When you put on a seminar, you're investing in business growth for your group. This growth is often put it in the context of sales. Surely we all know the phrase "Nothing happens until a sale is made" and rarely has there been so much truth in so few words.
Yet in our industry, sales don't happen without sales appointments. The most gifted, skillful salesperson is no better than the worst salesperson if there are no leads. No leads equals no sales, and that's pretty much it.
For 8 years, I was under contract to create ads and marketing programs for contractors who paid $5K annual fees to use them. I'm happy to say that this fascinating work helped build the annual sales of these licensees in excess of $330m. It was tremendously helpful for them, many of whom renewed each year or expanded their exclusive territories.
That's all well and good, but I felt that the marketing methods propelling this growth deserved to be shared with far more than this protective, closed group. There are 49,758 licensed HVAC contractors, yet only 200 had my material. So I resigned, under the nagging question...
Why limit teaching if you know abetter, proven way?"
My particular copywriting and marketing craft is focused on response. The methods I endorse are not budget-busting dream-filled nonsense. It's about getting leads, getting referrals, and keeping customers. All in a sane, rational, and immensely efficient way.
I've never collected a penny of revenue from any ad media and don't expect to anytime soon. (The Yellow Pages, for example, collectively hates me for my stance on budget reduction, which is just dandy. I'm not terribly fond of contractors pouring thousands of dollars down a Yellow hole on a worthless ad either, but that's another topic, and one I cover intensely in seminars.) I like counting the "dollar to results" ratio as the true measure of advertising success.
I'd enjoy teaching your group about Profitable Contractor Marketing techniques and strategies. I'm biased of course, but I feel this message is the same as "teaching a man to fish" for the results are - in the modern vernacular - precisely the same. The proper "fishing" techniques for leads can feed many people, many times over.
Please read the course descriptions to see if my messages sound like a match for your group. You're invited to call, fax or email with any questions.
P.S. I don't expect all your attendees to hang on every word I say nor do I feel they'll immediately act on the information. That's why I offer each of your attendees my bi-weekly newsletter, Sales&Marketing Insider completely free. This way, they get regular reinforcement of the message to help them - and you - overcome marketing snags. I also gladly offer you any marketing advice I can render to help promote your event to be an attendance success.
A Fast-Paced One Day Seminar
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