(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
The Perfection of Print Marketing
articles
Did AI Create That Video?
articles
Streaming Has Changed Entertainment
articles
Boosting Your Business: The Power of Positive Customer Feedback
articles
Who Do You Think You Are?
articles
Measuring Your Direct Mail Response Rate
articles
Bring Them Into Your Story
smi
What’s Your Customers’ Take on Your Company’s Value?
articles
Your Direct Mail Plan: Right Audience, Right Message, Right Time
articles
Direct Mail Delivers for Marketers
smi
Could Your Competitors’ Customer Retention Be a Problem for You?
articles
Developing a Strong Value Proposition
articles
Generating Leads in Those Generation Gaps?
articles
When You Should Avoid Email “Best Practices”
articles
How to Pick Your Platform
articles
Why Direct Mail Delivers for Marketers
smi
Overcoming The Groundhog
podcasts
Hitting Achievable Targets with Guest Drew Cameron
podcasts
What is Variable Data Printing?
articles
Secrets to a Successful Home Show
articles
Investing in Long-Term Love
smi
Don’t Propose on the First Date
smi
Second Time’s The Charm?
articles
The Essence of Marketing
articles
Insuring the Holidays
podcasts
When Your Marketing Gets Personal
smi
You Are Not Alone
podcasts
Don’t Sale Away This Summer
smi
Your Customer Database Is Probably Worth More Than Your Next 10,000 Leads
articles
Creating Customer Advocates – One Post at a Time
articles
Be the One Who Fails the Least
smi
Opportunities and Challenges in Social Media
smi
Aligning What You Say with What You Do
articles
Creating Content and Customer Connections
articles
Show Them Some Love
podcasts
Lead Generation Through Print and Digital Partnerships
articles
Your Digital Presence Is Your First Impression
podcasts
Service Calls Aren’t Interruptions — They’re Opportunities
podcasts
How to Improve Social Media Engagement
smi
Is Something Missing in Your Email Marketing?
smi
2024 Trending Design Styles for HVAC Company Owners
articles
Your Technicians Are Already Selling — Whether You Train Them or Not
podcasts
Visibility Without Follow-Up Is Just Expensive Exposure
podcasts
Common Denominators for Landing Pages that Convert
articles
Become a Social Listener
smi
Options for Online Ads
smi
Boosting HVAC Business Through Effective Social Media Strategies
articles
How To Use Social Listening To Identify Likely Buyers
podcasts
Top 10 Tips For Instagram Marketing
podcasts
The Secrets of Outdoor Advertising
articles
How to Build Your Content Marketing Strategy
smi
Caution: Your Customers are Being Detoured
smi
How to Maximize Your Content Marketing
articles
Inspiring Greatness In Your Team
podcasts
What’s a Customer Opinion Worth to You?
articles
Prepare Your Voicemail Scripts
smi
Conducting an Email Audit
articles
Generating Leads with Video
smi
Why Print Newsletters Are Making a Comeback
articles
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
smi
Leveraging AI in HVAC and Plumbing
articles
Close More Sales
smi
Life Without Commercial?
smi
How to Serve by Closing the Sale
articles
How to Follow-Up with Email
articles
Productivity Hacks for Content Creation
smi
Mapping Out the Customer Journey
articles
Make Your Off-Season Not So Off
podcasts
It’s Time for a Change
smi
Post Office Delivers Historic News about Your Print Strategy
articles
The Enduring Power of Print
articles
There’s Nothing Fishy About A Good Value Proposition
articles
Does Your Content Fit Your Customers’ Personalities?
articles
Why You Should Be Using Google My Business
articles
How Much Do Your Customers Trust You?
articles
Where to Focus Your Social Media Advertising
articles
Don’t Be a Do-it-Yourselfer
podcasts
Customer Keepers Keep Customer Data
articles
The Secret to Recurring Revenue
articles
Getting Personal with Customers
articles
What’s Ahead for Social Media Video?
smi
How Google Local Services Ads Can Benefit Your Company
smi
Tips for More Upsells and Better Closing Ratios
podcasts
Good Marketing is a Gift to Your Prospects
smi
Customer Retention
videos
Holiday Marketing/Internet Marketing
smi
Connecting with Customers on Social Media
articles
What’s Working in Lead Generation?
smi
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
podcasts
Your Best Customers Are the Ones You’re Forgetting
smi
Customer Retention: Relationships Are The Goal
articles
Database Building/Funnel Marketing
videos
Are You Building Trust with Your Customers?
smi
Don’t Drop the Ball on the Call (with Special Guest Dave Tester)
podcasts
How to Alienate an Audience and Win Customers
articles
Avoid These Social Media Mistakes
articles
How to Market Drip by Drip
smi
Investing Your Time in Free Publicity
smi
The Best Return on Your Marketing Investment
smi
What’s the Problem with Your Facebook Ad?
smi
Don’t Answer that Text!
articles
Boost Your HVAC Business with These Effective Social Media Strategies
articles
How Google Local Services Ads Can Benefit Your Company
articles
Getting Customers to Care About the Big Changes
smi
What’s Your Sizzle?
smi
Your Smile Sells Better than Amazon’s
smi
Yes, Reach Your Whole Customer Base – But One Segment at a Time, Please
smi
Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses
articles
Marketing Your Services
smi
Why Direct Mail Is a Keeper
articles
Effective Direct Mail Campaigns
articles
Reaching a Point of Mutual Understanding (and Closing the Sale)
articles
Getting High Quality Leads Through Integrated Marketing
smi
Using Video for Both Marketing and Education
articles
How Do Your Customers Define Loyalty?
smi
How an Unknown Contractor Gets Loyal Customers
smi
Do You Have a Customer Journey Map?
articles
Why a Strong Website is Crucial for HVAC Businesses
articles
Get Hungry Enough to Act
podcasts
A Word about Customer Loyalty
articles
How Do You Keep Visitors on Your Site?
smi
Why Won’t Prospects Give You Their Email Address?
articles
Customer Service Is Time Well Spent
articles
Creating Ambassadors for Your Company
smi
Helping Technicians Serve Customers
articles
This Marketing Ailment’s Easy Cure
articles
Is Your Brand a Split Personality?
articles
Selling Yourself Out in Summer
podcasts
“Want More Sales? Start Before the Pitch”
smi
The Secret Success of Lead Magnets
smi
How to Get the Most from Your Facebook Advertising
articles
Online Product Demonstrations Increase Conversions
articles
Marketing Strategies for HVAC Businesses TO KEEP CUSTOMERS COMING BACK
articles
Marketing Trends
podcasts
Loyalty Goes Both Ways
smi
Keeping Track of Publicity Trends
articles
What’s in it for me?
smi
Second Time’s the Charm?
smi
How Do I Make My Company Stand Out?
podcasts
How to Stop Bad Reviews Before They Happen
articles
Closing More Sales
smi
They’ll Never Focus on You If You Can’t Focus Yourself
smi
AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams
articles
Training Techs for Their Success
articles
The anatomy of a $29 Tune-Up
smi
Print Strategies for HVAC and Plumbing Contractors
articles
Lead Your Company into Prosperity
podcasts
The 7 Yeses You Need
podcasts
Holiday Marketing
videos
Uberizing Your Business
podcasts
Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays
podcasts
So Many Channels, So Little Time
articles
How Do Your Customers Want to Hear from You?
articles
Left Turns and Peanuts
smi
Managing Expectations
articles
Are You Setting Old Goals for Your New Year?
articles
Straight Shooters
smi
What’s Happening in Social Media?
smi
Can Getting Sales Get Any Easier
articles
The Real Battle for Leads Happens After the Click
articles
Digital Marketing for the Residential Contractor
articles
Send the DIYers to Pool School
smi
Marketing and Digital Strategy Resolutions You Need For Your Business in 2021
articles
How to Improve Your Email Marketing
articles
What’s Your Referral Routine?
articles
Repeat This Over and Over
articles
Is Your Website Ready for March 2021?
smi
Why Print Marketing Is Persuasive
smi
Don’t Get Jealous: Get Famous
articles
Customers First: Solve Their Problems, Improve Your Company
articles
Your Profitable Integrated Marketing Plan
smi
Who’s Your Next Lead?
articles
Email Essential: Optimize for Mobile Size
articles
Social Media Isn’t Optional
articles
Why Customers Want to Give You Referrals – and Why They Won’t
articles
What’s Wrong with Your Funnel?
articles
Why Your Customers Leave
articles
Lead Generation and Tracking
videos
The Trust-Factor of Print-Based Marketing
articles
It’s an “Always On” World
articles
Is Social Media Broken?
articles
Backing Up Your Marketing Claims
articles
How To Stop Losing Profitable Lifetime Clients - Featuring Tom Borg
podcasts
Improving Your “Social” Skills
articles
Preparing Your Direct Mail Campaign
smi
“You should be a two-star general by now…”
smi
How to Improve Your Content
articles
Tech Training
videos
When They’re Happy and You Know It – Ask for a Referral
articles
Be More than a Number
smi
Conducting an Email Audit
articles
Maximizing ROI with Hybrid Campaigns
articles
Delivering Human-Centered Customer Service
smi
Are You Listening To What They’re Saying?
podcasts
The Common Denominator in All My Failures Is…
smi
Quitting on Quitters Day
smi
Planning Your Marketing Budget
videos
Video Marketing Grows – and Google Responds
articles
Hiring and Keeping Great Staff Members
podcasts
Red Rocks and Pizza on the Moon
smi
How Content Improves the Quality of Your Prospects
articles
Keep Focused on Your Local Market
smi
Nothing Changes If Nothing Changes
smi
How to Get Found by Your Customers
articles
Your Messaging Matters
podcasts
Max Capacity
smi
How to set SMART Goals for 2022
podcasts
Training Strengthens Your Team – and Your Company
articles
Where’s the Logic?
articles
I’ll give you $1,200 just to pay attention to me…
smi
How Much Can You Lose Cutting Costs in Customer Service?
articles
Don’t Make These Email Marketing Mistakes
articles
Promoting Benefits vs. Features
articles
How to Call Customers to Action
smi
Customer Service Language to Get Results
articles
People Who Need People Need Low-Cost Networking Secrets
smi
Making Customers Happy Is Good for Your Image
articles
How Smart Marketing Can Beat Up Your Stupid Weather
smi
Meeting and Greeting at the Trade Show
articles
The Two Most Powerful Words in Marketing
smi
How to Learn More About Your Customers
articles
Drive Traffic to Your Site through Social Media
articles
What’s Working in Lead Generation?
articles
Customer Service
videos
What Is Print Marketing?
smi
Planning and Goals
, smi
Don’t Miss Out on Holiday Marketing
articles
Direct Mail’s Undeniable Effectiveness
articles
Creating Content and Customer Connections
articles
The Lexicon Of Selling Now
podcasts
Contractors are Selfish
smi
What Do Your Employees Tell Your Customers?
articles
Serving Up Holiday “Extras”
articles
Stay Aggressive or Lose
podcasts
Customer Retention, Maintenance Agreements
videos
I Could Do Better
smi
Don’t Waste an Open Email on a Misfired Message
smi
The #1 Sales Offense
smi
Having a Customer Driven Homepage
smi
Who’s Marketing with Social Media?
articles
Is Your Customer Service Model Outdated?
articles
Do Reviews Matter?
articles
Why Would Anyone Follow You on Social Media?
articles
I’ll Pay for your Christmas
smi
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
The Role of Print Media in Building Brand Trust
articles
How to Market to Millennials
articles
Tips For Finding Focus & Reducing Digital Distractions
articles
If You’re Not Tracking Your Leads, You’re Guessing
podcasts
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
Fine-Tuning Your Direct Mail Marketing
smi
Customer Retention Isn’t Optional
articles
ACCA has Mental Lapse and Asks Adams Hudson to Speak at Conference
smi
Make People Want What They Need
podcasts
Comfort Kills
smi
How to Get Even More Out of Your Facebook Ads
articles
How Direct Mail and Email Work Together
smi
The Customer Service Cavity Check (And Other Things You’d Rather Not Know).
smi
Customer Retention Starts at the Front Door
articles
Using Specifics in Your Copy
smi
Determining Your Value Propositions
articles
Common Frustrations
podcasts
Are You Managing Your Reputation?
articles
Be Thankful for Customer Retention
articles
“Customer Retention: The Revenue You’re Already Sitting On”
smi
The Philosophy of Publicity
smi
Success Strategies for Google Ads
smi
What Is SEO, and Why Is It So Important?
videos
It’s Not Fair
smi
5 Summer Strategies For Your HVAC Business
articles
Move the Trash Can
smi
How “Customer Experience” Affects Company Success
articles
Getting the Referral
podcasts
Helping Customers Overcome Referral Anxiety
articles
It’s Time to Get Social
articles
“Your Digital Presence Is Your First Impression”
smi
The Sweet Spot for Subject Lines
smi
Long-Term Planning to Pursue Your Vision
articles
Quit Wasting Your Time on “Bad Marketing”
podcasts
Personalized Marketing is Now Expected.
podcasts
Certain Goals Survive Uncertain Times
podcasts
Are You a PRO-Active or RE-Active Contractor?
podcasts
Sales Meets Marketing
smi
What Do People Want from You?
articles
Helping Technicians Serve Customers
articles
People Don’t Like Calling Contractors
podcasts
Reaching a Point of Mutual Understanding (and Closing the Sale)
smi
Take Care of Your People
smi
Contractors Are People Too?
articles
What Do People See in You?
articles
Goals in Reach
podcasts
My, How You’ve Grown!
smi
Improving the Value of Your Social Media Presence
smi
How to Get Your Customers to do Your Marketing
articles
Visibility Without Follow-Up Is Just Expensive Exposure
smi
Wasted Time = Wasted Seasons
podcasts
Fear-based Marketing vs. Happy Alternatives
articles
The Challenges of Business Ownership
articles
What’s in a Name?
articles
Integrate Your Budget with Traditional and Online Strategies
articles
The Frugal Wow
smi
What’s Your Website Budget This Year?
articles
The ROI on Contests and Giveaways
articles
Putting the “Fun” Back in the Funnel
articles
How to Overcome the “Click and Save” Conundrum
articles
How to Market When Temps Heat Up – Yes, You Still Need To
articles
Reaching Customers on the Go
smi
Targeting New Homeowners with Direct Mail
articles
Web Marketing
podcasts
4 Steps to Help Your Techs Sell More Without Meaning To
articles
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
Communication Styles in the Workplace
articles
It’s More Than the Thought That Counts
smi
Build a Passionate Fanbase
smi
Top 10 Coaching Questions
podcasts
Embrace the Future of Analytics: Get Ready for Google Analytics 4
articles
How Direct Mail Easily Integrates with Online Marketing
articles
YOU are What’s Holding You Back
smi
Fortune Favors the Brave
podcasts
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
Integrate Your Budget with Traditional and Online Strategies
articles
Connecting Prospect Behavior to Helpful Suggestions
articles
Understanding the Implications of AI Regulations for American Businesses
articles
Are You Winning the Culture War?
articles
You’re So Close to the Answer
podcasts
Strategies for Website Success
smi
Are You $100 Better?
smi
Big Dreams, Little Chance
podcasts
The 5 M’s Of Marketing
podcasts
What Do Customers Talk About?
smi
Have You Surveyed Your Customers?
smi
How Do Unhappy Customers Communicate?
smi
Your Yearly Marketing Audit
articles
Don’t Waste Time with Social Media: Instead, Be Strategic
articles
Google Ad Updates You Need To Know About For 2022
smi
You Can Build a Better Mousetrap and Still Go Out of Business
smi
Look Ahead or Get Left Behind
podcasts
Poor Customer Service Shortchanges a Sound Investment
articles
Success Strategies for Direct Mail
articles
Will Customers Take 8 Seconds for Your Email?
articles
Best Online Practices For HVAC Companies
smi
How to Write Posts for Social Media
articles
Maintaining Good Service in Busy Seasons
articles
Technician Training for Opportunities
articles
How Social Media Marketing is Changing
articles
Are You Driving Away Your Customers?
podcasts
The Starting Line for Your Bottom Line: Your Customer Database
smi
SCAMMER ALERT
podcasts
Selling to the Distracted
podcasts
Lengthen Your Window
smi
Start Customer Retention on the Right Foot
smi
Is Your Slow Website Killing Your Sales?
videos
Does Your Marketing Feel Personal?
smi
Benchmarking For Profitable Performance
podcasts
Let’s Handle One Thing at a Time
podcasts
Entering the Conversation
articles
April’s MegaMarketer Podcast has arrived
podcasts
“Too Busy to Market? That’s Exactly Why You Should”
smi
How to Use Video on Facebook
articles
How Lead Generation Has Changed
articles
Improving Your Direct Mail Strategies
articles
Expanding Your Social Marketing Team
smi
Why should I choose you?
podcasts
Where Do Leads Come From?
articles
How to Measure Your Customer Focus
smi
Generating Leads in the Era of Overwhelm
smi
How Do You Use Email Tags?
articles
Power of Print
smi
How to Answer Customer Questions
articles
How Marketing Changed in 2020
articles
Why Chuck Norris Would Lose a Pillow Fight
smi
Why Isn’t My Website Performing Like It Used To?
articles
What Do People See in You?
smi
How to Stay Busy When the Slow Season Hits
articles
The Continued Relevance of Direct Mail in Modern Marketing
articles
Just Cancel My Account… and Lose My Number
smi
Is Your Digital Strategy SMART?
smi
The Revenue You’re Already Sitting On
podcasts
Funnels for Sales and Marketing
smi
Strengthening the Link Between Sales and Marketing
articles
Marketing That Solves Your Customer’s Problem
articles
Trends in Digital and Traditional Media
smi
Contractor Marketing Channel Checklist
articles
What’s Working in Email Marketing?
smi
Subject Lines Can Make or Break Your Email Success
articles
Maintaining Customer Loyalty
smi
Setting Goals for Your Success
smi
Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic
articles
The Middle Is Disappearing
articles
Cross Selling and Upselling Add Up
articles
Appealing to the Customer Mindset (Instead of Your Own)
smi
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
Market Like a Human
smi
My Three Predictions for 2020
smi
Running Your Email Campaigns
articles
I Remember You
smi
More Than a Cartoon Beaver
smi
The Marketing Guy Educates You About 2.8-kW Class Efficiency
smi
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
Hero with a Wrench
smi
When Marketing Is “Real People Talking to Real People”
articles
Tips for Tough Times in MA Renewals
smi
How to Add Value with Video
articles
I Got Business Ghosted
smi
Head Starts for Shoulder Seasons
smi
How Direct Mail Copywriting Triggers Response
articles
Creating Your Value Proposition
smi
Selling Value, Not Price
articles
Falling Behind
podcasts
Satisfied Customers Will Still Leave You
articles
Moving Prospects through the Funnel
articles
Addressing the Cost Beyond Price
smi
When is the best time to tell a customer you love them? Right before your competitor does!
articles
Performance Based Pay Compensation Plans For Field Personnel
podcasts
Well, That Didn’t Work
smi
Customer Retention Strategies Soothe Buyer’s Remorse
smi
It’s the Best Place in Town to Take a Leak
smi
The Volcano Theory
articles
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
Traditional vs. Online Marketing: What Contractors Should Know
articles
The Value of Direct Mail
articles
How To Generate Buyers With Facebook
podcasts
New Year, Old Fear, Same Beer
smi
Out-of-Home Advertising Gets Attention
articles
How to Create Messages for Your Customers
articles
Creating Offers that Get a Response
articles
Who’s On Your Team?
articles
G. I. Joe’s Advice to Contractors
smi
How Bad is Your Roach Problem?
smi
How a “Call to Action” Can Improve Your SEO
articles
What Can You Learn from a Train Wreck?
articles
How Rich Media Adds Value
articles
Navigating SEO Trends for 2024
articles
Is Something Missing in Your Email Marketing?
articles
The Most Effective Tactic for Email Engagement
smi
3 Things Your Facebook Page Must Have
smi
How to Avoid Copywriting Blind Spots
articles
Here’s Your Round Tuit
smi
Avoid These SEO Mistakes
smi
Reinforcing Company Values
smi
Positioning Yourself as an Expert
podcasts
Now, Who Are You Again?
articles
Sometimes You Just Have to take the Plunge
smi
Data-Driven Businesses = Thriving Businesses
articles
The Art of (Business) War
smi
How to Get Your Market’s Attention
smi
Allen Kent
podcasts
Join the Party
podcasts
Print Marketing Is Not What You Think
articles
Your Technicians Are Already Selling — Whether You Train Them or Not
smi
Do Customers Understand What You’re Saying?
smi
How to Get Even More Out of Your Facebook Ads
articles
“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail
smi
Marketing Numbers to Know for an HVAC Company
articles
Strive for Healthy Workplace Culture
articles
Were You Looking for This?
smi
Secrets of Landing Page Success
articles
What’s the Deal with 5G Wireless Technology?
articles
Plan Your Email Campaigns
smi
A 54% Increase In Sales: Are Those Typical Results?
smi
Growth Through Service
smi
“If You’re Not Tracking Your Leads, You’re Guessing”
smi
Why is That New Guy Kicking Your Tail?
smi
Setting Goals for an Unforgettable Year
articles
Strategy Plus Tactics Makes a Plan
articles
Selling is Service
articles
People that Don’t Exist Could Be Stealing From You
smi
Let Your Customer Do the Selling
articles
Web Marketing Basics
podcasts
Hunting the Ghost - Featuring Eric Shidell
podcasts
Mixing Your Digital Marketing
articles
Three Factors that Impact Email Marketing
articles
Planning and Goals
smi
How to Stand Out From the Competition
smi
How a “Call-to-Action” Can Improve Your SEO
articles
The Marketing Money Pit
podcasts
What Smart Contractors Do in the Slow Season
podcasts
Selling Santa
smi
Online Marketing
videos
There’s a Reason Customers Leave
smi
Are You Smart Enough for Your Prospects?
articles
The Low-Cost Tool to Improve Your Image
articles
Create a Strong Guarantee
smi
“If You’re Not Following Up, You’re Giving Up”
smi
Is Your Brand Winning Enough Votes?
smi
Creating an Effective Call to Action
articles
Don’t Forget Who Brought You to the Dance
articles
A Good Headline Conveys Value
smi
Four Steps to Better Email Campaigns
smi
Do Your Customers Trust You?
articles
The Evolution of Home Delivery
articles
Social Media Tips For Growing Your Business
podcasts
Key Web Metrics Unlocked
articles
This is how I really feel about contractors
smi
Reaching Out to Old, Cold Leads
smi
Translate Your Technical Talk
articles
There’s More to Marketing Than Just Keeping Busy
smi
What is Google Analytics 4?
articles
Don’t Con Your Customers
smi
The Starting Line for Your Bottom Line: Customer Retention Strategies
articles
