(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
This is how I really feel about contractors
smi
Service Calls Aren’t Interruptions — They’re Opportunities
podcasts
Let Your Customer Do the Selling
articles
Do You Really Need Content Marketing?
articles
What’s Your Website Budget This Year?
articles
Your Marketing Evolved: Tech, Trends, and Takeover
articles
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
Putting the “Fun” Back in the Funnel
articles
Is Social Media Broken?
smi
Why Building an Image Matters
smi
Promoting Benefits vs. Features
articles
What is Variable Data Printing?
articles
Customer Service Language to Get Results
articles
Creating Your Marketing Identity
articles
Don’t Get Jealous: Get Famous
articles
Creating Customer Advocates – One Post at a Time
articles
Are You Winning the Culture War?
articles
How to Build Your Content Marketing Strategy
smi
Social Media Tips For Growing Your Business
podcasts
5 Strategies To Being Remarkable On Yelp
podcasts
When is the best time to tell a customer you love them? Right before your competitor does!
articles
Three Types of Customer Retention Marketing
articles
How to Pick Your Platform
articles
Holiday Marketing
videos
Navigating SEO Trends for 2024
articles
3 Things Your Facebook Page Must Have
smi
Where’s the Logic?
articles
Getting the Referral
podcasts
Video Marketing Grows – and Google Responds
articles
Keep that Content Coming
articles
How to Get Your Customers to do Your Marketing
articles
Training Strengthens Your Team – and Your Company
articles
Creating Your Value Proposition
smi
It’s Not Fair
smi
No One Wants to Buy Your Stupid Air Conditioner
smi
Right-Size Marketing for Searching Prospects
articles
Training Techs for Their Success
articles
Planning and Goals
, smi
Will Customers Take 8 Seconds for Your Email?
articles
Your Technicians Are Already Selling — Whether You Train Them or Not
smi
Where Do Leads Come From?
articles
Turn this Podcast Into an iPad
podcasts
How to Serve by Closing the Sale
articles
It’s an “Always On” World
articles
The Commodity Mindset
smi
Why Customers Ignore Your Direct Mail
articles
Take Care of Your People
smi
Google Ad Updates You Need To Know About For 2022
smi
More Than a Cartoon Beaver
smi
Have You Surveyed Your Customers?
smi
When It’s All About You
articles
Three Factors that Impact Email Marketing
articles
How to Call Customers to Action
smi
When Should You Ask Customers for a Review?
articles
Is Your Website Ready for March 2021?
smi
What’s Your Sizzle?
smi
What’s the Deal with 5G Wireless Technology?
articles
How to Improve Social Media Engagement
smi
Are You Prepping For The “Fall Off?”
podcasts
There’s Nothing New in Marketing
podcasts
Here’s Your Round Tuit
smi
The Enduring Power of Print
articles
Do You Really Want to Leave That Money on the Table?
articles
Fishing In The Right Pond Is The Best Way To Catch Fish
podcasts
Future Casting Your 2023
smi
5 Ways to Encourage an Environmentally Conscious Workplace
articles
What’s Happening in Social Media?
smi
Maintaining Good Service in Busy Seasons
articles
Setting Goals for Your Success
smi
Boosting HVAC Business Through Effective Social Media Strategies
articles
The Real Battle for Leads Happens After the Click
articles
Guiding Prospects Through the Funnels
articles
How to Avoid Copywriting Blind Spots
articles
Market Like a Human
smi
Sharper Web Marketing For Your Business
articles
Are You Stuck in Traffic?
articles
Communication Styles in the Workplace
articles
Bring Them Into Your Story
smi
Why Businesses Go Under
smi
How to set SMART Goals for 2022
podcasts
Why Local SEO is Vital for your Business
smi
Customer Service
videos
Why is That New Guy Kicking Your Tail?
smi
Integrate Your Budget with Traditional and Online Strategies
articles
The Greatest Marketing Myth In All of Contracting
articles
Marketing Numbers to Know for an HVAC Company
articles
How to Get Your Market’s Attention
smi
Gaining Email Subscribers
smi
Is Your Slow Website Killing Your Sales?
videos
Dynamic Personalization in Direct Mail Enhances Response Rates for Businesses
articles
A Good Headline Conveys Value
smi
Profitable Trends in Web Marketing
articles
Social Media Isn’t Optional
articles
“Customer Retention: The Revenue You’re Already Sitting On”
smi
Hiring and Keeping Great Staff Members
podcasts
What’s Working in Lead Generation?
articles
Innovate Your Marketing Amid Holiday Hoopla
smi
The times they are a-changin’…
smi
Hard Working Hands with Soft Skills
smi
Defining Integration: What It Is, and Why You Need It.
articles
The Philosophy of Publicity
smi
The Marketing Money Pit
podcasts
Meeting and Greeting at the Trade Show
articles
How Contractors Can Lose Trees in the Forest
smi
Three Steps for Smart Marketing During the Peak Seasons
articles
Tips for More Upsells and Better Closing Ratios
podcasts
Could Your Competitors’ Customer Retention Be a Problem for You?
articles
What’s on Your Homepage?
articles
Winter Marketing Strategies for HVAC Companies
articles
What’s Working in Content Marketing?
smi
Investing in Customer Service
smi
Tips For Finding Focus & Reducing Digital Distractions
articles
Why a Strong Website is Crucial for HVAC Businesses
articles
Nurturing Leads through the Sales Funnel
articles
Digital Marketing for the Residential Contractor
articles
Are You a PRO-Active or RE-Active Contractor?
podcasts
Q&A on Contractor’s Web Marketing
podcasts
Did AI Create That Video?
articles
The Power of Print
smi
Embrace the Future of Analytics: Get Ready for Google Analytics 4
articles
Do Reviews Matter?
articles
Marketing Strategies for HVAC Businesses TO KEEP CUSTOMERS COMING BACK
articles
How To Stop Losing Profitable Lifetime Clients - Featuring Tom Borg
podcasts
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
Having a Customer Driven Homepage
smi
Developing a Referral System
articles
Big Dreams, Little Chance
podcasts
Marketing Time for the Holidays
podcasts
How Direct Mail and Email Work Together
smi
How Do You Use Email Tags?
articles
“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail
smi
Understanding the Implications of AI Regulations for American Businesses
articles
“If You’re Not Tracking Your Leads, You’re Guessing”
smi
Strengthening the Link Between Sales and Marketing
articles
Data-Driven Businesses = Thriving Businesses
articles
Top 10 Coaching Questions
podcasts
Keeping Track of Publicity Trends
articles
Now, Who Are You Again?
articles
What’s Your Problem?
podcasts
Leveraging AI in HVAC and Plumbing
articles
Reinforcing Company Values
smi
Helping Technicians Serve Customers
articles
How Direct Mail Easily Integrates with Online Marketing
articles
Are You Listening To What They’re Saying?
podcasts
Giving a Big Welcome to Your Email List
smi
What Do People See in You?
smi
Can We Please Stop Wasting Time with Non-converters?
articles
How to Improve Your Facebook Marketing
articles
The Secrets of Outdoor Advertising
articles
Creating Ambassadors for Your Company
smi
Marketing and Digital Strategy Resolutions You Need For Your Business in 2021
articles
Don’t Con Your Customers
smi
Lengthen Your Window
smi
The Trust-Factor of Print-Based Marketing
articles
Reaching a Point of Mutual Understanding (and Closing the Sale)
articles
What’s The Benefit of a Contractor Community?
podcasts
Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses
articles
How to Gain Powerful, Sales-Boosting Testimonials
smi
How to Market When Temps Heat Up – Yes, You Still Need To
articles
Catching The Ghost
podcasts
Hunting the Ghost - Featuring Eric Shidell
podcasts
The Starting Line for Your Bottom Line: Your Customer Database
smi
Marketing Trends
podcasts
Mapping Out the Customer Journey
articles
The Volcano Theory
articles
Are Trade Shows a Waste of Your Time?
podcasts
Closing Time
podcasts
What Does Your Website Need?
articles
Increase Website Traffic with Social Media
articles
Where Should You Focus Your Social Media Efforts?
smi
How To Use Social Listening To Identify Likely Buyers
podcasts
How to Alienate an Audience and Win Customers
articles
Don’t Sale Away This Summer
smi
The Low-Cost Tool to Improve Your Image
articles
SCAMMER ALERT
podcasts
The #1 Sales Offense
smi
The Off-Season “Fall-Off” Is Just Weeks Away. Are You Ready?
podcasts
Your Best Customers Are the Ones You’re Forgetting
smi
Preparing and Sharing Content on Social Media
articles
Do You Lead the Race or Struggle to Keep Pace?
articles
The Continued Relevance of Direct Mail in Modern Marketing
articles
Where’s Your Social Media Focus?
articles
Responding To Your Negative Reviews
articles
Planning Your Marketing Budget
videos
New Year, Old Fear, Same Beer
smi
How to Create Messages for Your Customers
articles
What’s Ahead for Social Media Video?
smi
Max Capacity
smi
How to Get The Calls you WANT
podcasts
Feel-Good Retention Strategies
articles
Service Calls Are Not Interruptions — They’re Opportunities
smi
How to Create Social Media Images
smi
Is Your Brand a Split Personality?
articles
Streaming Has Changed Entertainment
articles
Why Clickbait Is a Bad Lure
smi
Send the DIYers to Pool School
smi
Why You Should Be Using Google PPC Ads
videos
The Common Denominator in All My Failures Is…
smi
The Value of Direct Mail
articles
Setting Your Price Anchor
smi
Avoid These Social Media Mistakes
articles
Four Steps to Better Email Campaigns
smi
Online Product Demonstrations Increase Conversions
articles
How to Maximize Your Content Marketing
articles
What’s the Deal with Hashtags?
articles
Who Do You Think You Are?
articles
Visibility Without Follow-Up Is Just Expensive Exposure
smi
Caution: Your Customers are Being Detoured
smi
What Is SEO, and Why Is It So Important?
videos
Closing Sales
videos
5 Summer Strategies For Your HVAC Business
articles
What’s Working in Email Marketing?
smi
How to Market Drip by Drip
smi
Quitting on Quitters Day
smi
Creating a Facebook Ad Funnel
smi
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
podcasts
Why Customers Want to Give You Referrals – and Why They Won’t
articles
There’s More to Marketing Than Just Keeping Busy
smi
Strategy Plus Tactics Makes a Plan
articles
Digital Marketing Tactics for Contractors
smi
Upsell Essentials
smi
Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away
podcasts
How to Answer Customer Questions
articles
The ROI on Contests and Giveaways
articles
5 Keys to Convert Your Incoming Calls to Appointments
podcasts
Mindfulness in the Workplace
articles
Left Turns and Peanuts
smi
Embracing Empathetic Customer Service
articles
How to Get Even More Out of Your Facebook Ads
articles
If You Don’t Plan the Year, the Year Will Run You
smi
I Remember You
smi
The 5 M’s Of Marketing
podcasts
Don’t Ignore the Customer at the Door
articles
Just Cancel My Account… and Lose My Number
smi
Falling Behind
podcasts
Is it Time to Lose the Customers you Have?
smi
Head Starts for Shoulder Seasons
smi
The Sweet Spot for Subject Lines
smi
Why Print Marketing Is Persuasive
smi
Delivering Human-Centered Customer Service
articles
It’s Not Bragging If You Can Back It Up
smi
“Want More Sales? Start Before the Pitch”
smi
People that Don’t Exist Could Be Stealing From You
smi
Blogging for Leads?
smi
Entering the Conversation
articles
The Starting Line for Your Bottom Line: Customer Retention Strategies
articles
Visibility Without Follow-Up Is Just Expensive Exposure
podcasts
Show Them Some Love
podcasts
Email Essentials
smi
The Frugal Wow
smi
Out-of-Home Advertising Gets Attention
articles
How to Overcome the “Click and Save” Conundrum
articles
Fortune Favors the Brave
podcasts
“If You’re Not Following Up, You’re Giving Up”
smi
Target Your Year
articles
Just Chuck it Against the Wall
smi
Post Office Delivers Historic News about Your Print Strategy
articles
How Smart Marketing Can Beat Up Your Stupid Weather
smi
Don’t Forget Who Brought You to the Dance
articles
Direct Mail’s Response Rates Are Increasing
, articles
Why Customer Retention Is the Fuel To Skyrocket Your Business To News Heights
articles
Why You Should Be Using Google My Business
articles
Why Isn’t My Website Performing Like It Used To?
smi
Satisfied Customers Will Still Leave You
articles
Generating Leads with a Call to Action
articles
Be Thankful for Customer Retention
articles
Marketing in the Age of Privacy: Navigating Data Regulations
articles
100 Million Reasons To Pay Attention To This
smi
Connecting Prospect Behavior to Helpful Suggestions
articles
“From Our Family to Yours: A Heartfelt Thank You”
smi
Translate Your Technical Talk
articles
How a “Call-to-Action” Can Improve Your SEO
articles
How to Stand Out From the Competition
articles
Social Media Trends On The Rise
articles
Hitting Achievable Targets with Guest Drew Cameron
podcasts
What Does it Take to Really Make a Change?
smi
Customer Keepers Keep Customer Data
articles
Good Marketing is a Gift to Your Prospects
smi
April’s MegaMarketer Podcast has arrived
podcasts
“Your Digital Presence Is Your First Impression”
smi
What is Google Analytics 4?
smi
Expanding Your Social Marketing Team
smi
Strategies for Website Success
smi
Your Customer Database Is Probably Worth More Than Your Next 10,000 Leads
articles
Keep Your Promises? Probably Not to This Person.
smi
Don’t Blame the Media
smi
Keep Focused on Your Local Market
smi
Do You Know Your Competitors?
smi
What to Avoid with the Upsell
articles
Don’t Propose on the First Date
smi
Overcoming The Groundhog
podcasts
Customer Retention Starts at the Front Door
articles
For More Leads and Better Image, It’s Time to Get Social
articles
What Do People Want from You?
articles
You’re So Close to the Answer
podcasts
Measuring the Success of Your Email Campaigns
articles
Traditional vs. Online Marketing: What Contractors Should Know
articles
Create a Strong Guarantee
smi
AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams
articles
Are You Serious, Clark?
smi
Who’s Marketing with Social Media?
articles
Getting Customers to Care About the Big Changes
smi
Where to Focus Your Social Media Advertising
articles
How a “Call to Action” Can Improve Your SEO
articles
Boosting Engagement: The Power of Print & Digital Integration
articles
Selling to the Distracted
podcasts
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
Here We Go Again…
podcasts
Were You Looking for This?
smi
Making Customers Happy Is Good for Your Image
articles
Appealing to the Customer Mindset (Instead of Your Own)
smi
Serving Up Holiday “Extras”
articles
Pursuing Publicity
smi
When You Should Avoid Email “Best Practices”
articles
How To Escape The Low Price Battles
podcasts
Loyalty Goes Both Ways
smi
How to Send the Emails of Your Dreams
articles
Your Best Customers Are the Ones You’re Forgetting
podcasts
They’ll Never Focus on You If You Can’t Focus Yourself
smi
How Marketing Changed in 2020
articles
Mass 1-1 Marketing: Personalization at Scale
articles
How to Get the Most from Your Facebook Advertising
articles
Reaching a Point of Mutual Understanding (and Closing the Sale)
smi
“You should be a two-star general by now…”
smi
Everyone Gets a Lambo
smi
Your Technicians Are Already Selling — Whether You Train Them or Not
podcasts
Common Frustrations
podcasts
Become a Social Listener
smi
Call Him in for a Performance Review
smi
Forecasting the Future
podcasts
Creating Impressive Customer Retention
articles
The Advantages of Video Marketing
articles
I Could Do Better
smi
Don’t Make These Email Marketing Mistakes
articles
Yes, Reach Your Whole Customer Base – But One Segment at a Time, Please
smi
Why Direct Mail Is a Keeper
articles
The Connection That Will Carry You Through
podcasts
Performance Based Pay Compensation Plans For Field Personnel
podcasts
How Your Direct Mail Strategy Develops Trust
articles
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
Does Your Content Fit Your Customers’ Personalities?
articles
Is Social Media Broken?
articles
What Can You Learn from a Train Wreck?
articles
How to Navigate Direct Mail Trends
articles
Maximizing ROI with Hybrid Campaigns
articles
The Winning Strategy of Direct Mail
articles
If You Don’t Plan the Year, the Year Will Run You
podcasts
The Most Effective Tactic for Email Engagement
smi
Aligning What You Say with What You Do
articles
Do Customers Understand What You’re Saying?
smi
Your Yearly Marketing Audit
articles
Repeat This Over and Over
articles
Let the Weather Do the Work for You
podcasts
What’s Your Risk-Taking Threshold?
articles
Drive Traffic to Your Site through Social Media
articles
Strive for Healthy Workplace Culture
articles
Secrets of Landing Page Success
articles
Generating Leads with Video
smi
What Is Print Marketing?
smi
Database Building/Funnel Marketing
videos
How to Stay Busy When the Slow Season Hits
articles
What’s Wrong with Your Funnel?
articles
Quit Assuming They’re Going to Stay
podcasts
Tailored Print. Flat Cost. Big Results
articles
Should Your HVAC Company Have a Twitter Account?
articles
Why Print Newsletters Are Making a Comeback
articles
Beware the Inventory Graveyard
smi
Tips for Tough Times in MA Renewals
smi
Developing a Strong Value Proposition
articles
Second Time’s The Charm?
articles
Customers Tell Their Scary Stories
smi
“Too Busy to Market? That’s Exactly Why You Should”
smi
Targeting New Homeowners with Direct Mail
articles
Don’t Let Them Forget You
podcasts
Preparing Your Direct Mail Campaign
smi
Positioning Yourself as an Expert
podcasts
Marketing Map
articles
How Lead Generation Has Changed
articles
Who’s On Your Team?
articles
People Who Need People Need Low-Cost Networking Secrets
smi
Drawing Boundary Lines for Social Media
articles
Don’t Miss Out on Holiday Marketing
articles
Delivering Standout Customer Service During the Holidays
podcasts
Image & Referrals
videos
How To Generate Buyers With Facebook
podcasts
Creating Offers that Get a Response
articles
Creating Content and Customer Connections
articles
How to Improve Your Email Marketing
articles
Review Buzz Ft. Mike Montano
podcasts
Getting Personal with Customers
articles
For Your “Marketing Mindset” Thinking Cap
articles
How to Increase the Value of Your Email
articles
How to Follow-Up with Email
articles
There’s a Reason Customers Leave
smi
Poor Customer Service Shortchanges a Sound Investment
articles
What Grandma’s Recipes Teach Us About Marketing
smi
The Challenges of Business Ownership
articles
How to Get Found by Your Customers
articles
Insuring the Holidays
podcasts
The Perfection of Print Marketing
articles
Contractors are Selfish
smi
Simply Effective Method That’ll Add Sales Now
smi
How to Contain Complaints and Serve Customers
smi
It’s About You, and You, and You
articles
Customer Service Is Time Well Spent
articles
Reaching Out to Old, Cold Leads
smi
Long-Term Planning to Pursue Your Vision
articles
How an Unknown Contractor Gets Loyal Customers
smi
Options for Online Ads
smi
How to Keep Focused on Your Customer
articles
Boost Your HVAC Business with These Effective Social Media Strategies
articles
Everything You Need to Know About Google PPC Advertising
articles
Answers to One of Life’s Great Mysteries
smi
Don’t Answer that Text!
articles
Improving Your Direct Mail Strategies
articles
Why Would Anyone Follow You on Social Media?
articles
Is Your Brand a Split Personality?
articles
The anatomy of a $29 Tune-Up
smi
The Essence of Marketing
articles
Moving Prospects through the Funnel
articles
Cross Selling and Upselling Add Up
articles
What’s Your Company’s Story?
articles
Do You Have a Customer Journey Map?
articles
How Your Image Impacts Your Bottom Line
articles
Addressing the Cost Beyond Price
smi
Selling is Service
articles
Goals in Reach
podcasts
Integrate Your Budget with Traditional and Online Strategies
articles
Helping Customers Overcome Referral Anxiety
articles
What’s the Problem with Your Facebook Ad?
smi
Benchmarking For Profitable Performance
podcasts
Conducting an Email Audit
articles
What is Google Analytics 4?
articles
Email Essential: Optimize for Mobile Size
articles
Selling Santa
smi
Using Video for Both Marketing and Education
articles
Online Marketing
videos
The 7 Yeses You Need
podcasts
Be the One Who Fails the Least
smi
Generating Leads in the Era of Overwhelm
smi
Straight Shooters
smi
Inspiring Greatness In Your Team
podcasts
How to Stop Bad Reviews Before They Happen
articles
How Does Your Email Strategy Stack Up?
articles
How Direct Mail Copywriting Triggers Response
articles
Why Customers Think Your Email is Junk
articles
Are You Ignoring Your Inbox?
smi
Avoid These SEO Mistakes
smi
How to Market to Millennials
articles
Productivity Hacks for Content Creation
smi
4 Principles to Improve Your Email Marketing
articles
Customer Retention: Relationships Are The Goal
articles
G. I. Joe’s Advice to Contractors
smi
The Myth of Risk Aversion
smi
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
How Content Improves the Quality of Your Prospects
articles
Are Experts No Longer Needed?
podcasts
See How Variable Data Printing (VDP) is Personalizing Direct Mail
articles
Funnels for Sales and Marketing
smi
How “Customer Experience” Affects Company Success
articles
Keeping Up with the Competition
smi
Your Smile Sells Better than Amazon’s
smi
Power of Print
smi
Don’t Waste an Open Email on a Misfired Message
smi
It’s More Than the Thought That Counts
smi
Look Ahead or Get Left Behind
podcasts
Marketing Your Services
smi
Your Sales Techniques are Easily Ignored
articles
Talking Strategy with Matt Maleske
podcasts
Investing Your Time in Free Publicity
smi
Don’t Drop the Ball on the Call (with Special Guest Dave Tester)
podcasts
The Revenue You’re Already Sitting On
podcasts
Planning and Goals
smi
How Google Local Services Ads Can Benefit Your Company
smi
A 54% Increase In Sales: Are Those Typical Results?
smi
Do You Love Your Business Enough to Change with it?
smi
What’s Your Customers’ Take on Your Company’s Value?
articles
Get Hungry Enough to Act
podcasts
Web Marketing Basics
podcasts
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
Improving Your “Social” Skills
articles
Best Online Practices For HVAC Companies
smi
Why is That New Guy Kicking Your Tail?
articles
Who Buys Your Products?
articles
Want to Know the Future? Don’t Ask Jeff Bezos; He Focuses on the Past.
smi
Quit Wasting Your Time on “Bad Marketing”
podcasts
Balance In Your Marketing
podcasts
Uberizing Your Business
podcasts
Planning for Your Year
smi
Second Time’s the Charm?
smi
How to Improve Your Content
articles
Personalized Marketing is Now Expected.
podcasts
How “Engaging” Is Your Customer Retention Marketing?
articles
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
smi
Boosting Your Business: The Power of Positive Customer Feedback
articles
The Role of Print Media in Building Brand Trust
articles
This Marketing Ailment’s Easy Cure
articles
Subject Lines Can Make or Break Your Email Success
articles
Confessions of an Entrepreneur
smi
Tech Training
videos