When the weather turns up the calls, don’t turn down your marketing.

Every summer we hear it.

“Phones are ringing off the hook.”
“We’re booked out for weeks.”
“I don’t need to market right now—I can’t keep up as it is.”

And sure, when the temperature soars or drops and natural demand floods your schedule, it feels like you’ve hit the jackpot. But here’s the question contractors often forget to ask: What happens when it stops?

Because it will stop.

Extreme weather is great for short-term calls. But it rarely builds long-term relationships. And without continued marketing, all that traffic becomes one-and-done jobs that disappear when the forecast calms down.

Marketing during your busiest times is how you make your slow seasons less painful.

Think of it this way—when homeowners are finally calling, you’ve got their attention. And attention is your most valuable currency. So why waste it?

This is the moment to:

  • Upsell services your techs don’t have time to pitch in detail.
  • Promote maintenance plans that keep the customer engaged and your calendar filled.
  • Build brand trust that makes you the first call when their next need arises.
  • Retarget current traffic with follow-up emails, postcards, and digital ads so they don’t forget you.

Smart contractors use the rush as leverage. Instead of just moving to the next job, they layer in systems that make sure every homeowner remembers the experience—not just the repair.

This isn’t marketing to get more busy. This is marketing to get more valuable.

Let’s say your CSR answers a hundred calls this week. Great. But how many of those customers are entered into your database with notes for future touchpoints? How many get a thank-you email? A printed mailer later? How many are offered a special for their next service call?

If the answer is “not many,” then you’re burning leads for short-term relief instead of building long-term revenue.

And that’s where we can help.

At Hudson Ink, we specialize in building marketing systems that work with your current traffic, not against it. Campaigns that keep you top-of-mind and in the mailbox. Messaging that turns this season’s customers into next season’s sales.

Because if you think you're too busy to market now, just wait until you're not busy… and wish you had.

Want to make this season’s success stick?
Schedule a free 30-minute consultation with a Hudson Ink coach today.
Email [email protected] and we’ll show you how to market smarter—without burning out your team or wasting a single lead.