(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
Managing Expectations
articles
Marketing That Solves Your Customer’s Problem
articles
Build a Passionate Fanbase
smi
How Lead Generation Has Changed
articles
Why is That New Guy Kicking Your Tail?
articles
Training Strengthens Your Team – and Your Company
articles
Effective Direct Mail Campaigns
articles
How to Get Your Market’s Attention
smi
Avoid These Social Media Mistakes
articles
Profitable Trends in Web Marketing
articles
Create a Strong Guarantee
smi
AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams
articles
Marketing through Home Shows
smi
Three Types of Customer Retention Marketing
articles
Five Steps to Audit Your Marketing
articles
100 Million Reasons To Pay Attention To This
smi
Diligence
smi
The Trust-Factor of Print-Based Marketing
articles
Gaining Email Subscribers
smi
Website Fundamentals: Must-Haves for Your Homepage
articles
Getting High Quality Leads Through Integrated Marketing
smi
Nothing Changes If Nothing Changes
smi
Let’s Handle One Thing at a Time
podcasts
The Synergy of Digital and Traditional Marketing
articles
How to Add Value with Video
articles
The Real Battle for Leads Happens After the Click
articles
Left Turns and Peanuts
smi
The Perfection of Print Marketing
articles
Does Your Content Fit Your Customers’ Personalities?
articles
Maximizing ROI with Hybrid Campaigns
articles
Is Your Social Media Policy Ready for What’s Ahead?
articles
The Marketing Guy Educates You About 2.8-kW Class Efficiency
smi
The Two Most Powerful Words in Marketing
smi
Can We Please Stop Wasting Time with Non-converters?
articles
Top 10 Tips For Instagram Marketing
podcasts
Boosting Engagement: The Power of Print & Digital Integration
articles
Why Direct Mail Is a Keeper
articles
Creating Impressive Customer Retention
articles
Are You Setting Old Goals for Your New Year?
articles
Don’t Con Your Customers
smi
You Can’t Lead a Horse to Water
smi
Upsell Essentials
smi
Caution: Your Customers are Being Detoured
smi
How Rich Media Adds Value
articles
Be More than a Number
smi
Have You Surveyed Your Customers?
smi
Sometimes You Just Have to take the Plunge
smi
The Advantages of Video Marketing
articles
Catching The Ghost
podcasts
Do You Love Your Business Enough to Change with it?
smi
How Much Can You Lose Cutting Costs in Customer Service?
articles
Developing a Strong Value Proposition
articles
How to Improve Your Email Marketing
articles
Your Sales Techniques are Easily Ignored
articles
People Who Need People Need Low-Cost Networking Secrets
smi
The Winning Strategy of Direct Mail
articles
Performance Based Pay Compensation Plans For Field Personnel
podcasts
Social Media Trends On The Rise
articles
Don’t Forget Who Brought You to the Dance
articles
What’s the Problem with Your Facebook Ad?
smi
Boosting HVAC Business Through Effective Social Media Strategies
articles
Why Clickbait Is a Bad Lure
smi
Join the Party
podcasts
10 Strategies To Get 10 More Referrals Per Month
podcasts
Planning Your Marketing Budget
videos
How to Create Messages for Your Customers
articles
The Continued Relevance of Direct Mail in Modern Marketing
articles
They’ll Never Focus on You If You Can’t Focus Yourself
smi
Loyalty Subscriptions
articles
How Direct Mail and Email Work Together
smi
I’ll give you $1,200 just to pay attention to me…
smi
There’s More to Marketing Than Just Keeping Busy
smi
Guiding Prospects Through the Funnels
articles
Is Your Brand Winning Enough Votes?
smi
Does Your Marketing Feel Personal?
smi
Running Your Email Campaigns
articles
What’s Working in Content Marketing?
smi
Satisfied Customers Will Still Leave You
articles
2024 Trending Design Styles for HVAC Company Owners
articles
Developing a Referral System
articles
Targeting New Homeowners with Direct Mail
articles
The Frugal Wow
smi
Red Rocks and Pizza on the Moon
smi
It’s the Best Place in Town to Take a Leak
smi
Backing Up Your Marketing Claims
articles
For Your “Marketing Mindset” Thinking Cap
articles
Maintaining Customer Loyalty
smi
Customer Retention Starts at the Front Door
articles
Inspiring Greatness In Your Team
podcasts
Direct Mail Delivers for Marketers
smi
Lead Generation Through Print and Digital Partnerships
articles
Uberizing Your Business
podcasts
It’s Time for a Change
smi
The Value of Building Relationships with Customers
articles
Pursuing Publicity
smi
Get Hungry Enough to Act
podcasts
Is Your Brand a Split Personality?
articles
What Is Print Marketing?
smi
Your Smile Sells Better than Amazon’s
smi
How Google Local Services Ads Can Benefit Your Company
smi
How to Pick Your Platform
articles
ACCA has Mental Lapse and Asks Adams Hudson to Speak at Conference
smi
Marketing Map
articles
Your Digital Presence Is Your First Impression
podcasts
Repeat This Over and Over
articles
This is how I really feel about contractors
smi
Creating an Effective Call to Action
articles
Want to Know the Future? Don’t Ask Jeff Bezos; He Focuses on the Past.
smi
What’s Working in Email Marketing?
smi
Social Media Tips For Growing Your Business
podcasts
Responding To Your Negative Reviews
articles
Are You Smart Enough for Your Prospects?
articles
Why Building an Image Matters
smi
Sharper Web Marketing For Your Business
articles
How to Advise Customers
articles
Confessions of an Entrepreneur
smi
Comfort Kills
smi
Connecting Customer Satisfaction to Customer Retention
articles
Closing More Sales
smi
3 Things Your Facebook Page Must Have
smi
Loyalty Goes Both Ways
smi
Success Strategies for Direct Mail
articles
5 Summer Strategies For Your HVAC Business
articles
Allen Kent
podcasts
Promoting Benefits vs. Features
articles
What is Google Analytics 4?
articles
Start Customer Retention on the Right Foot
smi
Marketing Doesn’t Have to Be Complicated
articles
Why should I choose you?
podcasts
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
How Do Unhappy Customers Communicate?
smi
Marketing Time for the Holidays
podcasts
Are You a PRO-Active or RE-Active Contractor?
podcasts
5 Keys to Convert Your Incoming Calls to Appointments
podcasts
Investing in Long-Term Love
smi
It’s an “Always On” World
articles
Choose Your Words Well
articles
The Sweet Spot for Subject Lines
smi
How to Get Found by Your Customers
articles
Gaining an Edge in Social Media
articles
Marketing in the Age of Privacy: Navigating Data Regulations
articles
How Direct Mail Copywriting Triggers Response
articles
What’s Working in Lead Generation?
smi
Send the DIYers to Pool School
smi
Hitting Achievable Targets with Guest Drew Cameron
podcasts
Expanding Your Social Marketing Team
smi
All Opinions Are Not Equal
articles
What Is SEO, and Why Is It So Important?
videos
Productivity Hacks for Content Creation
smi
Target Your Year
articles
How to Gain Powerful, Sales-Boosting Testimonials
smi
Look Ahead or Get Left Behind
podcasts
Goals in Reach
podcasts
Fortune Favors the Brave
podcasts
Will Customers Take 8 Seconds for Your Email?
articles
Improving Your Direct Mail Strategies
articles
Why Chuck Norris Would Lose a Pillow Fight
smi
Innovate Your Marketing Amid Holiday Hoopla
smi
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
Lengthen Your Window
smi
Don’t Waste Time with Social Media: Instead, Be Strategic
articles
Keep that Content Coming
articles
Big Dreams, Little Chance
podcasts
What Do Your Employees Tell Your Customers?
articles
The Value of Direct Mail
articles
How to Answer Customer Questions
articles
Helping Technicians Serve Customers
articles
How to Improve Your Facebook Marketing
articles
Three Steps for Effective Lead Generation During the Off-Peak Seasons
articles
Your Messaging Matters
podcasts
When It’s All About You
articles
Streaming Has Changed Entertainment
articles
Is Your Data Protected?
articles
Are You Driving Away Your Customers?
podcasts
Do Reviews Matter?
articles
Are You Stuck in Traffic?
articles
Holiday Marketing/Internet Marketing
smi
Now, Who Are You Again?
articles
Is Your Slow Website Killing Your Sales?
videos
Put Your Hands Up and Scream
smi
Your Direct Mail Plan: Right Audience, Right Message, Right Time
articles
It’s Time to Get Social
articles
Customers Tell Their Scary Stories
smi
Boosting Your Business: The Power of Positive Customer Feedback
articles
I Remember You
smi
Answers to One of Life’s Great Mysteries
smi
Appealing to the Customer Mindset (Instead of Your Own)
smi
Common Frustrations
podcasts
Maintaining Good Service in Busy Seasons
articles
What’s Your Customers’ Take on Your Company’s Value?
articles
“If You’re Not Tracking Your Leads, You’re Guessing”
smi
How to Serve by Closing the Sale
articles
The Unmatched Benefits of Direct Mail
smi
Where Should You Focus Your Social Media Efforts?
smi
Get to the Point
smi
Closing Sales
videos
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
Where’s Your Social Media Focus?
articles
What Does Your Website Need?
articles
How to Stand Out From the Competition
smi
Planning and Goals
, smi
“Too Busy to Market? That’s Exactly Why You Should”
smi
Don’t Blame the Media
smi
Social Media Strategizing: Why Followers Follow
articles
The ROI on Contests and Giveaways
articles
The Volcano Theory
articles
Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses
articles
I’m Listening, and I Care
podcasts
Quit Wasting Your Time on “Bad Marketing”
podcasts
So Many Channels, So Little Time
articles
Mindfulness in the Workplace
articles
Post Office Delivers Historic News about Your Print Strategy
articles
Navigating SEO Trends for 2024
articles
The Common Denominator in All My Failures Is…
smi
Your Yearly Marketing Audit
articles
Marketing Through the Holiday Madness
podcasts
Good Marketing is a Gift to Your Prospects
smi
Trends in Digital and Traditional Media
smi
Why Local SEO is Vital for your Business
smi
Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays
podcasts
Moving Prospects through the Funnel
articles
Creating Offers that Get a Response
articles
Let the Weather Do the Work for You
podcasts
Online Product Demonstrations Increase Conversions
articles
Setting Goals for an Unforgettable Year
articles
Winter Marketing Strategies for HVAC Companies
articles
Drive Traffic to Your Site through Social Media
articles
Determining Your Value Propositions
articles
Web Marketing
podcasts
The Greatest Marketing Myth In All of Contracting
articles
Generating Leads in the Era of Overwhelm
smi
I’ll Pay for your Christmas
smi
Are You Building Trust with Your Customers?
smi
Customer Retention: Relationships Are The Goal
articles
Close More Sales
smi
Everyone Gets a Lambo
smi
Getting the Referral
podcasts
Delivering Standout Customer Service During the Holidays
podcasts
Is Your Brand a Split Personality?
articles
What’s Wrong with Your Funnel?
articles
Communication Styles in the Workplace
articles
Investing Your Time in Free Publicity
smi
Creating Customer Advocates – One Post at a Time
articles
G. I. Joe’s Advice to Contractors
smi
Navigating Trends in Social Media
smi
Reaching Customers on the Go
smi
Translate Your Technical Talk
articles
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
Simply Effective Method That’ll Add Sales Now
smi
Visibility Without Follow-Up Is Just Expensive Exposure
smi
Why Businesses Go Under
smi
Connecting Prospect Behavior to Helpful Suggestions
articles
What Grandma’s Recipes Teach Us About Marketing
smi
Life Without Commercial?
smi
Service Calls Aren’t Interruptions — They’re Opportunities
podcasts
Why Would Anyone Follow You on Social Media?
articles
Fine-Tuning Your Direct Mail Marketing
smi
Power of Print
smi
Falling Behind
podcasts
Forecasting the Future
podcasts
Why Print Newsletters Are Making a Comeback
articles
The Philosophy of Publicity
smi
The Best Return on Your Marketing Investment
smi
Your Technicians Are Already Selling — Whether You Train Them or Not
podcasts
The Most Effective Tactic for Email Engagement
smi
Growth Through Service
smi
Three Steps for Smart Marketing During the Peak Seasons
articles
Fast Facts about Facebook Ads
articles
Reaching a Point of Mutual Understanding (and Closing the Sale)
articles
How Much Do Your Customers Trust You?
articles
What’s The Benefit of a Contractor Community?
podcasts
Don’t Be a Do-it-Yourselfer
podcasts
You Can Build a Better Mousetrap and Still Go Out of Business
smi
Delivering Human-Centered Customer Service
smi
Why Customers Want to Give You Referrals – and Why They Won’t
articles
It’s More Than the Thought That Counts
smi
Know Your Problem, Fix Your Problem
podcasts
Selling is Service
articles
What’s Working in Lead Generation?
articles
How to Get Even More Out of Your Facebook Ads
articles
How Your Direct Mail Strategy Develops Trust
articles
What’s Your Sizzle?
smi
Contractor Marketing Channel Checklist
articles
Closing Time
podcasts
The Role of Print in Omnichannel Marketing
articles
The Secret to Recurring Revenue
articles
Opportunities and Challenges in Social Media
smi
How to Navigate Direct Mail Trends
articles
Key Web Metrics Unlocked
articles
The anatomy of a $29 Tune-Up
smi
Customer Retention
videos
Poor Customer Service Shortchanges a Sound Investment
articles
Future Casting Your 2023
smi
Are You Tough Enough to Cut Your Own Grass at 90?
smi
Options for Online Ads
smi
People Don’t Like Calling Contractors
podcasts
Strive for Healthy Workplace Culture
articles
Plan Your Email Campaigns
smi
It’s Not Fair
smi
How and Why You Should Connect Socially with Your Market
podcasts
Generating Leads in Those Generation Gaps?
articles
What’s on Your Homepage?
articles
What’s a Customer Opinion Worth to You?
articles
Selling Yourself Out in Summer
podcasts
The Benefits of Video Marketing
smi
Should Your HVAC Company Have a Twitter Account?
articles
For More Leads and Better Image, It’s Time to Get Social
articles
Setting Goals for Your Success
smi
Generating Leads with a Call to Action
articles
Why You Should Be Using Google My Business
articles
Using Video for Both Marketing and Education
articles
Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away
podcasts
Are You Prepping For The “Fall Off?”
podcasts
Value Proposition: The Questions You Should Be Asking
smi
Tips for Tough Times in MA Renewals
smi
Insuring the Holidays
podcasts
See How Variable Data Printing (VDP) is Personalizing Direct Mail
articles
Creating Your Value Proposition
smi
Your Direct Mail “Call to Action”
articles
No One Wants to Buy Your Stupid Air Conditioner
smi
Keeping Your Marketing Customer-Centric
articles
Coach them up
podcasts
Are Trade Shows a Waste of Your Time?
podcasts
Your Messaging Matters
podcasts
Is Email Marketing a Big, Silly Waste of Time?
articles
Nurturing Leads through the Sales Funnel
articles
Getting Personal with Customers
articles
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
How to Stay Busy When the Slow Season Hits
articles
How to Alienate an Audience and Win Customers
articles
How to Create Social Media Images
smi
The #1 Sales Offense
smi
What’s Happening in Social Media?
smi
Measuring Your Direct Mail Response Rate
articles
Is Your Digital Strategy SMART?
smi
Improving the Value of Your Social Media Presence
smi
Customer Keepers Keep Customer Data
articles
Fishing In The Right Pond Is The Best Way To Catch Fish
podcasts
Prepare Your Voicemail Scripts
smi
Here We Go Again…
podcasts
Hunting the Ghost - Featuring Eric Shidell
podcasts
Marketing Your Services
smi
If You Don’t Plan the Year, the Year Will Run You
smi
Mixing Your Digital Marketing
articles
“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail
smi
The Marketing Money Pit
podcasts
Creating a Facebook Ad Funnel
smi
Benchmarking For Profitable Performance
podcasts
Avoid These SEO Mistakes
smi
Email Essentials
smi
My, How You’ve Grown!
smi
Are You Managing Your Reputation?
articles
Is Your Customer Service Model Outdated?
articles
When Should You Ask Customers for a Review?
articles
Can Getting Sales Get Any Easier
articles
Fear-based Marketing vs. Happy Alternatives
articles
Serving Up Holiday “Extras”
articles
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
smi
How to Improve Your Content
articles
How Fast Does Your Website Load?
smi
I Could Do Better
smi
Certain Goals Survive Uncertain Times
podcasts
Strategies for Website Success
smi
Does Your Direct Mail Marketing Need a Touch-Up?
articles
A Word about Customer Loyalty
articles
Why Won’t Prospects Give You Their Email Address?
articles
How “Customer Experience” Affects Company Success
articles
Were You Looking for This?
smi
How to Get The Calls you WANT
podcasts
How Contractors Can Lose Trees in the Forest
smi
What to Avoid with the Upsell
articles
Selling Value, Not Price
articles
How to Stand Out From the Competition
articles
5 Ways to Encourage an Environmentally Conscious Workplace
articles
How Does Service Connect to Marketing?
smi
Turn this Podcast Into an iPad
podcasts
How to Turn Your Home Show into a Photo Op
articles
Four Steps to Better Email Campaigns
smi
Inkjet In Action
articles
Lead Your Company into Prosperity
podcasts
What’s the Deal with Hashtags?
articles
The Power of Print
smi
Technician Training for Opportunities
articles
When You Should Avoid Email “Best Practices”
articles
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
Top 10 Coaching Questions
podcasts
You’re So Close to the Answer
podcasts
Take a Snapshot of Your Marketing Picture
articles
What’s Your Website Budget This Year?
articles
How to Send the Emails of Your Dreams
articles
Better Blogging: Tips for Improvement
smi
The Customer Service Cavity Check (And Other Things You’d Rather Not Know).
smi
Call Him in for a Performance Review
smi
Subject Lines Can Make or Break Your Email Success
articles
Having a Customer Driven Homepage
smi
How a “Call to Action” Can Improve Your SEO
articles
Planning for Your Year
smi
Why Would Anyone Read Your Email Message?
articles
How to Call Customers to Action
smi
How to Use Video on Facebook
articles
Head Starts for Shoulder Seasons
smi
Mapping Out the Customer Journey
articles
It’s About You, and You, and You
articles
5 Strategies To Being Remarkable On Yelp
podcasts
Quit Selling to Your Customers
smi
Second Time’s the Charm?
smi
Delivering Human-Centered Customer Service
articles
How Your Image Impacts Your Bottom Line
articles
Digital Marketing for the Residential Contractor
articles
How To Use Social Listening To Identify Likely Buyers
podcasts
Here’s Your Round Tuit
smi
Stay Aggressive or Lose
podcasts
Traditional vs. Online Marketing: What Contractors Should Know
articles
Did AI Create That Video?
articles
How Direct Mail Easily Integrates with Online Marketing
articles
How To Generate Buyers With Facebook
podcasts
Don’t Let Them Forget You
podcasts
Customer Retention Strategies Soothe Buyer’s Remorse
smi
Improving Your “Social” Skills
articles
Image & Referrals
videos
Why You Should Be Using Google PPC Ads
videos
Make Your Off-Season Not So Off
podcasts
Don’t Drop the Ball on the Call (with Special Guest Dave Tester)
podcasts
Is Your Website Ready for March 2021?
smi
Three Factors that Impact Email Marketing
articles
Integrate Your Marketing Campaigns to Increase Response
articles
Print Strategies for HVAC and Plumbing Contractors
articles
What is SEO?
smi
Why Isn’t My Website Performing Like It Used To?
articles
Your Technicians Are Already Selling — Whether You Train Them or Not
smi
How to Avoid Annoying Your Customers on Social Media
articles
Direct Mail’s Undeniable Effectiveness
articles
Tailored Print. Flat Cost. Big Results
articles
Where to Focus Your Social Media Advertising
articles
Making Customers Happy Is Good for Your Image
articles
Help Your Homeowners De-Stress the Holidays
smi
Using Specifics in Your Copy
smi
Email Essential: Optimize for Mobile Size
articles
The Secrets of Outdoor Advertising
articles
How to set SMART Goals for 2022
podcasts
How to Get Your Customers to do Your Marketing
articles
How to Overcome the “Click and Save” Conundrum
articles
Out-of-Home Advertising Gets Attention
articles
How to Increase the Value of Your Email
articles
Who’s Marketing with Social Media?
articles
Your Profitable Integrated Marketing Plan
smi
Hard Working Hands with Soft Skills
smi
Stop Leaving Money on the Table
podcasts
Show Them Some Love
podcasts
Preparing and Sharing Content on Social Media
articles
Personalized Marketing is Now Expected.
podcasts
The Middle Is Disappearing
articles
Keeping Track of Publicity Trends
articles
Creating Ambassadors for Your Company
smi
Helping Customers Overcome Referral Anxiety
articles
Integrate Your Budget with Traditional and Online Strategies
articles
How an Unknown Contractor Gets Loyal Customers
smi
Getting Customers to Care About the Big Changes
smi
Yes, Reach Your Whole Customer Base – But One Segment at a Time, Please
smi
What’s the Deal with 5G Wireless Technology?
articles
Data-Driven Businesses = Thriving Businesses
articles
Bring Them Into Your Story
smi
If You Don’t Plan the Year, the Year Will Run You
podcasts
Dynamic Personalization in Direct Mail Enhances Response Rates for Businesses
articles
Who Buys Your Products?
articles
What is Google Analytics 4?
smi
Is Social Media Broken?
articles
The Lexicon Of Selling Now
podcasts
How “Engaging” Is Your Customer Retention Marketing?
articles
The Starting Line for Your Bottom Line: Customer Retention Strategies
articles
Where Are My Customers Going?
podcasts
Creating Your Marketing Identity
articles
Are You Winning the Culture War?
articles
Where’s the Logic?
articles
Tips for More Upsells and Better Closing Ratios
podcasts
Is Something Missing in Your Email Marketing?
articles
Improving Your Direct Mail Strategies
articles
What Do Customers Talk About?
smi
How to Get the Most from Your Facebook Advertising
articles
Giving a Big Welcome to Your Email List
smi
How to Follow-Up with Email
articles
How Do You Use Email Tags?
articles
Direct Mail’s Response Rates Are Increasing
, articles
How to Improve Social Media Engagement
smi
Customer Service Is Time Well Spent
articles
Visibility Without Follow-Up Is Just Expensive Exposure
podcasts
Training Techs for Their Success
articles
Customers First: Solve Their Problems, Improve Your Company
articles
Your Best Customers Are the Ones You’re Forgetting
smi
The Secret to Recurring Revenue
articles
Keep Focused on Your Local Market
smi
What’s Your Company’s Story?
articles
Customer Service
videos
When They’re Happy and You Know It – Ask for a Referral
articles
What’s Your Referral Routine?
articles
Connecting with Customers on Social Media
articles
When is the best time to tell a customer you love them? Right before your competitor does!
articles
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
Hiring and Keeping Great Staff Members
podcasts
7 Step Action Plan To Reinvent Your Sales Process
podcasts
