marketing toolbox


You may need another phone line,
because now your HVAC advertising is set to
generate more business than you ever imagined.

Get ready to be busy. With our complete “grab and go” marketing blueprint for HVAC business success, finally you can expect to:

  • Generate more leads and sales using proven tools tested by thousands of contractors …
  • Avoid expensive media tricks and “black-hole” marketing time-wasters…
  • Double, triple or even quadruple your HVAC advertising results RISK-FREE. Spend more time on billable work that sustains your business, employees and family.

“In short order, my sales skyrocketed but ad costs went lower. My net profit has gone from 9% to over 12% - and I actually enjoy coming to work again, which is priceless.” – Greg Gill, Action Air Conditioning & Heating, San Marcos, CA 

Dear HVAC Business Owner,

Out of 49,758 licensed HVAC contractors across the country, the majority have no idea how to market their services. And unfortunately, they waste hundreds if not thousands of dollars and hours each year on media efforts that don’t produce results.

You don’t have to be one of them.

Introducing no-nonsense, no hype HVAC marketing strategies and tools that work. 100% guaranteed.

I’m Adams Hudson, founder of Hudson,Ink. Over the last 9 years or so, my team and I have helped hundreds of contractors ramp up leads and sales for their businesses.

Last year alone, your peers generated over $330 million in sales using our automated and proven HVAC advertising and marketing systems.

HVAC Marketing PowerPack: The only complete “done for you” kit guaranteed to generate more leads & sales.

Try it RISK-FREE with our 12-month 100% money-back guarantee "Take it to the Bank". ORDER NOW 

The secret to their success is no big mystery. It’s simply this: They followed our systematic no-brainer blueprint to reach the right prospects for HVAC services for less money, and generated hundreds of new leads and sales each month as a result.

It's only a matter of following proven steps, with proven marketing tools.

At last – honest answers about marketing for more HVAC business leads.

For years now, HVAC contractors have been asking how to get more customers, beat the competition and fill up the sales books…

Questions like:

  • “How do I run ads that get the phones ringing and make me stand out from the competition?”
  • “How do I choose the most cost-effective media approach when reps from yellow pages, online directories, newspapers and mail companies all promise me the moon but don’t deliver the results I expect?” (Then they quietly disappear.)
  • “Why are ‘the other HVAC guys’ doing so much better than I am?”

You probably have similar concerns and I’d like to ease your mind.

First, I’m a professional advertising copywriter and contractor marketing strategist who only gets paid to generate results. So I gain nothing by recommending expensive junk that doesn’t work. (But your ad rep does!)

I believe your ads should influence and sell. Period. That’s why all your Hudson HVAC marketing materials use the “6 Elements of Influence” to drive response (phone calls for your services!). (About 85% of the contractor ads I critique don’t use even one element.)

You can use these materials to turn on leads whenever you need them… and to set yourself apart from the competition. Sure, we create hard-core Direct Response ads, postcards and letters, but they’re not offensive or "dumbed down" like some others. Mine actually relate to your prospects and treat them like they have brains.

Other contractors have "hit the marketing switch' and are cashing in as a result.  Order now if you’re ready to go to these levels. 

“Your postcards were a great source for leads! They’ve already generated 175 calls and our phones are still ringing!”   Bill Bell, Energy Savers Incorporated, Georgia 

“We’re busy again, thanks to you!”  Sullivan Service Company, Birmingham, AL

“Last year… your letters added just over $1,000,000 in replacement sales to our bottom line!”  – Mark Shamy, Shamy Heating and Air Conditioning, Toledo, OH

Second, since I’m a sales copywriter and not an analyst, a while ago I hired the smartest marketing analyst I know. (He handles marketing for a $22m HVAC retail giant. For years they’ve used my ads very effectively.)

I asked him to create an “ABC, 1-2-3” marketing plan that could fit anything from a young, aggressive 5-man shop to an 85-man, $10m mature retail company. I insisted that this plan require no marketing degree or advanced computing.

After 3 weeks, he presented a brilliantly simple plan: 3 basic models of HVAC businesses, with graphs and percentages ready to “plug in” to your model. Then I blended in four other consultants’ work to complete the plan. It’s basically a “paint-by-number” marketing model that’s so easy it’s a joy to manage. No more guessing!

The result is our Hudson,Ink HVAC Marketing PowerPacks — your complete advertising roadmap.

Everything you need for success thanks to real-world results and feedback from over 506 thriving contractors… and counting. 

Our HVAC Marketing PowerPacks are the only complete advertising kits offering field-tested “done for you” ads, letters, postcards, emails, inserts, yard signs, 'on-hold' messages, and success tips, plus an HVAC Marketing PowerPlan that practically runs itself.

Here are just a few things you’ll discover in our HVAC Marketing PowerPacks

  • How to get a 288% increase in Direct Mail response with your postcards and letters. So obvious, but no one thinks about it.
  • The easiest way to ensure that your newspaper ad will drive more phone calls than you ever imagined. Dead simple and reliable.
  • How to make your Yellow Page ad out-pull 90% of your competitors! Often with a smaller ad.
  • 5 common words that kill HVAC ad success (now you can avoid them).
  • How to avoid seasonal peaks and valleys or weather-related downtimes.
  • A rarely quoted ad rate that saves you 30-55% instantly! (We reveal your ad reps’ former ‘secret’.)
  • The most profitable newspaper ad day (But don’t try radio or mail this day!)
  • The exact 4 days during the year your ad expenses should be highest and lowest.

Armed with this knowledge and a collection of “proven winner” materials, here’s all you need to do to start getting the phone to ring:

Just follow the steps, choose the ads you want to run, and you’re done. (Except for answering all the calls that come in as a result!)

Order Now

Let’s take a look at the power behind our HVAC Marketing PowerPacks; your complete system for success. All our PowerPack editions include the following:

HVAC PowerPack Image

 Your HVAC High Performance Marketing Manual  

Your essential “how to” partner details what works, what to avoid, and how to save wads of time and money in the process. Just one chapter called “Insider’s View of the Media” can be worth thousands to you. You won’t believe the tricks that most every HVAC contractor falls for. No more. Now you’ve got the upper hand!

HVAC PowerPack Manuals

Your Arsenal of HVAC Advertising Materials 

There are 3 PowerPacks - Builder, Leader, and MasterGold. Find all your ready-to-use newspaper ads, letters, postcards, news inserts, radio scripts, home show materials and more…printed and neatly organized in a manual by these 4 ad types –

  • All Purpose and Image Ads: These are your “do all” image ads that set you apart from the crowd. They’re clean, unique and powerful.
  • Direct Response Replacement: Need high-profit replacement leads? These ads are your heavy-lifters! Proven ads, ready to make your phone and cash registers ring. (Your competition will be dumbfounded!)
  • Direct Response Service: For Tune-Ups, Maintenance Agreements and more. These get the phones to ring when the weather won’t. Load up the books with service work and watch 1 in 24 turn into equipment sales. Get ‘em!
  • Branding and Retention: Let simple Branding ads keep you on top of your prospect’s minds for just pennies. Your Retention program has ads, newsletters, cards, thank you letters and more. They build a cage around customers that your competition can’t penetrate. But you get a lot more than just ads…

HVAC PPv2 Ads CD

Your Complete HVAC Advertising CD Library

Get instant access to all ads and forms for quick printing or sharing. The CD is like your own personal website, where you “click” to get your ads and other materials. Printing or editing is push-button simple. Either you or a quick-printer cranks them out in just minutes.

HVAC PPv2 PowerPlan

Your 3-hour CDs of HVAC Marketing Coaching

Use these “tell-all” tips to jump-start your performance. Our CDs condense my most profitable advice for you and tell you exactly how it pertains to using your PowerPack. It’s crystal clear advice you can use immediately. Plus you can pass these CDs to your staff to learn. It’s like a portable seminar!

HVAC PowerPack Yellow Page Leads

Your “Double Your HVAC Leads” Yellow Page Manual

This manual condenses the info to make your ad outperform 90% of your competition. Our Yellow Pages “insider” that shows you how to generate more business with less money. Your Yellow Page ad is a big year-long expense, so make it pay you by pulling leads.

HVAC PPv2 Home Show

How to Hit the Home Show Target

Find out how to make your presence at a homeshow pay off and your presentation stand out while generating leads. Everything from planning your display, meeting and greeting and great follow-up strategies are covered so you can make the most of your event.

HVAC PowerPack CSR Performance

HVAC CSR Performance Handbook

Your phone is your Number 1 customer contact point, but most contractors don’t tap the potential. Learn professional answering techniques, call-out scripts, upselling and more. Nothing like it in the HVAC industry.

HVAC PPv2 Secret Shopper

HVAC "Secret Shopper": Your Guide to Competitive Intelligence

Your customers know more about your competition than you do! Not anymore. Learn their presentation, pricing, profit… and what they say about you! Copy the best techniques; beat the weak ones. This is a wealth of stealth. Must-have information.

HVAC PPv2 Customer Retention

Your Automatic Customer Retention and Referrals Goldmine

When you lose a customer, you lose all of his current business, future business and all his referrals. Using this manual, find out how to build lasting relations with your customers. You pay on average $ 300 to get a customer; now you can keep him for just pennies.

Using these tools, I’ve heard of contractors who lay out their entire year in a few hours. Really. No need to make this any harder. The hard work has been done. Order now if you’re ready to start generating phone calls. 

“It was just like flipping a light switch. Send the tune-up ads and calls come in constantly. Stop the ads and the calls are turned off, too. It’s so simple and I didn’t have to change (the ads). I just dropped in my name, logo and phone number and it was ready to go. The PowerPack was exactly what I needed to take the roller coaster ride out of the seasons.” – John H. Quinn III, Quinn’s Plumbing, Heating & Air, Philadelphia, PA 

You choose the Hudson, Ink HVAC Marketing PowerPack version
that’s perfect for your business:

HVAC PPv2 Builder BUILDER PACK

If you want to jump-start your marketing and test the waters of this approach, we offer the guides and tools mentioned above with 54 most popular ads and materials used by contractors who follow our approach.

HVAC PPv2 Leader LEADER PACK 

If you’re ready to take a full-blown approach for maximum results, you’ll enjoy using over 120 ads and materials in this edition.

Plus the Leader Pack comes with an HVAC Marketing PowerPlan that almost builds itself! (Wait ‘til you see it.) It uses exact industry figures and shows you how much to spend, when to spend it, and how. This plan even grows with you!

HVAC PPv2 MasterGold MASTERGOLD PACK

If you’re committed to making the most of everything we offer and exploding your sales, choose this plan for all the benefits of the other two, but with your entire marketing plan and other extras included.

  • Get 175 ads and promotions at your fingertips, ready to use, right now.
  • Our PowerPlan Marketing Software that lays out your HVAC marketing strategies for you …
  • Our Low Cost, High Response Lead Generation Manual to show you how to increase your marketing response without blowing your budget…
  • Our 2 HVAC Marketing seminars on CD to round out your expertise…
  • Our How to Hit the Home Show Target to make your presence at a home show pay off and an interview with one of the top sales generators in the business to find out all of his tips and tricks on home shows.
  • And much, much more!

Check out the comparison further down the page to see what this powerful kit includes.

No matter which edition you choose, know that your PowerPack has been specifically designed for your HVAC business success, field-tested by many of your peers, and is ready to perform for you.

All you need to do is turn the key.

Order Now with No Risk

Consider it the smartest investment you could possibly make for a dramatic change in your business success.

W. Edwards Deming, one of our greatest business leaders, said, “Marketing your company is the only profitable investment; everything else is cost.” He knew that if your phone doesn’t ring enough, you’re going out of business.

When you look at our PowerPack pricing below, consider that you’re investing in much more than ads.

  • You get valuable insider marketing strategies that took years to learn.
  • You can whack thousands off your budget and increase the performance of every marketing effort.
  • And, your investment for the entire PowerPack — a library of materials you own outright and can use again and again — is paid for 100% when you sell just 1 or 2 HVAC systems.

Here’s how to look at each option as the best values available:

BUILDER PACK:  54 ads for $1,295.  Sell just 1 or more systems and you’ve paid for it.

LEADER PACK: More than twice the ads (124 in all) plus the complete marketing plan and much more for just $1,895. Sell 2 systems and it’s paid for. 

MASTERGOLD PACK: The entire PowerPlan package, the Home Show Manual and three CDs, and more coupons and discounts for $2,495. Sell 2 or more systems and it’s paid for. The plan software alone is worth much more when you consider its lasting value.

Some people run one ad and can have their investment repaid in a few days.

“This product paid for itself virtually from the first week! And remarkably —within 1 year of using your ads and advice, our sales more than doubled.” – Ken McKinley, Shamrock Heating and Cooling, Phoenix, AZ 

Which HVAC Marketing PowerPack edition is perfect for your business? Use this chart to compare and decide. And notice that each pack includes 5 free bonuses to boost your success.

Marketing Performance Booster

Builder

Leader

MasterGold

Marketing Performance Manual

YES

YES

YES

3 Jump Start Performance CDs

YES

YES

YES

CD of all ads, forms, sample radio ads

YES

YES

YES

Double Your HVAC Yellow Pages Manual

YES

YES

YES

HVAC CSR Performance Manual

YES

YES

YES

HVAC Secret Shopper Manual

YES

YES

YES

Customer Retention and Referrals Manual

YES

YES

YES

How To Hit the Home Show Target

 

YES

YES

Million Dollar Home Show Success CD

 

YES

YES

201 Can’t Miss HVAC Contractor Tips

 

YES

YES

HVAC Marketing PowerPlan Manual

 

YES

YES

Marketing PowerPlan Software

 

 

YES

Marketing Plan Seminar on CD

 

 

YES

Low Cost High Response Manual

 

 

YES

Low Cost Lead Generation Seminar on CD

 

 

YES

PowerPack Ads

Quantity

Quantity

Quantity

Direct Response - Service Ads

 

 

 

Direct Mail Letters

2

4

4

Postcards

2

5

5

Newspaper Ads

2

5

5

Radio Scripts

2

5

6

Newspaper Inserts

1

1

1

Direct Response - Replacement Ads

 

 

 

Direct Mail Letters

3

7

7

Postcards

3

5

6

Newspaper Ads

5

11

11

Radio Scripts

2

4

5

Newspaper Inserts

2

3

3

All Purpose and Image Ads

 

 

 

Direct Mail Letters

1

4

4

Postcards

2

4

4

Newspaper Image Ads

3

6

10

Newspaper Branding Ads

6

18

18

Radio Scripts

2

4

4

Newspaper Inserts

2

2

2

Billboards and Bus Wraps

1

3

6

Retention

 

 

 

Door Hangers

1

2

5

Referral & Thank You

5

9

11

On Hold Messages

6

10

12

Yard Sign Designs

2

4

6

Press Releases

3

3

3

Cross-Promotion Brochure

N/A

3

3

IAQ Ads

 

 

 

Direct Mail Letters

N/A

N/A

8

Postcards

N/A

N/A

4

Newspaper Ads

N/A

N/A

4

Radio Scripts

N/A

N/A

2

Newspaper Inserts

N/A

N/A

2

Hispanic Ads

N/A

N/A

15

TV Ads

N/A

3

3

Number of ads/letters/promotions

58

125

179

System Value on “per piece” basis

$3,940

$8,475

$13,170

Your Investment Is Only

$1,295

$1,895

$2,495

Free Bonus Packages:  (May have early order restrictions)

 

 

 

26 Issues of Sales&Marketing Insider

$129

$129

$129

Discount on Custom Ad/Letter Creation

$50

$100

$150

Discount on Yellow Page Redesign

$50

$100

$150

Coupon for Free Customer Newsletters

$100

$200

$300

1 Hour of FREE One-on-One Consulting

N/A

N/A

$280

Free 1 month Coaching Club

N/A

$117

$117

Free Bonus Value

$329

$646

$1,126

 

 Order Now

Now if these prices cause you to hesitate even after knowing that our PowerPacks pay for themselves after just 1-2 system sales… consider this guarantee that you’d be hard pressed to beat:

Your “100% Buy Back” Guarantee (even includes shipping!)

Get a PowerPack for your business. Use the marketing tools. Profit from the ads. Listen to the 3-hour Coaching on CD. Model the Marketing PowerPlan.

If using this HVAC Marketing PowerPack isn’t everything you hoped, simply return it within 12 months of your purchase. I’ll buy it back – plus shipping – up to a year later. We’ll part friends with my thanks for trying it.

If there’s a fairer guarantee anywhere, I haven’t seen it.

“The amount of time the PowerPack has given back to us has made a tremendous impact on our business. In addition, we see huge financial gains. Your marketing makes it easy to do well what we’ve struggled to do before!” – Brad Overholt, Overholt Heating and Air Conditioning, Cleveland, Ohio 

Oh, and here’s one more thing to help make sure you succeed this time and you’re truly delighted with the results of your HVAC advertising…

LIMITED-TIME BONUS OFFER!

When you purchase an HVAC Marketing PowerPack today, you also receive a FREE 1-month trial membership in our Marketing Coaching Cluba $117 value

You’ll be in the only club for contractors that focuses solely on boosting your marketing results and gain a substantial marketing advantage you didn’t have before. Our Coaching Club includes:

  • 1 mailing of the Monthly MegaMarketing package that lays out what to do, step by step, month by month.
  • Personal advice and feedback when you call us during your monthly Coaching Call.
  • Free and discounted marketing services not available to other HVAC contractors. 

Order Your HVAC PP Now

Now I’m asking you to quit doing some things –

Get an HVAC Marketing PowerPack for your business right now – today – and quit “waiting” for the weather to cooperate. Quit trying to re-invent the marketing wheel. It’s been done for you. And quit wondering “What if?” about my claims.

Get the PowerPack at my risk today. You’ll either be richer for the effort or you’ll get a 100% refund with interest.

Take care and enjoy your business,
adams signature
Adams Hudson

P.S. Of the 49,758 licensed HVAC contractors in the U.S., many will read this and say, “Gosh, that might work, but it’s a couple of truck payments” or whatever. They’ll never know what they’re missing. They’ll just sit on the sidelines, as usual. That’s fine because…

That leaves more potential for you if you want more out of your business. More what? More money is great, but more time is even better. More time with your family, doing what you enjoy, not having to spend time coming up with ads and a marketing plan.

So don’t let your competition have the first crack when you hold the opportunity in your hands right now.

Place your order today online or by calling 1-800-489-9099, or faxing us at 1-334-262-1115.

Order Now