(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
The Challenges of Business Ownership
articles
What’s on Your Homepage?
articles
Customer Service
videos
Delivering Standout Customer Service During the Holidays
podcasts
Managing Expectations
articles
Creating Impressive Customer Retention
articles
Just Cancel My Account… and Lose My Number
smi
Boosting HVAC Business Through Effective Social Media Strategies
articles
Are You Managing Your Reputation?
articles
Life Without Commercial?
smi
Your Best Customers Are the Ones You’re Forgetting
smi
Tips for Tough Times in MA Renewals
smi
Is Your Slow Website Killing Your Sales?
videos
Can We Please Stop Wasting Time with Non-converters?
articles
A 54% Increase In Sales: Are Those Typical Results?
smi
The Winning Strategy of Direct Mail
articles
Customer Service Is Time Well Spent
articles
If You’re Not Tracking Your Leads, You’re Guessing
podcasts
Don’t Con Your Customers
smi
The All-Important Email Subject Line
articles
How to Follow-Up with Email
articles
Getting Personal with Customers
articles
How to Get Your Customers to do Your Marketing
articles
Inkjet In Action
articles
Why Clickbait Is a Bad Lure
smi
What’s in it for me?
smi
How to Create Messages for Your Customers
articles
Strategy Plus Tactics Makes a Plan
articles
Drawing Boundary Lines for Social Media
articles
Traditional vs. Online Marketing: What Contractors Should Know
articles
Quit Assuming They’re Going to Stay
podcasts
How to Send the Emails of Your Dreams
articles
Integrate Your Budget with Traditional and Online Strategies
articles
Feel-Good Retention Strategies
articles
“Too Busy to Market? That’s Exactly Why You Should”
smi
How to Get Even More Out of Your Facebook Ads
articles
Straight Shooters
smi
Creating Offers that Get a Response
articles
Compel New Prospects and Existing Customers to Buy by Drew Cameron
articles
Closing Time
podcasts
Social Media Strategizing: Why Followers Follow
articles
Hunting the Ghost - Featuring Eric Shidell
podcasts
How to set SMART Goals for 2022
podcasts
“Your Digital Presence Is Your First Impression”
smi
Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic
articles
Entering the Conversation
articles
The 5 M’s Of Marketing
podcasts
Holiday Marketing/Internet Marketing
smi
How to Stop Bad Reviews Before They Happen
articles
Publicity
videos
Strive for Healthy Workplace Culture
articles
Planning and Goals
smi
Customer Retention
videos
Drive Traffic to Your Site through Social Media
articles
How Much Do Your Customers Trust You?
articles
Reaching Customers on the Go
smi
Fine-Tuning Your Direct Mail Marketing
smi
Creating Content and Customer Connections
articles
Tips for More Upsells and Better Closing Ratios
podcasts
Maximizing ROI with Hybrid Campaigns
articles
Quit Wasting Your Time on “Bad Marketing”
podcasts
Why is That New Guy Kicking Your Tail?
smi
Email Essential: Optimize for Mobile Size
articles
Don’t Let Them Forget You
podcasts
Customer Retention Starts at the Front Door
articles
10 Strategies To Get 10 More Referrals Per Month
podcasts
Who’s On Your Team?
articles
5 Summer Strategies For Your HVAC Business
articles
What Do Your Employees Tell Your Customers?
articles
Stop Leaving Money on the Table
podcasts
How Your Image Impacts Your Bottom Line
articles
The anatomy of a $29 Tune-Up
smi
Look Ahead or Get Left Behind
podcasts
Where Are My Customers Going?
podcasts
Holiday Marketing
videos
How Your Direct Mail Strategy Develops Trust
articles
Print Strategies for HVAC and Plumbing Contractors
articles
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
smi
Gaining an Edge in Social Media
articles
Do You Lead the Race or Struggle to Keep Pace?
articles
What Can You Learn from a Train Wreck?
articles
How to Use Video on Facebook
articles
Options for Online Ads
smi
What’s Your Problem?
podcasts
Connecting Customer Satisfaction to Customer Retention
articles
How an Unknown Contractor Gets Loyal Customers
smi
What Does Your Website Need?
articles
The Enduring Power of Print
articles
Why You Should Be Using Google PPC Ads
videos
Video Marketing Grows – and Google Responds
articles
The Greatest Marketing Myth In All of Contracting
articles
Have You Surveyed Your Customers?
smi
Turn this Podcast Into an iPad
podcasts
Why Customers Want to Give You Referrals – and Why They Won’t
articles
Here’s Your Round Tuit
smi
Power of Print
smi
Are You Tough Enough to Cut Your Own Grass at 90?
smi
How to Turn Your Home Show into a Photo Op
articles
Loyalty Subscriptions
articles
Communication Styles in the Workplace
articles
Three Steps for Effective Lead Generation During the Off-Peak Seasons
articles
Do You Really Want to Leave That Money on the Table?
articles
Delivering Human-Centered Customer Service
articles
Customer Retention Isn’t Optional
articles
Don’t Drop the Ball on the Call (with Special Guest Dave Tester)
podcasts
Creating a Facebook Ad Funnel
smi
Simply Effective Method That’ll Add Sales Now
smi
Is Your Website Ready for March 2021?
smi
Creating Customer Advocates – One Post at a Time
articles
When Should You Ask Customers for a Review?
articles
Are You Stuck in Traffic?
articles
Online Marketing
videos
Know Your Problem, Fix Your Problem
podcasts
5 Ways to Encourage an Environmentally Conscious Workplace
articles
This Marketing Ailment’s Easy Cure
articles
What Are Your Customers Saying about You?
articles
Lead Your Company into Prosperity
podcasts
Where Do Leads Come From?
articles
How Marketing Changed in 2020
articles
Overcoming The Groundhog
podcasts
Is Your Brand a Split Personality?
articles
The Advantages of Video Marketing
articles
How to Get The Calls you WANT
podcasts
How Are Your Customers Feeling Today?
articles
Tips For Finding Focus & Reducing Digital Distractions
articles
Send the DIYers to Pool School
smi
Create a Strong Guarantee
smi
Why Businesses Go Under
smi
The Middle Is Disappearing
articles
How to Follow-Up with Email
articles
Reaching a Grayer Market with Direct Mail
articles
What’s a Customer Opinion Worth to You?
articles
How to Get Even More Out of Your Facebook Ads
articles
Forecasting the Future
podcasts
What’s the Deal with 5G Wireless Technology?
articles
Responding To Your Negative Reviews
articles
Boosting Engagement: The Power of Print & Digital Integration
articles
Closing More Sales
smi
When Your Marketing Gets Personal
smi
How to Avoid Annoying Your Customers on Social Media
articles
What’s Wrong with Your Funnel?
articles
What’s Happening in Social Media?
smi
Did AI Create That Video?
articles
Don’t Answer that Text!
articles
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
Top 10 Coaching Questions
podcasts
Contractors are Selfish
smi
Strategies for Website Success
smi
Well, That Didn’t Work
smi
The Secret to Recurring Revenue
articles
Where’s the Logic?
articles
How to Get Found by Your Customers
articles
Improving Your “Social” Skills
articles
It’s Time for a Change
smi
How Does Your Email Strategy Stack Up?
articles
It’s More Than the Thought That Counts
smi
Your Direct Mail Plan: Right Audience, Right Message, Right Time
articles
How to Improve Your Email Marketing
articles
It’s Time to Get Social
articles
Show Them Some Love
podcasts
New Year, Old Fear, Same Beer
smi
Yes, Reach Your Whole Customer Base – But One Segment at a Time, Please
smi
Don’t Get Jealous: Get Famous
articles
Why Direct Mail Is a Keeper
articles
The Synergy of Digital and Traditional Marketing
articles
What’s Your Risk-Taking Threshold?
articles
Falling Behind
podcasts
Become a Social Listener
smi
Beware the Inventory Graveyard
smi
Close More Sales
smi
“You should be a two-star general by now…”
smi
Keep Focused on Your Local Market
smi
Secrets to a Successful Home Show
articles
The Starting Line for Your Bottom Line: Your Customer Database
smi
How Much Can You Lose Cutting Costs in Customer Service?
articles
What Is Print Marketing?
smi
The Philosophy of Publicity
smi
It’s Not Bragging If You Can Back It Up
smi
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
The 7 Yeses You Need
podcasts
Value Proposition: The Questions You Should Be Asking
smi
Future Casting Your 2023
smi
Make People Want What They Need
podcasts
Left Turns and Peanuts
smi
How to Navigate Direct Mail Trends
articles
Customer Service Language to Get Results
articles
The Secrets of Outdoor Advertising
articles
The Perfection of Print Marketing
articles
Quitting on Quitters Day
smi
If You Don’t Plan the Year, the Year Will Run You
smi
Marketing through Home Shows
smi
Best Online Practices For HVAC Companies
smi
Is Your Customer Service Model Outdated?
articles
Helping Customers Overcome Referral Anxiety
articles
The Connection That Will Carry You Through
podcasts
Mapping Out the Customer Journey
articles
4 Principles to Improve Your Email Marketing
articles
People Who Need People Need Low-Cost Networking Secrets
smi
Is Your Data Protected?
articles
What is SEO?
smi
Fast Facts about Facebook Ads
articles
What Do People See in You?
smi
Measuring Your Direct Mail Response Rate
articles
Digital Marketing for the Residential Contractor
articles
Selling Santa
smi
5 Keys to Convert Your Incoming Calls to Appointments
podcasts
Build a Passionate Fanbase
smi
Remarketing: Second Time’s the Charm
smi
Productivity Hacks for Content Creation
smi
Four Steps to Better Email Campaigns
smi
Increase Website Traffic with Social Media
articles
Move the Trash Can
smi
Q&A on Contractor’s Web Marketing
podcasts
Is Social Media Broken?
smi
The ROI on Contests and Giveaways
articles
Is Your Brand Winning Enough Votes?
smi
Strengthening the Link Between Sales and Marketing
articles
Lead Generation Through Print and Digital Partnerships
articles
How Does Service Connect to Marketing?
smi
Why Would Anyone Read Your Email Message?
articles
Integrate Your Budget with Traditional and Online Strategies
articles
Prepare Your Voicemail Scripts
smi
Goals in Reach
podcasts
How Do Your Customers Define Loyalty?
smi
How to Market Drip by Drip
smi
100 Million Reasons To Pay Attention To This
smi
Guiding Prospects Through the Funnels
articles
Your Practical Cybersecurity Checklist
articles
Tech Training
videos
Nothing Changes If Nothing Changes
smi
The Common Denominator in All My Failures Is…
smi
What to Avoid with the Upsell
articles
Everything You Need to Know About Google PPC Advertising
articles
There’s Nothing Fishy About A Good Value Proposition
articles
What’s Working in Email Marketing?
smi
Let’s Handle One Thing at a Time
podcasts
You Can’t Lead a Horse to Water
smi
Profitable Trends in Web Marketing
articles
Mindfulness in the Workplace
articles
Embracing Empathetic Customer Service
articles
Top 10 Tips For Instagram Marketing
podcasts
So Many Channels, So Little Time
articles
Don’t Miss Out on Holiday Marketing
articles
Backing Up Your Marketing Claims
articles
Maintaining Customer Loyalty
smi
Marketing Through the Holiday Madness
podcasts
Bring Them Into Your Story
smi
Three Types of Customer Retention Marketing
articles
What Do People Want from You?
articles
Why Isn’t My Website Performing Like It Used To?
smi
When You Should Avoid Email “Best Practices”
articles
Setting Your Price Anchor
smi
Why Print Newsletters Are Making a Comeback
articles
Repeat This Over and Over
articles
Growth Through Service
smi
Is Social Media Broken?
articles
Innovate Your Marketing Amid Holiday Hoopla
smi
Leveraging AI in HVAC and Plumbing
articles
Selling Yourself Out in Summer
podcasts
Take Care of Your People
smi
Just Chuck it Against the Wall
smi
Navigating Trends in Social Media
smi
Creating Your Marketing Identity
articles
Marketing Map
articles
Creating an Effective Call to Action
articles
Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses
articles
Are You Listening To What They’re Saying?
podcasts
How to Add Value with Video
articles
How to Improve Your Facebook Marketing
articles
How to Stand Out From the Competition
smi
When They’re Happy and You Know It – Ask for a Referral
articles
I’ll give you $1,200 just to pay attention to me…
smi
April’s MegaMarketer Podcast has arrived
podcasts
Target Your Year
articles
The Benefits of Video Marketing
smi
Social Media Tips For Growing Your Business
podcasts
How Do Your Customers Want to Hear from You?
articles
Training Strengthens Your Team – and Your Company
articles
Dynamic Personalization in Direct Mail Enhances Response Rates for Businesses
articles
Why Customers Ignore Your Direct Mail
articles
How to Stay Busy When the Slow Season Hits
articles
Keeping Up with the Competition
smi
The Power of Print
smi
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
Don’t Waste Time with Social Media: Instead, Be Strategic
articles
Everyone Gets a Lambo
smi
Choose Your Words Well
articles
Marketing in the Age of Privacy: Navigating Data Regulations
articles
Translate Your Technical Talk
articles
Boost Your HVAC Business with These Effective Social Media Strategies
articles
4 Steps to Help Your Techs Sell More Without Meaning To
articles
How to Improve Your Content
articles
Join the Party
podcasts
Giving a Big Welcome to Your Email List
smi
I Could Do Better
smi
What’s the Problem with Your Facebook Ad?
smi
Improving the Value of Your Social Media Presence
smi
When It’s All About You
articles
How to Advise Customers
articles
How to Build Your Content Marketing Strategy
smi
It’s an “Always On” World
articles
The Secret to Recurring Revenue
articles
Preparing and Sharing Content on Social Media
articles
Tailored Print. Flat Cost. Big Results
articles
Fear-based Marketing vs. Happy Alternatives
articles
Web Marketing Basics
podcasts
Where’s Your Social Media Focus?
articles
How to Get the Most from Your Facebook Advertising
articles
Website Fundamentals: Must-Haves for Your Homepage
articles
Marketing Strategies for HVAC Businesses TO KEEP CUSTOMERS COMING BACK
articles
Avoid These Social Media Mistakes
articles
Planning Your Marketing Budget
videos
Your Messaging Matters
podcasts
What’s Your Referral Routine?
articles
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
Embrace the Future of Analytics: Get Ready for Google Analytics 4
articles
Funnels for Sales and Marketing
smi
Nurturing Leads through the Sales Funnel
articles
A Good Headline Conveys Value
smi
Is Your Social Media Policy Ready for What’s Ahead?
articles
Your Digital Presence Is Your First Impression
podcasts
How to Learn More About Your Customers
articles
Is Your Digital Strategy SMART?
smi
Selling Value, Not Price
articles
Quit Selling to Your Customers
smi
Call Him in for a Performance Review
smi
Catching The Ghost
podcasts
Direct Mail Delivers for Marketers
smi
Why Direct Mail Delivers for Marketers
smi
Why Your Customers Leave
articles
Data-Driven Businesses = Thriving Businesses
articles
Opportunities and Challenges in Social Media
smi
Don’t Forget Who Brought You to the Dance
articles
It’s the Best Place in Town to Take a Leak
smi
Long-Term Planning to Pursue Your Vision
articles
Personalized Marketing is Now Expected.
podcasts
Reaching Out to Old, Cold Leads
smi
Email Essentials
smi
Digital Marketing Tactics for Contractors
smi
The Frugal Wow
smi
How Social Media Marketing is Changing
articles
People Don’t Like Calling Contractors
podcasts
Selling is Service
articles
Boosting Your Business: The Power of Positive Customer Feedback
articles
Want to Know the Future? Don’t Ask Jeff Bezos; He Focuses on the Past.
smi
Common Denominators for Landing Pages that Convert
articles
Be the One Who Fails the Least
smi
The Role of Print Media in Building Brand Trust
articles
Google Ad Updates You Need To Know About For 2022
smi
Investing in Customer Service
smi
I Remember You
smi
“Customer Retention: The Revenue You’re Already Sitting On”
smi
Are You a PRO-Active or RE-Active Contractor?
podcasts
Post Office Delivers Historic News about Your Print Strategy
articles
Balance In Your Marketing
podcasts
Are Trade Shows a Waste of Your Time?
podcasts
What’s the Deal with Hashtags?
articles
Connecting Prospect Behavior to Helpful Suggestions
articles
Why Won’t Prospects Give You Their Email Address?
articles
Fishing In The Right Pond Is The Best Way To Catch Fish
podcasts
Using Video for Both Marketing and Education
articles
Can Getting Sales Get Any Easier
articles
You Are Not Alone
podcasts
Here’s the Truth Behind My Family’s Christmas Card…
smi
Gaining Email Subscribers
smi
The Starting Line for Your Bottom Line: Customer Retention Strategies
articles
Conducting an Email Audit
articles
Why You Should Be Using Google My Business
articles
I’m Listening, and I Care
podcasts
Database Building/Funnel Marketing
videos
Getting High Quality Leads Through Integrated Marketing
smi
How Do You Keep Visitors on Your Site?
smi
Are You Driving Away Your Customers?
podcasts
Lead Generation and Tracking
videos
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
How to Contain Complaints and Serve Customers
smi
Big Dreams, Little Chance
podcasts
Red Rocks and Pizza on the Moon
smi
What Do People See in You?
articles
Are You $100 Better?
smi
Creating Content and Customer Connections
articles
Hiring and Keeping Great Staff Members
podcasts
The Value of Building Relationships with Customers
articles
Marketing Doesn’t Have to Be Complicated
articles
What Smart Contractors Do in the Slow Season
podcasts
The Marketing Guy Educates You About 2.8-kW Class Efficiency
smi
Get to the Point
smi
Better Blogging: Tips for Improvement
smi
Don’t Sale Away This Summer
smi
What Does it Take to Really Make a Change?
smi
Who Do You Think You Are?
articles
People that Don’t Exist Could Be Stealing From You
smi
Direct Mail’s Response Rates Are Increasing
, articles
Your Direct Mail “Call to Action”
articles
Delivering Human-Centered Customer Service
smi
Helping Technicians Serve Customers
articles
Do Your Customers Trust You?
articles
There’s Nothing New in Marketing
podcasts
Developing a Referral System
articles
Can Getting Sales Get Any Easier?
articles
Does Your Marketing Feel Personal?
smi
Subject Lines Can Make or Break Your Email Success
articles
Is Something Missing in Your Email Marketing?
articles
Positioning Yourself as an Expert
podcasts
Don’t Ignore the Customer at the Door
articles
Performance Based Pay Compensation Plans For Field Personnel
podcasts
How Direct Mail Copywriting Triggers Response
articles
“Why Most Marketing Doesn’t Work (And How to Fix It)”
smi
Do You Have a Customer Journey Map?
articles
Effective Direct Mail Campaigns
articles
Moving Prospects through the Funnel
articles
4 Ways to Improve Your Google Ranking Today
videos
No One Wants to Buy Your Stupid Air Conditioner
smi
Closing Sales
videos
Were You Looking for This?
smi
Are You Setting Old Goals for Your New Year?
articles
Second Time’s The Charm?
articles
Get Hungry Enough to Act
podcasts
Social Media Trends On The Rise
articles
Investing in Long-Term Love
smi
The Off-Season “Fall-Off” Is Just Weeks Away. Are You Ready?
podcasts
Is Email Marketing a Big, Silly Waste of Time?
articles
Confessions of an Entrepreneur
smi
Good Marketing is a Gift to Your Prospects
smi
Improving Your Direct Mail Strategies
articles
Investing Your Time in Free Publicity
smi
Five Steps to Audit Your Marketing
articles
Contractors Are People Too?
articles
Conducting an Email Audit
articles
More Than a Cartoon Beaver
smi
Developing a Strong Value Proposition
articles
What’s The Benefit of a Contractor Community?
podcasts
Getting Customers to Care About the Big Changes
smi
Where Should You Focus Your Social Media Efforts?
smi
Visibility Without Follow-Up Is Just Expensive Exposure
smi
The Value of Direct Mail
articles
What’s Your Sizzle?
smi
Putting the “Fun” Back in the Funnel
articles
How Smart Marketing Can Beat Up Your Stupid Weather
smi
Serving Up Holiday “Extras”
articles
Common Frustrations
podcasts
How “Engaging” Is Your Customer Retention Marketing?
articles
Why Building an Image Matters
smi
AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams
articles
What’s Your Company’s Story?
articles
Keeping Track of Publicity Trends
articles
Lengthen Your Window
smi
Generating Leads in the Era of Overwhelm
smi
The Myth of Risk Aversion
smi
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
You’re So Close to the Answer
podcasts
Why Local SEO is Vital for your Business
smi
Coach them up
podcasts
Customer Retention: Relationships Are The Goal
articles
Customer Retention Strategies Soothe Buyer’s Remorse
smi
Second Time’s the Charm?
smi
Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays
podcasts
Three Steps for Smart Marketing During the Peak Seasons
articles
The Volcano Theory
articles
Setting Goals for an Unforgettable Year
articles
Hard Working Hands with Soft Skills
smi
Make Your Off-Season Not So Off
podcasts
The Low-Cost Tool to Improve Your Image
articles
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
How and Why You Should Connect Socially with Your Market
podcasts
The Essence of Marketing
articles
7 Step Action Plan To Reinvent Your Sales Process
podcasts
What Is SEO, and Why Is It So Important?
videos
Where to Focus Your Social Media Advertising
articles
Social Media Isn’t Optional
articles
ACCA has Mental Lapse and Asks Adams Hudson to Speak at Conference
smi
Caution: Your Customers are Being Detoured
smi
Getting the Referral
podcasts
The Role of Print in Omnichannel Marketing
articles
Why Would Anyone Follow You on Social Media?
articles
“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail
smi
There’s a Reason Customers Leave
smi
Allen Kent
podcasts
How to Overcome the “Click and Save” Conundrum
articles
Don’t Make These Email Marketing Mistakes
articles
Don’t Propose on the First Date
smi
Your Messaging Matters
podcasts
Why Customer Retention Is the Fuel To Skyrocket Your Business To News Heights
articles
Training Techs for Their Success
articles
How To Use Social Listening To Identify Likely Buyers
podcasts
How Content Improves the Quality of Your Prospects
articles
How to Market to Millennials
articles
Is it Time to Lose the Customers you Have?
smi
How to Market When Temps Heat Up – Yes, You Still Need To
articles
How to Build Business Relationships That Last
articles
Are You Prepping For The “Fall Off?”
podcasts
What is Variable Data Printing?
articles
Keep Your Promises? Probably Not to This Person.
smi
How to Gain Powerful, Sales-Boosting Testimonials
smi
Are You Serious, Clark?
smi
Plan Your Email Campaigns
smi
Measuring the Success of Your Email Campaigns
articles
Your Profitable Integrated Marketing Plan
smi
Direct Mail’s Undeniable Effectiveness
articles
What Grandma’s Recipes Teach Us About Marketing
smi
