(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
Forecasting the Future
podcasts
Have You Surveyed Your Customers?
smi
Meeting and Greeting at the Trade Show
articles
It’s Time to Get Social
articles
Why Chuck Norris Would Lose a Pillow Fight
smi
Don’t Be a Do-it-Yourselfer
podcasts
Is Your Website Ready for March 2021?
smi
Is Your Slow Website Killing Your Sales?
videos
Translate Your Technical Talk
articles
There’s a Reason Customers Leave
smi
Integrate Your Budget with Traditional and Online Strategies
articles
Is Your Brand Winning Enough Votes?
smi
Web Marketing
podcasts
Answers to One of Life’s Great Mysteries
smi
Helping Technicians Serve Customers
articles
Out-of-Home Advertising Gets Attention
articles
Delivering Standout Customer Service During the Holidays
podcasts
Appealing to the Customer Mindset (Instead of Your Own)
smi
Boost Your HVAC Business with These Effective Social Media Strategies
articles
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
Having a Customer Driven Homepage
smi
What Can You Learn from a Train Wreck?
articles
Simply Effective Method That’ll Add Sales Now
smi
How to Add Value with Video
articles
Plan Your Email Campaigns
smi
This is how I really feel about contractors
smi
A 54% Increase In Sales: Are Those Typical Results?
smi
4 Steps to Help Your Techs Sell More Without Meaning To
articles
The Art of (Business) War
smi
Mindfulness in the Workplace
articles
How Google Local Services Ads Can Benefit Your Company
articles
Planning and Goals
, smi
Just Chuck it Against the Wall
smi
How Much Can You Lose Cutting Costs in Customer Service?
articles
“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail
smi
My Three Predictions for 2020
smi
When is the best time to tell a customer you love them? Right before your competitor does!
articles
Does Your Direct Mail Marketing Need a Touch-Up?
articles
Start Customer Retention on the Right Foot
smi
Secrets to a Successful Home Show
articles
You’re So Close to the Answer
podcasts
Allen Kent
podcasts
Is Your Brand a Split Personality?
articles
Second Time’s the Charm?
smi
How to Get The Calls you WANT
podcasts
Big Dreams, Little Chance
podcasts
If You Don’t Plan the Year, the Year Will Run You
smi
Digital Marketing Tactics for Contractors
smi
The Starting Line for Your Bottom Line: Customer Retention Strategies
articles
I’m Listening, and I Care
podcasts
Strategies for Website Success
smi
You Can’t Lead a Horse to Water
smi
Better Blogging: Tips for Improvement
smi
Marketing and Digital Strategy Resolutions You Need For Your Business in 2021
articles
Strengthening the Link Between Sales and Marketing
articles
Nothing Changes If Nothing Changes
smi
What’s Working in Lead Generation?
articles
How to Avoid Copywriting Blind Spots
articles
Are Trade Shows a Waste of Your Time?
podcasts
Why Your Customers Leave
articles
G. I. Joe’s Advice to Contractors
smi
Do You Lead the Race or Struggle to Keep Pace?
articles
Preparing and Sharing Content on Social Media
articles
Improving Your Direct Mail Strategies
articles
Helping Technicians Serve Customers
articles
Making Customers Happy Is Good for Your Image
articles
Best Online Practices For HVAC Companies
smi
Market Like a Human
smi
How to Write Websites for 5-Second Readers
smi
Performance Based Pay Compensation Plans For Field Personnel
podcasts
Backing Up Your Marketing Claims
articles
The Common Denominator in All My Failures Is…
smi
Online Marketing
videos
Second Time’s The Charm?
articles
Let the Weather Do the Work for You
podcasts
How to Build Business Relationships That Last
articles
Social Media Isn’t Optional
articles
Embracing Empathetic Customer Service
articles
How Does Your Email Strategy Stack Up?
articles
Planning Your Marketing Budget
videos
I Remember You
smi
How to Gain Powerful, Sales-Boosting Testimonials
smi
Three Steps for Effective Lead Generation During the Off-Peak Seasons
articles
Why Local SEO is Vital for your Business
smi
Leveraging AI in HVAC and Plumbing
articles
How to Follow-Up with Email
articles
Customer Retention
videos
The All-Important Email Subject Line
articles
How Direct Mail Easily Integrates with Online Marketing
articles
Inkjet In Action
articles
Inspiring Greatness In Your Team
podcasts
What Do Your Employees Tell Your Customers?
articles
Is Your Data Protected?
articles
How to Stay Busy When the Slow Season Hits
articles
Where Should You Focus Your Social Media Efforts?
smi
Trends in Digital and Traditional Media
smi
Are You Getting This Wrong?
smi
Benchmarking For Profitable Performance
podcasts
Giving a Big Welcome to Your Email List
smi
Balance In Your Marketing
podcasts
Loyalty Goes Both Ways
smi
Marketing Trends
podcasts
Why is That New Guy Kicking Your Tail?
articles
It’s Time for a Change
smi
Visibility Without Follow-Up Is Just Expensive Exposure
podcasts
Drawing Boundary Lines for Social Media
articles
Developing a Referral System
articles
Closing More Sales
smi
Adams Hudson’s Best Advice to Contractors
podcasts
Running Your Email Campaigns
articles
Mass 1-1 Marketing: Personalization at Scale
articles
Fishing In The Right Pond Is The Best Way To Catch Fish
podcasts
Marketing Numbers to Know for an HVAC Company
articles
The Unmatched Benefits of Direct Mail
smi
Straight Shooters
smi
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
It’s Not Bragging If You Can Back It Up
smi
Closing Sales
videos
Get Hungry Enough to Act
podcasts
What Smart Contractors Do in the Slow Season
podcasts
How to Stand Out From the Competition
smi
What is Google Analytics 4?
articles
Responding To Your Negative Reviews
articles
“Your Digital Presence Is Your First Impression”
smi
Why Won’t Prospects Give You Their Email Address?
articles
Expanding Your Social Marketing Team
smi
Who’s Marketing with Social Media?
articles
Don’t Miss Out on Holiday Marketing
articles
How to Avoid Annoying Your Customers on Social Media
articles
How to Improve Social Media Engagement
smi
Where’s Your Social Media Focus?
articles
Tips For Finding Focus & Reducing Digital Distractions
articles
100 Million Reasons To Pay Attention To This
smi
Creating Impressive Customer Retention
articles
Will Customers Take 8 Seconds for Your Email?
articles
Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic
articles
Blogging for Leads?
smi
How to Serve by Closing the Sale
articles
Hard Working Hands with Soft Skills
smi
The Starting Line for Your Bottom Line: Your Customer Database
smi
Contractors are Selfish
smi
Connecting Customer Satisfaction to Customer Retention
articles
Are You Smart Enough for Your Prospects?
articles
How and Why You Should Connect Socially with Your Market
podcasts
How to Learn More About Your Customers
articles
Reinforcing Company Values
smi
Three Steps for Smart Marketing During the Peak Seasons
articles
Here We Go Again…
podcasts
Reaching a Grayer Market with Direct Mail
articles
Key Web Metrics Unlocked
articles
Be the One Who Fails the Least
smi
Does Your Content Fit Your Customers’ Personalities?
articles
My, How You’ve Grown!
smi
How a “Call to Action” Can Improve Your SEO
articles
Investing in Long-Term Love
smi
Selling Yourself Out in Summer
podcasts
Print Strategies for HVAC and Plumbing Contractors
articles
Quit Wasting Your Time on “Bad Marketing”
podcasts
Are Experts No Longer Needed?
podcasts
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
Why should I choose you?
podcasts
Look Ahead or Get Left Behind
podcasts
Creating Customer Advocates – One Post at a Time
articles
Why Direct Mail Is a Keeper
articles
Life Without Commercial?
smi
How Do I Make My Company Stand Out?
podcasts
Be Thankful for Customer Retention
articles
Improving Your Direct Mail Strategies
articles
What is SEO?
smi
Visibility Without Follow-Up Is Just Expensive Exposure
smi
Entering the Conversation
articles
Fast Facts about Facebook Ads
articles
Innovate Your Marketing Amid Holiday Hoopla
smi
Why Customers Ignore Your Direct Mail
articles
Target Your Year
articles
Setting Your Price Anchor
smi
How to Create Social Media Images
smi
How Social Media Marketing is Changing
articles
Upsell Essentials
smi
Don’t Waste Time with Social Media: Instead, Be Strategic
articles
Investing in Customer Service
smi
Do Customers Understand What You’re Saying?
smi
How Lead Generation Has Changed
articles
The Volcano Theory
articles
How Do Unhappy Customers Communicate?
smi
What is Variable Data Printing?
articles
What Do People See in You?
smi
Join the Party
podcasts
Managing Expectations
articles
How Fast Does Your Website Load?
smi
Creating Your Value Proposition
smi
Lead Your Company into Prosperity
podcasts
Are You Ignoring Your Inbox?
smi
Falling Behind
podcasts
Who’s On Your Team?
articles
Developing a Strong Value Proposition
articles
Measuring the Success of Your Email Campaigns
articles
How to Stop Bad Reviews Before They Happen
articles
Your Direct Mail “Call to Action”
articles
Customer Retention, Maintenance Agreements
videos
Don’t Blame the Media
smi
Conducting an Email Audit
articles
You Can Build a Better Mousetrap and Still Go Out of Business
smi
Serving Up Holiday “Extras”
articles
Should Your HVAC Company Have a Twitter Account?
articles
Planning and Goals
smi
No One Wants to Buy Your Stupid Air Conditioner
smi
“Customer Retention: The Revenue You’re Already Sitting On”
smi
Let Your Customer Do the Selling
articles
Selling Value, Not Price
articles
Top 10 Tips For Instagram Marketing
podcasts
Traditional vs. Online Marketing: What Contractors Should Know
articles
I’ll give you $1,200 just to pay attention to me…
smi
Aligning What You Say with What You Do
articles
Does Your Marketing Feel Personal?
smi
Goals in Reach
podcasts
What’s the Problem with Your Facebook Ad?
smi
Tips for Tough Times in MA Renewals
smi
Database Building/Funnel Marketing
videos
The Synergy of Digital and Traditional Marketing
articles
The Connection That Will Carry You Through
podcasts
Diligence
smi
10 Strategies To Get 10 More Referrals Per Month
podcasts
“Why Most Marketing Doesn’t Work (And How to Fix It)”
smi
Are You Winning the Culture War?
articles
Who’s Your Next Lead?
articles
The #1 Sales Offense
smi
“Want More Sales? Start Before the Pitch”
smi
How to Alienate an Audience and Win Customers
articles
Value Proposition: The Questions You Should Be Asking
smi
Guiding Prospects Through the Funnels
articles
Why Customers Think Your Email is Junk
articles
Nurturing Leads through the Sales Funnel
articles
How To Generate Buyers With Facebook
podcasts
How to Improve Your Content
articles
What’s Working in Lead Generation?
smi
Marketing Your Services
smi
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
The ROI on Contests and Giveaways
articles
The Secrets of Outdoor Advertising
articles
How to set SMART Goals for 2022
podcasts
The Perfection of Print Marketing
articles
Marketing That Solves Your Customer’s Problem
articles
What’s in it for me?
smi
Gaining an Edge in Social Media
articles
What Does it Take to Really Make a Change?
smi
What’s Wrong with Your Funnel?
articles
The Lexicon Of Selling Now
podcasts
Beware the Inventory Graveyard
smi
Social Media Strategizing: Why Followers Follow
articles
What’s Happening in Social Media?
smi
New Year, Old Fear, Same Beer
smi
The times they are a-changin’…
smi
Creating Content and Customer Connections
articles
Dynamic Personalization in Direct Mail Enhances Response Rates for Businesses
articles
Winter Marketing Strategies for HVAC Companies
articles
How To Escape The Low Price Battles
podcasts
Subject Lines Can Make or Break Your Email Success
articles
Communication Styles in the Workplace
articles
The anatomy of a $29 Tune-Up
smi
The Value of Building Relationships with Customers
articles
If You’re Not Tracking Your Leads, You’re Guessing
podcasts
Streaming Has Changed Entertainment
articles
Preparing Your Direct Mail Campaign
smi
How Do Your Customers Define Loyalty?
smi
Your Messaging Matters
podcasts
April’s MegaMarketer Podcast has arrived
podcasts
How to Get the Most from Your Facebook Advertising
articles
Strategy Plus Tactics Makes a Plan
articles
I Got Business Ghosted
smi
Do You Love Your Business Enough to Change with it?
smi
Why Would Anyone Follow You on Social Media?
articles
Promoting Benefits vs. Features
articles
Talking Strategy with Matt Maleske
podcasts
When They’re Happy and You Know It – Ask for a Referral
articles
When You Should Avoid Email “Best Practices”
articles
Technician Training for Opportunities
articles
Marketing Strategies for HVAC Businesses TO KEEP CUSTOMERS COMING BACK
articles
Quit Assuming They’re Going to Stay
podcasts
Post Office Delivers Historic News about Your Print Strategy
articles
Are You Driving Away Your Customers?
podcasts
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
Maintaining Customer Loyalty
smi
What’s Working in Email Marketing?
smi
“Too Busy to Market? That’s Exactly Why You Should”
smi
5 Keys to Convert Your Incoming Calls to Appointments
podcasts
The Low-Cost Tool to Improve Your Image
articles
How Bad is Your Roach Problem?
smi
What’s Your Risk-Taking Threshold?
articles
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
Customer Service
videos
Cross Selling and Upselling Add Up
articles
Is it Time to Lose the Customers you Have?
smi
Keeping Up with the Competition
smi
Right-Size Marketing for Searching Prospects
articles
Why Isn’t My Website Performing Like It Used To?
articles
Planning for Your Year
smi
Setting Goals for an Unforgettable Year
articles
Sometimes You Just Have to take the Plunge
smi
Service Calls Are Not Interruptions — They’re Opportunities
smi
Keep that Content Coming
articles
Moving Prospects through the Funnel
articles
YOU are What’s Holding You Back
smi
Creating Your Marketing Identity
articles
Closing Time
podcasts
Don’t Sale Away This Summer
smi
Video Marketing Grows – and Google Responds
articles
The Most Effective Tactic for Email Engagement
smi
Email Essentials
smi
Hiring and Keeping Great Staff Members
podcasts
Creating Offers that Get a Response
articles
Tech Training
videos
Effective Direct Mail Campaigns
articles
Common Frustrations
podcasts
Help Your Homeowners De-Stress the Holidays
smi
Marketing through Home Shows
smi
Your Messaging Matters
podcasts
Don’t Make These Email Marketing Mistakes
articles
Service Calls Aren’t Interruptions — They’re Opportunities
podcasts
Web Marketing Basics
podcasts
4 Principles to Improve Your Email Marketing
articles
Put Your Hands Up and Scream
smi
Delivering Human-Centered Customer Service
articles
The 7 Yeses You Need
podcasts
Connecting with Customers on Social Media
articles
Defining Integration: What It Is, and Why You Need It.
articles
Left Turns and Peanuts
smi
It’s Not Fair
smi
What’s Your Company’s Story?
articles
Customers First: Solve Their Problems, Improve Your Company
articles
How to Overcome the “Click and Save” Conundrum
articles
How to Write Posts for Social Media
articles
Lead Generation Through Print and Digital Partnerships
articles
Insuring the Holidays
podcasts
Are You $100 Better?
smi
Getting Personal with Customers
articles
Your Sales Techniques are Easily Ignored
articles
Avoid These SEO Mistakes
smi
Loyalty Subscriptions
articles
Tips for More Upsells and Better Closing Ratios
podcasts
7 Step Action Plan To Reinvent Your Sales Process
podcasts
Data-Driven Businesses = Thriving Businesses
articles
If You Don’t Plan the Year, the Year Will Run You
podcasts
The Benefits of Video Marketing
smi
Lead Generation and Tracking
videos
Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses
articles
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
How to Improve Your Email Marketing
articles
The Contractor’s Social Media Strategy
podcasts
Is Social Media Broken?
smi
Feel-Good Retention Strategies
articles
Publicity
videos
5 Ways to Encourage an Environmentally Conscious Workplace
articles
When It’s All About You
articles
Four Steps to Better Email Campaigns
smi
How to Call Customers to Action
smi
Head Starts for Shoulder Seasons
smi
How to Get Even More Out of Your Facebook Ads
articles
Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away
podcasts
What’s Your Website Budget This Year?
articles
Here’s Your Round Tuit
smi
Success In Business
podcasts
What Grandma’s Recipes Teach Us About Marketing
smi
Be More than a Number
smi
Catching The Ghost
podcasts
Social Media Trends On The Rise
articles
Do You Know Your Competitors?
smi
What Is SEO, and Why Is It So Important?
videos
People Who Need People Need Low-Cost Networking Secrets
smi
The Enduring Power of Print
articles
Future Casting Your 2023
smi
This Marketing Ailment’s Easy Cure
articles
How to Advise Customers
articles
Using Video for Both Marketing and Education
articles
Don’t Con Your Customers
smi
Where to Focus Your Social Media Advertising
articles
Send the DIYers to Pool School
smi
What’s Working in Content Marketing?
smi
Close More Sales
smi
Do You Really Want to Leave That Money on the Table?
articles
Are You Losing 80% of Your Sales?
smi
Your Profitable Integrated Marketing Plan
smi
What Do Customers Talk About?
smi
How to Pick Your Platform
articles
Growth Through Service
smi
What to Avoid with the Upsell
articles
Stay Aggressive or Lose
podcasts
Boosting Your Business: The Power of Positive Customer Feedback
articles
Don’t Drop the Ball on the Call (with Special Guest Dave Tester)
podcasts
Why Would Anyone Read Your Email Message?
articles
Is Email Marketing a Big, Silly Waste of Time?
articles
Create a Strong Guarantee
smi
Why Building an Image Matters
smi
How “Customer Experience” Affects Company Success
articles
Certain Goals Survive Uncertain Times
podcasts
How to Get Your Market’s Attention
smi
Power of Print
smi
It’s an “Always On” World
articles
Is Your Brand a Split Personality?
articles
Are You Prepping For The “Fall Off?”
podcasts
Maintaining Good Service in Busy Seasons
articles
The Off-Season “Fall-Off” Is Just Weeks Away. Are You Ready?
podcasts
How to Get Even More Out of Your Facebook Ads
articles
How to Get Found by Your Customers
articles
Your Practical Cybersecurity Checklist
articles
Top 10 Coaching Questions
podcasts
Holiday Marketing
videos
Let’s Handle One Thing at a Time
podcasts
Direct Mail Delivers for Marketers
smi
The Marketing Money Pit
podcasts
Make Your Off-Season Not So Off
podcasts
How to Increase the Value of Your Email
articles
5 Summer Strategies For Your HVAC Business
articles
The Essence of Marketing
articles
Q&A on Contractor’s Web Marketing
podcasts
The Role of Print Media in Building Brand Trust
articles
The Greatest Marketing Myth In All of Contracting
articles
How to Turn Your Home Show into a Photo Op
articles
Don’t Propose on the First Date
smi
Options for Online Ads
smi
Creating Ambassadors for Your Company
smi
Keep Your Promises? Probably Not to This Person.
smi
Direct Mail’s Response Rates Are Increasing
, articles
The Marketing Guy Educates You About 2.8-kW Class Efficiency
smi
Determining Your Value Propositions
articles
Yes, Reach Your Whole Customer Base – But One Segment at a Time, Please
smi
Is Something Missing in Your Email Marketing?
articles
Google Ad Updates You Need To Know About For 2022
smi
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
Fortune Favors the Brave
podcasts
It’s the Best Place in Town to Take a Leak
smi
Your Digital Presence Is Your First Impression
podcasts
What’s on Your Homepage?
articles
Mapping Out the Customer Journey
articles
How to Create Messages for Your Customers
articles
Who Buys Your Products?
articles
Profitable Trends in Web Marketing
articles
Do Your Customers Trust You?
articles
The Philosophy of Publicity
smi
Positioning Yourself as an Expert
podcasts
Take a Snapshot of Your Marketing Picture
articles
Three Types of Customer Retention Marketing
articles
Measuring Your Direct Mail Response Rate
articles
Gaining Email Subscribers
smi
How Marketing Changed in 2020
articles
Selling is Service
articles
Getting the Referral
podcasts
What’s Ahead for Social Media Video?
smi
What’s the Deal with Hashtags?
articles
Creating a Facebook Ad Funnel
smi
ACCA has Mental Lapse and Asks Adams Hudson to Speak at Conference
smi
Why Businesses Go Under
smi
The Myth of Risk Aversion
smi
How Are Your Customers Feeling Today?
articles
Do You Have a Customer Journey Map?
articles
Lengthen Your Window
smi
Can We Please Stop Wasting Time with Non-converters?
articles
SCAMMER ALERT
podcasts
Boosting Engagement: The Power of Print & Digital Integration
articles
How Contractors Can Lose Trees in the Forest
smi
The Best Return on Your Marketing Investment
smi
Secrets of Landing Page Success
articles
What Do People See in You?
articles
“From Our Family to Yours: A Heartfelt Thank You”
smi
People that Don’t Exist Could Be Stealing From You
smi
Are You Tough Enough to Cut Your Own Grass at 90?
smi
Fine-Tuning Your Direct Mail Marketing
smi
Sharper Web Marketing For Your Business
articles
Well, That Didn’t Work
smi
Marketing’s Dark Side
smi
Everyone Gets a Lambo
smi
Your Keys to Marketing Integration
smi
“You should be a two-star general by now…”
smi
Avoid These Social Media Mistakes
articles
Maximizing ROI with Hybrid Campaigns
articles
What Does Your Website Need?
articles
For Your “Marketing Mindset” Thinking Cap
articles
They’ll Never Focus on You If You Can’t Focus Yourself
smi
How to Send the Emails of Your Dreams
articles
Five Steps to Audit Your Marketing
articles
Are You Setting Old Goals for Your New Year?
articles
Take Care of Your People
smi
Keep Focused on Your Local Market
smi
Where’s the Logic?
articles
Conducting an Email Audit
articles
The Revenue You’re Already Sitting On
podcasts
How Your Direct Mail Strategy Develops Trust
articles
What’s Your Sizzle?
smi
Good Marketing is a Gift to Your Prospects
smi
Customer Retention Strategies Soothe Buyer’s Remorse
smi
Why Clickbait Is a Bad Lure
smi
Customers Tell Their Scary Stories
smi
Bring Them Into Your Story
smi
Here’s the Truth Behind My Family’s Christmas Card…
smi
The Two Most Powerful Words in Marketing
smi
Sales Meets Marketing
smi
Delivering Human-Centered Customer Service
smi
You’re open, but what are you open to?
smi
The Trust-Factor of Print-Based Marketing
articles
Max Capacity
smi
