerPlan that practically runs itself.
Here are just a few things you’ll discover in our HVAC Marketing PowerPacks…
Armed with this knowledge and a collection of “proven winner” materials, here’s all you need to do to start getting the phone to ring:
Just follow the steps, choose the ads you want to run, and you’re done. (Except for answering all the calls that come in as a result!)
Let’s take a look at the power behind our HVAC Marketing PowerPacks; your complete system for success. All our PowerPack editions include the following:
Your HVAC High Performance Marketing Manual
Your essential “how to” partner details what works, what to avoid, and how to save wads of time and money in the process. Just one chapter called “Insider’s View of the Media” can be worth thousands to you. You won’t believe the tricks that most every HVAC contractor falls for. No more. Now you’ve got the upper hand!
There are 3 PowerPacks - Builder, Leader, and MasterGold. Find all your ready-to-use newspaper ads, letters, postcards, news inserts, radio scripts, home show materials and more…printed and neatly organized in a manual by these 4 ad types –
Your Complete HVAC Advertising CD Library
Get instant access to all ads and forms for quick printing or sharing. The CD is like your own personal website, where you “click” to get your ads and other materials. Printing or editing is push-button simple. Either you or a quick-printer cranks them out in just minutes.
Your 3-hour CDs of HVAC Marketing Coaching
Use these “tell-all” tips to jump-start your performance. Our CDs condense my most profitable advice for you and tell you exactly how it pertains to using your PowerPack. It’s crystal clear advice you can use immediately. Plus you can pass these CDs to your staff to learn. It’s like a portable seminar!
Your “Double Your HVAC Leads” Yellow Page Manual
This manual condenses the info to make your ad outperform 90% of your competition. Our Yellow Pages “insider” that shows you how to generate more business with less money. Your Yellow Page ad is a big year-long expense, so make it pay you by pulling leads.
How to Hit the Home Show Target
Find out how to make your presence at a homeshow pay off and your presentation stand out while generating leads. Everything from planning your display, meeting and greeting and great follow-up strategies are covered so you can make the most of your event.
HVAC CSR Performance Handbook
Your phone is your Number 1 customer contact point, but most contractors don’t tap the potential. Learn professional answering techniques, call-out scripts, upselling and more. Nothing like it in the HVAC industry.
HVAC "Secret Shopper": Your Guide to Competitive Intelligence
Your customers know more about your competition than you do! Not anymore. Learn their presentation, pricing, profit… and what they say about you! Copy the best techniques; beat the weak ones. This is a wealth of stealth. Must-have information.
When you lose a customer, you lose all of his current business, future business and all his referrals. Using this manual, find out how to build lasting relations with your customers. You pay on average $ 300 to get a customer; now you can keep him for just pennies.
Using these tools, I’ve heard of contractors who lay out their entire year in a few hours. Really. No need to make this any harder. The hard work has been done. Order now if you’re ready to start generating phone calls.
“It was just like flipping a light switch. Send the tune-up ads and calls come in constantly. Stop the ads and the calls are turned off, too. It’s so simple and I didn’t have to change (the ads). I just dropped in my name, logo and phone number and it was ready to go. The PowerPack was exactly what I needed to take the roller coaster ride out of the seasons.” – John H. Quinn III, Quinn’s Plumbing, Heating & Air, Philadelphia, PA
You choose the Hudson, Ink HVAC Marketing PowerPack version
that’s perfect for your business:
If you want to jump-start your marketing and test the waters of this approach, we offer the guides and tools mentioned above with 54 most popular ads and materials used by contractors who follow our approach.
If you’re ready to take a full-blown approach for maximum results, you’ll enjoy using over 120 ads and materials in this edition.
Plus the Leader Pack comes with an HVAC Marketing PowerPlan that almost builds itself! (Wait ‘til you see it.) It uses exact industry figures and shows you how much to spend, when to spend it, and how. This plan even grows with you!
If you’re committed to making the most of everything we offer and exploding your sales, choose this plan for all the benefits of the other two, but with your entire marketing plan and other extras included.
Check out the comparison further down the page to see what this powerful kit includes.
No matter which edition you choose, know that your PowerPack has been specifically designed for your HVAC business success, field-tested by many of your peers, and is ready to perform for you.
All you need to do is turn the key.
Consider it the smartest investment you could possibly make for a dramatic change in your business success.
W. Edwards Deming, one of our greatest business leaders, said, “Marketing your company is the only profitable investment; everything else is cost.” He knew that if your phone doesn’t ring enough, you’re going out of business.
When you look at our PowerPack pricing below, consider that you’re investing in much more than ads.
Here’s how to look at each option as the best values available:
BUILDER PACK: 54 ads for $1,295. Sell just 1 or more systems and you’ve paid for it.
LEADER PACK: More than twice the ads (124 in all) plus the complete marketing plan and much more for just $1,895. Sell 2 systems and it’s paid for.
MASTERGOLD PACK: The entire PowerPlan package, the Home Show Manual and three CDs, and more coupons and discounts for $2,495. Sell 2 or more systems and it’s paid for. The plan software alone is worth much more when you consider its lasting value.
Some people run one ad and can have their investment repaid in a few days.
“This product paid for itself virtually from the first week! And remarkably —within 1 year of using your ads and advice, our sales more than doubled.” – Ken McKinley, Shamrock Heating and Cooling, Phoenix, AZ
Which HVAC Marketing PowerPack edition is perfect for your business? Use this chart to compare and decide. And notice that each pack includes 5 free bonuses to boost your success.
Marketing Performance Booster
Marketing Performance Manual
3 Jump Start Performance CDs
CD of all ads, forms, sample radio ads
Double Your HVAC Yellow Pages Manual
HVAC CSR Performance Manual
HVAC Secret Shopper Manual
Customer Retention and Referrals Manual
How To Hit the Home Show Target
Million Dollar Home Show Success CD
201 Can’t Miss HVAC Contractor Tips
HVAC Marketing PowerPlan Manual
Marketing PowerPlan Software
Marketing Plan Seminar on CD
Low Cost High Response Manual
Low Cost Lead Generation Seminar on CD
Direct Response - Service Ads
Direct Mail Letters
Direct Response - Replacement Ads
All Purpose and Image Ads
Newspaper Image Ads
Newspaper Branding Ads
Billboards and Bus Wraps
Referral & Thank You
On Hold Messages
Yard Sign Designs
Number of ads/letters/promotions
System Value on “per piece” basis
Your Investment Is Only
Free Bonus Packages: (May have early order restrictions)
26 Issues of Sales&Marketing Insider
Discount on Custom Ad/Letter Creation
Discount on Yellow Page Redesign
Coupon for Free Customer Newsletters
1 Hour of FREE One-on-One Consulting
Free 1 month Coaching Club
Free Bonus Value
Now if these prices cause you to hesitate even after knowing that our PowerPacks pay for themselves after just 1-2 system sales… consider this guarantee that you’d be hard pressed to beat:
Your “100% Buy Back” Guarantee (even includes shipping!)
Get a PowerPack for your business. Use the marketing tools. Profit from the ads. Listen to the 3-hour Coaching on CD. Model the Marketing PowerPlan.
If using this HVAC Marketing PowerPack isn’t everything you hoped, simply return it within 12 months of your purchase. I’ll buy it back – plus shipping – up to a year later. We’ll part friends with my thanks for trying it.
If there’s a fairer guarantee anywhere, I haven’t seen it.
“The amount of time the PowerPack has given back to us has made a tremendous impact on our business. In addition, we see huge financial gains. Your marketing makes it easy to do well what we’ve struggled to do before!” – Brad Overholt, Overholt Heating and Air Conditioning, Cleveland, Ohio
Oh, and here’s one more thing to help make sure you succeed this time and you’re truly delighted with the results of your HVAC advertising…
LIMITED-TIME BONUS OFFER!
When you purchase an HVAC Marketing PowerPack today, you also receive a FREE 1-month trial membership in our Marketing Coaching Club — a $117 value.
You’ll be in the only club for contractors that focuses solely on boosting your marketing results and gain a substantial marketing advantage you didn’t have before. Our Coaching Club includes:
Now I’m asking you to quit doing some things –
Get an HVAC Marketing PowerPack for your business right now – today – and quit “waiting” for the weather to cooperate. Quit trying to re-invent the marketing wheel. It’s been done for you. And quit wondering “What if?” about my claims.
Get the PowerPack at my risk today. You’ll either be richer for the effort or you’ll get a 100% refund with interest.
Take care and enjoy your business,
P.S. Of the 49,758 licensed HVAC contractors in the U.S., many will read this and say, “Gosh, that might work, but it’s a couple of truck payments” or whatever. They’ll never know what they’re missing. They’ll just sit on the sidelines, as usual. That’s fine because…
That leaves more potential for you if you want more out of your business. More what? More money is great, but more time is even better. More time with your family, doing what you enjoy, not having to spend time coming up with ads and a marketing plan.
So don’t let your competition have the first crack when you hold the opportunity in your hands right now.
Place your order today online or by calling 1-800-489-9099, or faxing us at 1-334-262-1115.