(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
How Much Do Your Customers Trust You?
articles
Marketing Your Services
smi
Do You Know Your Competitors?
smi
Where Digital Marketing Is Headed
articles
Using Video for Both Marketing and Education
articles
Is Social Media Broken?
smi
Where Should You Focus Your Social Media Efforts?
smi
Let Your Customer Do the Selling
articles
You Can’t Lead a Horse to Water
smi
The Lexicon Of Selling Now
podcasts
Feel-Good Retention Strategies
articles
Quit Wasting Your Time on “Bad Marketing”
podcasts
It’s Time for a Change
smi
Create a Strong Guarantee
smi
Mindfulness in the Workplace
articles
Could Your Competitors’ Customer Retention Be a Problem for You?
articles
Balance In Your Marketing
podcasts
Stop Leaving Money on the Table
podcasts
What’s a Customer Opinion Worth to You?
articles
Success In Business
podcasts
Can Getting Sales Get Any Easier?
articles
New Year, Old Fear, Same Beer
smi
Why Customers Want to Give You Referrals – and Why They Won’t
articles
Don’t Ignore the Customer at the Door
articles
7 Step Action Plan To Reinvent Your Sales Process
podcasts
Setting Goals for Your Success
smi
How Does Service Connect to Marketing?
smi
Getting Personal with Customers
articles
Training Strengthens Your Team – and Your Company
articles
I Got Business Ghosted
smi
What Grandma’s Recipes Teach Us About Marketing
smi
Beware the Inventory Graveyard
smi
Common Frustrations
podcasts
Poor Customer Service Shortchanges a Sound Investment
articles
Keeping Track of Publicity Trends
articles
Marketing Through the Holiday Madness
podcasts
Generating Leads in Those Generation Gaps?
articles
People Don’t Like Calling Contractors
podcasts
Your Practical Cybersecurity Checklist
articles
The Evolution of Home Delivery
articles
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
Let the Weather Do the Work for You
podcasts
Are You Losing 80% of Your Sales?
smi
Connecting Customer Satisfaction to Customer Retention
articles
Tips for Tough Times in MA Renewals
smi
Top 10 Tips For Instagram Marketing
podcasts
How to Market to Millennials
articles
The Benefits of Video Marketing
smi
Customer Keepers Keep Customer Data
articles
Direct Mail’s Undeniable Effectiveness
articles
Navigating Trends in Social Media
smi
Prepare Your Voicemail Scripts
smi
Do You Really Want to Leave That Money on the Table?
articles
Choose Your Words Well
articles
Long-Term Planning to Pursue Your Vision
articles
My Three Predictions for 2020
smi
Uberizing Your Business
podcasts
How to Use Video on Facebook
articles
Why You Should Be Using Google PPC Ads
videos
Navigating SEO Trends for 2024
articles
Does Your Content Fit Your Customers’ Personalities?
articles
Simply Effective Method That’ll Add Sales Now
smi
Marketing’s Dark Side
smi
Certain Goals Survive Uncertain Times
podcasts
How to Stop Bad Reviews Before They Happen
articles
Streaming Has Changed Entertainment
articles
Aligning What You Say with What You Do
articles
The Common Denominator in All My Failures Is…
smi
Planning and Goals
, smi
How to Stand Out From the Competition
smi
Getting High Quality Leads Through Integrated Marketing
smi
Keeping Up with the Competition
smi
The Secret Success of Lead Magnets
smi
What Does Your Website Need?
articles
Keep Your Promises? Probably Not to This Person.
smi
How to Maximize Your Content Marketing
articles
Your Keys to Marketing Integration
smi
10 Strategies To Get 10 More Referrals Per Month
podcasts
Putting the “Fun” Back in the Funnel
articles
Why Direct Mail Is a Keeper
articles
Maintaining Good Service in Busy Seasons
articles
Inspiring Greatness In Your Team
podcasts
What’s Your Risk-Taking Threshold?
articles
Red Rocks and Pizza on the Moon
smi
ACCA has Mental Lapse and Asks Adams Hudson to Speak at Conference
smi
Translate Your Technical Talk
articles
Don’t Sale Away This Summer
smi
The Volcano Theory
articles
Repeat This Over and Over
articles
How Fast Does Your Website Load?
smi
Move the Trash Can
smi
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
Yes, Reach Your Whole Customer Base – But One Segment at a Time, Please
smi
Personalized Marketing is Now Expected.
podcasts
Creating Your Value Proposition
smi
How to Get the Most from Your Facebook Advertising
articles
Your Direct Mail “Call to Action”
articles
Let’s Handle One Thing at a Time
podcasts
Tech Training
videos
Preparing and Sharing Content on Social Media
articles
The Winning Strategy of Direct Mail
articles
Gaining an Edge in Social Media
articles
Post Office Delivers Historic News about Your Print Strategy
articles
Why Direct Mail Delivers for Marketers
smi
G. I. Joe’s Advice to Contractors
smi
5 Strategies To Being Remarkable On Yelp
podcasts
Well, That Didn’t Work
smi
People that Don’t Exist Could Be Stealing From You
smi
Straight Shooters
smi
Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away
podcasts
Your Messaging Matters
podcasts
How to Improve Your Email Marketing
articles
Your Direct Mail Plan: Right Audience, Right Message, Right Time
articles
Social Media Isn’t Optional
articles
When You Should Avoid Email “Best Practices”
articles
Marketing Doesn’t Have to Be Complicated
articles
Q&A on Contractor’s Web Marketing
podcasts
Holiday Marketing/Internet Marketing
smi
Backing Up Your Marketing Claims
articles
Call Him in for a Performance Review
smi
How Marketing Changed in 2020
articles
How Contractors Can Lose Trees in the Forest
smi
Turn this Podcast Into an iPad
podcasts
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
A 54% Increase In Sales: Are Those Typical Results?
smi
Boosting HVAC Business Through Effective Social Media Strategies
articles
Getting the Referral
podcasts
How Do You Keep Visitors on Your Site?
smi
Coach them up
podcasts
The Perfection of Print Marketing
articles
Take Care of Your People
smi
Image & Referrals
videos
Everything You Need to Know About Google PPC Advertising
articles
The Trust-Factor of Print-Based Marketing
articles
4 Principles to Improve Your Email Marketing
articles
Helping Customers Overcome Referral Anxiety
articles
Profitable Trends in Web Marketing
articles
Performance Based Pay Compensation Plans For Field Personnel
podcasts
There’s More to Marketing Than Just Keeping Busy
smi
Nurturing Leads through the Sales Funnel
articles
How Smart Marketing Can Beat Up Your Stupid Weather
smi
I’ll Pay for your Christmas
smi
How to Follow-Up with Email
articles
Quit Assuming They’re Going to Stay
podcasts
Goals in Reach
podcasts
Catching The Ghost
podcasts
The Starting Line for Your Bottom Line: Customer Retention Strategies
articles
Can Getting Sales Get Any Easier
articles
The Connection That Will Carry You Through
podcasts
Inkjet In Action
articles
How to Keep Focused on Your Customer
articles
Integrate Your Marketing Campaigns to Increase Response
articles
Top 10 Coaching Questions
podcasts
Increase Website Traffic with Social Media
articles
Lead Generation and Tracking
videos
Are Trade Shows a Waste of Your Time?
podcasts
Marketing in the Age of Privacy: Navigating Data Regulations
articles
Here’s Your Round Tuit
smi
Join the Party
podcasts
Why is That New Guy Kicking Your Tail?
articles
Three Steps for Effective Lead Generation During the Off-Peak Seasons
articles
Boost Your HVAC Business with These Effective Social Media Strategies
articles
How Direct Mail and Email Work Together
smi
Fear-based Marketing vs. Happy Alternatives
articles
What Do People Want from You?
articles
Is Social Media Broken?
articles
What Does it Take to Really Make a Change?
smi
Measuring the Success of Your Email Campaigns
articles
My, How You’ve Grown!
smi
Is Something Missing in Your Email Marketing?
articles
The Best Return on Your Marketing Investment
smi
Marketing Time for the Holidays
podcasts
“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail
smi
Strategy Plus Tactics Makes a Plan
articles
Avoid These SEO Mistakes
smi
How a “Call to Action” Can Improve Your SEO
articles
Generating Leads with a Call to Action
articles
When They’re Happy and You Know It – Ask for a Referral
articles
Funnels for Sales and Marketing
smi
Second Time’s the Charm?
smi
Why Won’t Prospects Give You Their Email Address?
articles
How and Why You Should Connect Socially with Your Market
podcasts
Don’t Drop the Ball on the Call (with Special Guest Dave Tester)
podcasts
How Do Unhappy Customers Communicate?
smi
Nothing Changes If Nothing Changes
smi
Don’t Waste Time with Social Media: Instead, Be Strategic
articles
Success Strategies for Direct Mail
articles
Entering the Conversation
articles
The Marketing Guy Educates You About 2.8-kW Class Efficiency
smi
Is Your Brand Winning Enough Votes?
smi
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
Where Do Leads Come From?
articles
Delivering Human-Centered Customer Service
articles
Customer Retention Strategies Soothe Buyer’s Remorse
smi
Why Isn’t My Website Performing Like It Used To?
articles
The Enduring Power of Print
articles
Future Casting Your 2023
smi
Email Essentials
smi
Digital Marketing Tactics for Contractors
smi
Effective Direct Mail Campaigns
articles
Power of Print
smi
Maintaining Customer Loyalty
smi
Drive Traffic to Your Site through Social Media
articles
The #1 Sales Offense
smi
Customer Service Language to Get Results
articles
What Do People See in You?
smi
Why Chuck Norris Would Lose a Pillow Fight
smi
Why Customer Retention Is the Fuel To Skyrocket Your Business To News Heights
articles
How to Get Your Customers to do Your Marketing
articles
Make People Want What They Need
podcasts
Fine-Tuning Your Direct Mail Marketing
smi
Diligence
smi
What Do Your Employees Tell Your Customers?
articles
The Philosophy of Publicity
smi
Contractors Are People Too?
articles
Pursuing Publicity
smi
The All-Important Email Subject Line
articles
Target Your Year
articles
Are You Setting Old Goals for Your New Year?
articles
How Do Your Customers Define Loyalty?
smi
There’s Nothing New in Marketing
podcasts
Is Your Brand a Split Personality?
articles
Setting Your Price Anchor
smi
How Your Image Impacts Your Bottom Line
articles
The Contractor’s Social Media Strategy
podcasts
Why Your Customers Leave
articles
2024 Trending Design Styles for HVAC Company Owners
articles
Don’t Let Them Forget You
podcasts
Become a Social Listener
smi
The Power of Print
smi
5 Tips to Prepare for the Slow Season (While You’re Still Busy)
podcasts
How to Alienate an Audience and Win Customers
articles
How to Navigate Direct Mail Trends
articles
Marketing Numbers to Know for an HVAC Company
articles
Do You Love Your Business Enough to Change with it?
smi
Do Reviews Matter?
articles
How to Market Drip by Drip
smi
Setting Goals for an Unforgettable Year
articles
Keep that Content Coming
articles
How to Call Customers to Action
smi
Is Email Marketing a Big, Silly Waste of Time?
articles
Do Customers Understand What You’re Saying?
smi
How to Improve Your Facebook Marketing
articles
Mixing Your Digital Marketing
articles
Do You Really Need Content Marketing?
articles
Technician Training for Opportunities
articles
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
Everyone Gets a Lambo
smi
How to Get Found by Your Customers
articles
How to Get Your Market’s Attention
smi
Help Your Homeowners De-Stress the Holidays
smi
How to Answer Customer Questions
articles
Investing in Long-Term Love
smi
The Advantages of Video Marketing
articles
Know Your Problem, Fix Your Problem
podcasts
When Your Marketing Gets Personal
smi
What Is SEO, and Why Is It So Important?
videos
Do You Lead the Race or Struggle to Keep Pace?
articles
What Is Print Marketing?
smi
The Role of Print in Omnichannel Marketing
articles
Who Buys Your Products?
articles
How Much Can You Lose Cutting Costs in Customer Service?
articles
Sales Meets Marketing
smi
Conducting an Email Audit
articles
Why is That New Guy Kicking Your Tail?
smi
Blogging for Leads?
smi
You’re So Close to the Answer
podcasts
It’s an “Always On” World
articles
Keep Focused on Your Local Market
smi
Head Starts for Shoulder Seasons
smi
When Marketing Is “Real People Talking to Real People”
articles
How to Write Posts for Social Media
articles
Allen Kent
podcasts
Are You $100 Better?
smi
What’s in a Name?
articles
How to Serve by Closing the Sale
articles
Why Would Anyone Read Your Email Message?
articles
Having a Customer Driven Homepage
smi
Planning and Goals
smi
Managing Expectations
articles
Defining Integration: What It Is, and Why You Need It.
articles
Positioning Yourself as an Expert
podcasts
When It’s All About You
articles
Secrets of Landing Page Success
articles
How to Learn More About Your Customers
articles
Developing a Strong Value Proposition
articles
Confessions of an Entrepreneur
smi
The Unmatched Benefits of Direct Mail
smi
Website Fundamentals: Must-Haves for Your Homepage
articles
Fishing In The Right Pond Is The Best Way To Catch Fish
podcasts
The Role of Print Media in Building Brand Trust
articles
Second Time’s The Charm?
articles
Traditional vs. Online Marketing: What Contractors Should Know
articles
Marketing Map
articles
Investing Your Time in Free Publicity
smi
I’m Listening, and I Care
podcasts
Reaching Out to Old, Cold Leads
smi
How to Get Even More Out of Your Facebook Ads
articles
Planning Your Marketing Budget
videos
Improving Your Direct Mail Strategies
articles
Success Strategies for Google Ads
smi
Don’t Be a Do-it-Yourselfer
podcasts
Are You a PRO-Active or RE-Active Contractor?
podcasts
Don’t Get Jealous: Get Famous
articles
Why Clickbait Is a Bad Lure
smi
Drawing Boundary Lines for Social Media
articles
How to Write Websites for 5-Second Readers
smi
Are You Building Trust with Your Customers?
smi
What’s Ahead for Social Media Video?
smi
The Marketing Money Pit
podcasts
Expanding Your Social Marketing Team
smi
Stay Aggressive or Lose
podcasts
Take a Snapshot of Your Marketing Picture
articles
Get to the Point
smi
What’s Working in Email Marketing?
smi
What Can You Learn from a Train Wreck?
articles
No One Wants to Buy Your Stupid Air Conditioner
smi
Growth Through Service
smi
Database Building/Funnel Marketing
videos
How to Gain Powerful, Sales-Boosting Testimonials
smi
There’s Nothing Fishy About A Good Value Proposition
articles
What is SEO?
smi
See How Variable Data Printing (VDP) is Personalizing Direct Mail
articles
You Can Build a Better Mousetrap and Still Go Out of Business
smi
Reaching Customers on the Go
smi
Fast Facts about Facebook Ads
articles
Why Businesses Go Under
smi
Selling Value, Not Price
articles
The 7 Yeses You Need
podcasts
How to Add Value with Video
articles
How Do You Use Email Tags?
articles
Are You Stuck in Traffic?
articles
Plan Your Email Campaigns
smi
Do You Have a Customer Journey Map?
articles
How To Stop Losing Profitable Lifetime Clients - Featuring Tom Borg
podcasts
Mapping Out the Customer Journey
articles
What’s Your Referral Routine?
articles
Just Chuck it Against the Wall
smi
Start Customer Retention on the Right Foot
smi
Social Media Trends On The Rise
articles
Serving Up Holiday “Extras”
articles
5 Summer Strategies For Your HVAC Business
articles
The anatomy of a $29 Tune-Up
smi
Value Proposition: The Questions You Should Be Asking
smi
Contractors are Selfish
smi
Caution: Your Customers are Being Detoured
smi
Customer Retention
videos
Don’t Miss Out on Holiday Marketing
articles
Moving Prospects through the Funnel
articles
Now, Who Are You Again?
articles
Improving the Value of Your Social Media Presence
smi
The Most Effective Tactic for Email Engagement
smi
“Want More Sales? Start Before the Pitch”
smi
What’s Your Sizzle?
smi
Do Your Customers Trust You?
articles
Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays
podcasts
Bring Them Into Your Story
smi
Closing Sales
videos
How to Get The Calls you WANT
podcasts
Why You Should Be Using Google My Business
articles
Key Web Metrics Unlocked
articles
Creating Your Marketing Identity
articles
Closing More Sales
smi
Why Print Marketing Is Persuasive
smi
How to Advise Customers
articles
The Sweet Spot for Subject Lines
smi
How to Improve Social Media Engagement
smi
Loyalty Goes Both Ways
smi
Are You Smart Enough for Your Prospects?
articles
How to Build Your Content Marketing Strategy
smi
I Could Do Better
smi
Reaching a Grayer Market with Direct Mail
articles
Opportunities and Challenges in Social Media
smi
April’s MegaMarketer Podcast has arrived
podcasts
Is Your Customer Service Model Outdated?
articles
Were You Looking for This?
smi
What is Google Analytics 4?
articles
100 Million Reasons To Pay Attention To This
smi
How Social Media Marketing is Changing
articles
Helping Technicians Serve Customers
articles
People Who Need People Need Low-Cost Networking Secrets
smi
Big Dreams, Little Chance
podcasts
Integrate Your Budget with Traditional and Online Strategies
articles
Does Your Marketing Feel Personal?
smi
Creating Content and Customer Connections
articles
Insuring the Holidays
podcasts
A Good Headline Conveys Value
smi
Getting Customers to Care About the Big Changes
smi
Why Isn’t My Website Performing Like It Used To?
smi
Customer Retention: Relationships Are The Goal
articles
Look Ahead or Get Left Behind
podcasts
Running Your Email Campaigns
articles
What’s Working in Lead Generation?
smi
Are You Getting This Wrong?
smi
What is Variable Data Printing?
articles
Marketing That Solves Your Customer’s Problem
articles
Who’s On Your Team?
articles
Publicity
videos
Put Your Hands Up and Scream
smi
How to Market When Temps Heat Up – Yes, You Still Need To
articles
How Rich Media Adds Value
articles
Fortune Favors the Brave
podcasts
Common Denominators for Landing Pages that Convert
articles
Improving Your Direct Mail Strategies
articles
Don’t Forget Who Brought You to the Dance
articles
Don’t Blame the Media
smi
Why Would Anyone Follow You on Social Media?
articles
Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses
articles
The Essence of Marketing
articles
Be More than a Number
smi
Marketing Trends
podcasts
Better Blogging: Tips for Improvement
smi
Sometimes You Just Have to take the Plunge
smi
Investing in Customer Service
smi
Creating Ambassadors for Your Company
smi
Best Online Practices For HVAC Companies
smi
Digital Marketing for the Residential Contractor
articles
Options for Online Ads
smi
Sharper Web Marketing For Your Business
articles
Delivering Human-Centered Customer Service
smi
Get Hungry Enough to Act
podcasts
Generating Leads in the Era of Overwhelm
smi
Is Your Brand a Split Personality?
articles
How Your Direct Mail Strategy Develops Trust
articles
Addressing the Cost Beyond Price
smi
Max Capacity
smi
Don’t Con Your Customers
smi
Hitting Achievable Targets with Guest Drew Cameron
podcasts
Quit Selling to Your Customers
smi
Generating Leads with Video
smi
It’s the Best Place in Town to Take a Leak
smi
Conducting an Email Audit
articles
Direct Mail’s Response Rates Are Increasing
, articles
The Art of (Business) War
smi
Promoting Benefits vs. Features
articles
Are You Driving Away Your Customers?
podcasts
Have You Surveyed Your Customers?
smi
Answers to One of Life’s Great Mysteries
smi
How Direct Mail Copywriting Triggers Response
articles
What’s Your Website Budget This Year?
articles
Your Smile Sells Better than Amazon’s
smi
How to Stand Out From the Competition
articles
Right-Size Marketing for Searching Prospects
articles
How to Turn Your Home Show into a Photo Op
articles
How to Avoid Copywriting Blind Spots
articles
Marketing and Digital Strategy Resolutions You Need For Your Business in 2021
articles
Boosting Your Business: The Power of Positive Customer Feedback
articles
The 5 M’s Of Marketing
podcasts
What’s The Benefit of a Contractor Community?
podcasts
What’s on Your Homepage?
articles
Appealing to the Customer Mindset (Instead of Your Own)
smi
The Synergy of Digital and Traditional Marketing
articles
Three Steps for Smart Marketing During the Peak Seasons
articles
What’s Your Company’s Story?
articles
The Continued Relevance of Direct Mail in Modern Marketing
articles
Customer Service Is Time Well Spent
articles
Benchmarking For Profitable Performance
podcasts
How Bad is Your Roach Problem?
smi
Creating Content and Customer Connections
articles
Five Steps to Audit Your Marketing
articles
Why Building an Image Matters
smi
How to Contain Complaints and Serve Customers
smi
The Value of Building Relationships with Customers
articles
The Challenges of Business Ownership
articles
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
Winter Marketing Strategies for HVAC Companies
articles
Marketing through Home Shows
smi
Direct Mail Delivers for Marketers
smi
Connecting Prospect Behavior to Helpful Suggestions
articles
Review Buzz Ft. Mike Montano
podcasts
It’s More Than the Thought That Counts
smi
Responding To Your Negative Reviews
articles
Overcoming The Groundhog
podcasts
Don’t Propose on the First Date
smi
How to Get Even More Out of Your Facebook Ads
articles
Gaining Email Subscribers
smi
There’s a Reason Customers Leave
smi
Who’s Your Next Lead?
articles
Send the DIYers to Pool School
smi
Customers Tell Their Scary Stories
smi
How Does Your Email Strategy Stack Up?
articles
How to Create Messages for Your Customers
articles
Will Customers Take 8 Seconds for Your Email?
articles
The Greatest Marketing Myth In All of Contracting
articles
The Myth of Risk Aversion
smi
Why Print Newsletters Are Making a Comeback
articles
Close More Sales
smi
When Should You Ask Customers for a Review?
articles
Tips For Finding Focus & Reducing Digital Distractions
articles
How To Use Social Listening To Identify Likely Buyers
podcasts
YOU are What’s Holding You Back
smi
Creating Customer Advocates – One Post at a Time
articles
What is Google Analytics 4?
smi
Feedback’s Big Impact: Customer Reviews Count
articles
Innovate Your Marketing Amid Holiday Hoopla
smi
Strengthening the Link Between Sales and Marketing
articles
Where’s the Logic?
articles
Remarketing: Second Time’s the Charm
smi
Lead Your Company into Prosperity
podcasts
Selling Yourself Out in Summer
podcasts