(800) 489-9099 Member Log In  
HudsonInk
  • About Us
  • Our Services
    • PowerSite
    • PowerSuite
    • Customer Retention
    • Coaching Services
    • PowerPostcards
    • Digital Services
    • Speaking Services
    • Creative Services
  • Resources
  • Contact Us


Close

Forgot your password? Sign Up

Marketing Resources

Resource Types:
All Articles SMI Podcasts Videos

Communication Styles in the Workplace

articles

Why a Strong Website is Crucial for HVAC Businesses

articles

Why Building an Image Matters

smi

Opportunities and Challenges in Social Media

smi

How Contractors Can Lose Trees in the Forest

smi

The Philosophy of Publicity

smi

Generating Leads in the Era of Overwhelm

smi

The Benefits of Video Marketing

smi

Why Print Marketing Is Persuasive

smi

Your Yearly Marketing Audit

articles

For Your “Marketing Mindset” Thinking Cap

articles

What’s Happening in Social Media?

smi

Avoid These Social Media Mistakes

articles

Performance Based Pay Compensation Plans For Field Personnel

podcasts

This Marketing Ailment’s Easy Cure

articles

Google Ad Updates You Need To Know About For 2022

smi

The Role of Print in Omnichannel Marketing

articles

Selling Santa

smi

Keeping Track of Publicity Trends

articles

Creating Content and Customer Connections

articles

Reaching a Point of Mutual Understanding (and Closing the Sale)

smi

The Sweet Spot for Subject Lines

smi

Planning and Goals

smi

Here We Go Again…

podcasts

Backing Up Your Marketing Claims

articles

Why Isn’t My Website Performing Like It Used To?

articles

Forecasting the Future

podcasts

Preparing and Sharing Content on Social Media

articles

The Secret Success of Lead Magnets

smi

How to Build Your Content Marketing Strategy

smi

Balance In Your Marketing

podcasts

Join the Party

podcasts

The Enduring Power of Print

articles

The #1 Sales Offense

smi

Is Email Marketing a Big, Silly Waste of Time?

articles

How “Customer Experience” Affects Company Success

articles

Putting the “Fun” Back in the Funnel

articles

You’re So Close to the Answer

podcasts

Quit Selling to Your Customers

smi

The Common Denominator in All My Failures Is…

smi

How Your Image Impacts Your Bottom Line

articles

Take a Snapshot of Your Marketing Picture

articles

Fortune Favors the Brave

podcasts

Marketing Map

articles

How Content Improves the Quality of Your Prospects

articles

Your Direct Mail “Call to Action”

articles

How and Why You Should Connect Socially with Your Market

podcasts

Creating Customer Advocates – One Post at a Time

articles

Strategies for Website Success

smi

There’s a Reason Customers Leave

smi

How to Improve Your Email Marketing

articles

Marketing through Home Shows

smi

Strive for Healthy Workplace Culture

articles

Mass 1-1 Marketing: Personalization at Scale

articles

Do Your Customers Trust You?

articles

How to Build Business Relationships That Last

articles

Profitable Trends in Web Marketing

articles

Value Proposition: The Questions You Should Be Asking

smi

How Marketing Changed in 2020

articles

Feedback’s Big Impact: Customer Reviews Count

articles

Quit Wasting Your Time on “Bad Marketing”

podcasts

How to Avoid Copywriting Blind Spots

articles

Blogging for Leads?

smi

The Advantages of Video Marketing

articles

When You Should Avoid Email “Best Practices”

articles

Can Getting Sales Get Any Easier?

articles

Why should I choose you?

podcasts

My Three Predictions for 2020

smi

Print Strategies for HVAC and Plumbing Contractors

articles

How Do You Use Email Tags?

articles

Make Your Off-Season Not So Off

podcasts

Aligning What You Say with What You Do

articles

Life Without Commercial?

smi

YOU are What’s Holding You Back

smi

Compel New Prospects and Existing Customers to Buy by Drew Cameron

articles

Delivering Human-Centered Customer Service

articles

Keep Your Promises? Probably Not to This Person.

smi

Take Care of Your People

smi

Positioning Yourself as an Expert

podcasts

Help Your Homeowners De-Stress the Holidays

smi

Expanding Your Social Marketing Team

smi

Website Fundamentals: Must-Haves for Your Homepage

articles

Hitting Achievable Targets with Guest Drew Cameron

podcasts

Out-of-Home Advertising Gets Attention

articles

Maintaining Customer Loyalty

smi

Get to the Point

smi

It’s Time to Get Social

articles

Investing in Long-Term Love

smi

Boosting Engagement: The Power of Print & Digital Integration

articles

Do You Really Want to Leave That Money on the Table?

articles

How to Get Found by Your Customers

articles

For More Leads and Better Image, It’s Time to Get Social

articles

Creating Offers that Get a Response

articles

Stop Leaving Money on the Table

podcasts

Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights

smi

ACCA has Mental Lapse and Asks Adams Hudson to Speak at Conference

smi

Your Marketing Evolved: Tech, Trends, and Takeover

articles

SCAMMER ALERT

podcasts

Social Media Tips For Growing Your Business

podcasts

Don’t Drop the Ball on the Call (with Special Guest Dave Tester)

podcasts

Hard Working Hands with Soft Skills

smi

Marketing Doesn’t Have to Be Complicated

articles

The Continued Relevance of Direct Mail in Modern Marketing

articles

How Your Direct Mail Strategy Develops Trust

articles

Do Reviews Matter?

articles

Why Customers Want to Give You Referrals – and Why They Won’t

articles

Strategy Plus Tactics Makes a Plan

articles

Cross Selling and Upselling Add Up

articles

Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic

articles

How an Unknown Contractor Gets Loyal Customers

smi

Well, That Didn’t Work

smi

The Marketing Guy Educates You About 2.8-kW Class Efficiency

smi

It’s an “Always On” World

articles

Maintaining Good Service in Busy Seasons

articles

The Value of Direct Mail

articles

Don’t Be a Do-it-Yourselfer

podcasts

What is Variable Data Printing?

articles

Best Online Practices For HVAC Companies

smi

Good Marketing is a Gift to Your Prospects

smi

Is Something Missing in Your Email Marketing?

smi

Print Marketing Is Not What You Think

articles

Answers to One of Life’s Great Mysteries

smi

Setting Goals for an Unforgettable Year

articles

Creating Content and Customer Connections

articles

Four Steps to Better Email Campaigns

smi

The 10 Biggest Contractor Marketing Mistakes to Avoid

articles

Are You Driving Away Your Customers?

podcasts

How “Engaging” Is Your Customer Retention Marketing?

articles

Planning Your Marketing Budget

videos

Creating a Facebook Ad Funnel

smi

Confessions of an Entrepreneur

smi

Direct Mail’s Response Rates Are Increasing

, articles

Direct Mail’s Undeniable Effectiveness

articles

Navigating SEO Trends for 2024

articles

Don’t Con Your Customers

smi

Max Capacity

smi

How Direct Mail Easily Integrates with Online Marketing

articles

Three Types of Customer Retention Marketing

articles

They’ll Never Focus on You If You Can’t Focus Yourself

smi

Secrets to a Successful Home Show

articles

How to Get Even More Out of Your Facebook Ads

articles

Does Your Direct Mail Marketing Need a Touch-Up?

articles

Closing More Sales

smi

Top 10 Coaching Questions

podcasts

So Many Channels, So Little Time

articles

5 Strategies To Being Remarkable On Yelp

podcasts

Addressing the Cost Beyond Price

smi

Contractor Marketing Channel Checklist

articles

Are You a PRO-Active or RE-Active Contractor?

podcasts

When Your Marketing Gets Personal

smi

Investing Your Time in Free Publicity

smi

Call Him in for a Performance Review

smi

You Are Not Alone

podcasts

The Connection That Will Carry You Through

podcasts

The Art of (Business) War

smi

Getting High Quality Leads Through Integrated Marketing

smi

Where’s the Logic?

articles

Are Experts No Longer Needed?

podcasts

Poor Customer Service Shortchanges a Sound Investment

articles

Lengthen Your Window

smi

Leveraging AI in HVAC and Plumbing

articles

What Does it Take to Really Make a Change?

smi

Helping Technicians Serve Customers

articles

How Does Service Connect to Marketing?

smi

Sales Meets Marketing

smi

Don’t Answer that Text!

articles

Holiday Marketing

videos

The All-Important Email Subject Line

articles

How to Keep Focused on Your Customer

articles

When They’re Happy and You Know It – Ask for a Referral

articles

It’s Not Bragging If You Can Back It Up

smi

Selling Yourself Out in Summer

podcasts

Right-Size Marketing for Searching Prospects

articles

Customers First: Solve Their Problems, Improve Your Company

articles

Market Like a Human

smi

Wasted Time = Wasted Seasons

podcasts

Marketing Time for the Holidays

podcasts

Is Your Social Media Policy Ready for What’s Ahead?

articles

What Can You Learn from a Train Wreck?

articles

How to Increase the Value of Your Email

articles

The Challenges of Business Ownership

articles

Managing Expectations

articles

What Is SEO, and Why Is It So Important?

videos

I’m Listening, and I Care

podcasts

Are You Getting This Wrong?

smi

Improving Your Direct Mail Strategies

articles

Entering the Conversation

articles

What to Avoid with the Upsell

articles

What is Google Analytics 4?

articles

How Are Your Customers Feeling Today?

articles

Simply Effective Method That’ll Add Sales Now

smi

Sharper Web Marketing For Your Business

articles

How To Generate Buyers With Facebook

podcasts

The Lexicon Of Selling Now

podcasts

Why Your Customers Leave

articles

Boost Your Business’s Online Presence through Efficient SEO Strategies

articles

How to Improve Your Facebook Marketing

articles

Appealing to the Customer Mindset (Instead of Your Own)

smi

When It’s All About You

articles

Customer Service

videos

Selling to the Distracted

podcasts

Are You Managing Your Reputation?

articles

A Good Headline Conveys Value

smi

New Year, Old Fear, Same Beer

smi

Long-Term Planning to Pursue Your Vision

articles

Success In Business

podcasts

How to Serve by Closing the Sale

articles

Stay Aggressive or Lose

podcasts

Lead Generation and Tracking

videos

How Smart Marketing Can Beat Up Your Stupid Weather

smi

Closing Time

podcasts

Review Buzz Ft. Mike Montano

podcasts

I’ll Pay for your Christmas

smi

Let Your Customer Do the Selling

articles

Sometimes You Just Have to take the Plunge

smi

Getting Personal with Customers

articles

Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays

podcasts

Reaching a Grayer Market with Direct Mail

articles

How to Market to Millennials

articles

Why is That New Guy Kicking Your Tail?

articles

Delivering Human-Centered Customer Service

smi

Reaching Customers on the Go

smi

How Direct Mail and Email Work Together

smi

When is the best time to tell a customer you love them? Right before your competitor does!

articles

4 Ways to Improve Your Google Ranking Today

videos

The Commodity Mindset

smi

Conducting an Email Audit

articles

When Should You Ask Customers for a Review?

articles

How to Contain Complaints and Serve Customers

smi

Email Essentials

smi

Is Your Brand a Split Personality?

articles

Using Video for Both Marketing and Education

articles

Goals in Reach

podcasts

5 Tips to Prepare for the Slow Season (While You’re Still Busy)

podcasts

Head Starts for Shoulder Seasons

smi

Digital Marketing for the Residential Contractor

articles

Is Your Brand Winning Enough Votes?

smi

What’s the Deal with 5G Wireless Technology?

articles

Secrets of Landing Page Success

articles

The times they are a-changin’…

smi

The Greatest Marketing Myth In All of Contracting

articles

Connecting Prospect Behavior to Helpful Suggestions

articles

Marketing Trends

podcasts

Don’t Forget Who Brought You to the Dance

articles

Can Getting Sales Get Any Easier

articles

What’s The Benefit of a Contractor Community?

podcasts

Overcoming The Groundhog

podcasts

Why Won’t Prospects Give You Their Email Address?

articles

Why Businesses Go Under

smi

There’s Nothing New in Marketing

podcasts

Choose Your Words Well

articles

How Does Your Email Strategy Stack Up?

articles

It’s Time for a Change

smi

Don’t Propose on the First Date

smi

Do You Know Your Competitors?

smi

Now, Who Are You Again?

articles

The Starting Line for Your Bottom Line: Your Customer Database

smi

Who’s Your Next Lead?

articles

Marketing in the Age of Privacy: Navigating Data Regulations

articles

What’s a Customer Opinion Worth to You?

articles

Maximizing ROI with Hybrid Campaigns

articles

Generating Leads with a Call to Action

articles

Is Your Data Protected?

articles

Why Would Anyone Follow You on Social Media?

articles

Contractors are Selfish

smi

How Direct Mail Copywriting Triggers Response

articles

How Lead Generation Has Changed

articles

What’s Working in Content Marketing?

smi

The Secret to Recurring Revenue

articles

Creating Your Marketing Identity

articles

Move the Trash Can

smi

What’s the Deal with Hashtags?

articles

Post Office Delivers Historic News about Your Print Strategy

articles

Red Rocks and Pizza on the Moon

smi

How to Stop Bad Reviews Before They Happen

articles

Let’s Handle One Thing at a Time

podcasts

Don’t Get Jealous: Get Famous

articles

Your Sales Techniques are Easily Ignored

articles

Loyalty Goes Both Ways

smi

The Secrets of Outdoor Advertising

articles

How to Improve Your Content

articles

Why Would Anyone Read Your Email Message?

articles

It’s More Than the Thought That Counts

smi

Inspiring Greatness In Your Team

podcasts

What’s Working in Lead Generation?

articles

Have You Surveyed Your Customers?

smi

Serving Up Holiday “Extras”

articles

How Fast Does Your Website Load?

smi

How Do I Make My Company Stand Out?

podcasts

Customer Retention, Maintenance Agreements

videos

How to Stand Out From the Competition

smi

The Perfection of Print Marketing

articles

Where Should You Focus Your Social Media Efforts?

smi

Improving the Value of Your Social Media Presence

smi

5 Keys to Convert Your Incoming Calls to Appointments

podcasts

Is Your Slow Website Killing Your Sales?

videos

I Could Do Better

smi

“If You’re Not Following Up, You’re Giving Up”

smi

How to Write Websites for 5-Second Readers

smi

Are Trade Shows a Waste of Your Time?

podcasts

Customer Service Is Time Well Spent

articles

Measuring the Success of Your Email Campaigns

articles

How to Improve Social Media Engagement

smi

Should Your HVAC Company Have a Twitter Account?

articles

Social Media Strategizing: Why Followers Follow

articles

The Role of Print Media in Building Brand Trust

articles

Your Keys to Marketing Integration

smi

Fine-Tuning Your Direct Mail Marketing

smi

How to Write Posts for Social Media

articles

What’s Wrong with Your Funnel?

articles

Diligence

smi

10 Strategies To Get 10 More Referrals Per Month

podcasts

How Social Media Marketing is Changing

articles

Create a Strong Guarantee

smi

Drawing Boundary Lines for Social Media

articles

Are You Stuck in Traffic?

articles

Certain Goals Survive Uncertain Times

podcasts

Planning for Your Year

smi

Do You Have a Customer Journey Map?

articles

Does Your Marketing Feel Personal?

smi

April’s MegaMarketer Podcast has arrived

podcasts

See How Variable Data Printing (VDP) is Personalizing Direct Mail

articles

Are You Violating Social Media’s “Unwritten” Conduct Rules?

smi

How to Stay Busy When the Slow Season Hits

articles

The Volcano Theory

articles

4 Steps to Help Your Techs Sell More Without Meaning To

articles

“You should be a two-star general by now…”

smi

Satisfied Customers Will Still Leave You

articles

I Got Business Ghosted

smi

Adams Hudson’s Best Advice to Contractors

podcasts

Translate Your Technical Talk

articles

Funnels for Sales and Marketing

smi

Using Specifics in Your Copy

smi

Build a Passionate Fanbase

smi

Mapping Out the Customer Journey

articles

Customer Retention

videos

What’s Your Customers’ Take on Your Company’s Value?

articles

What’s Your Website Budget This Year?

articles

Effective Direct Mail Campaigns

articles

Straight Shooters

smi

Upsell Essentials

smi

Key Web Metrics Unlocked

articles

Big Dreams, Little Chance

podcasts

Your Direct Mail Plan: Right Audience, Right Message, Right Time

articles

Are You Building Trust with Your Customers?

smi

Technology + Direct Mail + Consumer Behavior = A Future to Bet on

articles

The Unmatched Benefits of Direct Mail

smi

The Winning Strategy of Direct Mail

articles

Training Techs for Their Success

articles

Getting Customers to Care About the Big Changes

smi

How to Market Drip by Drip

smi

Why You Should Be Using Google My Business

articles

How to Market When Temps Heat Up – Yes, You Still Need To

articles

Creating Impressive Customer Retention

articles

Meeting and Greeting at the Trade Show

articles

What’s the Problem with Your Facebook Ad?

smi

Who Do You Think You Are?

articles

Just Cancel My Account… and Lose My Number

smi

What’s Working in Lead Generation?

smi

Gaining an Edge in Social Media

articles

Fast Facts about Facebook Ads

articles

Your Practical Cybersecurity Checklist

articles

Guiding Prospects Through the Funnels

articles

Integrate Your Marketing Campaigns to Increase Response

articles

Where Digital Marketing Is Headed

articles

Pursuing Publicity

smi

Loyalty Subscriptions

articles

Productivity Hacks for Content Creation

smi

Holiday Marketing/Internet Marketing

smi

Feel-Good Retention Strategies

articles

“Too Busy to Market? That’s Exactly Why You Should”

smi

What’s Your Problem?

podcasts

Closing Sales

videos

Inkjet In Action

articles

Integrate Your Budget with Traditional and Online Strategies

articles

Is Social Media Broken?

smi

Close More Sales

smi

Moving Prospects through the Funnel

articles

Coach them up

podcasts

Fear-based Marketing vs. Happy Alternatives

articles

Marketing Numbers to Know for an HVAC Company

articles

Keep that Content Coming

articles

No One Wants to Buy Your Stupid Air Conditioner

smi

Hunting the Ghost - Featuring Eric Shidell

podcasts

Social Media Isn’t Optional

articles

Insuring the Holidays

podcasts

Improving Your Direct Mail Strategies

articles

Measuring Your Direct Mail Response Rate

articles

How to Turn Your Home Show into a Photo Op

articles

Is Your Digital Strategy SMART?

smi

Second Time’s the Charm?

smi

How a “Call to Action” Can Improve Your SEO

articles

Boosting HVAC Business Through Effective Social Media Strategies

articles

Social Media Trends On The Rise

articles

Innovate Your Marketing Amid Holiday Hoopla

smi

How Much Can You Lose Cutting Costs in Customer Service?

articles

G. I. Joe’s Advice to Contractors

smi

Fishing In The Right Pond Is The Best Way To Catch Fish

podcasts

How to Follow-Up with Email

articles

100 Million Reasons To Pay Attention To This

smi

Why Direct Mail Delivers for Marketers

smi

Gaining Email Subscribers

smi

Become a Social Listener

smi

What Grandma’s Recipes Teach Us About Marketing

smi

Second Time’s The Charm?

articles

Don’t Waste Time with Social Media: Instead, Be Strategic

articles

Marketing Through the Holiday Madness

podcasts

The Essence of Marketing

articles

“Want More Sales? Start Before the Pitch”

smi

Why Isn’t My Website Performing Like It Used To?

smi

The Most Effective Tactic for Email Engagement

smi

The Un-Business Plan Gow To Revamp Your Business In A Weekend

podcasts

Who’s On Your Team?

articles

Subject Lines Can Make or Break Your Email Success

articles

Common Denominators for Landing Pages that Convert

articles

Online Marketing

videos

Database Building/Funnel Marketing

videos

How Do Your Customers Define Loyalty?

smi

Why Customers Think Your Email is Junk

articles

What’s Ahead for Social Media Video?

smi

Lead Generation Through Print and Digital Partnerships

articles

What is Google Analytics 4?

smi

Publicity

videos

Web Marketing

podcasts

The Contractor’s Social Media Strategy

podcasts

Who’s Marketing with Social Media?

articles

Just Chuck it Against the Wall

smi

How Do You Keep Visitors on Your Site?

smi

Plan Your Email Campaigns

smi

Defining Integration: What It Is, and Why You Need It.

articles

Is Your Website Ready for March 2021?

smi

Making Customers Happy Is Good for Your Image

articles

Beware the Inventory Graveyard

smi

The 7 Yeses You Need

podcasts

Be Thankful for Customer Retention

articles

Benchmarking For Profitable Performance

podcasts

Running Your Email Campaigns

articles

Your Profitable Integrated Marketing Plan

smi

Everyone Gets a Lambo

smi

The Low-Cost Tool to Improve Your Image

articles

Generating Leads in Those Generation Gaps?

articles

Is Something Missing in Your Email Marketing?

articles

Q&A on Contractor’s Web Marketing

podcasts

Avoid These SEO Mistakes

smi

Helping Customers Overcome Referral Anxiety

articles

Bring Them Into Your Story

smi

The Myth of Risk Aversion

smi

There’s Nothing Fishy About A Good Value Proposition

articles

Marketing and Digital Strategy Resolutions You Need For Your Business in 2021

articles

Want to Know the Future? Don’t Ask Jeff Bezos; He Focuses on the Past.

smi

Investing in Customer Service

smi

Why is That New Guy Kicking Your Tail?

smi

Helping Technicians Serve Customers

articles

How to Get The Calls you WANT

podcasts

Traditional vs. Online Marketing: What Contractors Should Know

articles

Talking Strategy with Matt Maleske

podcasts

Is Social Media Broken?

articles

Are You Ignoring Your Inbox?

smi

Where Are My Customers Going?

podcasts

Tailored Print. Flat Cost. Big Results

articles

How to Alienate an Audience and Win Customers

articles

Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away

podcasts

Creating Ambassadors for Your Company

smi

Three Factors that Impact Email Marketing

articles

Mindfulness in the Workplace

articles

The 5 M’s Of Marketing

podcasts

It’s Not Fair

smi

Setting Goals for Your Success

smi

People that Don’t Exist Could Be Stealing From You

smi

Are You Losing 80% of Your Sales?

smi

Left Turns and Peanuts

smi

Customer Retention Starts at the Front Door

articles

Do Customers Understand What You’re Saying?

smi

7 Step Action Plan To Reinvent Your Sales Process

podcasts

What’s Your Company’s Story?

articles

Reinforcing Company Values

smi

Developing a Referral System

articles

Make People Want What They Need

podcasts

Navigating Trends in Social Media

smi

The Power of Print

smi

Personalized Marketing is Now Expected.

podcasts

Getting the Referral

podcasts

Be More than a Number

smi

“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail

smi

What Is Print Marketing?

smi

Video Marketing Grows – and Google Responds

articles

Caution: Your Customers are Being Detoured

smi

Are You Winning the Culture War?

articles

How To Escape The Low Price Battles

podcasts

The anatomy of a $29 Tune-Up

smi

Customer Retention Isn’t Optional

articles

Mixing Your Digital Marketing

articles

Tips for Tough Times in MA Renewals

smi

Data-Driven Businesses = Thriving Businesses

articles

Send the DIYers to Pool School

smi

Keep Focused on Your Local Market

smi

Your Smile Sells Better than Amazon’s

smi

Having a Customer Driven Homepage

smi

The Evolution of Home Delivery

articles

How to Get Your Market’s Attention

smi
HudsonInK

2501 E 5th St, Montgomery, AL 36107

Copyright © 2025. All rights reserved.