It’s not that you’re not marketing. It’s that your marketing isn’t working together.

A few years ago, I sat across the table from a contractor who had tried just about everything. “We’ve run Google ads. Sent postcards. Got a radio spot during the morning drive. Even had a kid make some TikToks. But nothing’s really working.”

Sound familiar?

What he had wasn’t a lack of marketing effort. It was a lack of marketing strategy. No consistent voice. No rhythm. No real structure. Just bursts of activity that felt more like trying to keep up than actually getting ahead.

And here’s the catch: that kind of scattered marketing is usually more expensive and less effective.

Throwing out one campaign after another without a plan is like pouring water into a bucket full of holes. You’ll stay busy—but not profitable.

Here’s what’s usually missing: a connected marketing system, one where every message, every channel, and every step moves the homeowner closer to a decision.

Let’s break it down:

  • You send a postcard to a new neighborhood. Great. But where does that lead?
  • A homeowner visits your website. What are they told to do next?
  • Someone fills out a contact form. Are they hearing from you again?
  • A quote goes cold. Does your team have a way to revive it?

The reason most contractors think marketing doesn’t work is because they’re trying tactics in isolation. But marketing isn’t about one magical postcard or one viral Facebook post—it’s about coordinated, repeated touches that build trust and guide the homeowner to action.

Marketing should be like your best tech: predictable, professional, and always following a process.

The best marketing plans have:

  • A clear brand message that shows up everywhere—from your website to your invoices.
  • A media mix that stays visible in print, digital, inboxes, and mailboxes alike.
  • A consistent schedule that keeps your name in front of homeowners regularly—not just when you’re slow.
  • A follow-up process for unclosed estimates, seasonal check-ins, and upsell opportunities.

When all of that works together, the result is simple: higher conversion, better quality leads, and a reputation that makes price objections disappear.

That’s where we come in.

At Hudson Ink, we don’t believe in guesswork or gimmicks. We build layered, automated marketing systems that speak to your customers consistently, across multiple platforms, while supporting your internal sales process. Whether you're ready for full campaigns or just need help organizing the chaos, we’ll help you get every piece working in sync.

If your marketing feels disjointed or underwhelming, now’s the time to bring it all together.

Schedule a free 30-minute strategy call with a Hudson Ink coach.
Email [email protected] and let’s build a system that makes marketing one less thing you have to scramble for.