(800) 489-9099 Member Log In  
HudsonInk
  • About Us
  • Our Services
    • PowerSite
    • PowerSuite
    • Customer Retention
    • Coaching Services
    • PowerPostcards
    • Digital Services
    • Speaking Services
    • Creative Services
  • Resources
  • Contact Us


Close

Forgot your password? Sign Up

Marketing Resources

Resource Types:
All Articles SMI Podcasts Videos

Don’t Waste Time with Social Media: Instead, Be Strategic

articles

Compel New Prospects and Existing Customers to Buy by Drew Cameron

articles

No One Wants to Buy Your Stupid Air Conditioner

smi

Creating Offers that Get a Response

articles

Why Chuck Norris Would Lose a Pillow Fight

smi

Helping Technicians Serve Customers

articles

Cross Selling and Upselling Add Up

articles

If You Don’t Plan the Year, the Year Will Run You

smi

How to Send the Emails of Your Dreams

articles

4 Ways to Improve Your Google Ranking Today

videos

You Can Build a Better Mousetrap and Still Go Out of Business

smi

Why Clickbait Is a Bad Lure

smi

What’s Your Problem?

podcasts

Why Businesses Go Under

smi

Do You Lead the Race or Struggle to Keep Pace?

articles

Be Thankful for Customer Retention

articles

The Value of Direct Mail

articles

How to Create Messages for Your Customers

articles

Yes, Reach Your Whole Customer Base – But One Segment at a Time, Please

smi

How to Follow-Up with Email

articles

The Best Return on Your Marketing Investment

smi

Backing Up Your Marketing Claims

articles

How to Avoid Copywriting Blind Spots

articles

Don’t Make These Email Marketing Mistakes

articles

Stop Leaving Money on the Table

podcasts

Sharper Web Marketing For Your Business

articles

Your Direct Mail Plan: Right Audience, Right Message, Right Time

articles

What’s in it for me?

smi

It’s Not Bragging If You Can Back It Up

smi

The Art of (Business) War

smi

Planning for Your Year

smi

Do Your Customers Trust You?

articles

Be More than a Number

smi

Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic

articles

7 Step Action Plan To Reinvent Your Sales Process

podcasts

Customer Retention

videos

5 Keys to Convert Your Incoming Calls to Appointments

podcasts

Drive Traffic to Your Site through Social Media

articles

The 10 Biggest Contractor Marketing Mistakes to Avoid

articles

Data-Driven Businesses = Thriving Businesses

articles

How To Use Social Listening To Identify Likely Buyers

podcasts

Does Your Content Fit Your Customers’ Personalities?

articles

Traditional vs. Online Marketing: What Contractors Should Know

articles

Are Trade Shows a Waste of Your Time?

podcasts

Addressing the Cost Beyond Price

smi

When Marketing Is “Real People Talking to Real People”

articles

How to Get Found by Your Customers

articles

Why Customer Retention Is the Fuel To Skyrocket Your Business To News Heights

articles

Marketing through Home Shows

smi

Investing in Customer Service

smi

Who Do You Think You Are?

articles

Digital Marketing for the Residential Contractor

articles

Don’t Waste an Open Email on a Misfired Message

smi

Hunting the Ghost - Featuring Eric Shidell

podcasts

How to Navigate Direct Mail Trends

articles

Where Are My Customers Going?

podcasts

Marketing Your Services

smi

3 Things Your Facebook Page Must Have

smi

How Do You Keep Visitors on Your Site?

smi

Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away

podcasts

See How Variable Data Printing (VDP) is Personalizing Direct Mail

articles

Customer Service

videos

Customer Retention Starts at the Front Door

articles

Nothing Changes If Nothing Changes

smi

Online Marketing

videos

The Lexicon Of Selling Now

podcasts

You’re open, but what are you open to?

smi

What Do Customers Talk About?

smi

Creating Your Marketing Identity

articles

Mixing Your Digital Marketing

articles

Appealing to the Customer Mindset (Instead of Your Own)

smi

How to Get Even More Out of Your Facebook Ads

articles

Leveraging AI in HVAC and Plumbing

articles

Setting Your Price Anchor

smi

Preparing and Sharing Content on Social Media

articles

People Don’t Like Calling Contractors

podcasts

How to Get Your Market’s Attention

smi

Who Buys Your Products?

articles

Are You Prepping For The “Fall Off?”

podcasts

How to Get Even More Out of Your Facebook Ads

articles

How to Turn Your Home Show into a Photo Op

articles

How to Build Your Content Marketing Strategy

smi

Catching The Ghost

podcasts

The ROI on Contests and Giveaways

articles

Who’s On Your Team?

articles

Keep that Content Coming

articles

ACCA has Mental Lapse and Asks Adams Hudson to Speak at Conference

smi

Become a Social Listener

smi

Creating Impressive Customer Retention

articles

How Marketing Changed in 2020

articles

The Commodity Mindset

smi

Is Your Data Protected?

articles

Do You Really Need Content Marketing?

articles

Mass 1-1 Marketing: Personalization at Scale

articles

Strengthening the Link Between Sales and Marketing

articles

The Customer Service Cavity Check (And Other Things You’d Rather Not Know).

smi

Your Marketing Evolved: Tech, Trends, and Takeover

articles

What’s on Your Homepage?

articles

Show Them Some Love

podcasts

If You’re Not Tracking Your Leads, You’re Guessing

podcasts

Don’t Sale Away This Summer

smi

Conducting an Email Audit

articles

Web Marketing

podcasts

Delivering Standout Customer Service During the Holidays

podcasts

How Direct Mail Easily Integrates with Online Marketing

articles

Second Time’s The Charm?

articles

Improving Your Direct Mail Strategies

articles

The Trust-Factor of Print-Based Marketing

articles

Why a Strong Website is Crucial for HVAC Businesses

articles

Subject Lines Can Make or Break Your Email Success

articles

Hitting Achievable Targets with Guest Drew Cameron

podcasts

Big Dreams, Little Chance

podcasts

Making Customers Happy Is Good for Your Image

articles

How to Serve by Closing the Sale

articles

The Essence of Marketing

articles

Key Web Metrics Unlocked

articles

Serving Up Holiday “Extras”

articles

The Starting Line for Your Bottom Line: Customer Retention Strategies

articles

“Too Busy to Market? That’s Exactly Why You Should”

smi

Technology + Direct Mail + Consumer Behavior = A Future to Bet on

articles

What Does Your Website Need?

articles

People that Don’t Exist Could Be Stealing From You

smi

5 Tips to Prepare for the Slow Season (While You’re Still Busy)

podcasts

Why Your Customers Leave

articles

Where Should You Focus Your Social Media Efforts?

smi

This Marketing Ailment’s Easy Cure

articles

How Bad is Your Roach Problem?

smi

Don’t Blame the Media

smi

It’s an “Always On” World

articles

How to Maximize Your Content Marketing

articles

How to Create Social Media Images

smi

Where’s Your Social Media Focus?

articles

I Got Business Ghosted

smi

Straight Shooters

smi

Don’t Let Them Forget You

podcasts

Have You Surveyed Your Customers?

smi

Web Marketing Basics

podcasts

How Google Local Services Ads Can Benefit Your Company

smi

How to set SMART Goals for 2022

podcasts

Do Customers Understand What You’re Saying?

smi

The Un-Business Plan Gow To Revamp Your Business In A Weekend

podcasts

Closing More Sales

smi

Selling Value, Not Price

articles

Answers to One of Life’s Great Mysteries

smi

Uberizing Your Business

podcasts

Review Buzz Ft. Mike Montano

podcasts

What’s Your Sizzle?

smi

Increase Website Traffic with Social Media

articles

Giving a Big Welcome to Your Email List

smi

Why is That New Guy Kicking Your Tail?

articles

Developing a Strong Value Proposition

articles

It’s Time for a Change

smi

Lead Generation and Tracking

videos

Selling Yourself Out in Summer

podcasts

Should Your HVAC Company Have a Twitter Account?

articles

Planning and Goals

, smi

Is Your Website Ready for March 2021?

smi

Why Isn’t My Website Performing Like It Used To?

articles

100 Million Reasons To Pay Attention To This

smi

Left Turns and Peanuts

smi

Are You a PRO-Active or RE-Active Contractor?

podcasts

Improving Your “Social” Skills

articles

Social Media Strategizing: Why Followers Follow

articles

The Common Denominator in All My Failures Is…

smi

How Social Media Marketing is Changing

articles

Your Profitable Integrated Marketing Plan

smi

The Volcano Theory

articles

Marketing Numbers to Know for an HVAC Company

articles

Reaching Out to Old, Cold Leads

smi

Are You Getting This Wrong?

smi

Move the Trash Can

smi

New Year, Old Fear, Same Beer

smi

Don’t Drop the Ball on the Call (with Special Guest Dave Tester)

podcasts

Why Customers Want to Give You Referrals – and Why They Won’t

articles

Integrate Your Budget with Traditional and Online Strategies

articles

How to Market Drip by Drip

smi

Marketing Trends

podcasts

What’s Your Risk-Taking Threshold?

articles

The #1 Sales Offense

smi

Future Casting Your 2023

smi

The Myth of Risk Aversion

smi

Adams Hudson’s Best Advice to Contractors

podcasts

Inkjet In Action

articles

Value Proposition: The Questions You Should Be Asking

smi

Take a Snapshot of Your Marketing Picture

articles

Why is That New Guy Kicking Your Tail?

smi

Developing a Referral System

articles

Why Isn’t My Website Performing Like It Used To?

smi

Getting Customers to Care About the Big Changes

smi

Measuring the Success of Your Email Campaigns

articles

What Do Your Employees Tell Your Customers?

articles

Can Getting Sales Get Any Easier

articles

Do You Love Your Business Enough to Change with it?

smi

You’re So Close to the Answer

podcasts

Better Blogging: Tips for Improvement

smi

Everything You Need to Know About Google PPC Advertising

articles

The times they are a-changin’…

smi

What’s Working in Content Marketing?

smi

How to Improve Your Content

articles

Keep Your Promises? Probably Not to This Person.

smi

Using Specifics in Your Copy

smi

Three Factors that Impact Email Marketing

articles

Benchmarking For Profitable Performance

podcasts

What Do People Want from You?

articles

Beware the Inventory Graveyard

smi

4 Steps to Help Your Techs Sell More Without Meaning To

articles

Secrets of Landing Page Success

articles

Getting the Referral

podcasts

When You Should Avoid Email “Best Practices”

articles

Connecting with Customers on Social Media

articles

Put Your Hands Up and Scream

smi

Is Your Brand Winning Enough Votes?

smi

Expanding Your Social Marketing Team

smi

2024 Trending Design Styles for HVAC Company Owners

articles

“Your Digital Presence Is Your First Impression”

smi

Don’t Get Jealous: Get Famous

articles

Customers First: Solve Their Problems, Improve Your Company

articles

Lead Generation Through Print and Digital Partnerships

articles

What Grandma’s Recipes Teach Us About Marketing

smi

Are You Stuck in Traffic?

articles

How to Advise Customers

articles

Marketing and Digital Strategy Resolutions You Need For Your Business in 2021

articles

How to Add Value with Video

articles

Funnels for Sales and Marketing

smi

The Greatest Marketing Myth In All of Contracting

articles

Keeping Up with the Competition

smi

How to Contain Complaints and Serve Customers

smi

How Much Do Your Customers Trust You?

articles

My, How You’ve Grown!

smi

Your Messaging Matters

podcasts

Is Your Slow Website Killing Your Sales?

videos

Just Chuck it Against the Wall

smi

It’s Time to Get Social

articles

The Low-Cost Tool to Improve Your Image

articles

How to Stop Bad Reviews Before They Happen

articles

Where Digital Marketing Is Headed

articles

Generating Leads with a Call to Action

articles

Boosting HVAC Business Through Effective Social Media Strategies

articles

Creating Customer Advocates – One Post at a Time

articles

How to Overcome the “Click and Save” Conundrum

articles

The Winning Strategy of Direct Mail

articles

Certain Goals Survive Uncertain Times

podcasts

How a “Call to Action” Can Improve Your SEO

articles

Insuring the Holidays

podcasts

Don’t Ignore the Customer at the Door

articles

Entering the Conversation

articles

How to Increase the Value of Your Email

articles

How Do Unhappy Customers Communicate?

smi

The Power of Print

smi

Three Steps for Smart Marketing During the Peak Seasons

articles

Good Marketing is a Gift to Your Prospects

smi

Choose Your Words Well

articles

How “Customer Experience” Affects Company Success

articles

Innovate Your Marketing Amid Holiday Hoopla

smi

What’s in a Name?

articles

Creating an Effective Call to Action

articles

Don’t Forget Who Brought You to the Dance

articles

Strive for Healthy Workplace Culture

articles

For More Leads and Better Image, It’s Time to Get Social

articles

How Your Direct Mail Strategy Develops Trust

articles

Closing Sales

videos

If You Don’t Plan the Year, the Year Will Run You

podcasts

“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail

smi

Is Something Missing in Your Email Marketing?

smi

Are You $100 Better?

smi

Putting the “Fun” Back in the Funnel

articles

The Continued Relevance of Direct Mail in Modern Marketing

articles

The Advantages of Video Marketing

articles

How to Stand Out From the Competition

articles

How Much Can You Lose Cutting Costs in Customer Service?

articles

Are You Tough Enough to Cut Your Own Grass at 90?

smi

Are You Ignoring Your Inbox?

smi

Why Print Newsletters Are Making a Comeback

articles

Coach them up

podcasts

How to Gain Powerful, Sales-Boosting Testimonials

smi

Where to Focus Your Social Media Advertising

articles

Market Like a Human

smi

Embracing Empathetic Customer Service

articles

Marketing Strategies for HVAC Businesses TO KEEP CUSTOMERS COMING BACK

articles

Social Media Isn’t Optional

articles

The Frugal Wow

smi

Is Email Marketing a Big, Silly Waste of Time?

articles

What Smart Contractors Do in the Slow Season

podcasts

What Do People See in You?

smi

Head Starts for Shoulder Seasons

smi

How Does Service Connect to Marketing?

smi

Generating Leads in Those Generation Gaps?

articles

How an Unknown Contractor Gets Loyal Customers

smi

They’ll Never Focus on You If You Can’t Focus Yourself

smi

Do You Have a Customer Journey Map?

articles

Top 10 Coaching Questions

podcasts

Life Without Commercial?

smi

Mindfulness in the Workplace

articles

Max Capacity

smi

Understanding the Implications of AI Regulations for American Businesses

articles

What Can You Learn from a Train Wreck?

articles

Selling is Service

articles

Be the One Who Fails the Least

smi

Three Steps for Effective Lead Generation During the Off-Peak Seasons

articles

Create a Strong Guarantee

smi

Don’t Be a Do-it-Yourselfer

podcasts

Google Ad Updates You Need To Know About For 2022

smi

Mapping Out the Customer Journey

articles

It’s Not Fair

smi

Your Direct Mail “Call to Action”

articles

Is Social Media Broken?

smi

Boost Your Business’s Online Presence through Efficient SEO Strategies

articles

Marketing Time for the Holidays

podcasts

How Your Image Impacts Your Bottom Line

articles

What’s Wrong with Your Funnel?

articles

Creating Content and Customer Connections

articles

Promoting Benefits vs. Features

articles

“Why Most Marketing Doesn’t Work (And How to Fix It)”

smi

Marketing Doesn’t Have to Be Complicated

articles

Sales Meets Marketing

smi

Send the DIYers to Pool School

smi

Avoid These SEO Mistakes

smi

“Want More Sales? Start Before the Pitch”

smi

The Secret to Recurring Revenue

articles

Build a Passionate Fanbase

smi

Creating Your Value Proposition

smi

Don’t Propose on the First Date

smi

Hard Working Hands with Soft Skills

smi

Embrace the Future of Analytics: Get Ready for Google Analytics 4

articles

Your Digital Presence Is Your First Impression

podcasts

All Opinions Are Not Equal

articles

How “Engaging” Is Your Customer Retention Marketing?

articles

Communication Styles in the Workplace

articles

Everyone Gets a Lambo

smi

Five Steps to Audit Your Marketing

articles

There’s More to Marketing Than Just Keeping Busy

smi

Boost Your HVAC Business with These Effective Social Media Strategies

articles

Image & Referrals

videos

Were You Looking for This?

smi

Feedback’s Big Impact: Customer Reviews Count

articles

Fishing In The Right Pond Is The Best Way To Catch Fish

podcasts

Do Reviews Matter?

articles

Aligning What You Say with What You Do

articles

Your Yearly Marketing Audit

articles

How Do Your Customers Define Loyalty?

smi

Remarketing: Second Time’s the Charm

smi

What is Google Analytics 4?

smi

Blogging for Leads?

smi

How to Pick Your Platform

articles

Navigating SEO Trends for 2024

articles

Satisfied Customers Will Still Leave You

articles

Maximizing ROI with Hybrid Campaigns

articles

What’s Ahead for Social Media Video?

smi

Fine-Tuning Your Direct Mail Marketing

smi

Make Your Off-Season Not So Off

podcasts

Can We Please Stop Wasting Time with Non-converters?

articles

Confessions of an Entrepreneur

smi

How to Call Customers to Action

smi

What Are Your Customers Saying about You?

articles

Your Keys to Marketing Integration

smi

Long-Term Planning to Pursue Your Vision

articles

This is how I really feel about contractors

smi

How Smart Marketing Can Beat Up Your Stupid Weather

smi

Connecting Customer Satisfaction to Customer Retention

articles

How Fast Does Your Website Load?

smi

Why Print Marketing Is Persuasive

smi

What’s Happening in Social Media?

smi

Plan Your Email Campaigns

smi

Inspiring Greatness In Your Team

podcasts

How Lead Generation Has Changed

articles

Do You Know Your Competitors?

smi

Overcoming The Groundhog

podcasts

Navigating Trends in Social Media

smi

The All-Important Email Subject Line

articles

I’m Listening, and I Care

podcasts

Managing Expectations

articles

Maintaining Good Service in Busy Seasons

articles

Gaining an Edge in Social Media

articles

4 Principles to Improve Your Email Marketing

articles

Running Your Email Campaigns

articles

Secrets to a Successful Home Show

articles

Poor Customer Service Shortchanges a Sound Investment

articles

Customer Retention, Maintenance Agreements

videos

Tech Training

videos

Your Messaging Matters

podcasts

How Do You Use Email Tags?

articles

G. I. Joe’s Advice to Contractors

smi

Make People Want What They Need

podcasts

Second Time’s the Charm?

smi

Are You Building Trust with Your Customers?

smi

Guiding Prospects Through the Funnels

articles

Positioning Yourself as an Expert

podcasts

Setting Goals for Your Success

smi

“You should be a two-star general by now…”

smi

It’s the Best Place in Town to Take a Leak

smi

Direct Mail Delivers for Marketers

smi

Now, Who Are You Again?

articles

Planning Your Marketing Budget

videos

The Role of Print Media in Building Brand Trust

articles

5 Strategies To Being Remarkable On Yelp

podcasts

Top 10 Tips For Instagram Marketing

podcasts

How and Why You Should Connect Socially with Your Market

podcasts

Why Local SEO is Vital for your Business

smi

Holiday Marketing

videos

Marketing That Solves Your Customer’s Problem

articles

There’s Nothing New in Marketing

podcasts

Target Your Year

articles

How Do I Make My Company Stand Out?

podcasts

How to Build Business Relationships That Last

articles

How to Market to Millennials

articles

Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays

podcasts

Success Strategies for Direct Mail

articles

Connecting Prospect Behavior to Helpful Suggestions

articles

Winter Marketing Strategies for HVAC Companies

articles

Hero with a Wrench

smi

Helping Technicians Serve Customers

articles

The Marketing Guy Educates You About 2.8-kW Class Efficiency

smi

Avoid These Social Media Mistakes

articles

Improving the Value of Your Social Media Presence

smi

Why Direct Mail Is a Keeper

articles

How Are Your Customers Feeling Today?

articles

Targeting New Homeowners with Direct Mail

articles

The Perfection of Print Marketing

articles

Why should I choose you?

podcasts

Common Denominators for Landing Pages that Convert

articles

How to Keep Focused on Your Customer

articles

YOU are What’s Holding You Back

smi

Boosting Engagement: The Power of Print & Digital Integration

articles

Out-of-Home Advertising Gets Attention

articles

Responding To Your Negative Reviews

articles

Start Customer Retention on the Right Foot

smi

Why Building an Image Matters

smi

Having a Customer Driven Homepage

smi

Investing Your Time in Free Publicity

smi

Why Customers Think Your Email is Junk

articles

How to Write Posts for Social Media

articles

Want to Know the Future? Don’t Ask Jeff Bezos; He Focuses on the Past.

smi

“Customer Retention: The Revenue You’re Already Sitting On”

smi

Let the Weather Do the Work for You

podcasts

Trends in Digital and Traditional Media

smi

The Benefits of Video Marketing

smi

Here’s the Truth Behind My Family’s Christmas Card…

smi

I Could Do Better

smi

Is Your Digital Strategy SMART?

smi

The Revenue You’re Already Sitting On

podcasts

Don’t Con Your Customers

smi

I Remember You

smi

Is Your Brand a Split Personality?

articles

Feel-Good Retention Strategies

articles

Does Your Marketing Feel Personal?

smi

Three Types of Customer Retention Marketing

articles

Power of Print

smi

Technician Training for Opportunities

articles

Where’s the Logic?

articles

What’s a Customer Opinion Worth to You?

articles

Contractor Marketing Channel Checklist

articles

The Connection That Will Carry You Through

podcasts

What Does it Take to Really Make a Change?

smi

How to Write Websites for 5-Second Readers

smi

The Secret to Recurring Revenue

articles

For Your “Marketing Mindset” Thinking Cap

articles

How to Follow-Up with Email

articles

Here We Go Again…

podcasts

Do You Really Want to Leave That Money on the Table?

articles

I’ll Pay for your Christmas

smi

Moving Prospects through the Funnel

articles

Let’s Handle One Thing at a Time

podcasts

Join the Party

podcasts

Dynamic Personalization in Direct Mail Enhances Response Rates for Businesses

articles

How Direct Mail Copywriting Triggers Response

articles

Reaching a Point of Mutual Understanding (and Closing the Sale)

articles

Take Care of Your People

smi

Quit Assuming They’re Going to Stay

podcasts

More Than a Cartoon Beaver

smi

Customer Service Is Time Well Spent

articles

Boosting Your Business: The Power of Positive Customer Feedback

articles

“If You’re Not Following Up, You’re Giving Up”

smi

Who’s Your Next Lead?

articles

Email Essentials

smi

The Most Effective Tactic for Email Engagement

smi

Success Strategies for Google Ads

smi

Sometimes You Just Have to take the Plunge

smi

Comfort Kills

smi

Simply Effective Method That’ll Add Sales Now

smi

There’s Nothing Fishy About A Good Value Proposition

articles

How Rich Media Adds Value

articles

Wasted Time = Wasted Seasons

podcasts

SCAMMER ALERT

podcasts

Customer Retention Isn’t Optional

articles

Quit Wasting Your Time on “Bad Marketing”

podcasts

Quitting on Quitters Day

smi

Selling Santa

smi

Why Direct Mail Delivers for Marketers

smi

April’s MegaMarketer Podcast has arrived

podcasts

Your Smile Sells Better than Amazon’s

smi

Hiring and Keeping Great Staff Members

podcasts

People Who Need People Need Low-Cost Networking Secrets

smi

Customer Service Language to Get Results

articles

Training Techs for Their Success

articles

Where Do Leads Come From?

articles

Gaining Email Subscribers

smi

Prepare Your Voicemail Scripts

smi

How To Generate Buyers With Facebook

podcasts

Email Essential: Optimize for Mobile Size

articles

Loyalty Goes Both Ways

smi
HudsonInK

2501 E 5th St, Montgomery, AL 36107

Copyright © 2026. All rights reserved.