(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
How to Add Value with Video
articles
Have You Surveyed Your Customers?
smi
The Commodity Mindset
smi
Hitting Achievable Targets with Guest Drew Cameron
podcasts
Generating Leads in Those Generation Gaps?
articles
Don’t Blame the Media
smi
SCAMMER ALERT
podcasts
Contractor Marketing Channel Checklist
articles
Second Time’s the Charm?
smi
Dynamic Personalization in Direct Mail Enhances Response Rates for Businesses
articles
The Secret to Recurring Revenue
articles
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
smi
Using Video for Both Marketing and Education
articles
Your Sales Techniques are Easily Ignored
articles
2024 Trending Design Styles for HVAC Company Owners
articles
Max Capacity
smi
The Secret Success of Lead Magnets
smi
Boosting HVAC Business Through Effective Social Media Strategies
articles
What Is Print Marketing?
smi
What’s Working in Lead Generation?
articles
When Marketing Is “Real People Talking to Real People”
articles
Giving a Big Welcome to Your Email List
smi
Simply Effective Method That’ll Add Sales Now
smi
Could Your Competitors’ Customer Retention Be a Problem for You?
articles
Keeping Track of Publicity Trends
articles
Are You Winning the Culture War?
articles
Don’t Waste Time with Social Media: Instead, Be Strategic
articles
When Your Marketing Gets Personal
smi
The Challenges of Business Ownership
articles
Left Turns and Peanuts
smi
Closing Sales
videos
Customer Retention: Relationships Are The Goal
articles
Send the DIYers to Pool School
smi
Three Factors that Impact Email Marketing
articles
Moving Prospects through the Funnel
articles
Don’t Be a Do-it-Yourselfer
podcasts
Who’s Marketing with Social Media?
articles
5 Keys to Convert Your Incoming Calls to Appointments
podcasts
“If You’re Not Following Up, You’re Giving Up”
smi
The Lexicon Of Selling Now
podcasts
Aligning What You Say with What You Do
articles
Hunting the Ghost - Featuring Eric Shidell
podcasts
See How Variable Data Printing (VDP) is Personalizing Direct Mail
articles
Talking Strategy with Matt Maleske
podcasts
AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams
articles
Are You Smart Enough for Your Prospects?
articles
I Could Do Better
smi
Creating Ambassadors for Your Company
smi
Selling Value, Not Price
articles
Navigating Trends in Social Media
smi
The Essence of Marketing
articles
Why Would Anyone Follow You on Social Media?
articles
Planning Your Marketing Budget
videos
The Enduring Power of Print
articles
Sales Meets Marketing
smi
Take Care of Your People
smi
Why Your Customers Leave
articles
Creating Your Marketing Identity
articles
Bring Them Into Your Story
smi
Caution: Your Customers are Being Detoured
smi
Helping Technicians Serve Customers
articles
Maintaining Customer Loyalty
smi
“Your Digital Presence Is Your First Impression”
smi
Selling Yourself Out in Summer
podcasts
Getting Personal with Customers
articles
Winter Marketing Strategies for HVAC Companies
articles
Print Marketing Is Not What You Think
articles
“Why Most Marketing Doesn’t Work (And How to Fix It)”
smi
Why Won’t Prospects Give You Their Email Address?
articles
How to Market Drip by Drip
smi
How to Get Even More Out of Your Facebook Ads
articles
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
Is Email Marketing a Big, Silly Waste of Time?
articles
The Two Most Powerful Words in Marketing
smi
Value Proposition: The Questions You Should Be Asking
smi
When You Should Avoid Email “Best Practices”
articles
Closing More Sales
smi
Were You Looking for This?
smi
Are You Setting Old Goals for Your New Year?
articles
Embrace the Future of Analytics: Get Ready for Google Analytics 4
articles
Pursuing Publicity
smi
How to Build Business Relationships That Last
articles
Stop Leaving Money on the Table
podcasts
What is Variable Data Printing?
articles
How Does Service Connect to Marketing?
smi
What’s in it for me?
smi
What Do People Want from You?
articles
For More Leads and Better Image, It’s Time to Get Social
articles
Making Customers Happy Is Good for Your Image
articles
Uberizing Your Business
podcasts
You Are Not Alone
podcasts
How Are Your Customers Feeling Today?
articles
The Perfection of Print Marketing
articles
How Does Your Email Strategy Stack Up?
articles
Your Smile Sells Better than Amazon’s
smi
Do You Lead the Race or Struggle to Keep Pace?
articles
10 Strategies To Get 10 More Referrals Per Month
podcasts
Getting Customers to Care About the Big Changes
smi
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
The Role of Print Media in Building Brand Trust
articles
Delivering Standout Customer Service During the Holidays
podcasts
Are You $100 Better?
smi
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
podcasts
Maximizing ROI with Hybrid Campaigns
articles
How to Get The Calls you WANT
podcasts
Boosting Engagement: The Power of Print & Digital Integration
articles
Image & Referrals
videos
Tips For Finding Focus & Reducing Digital Distractions
articles
Reaching Customers on the Go
smi
Improving Your Direct Mail Strategies
articles
More Than a Cartoon Beaver
smi
Why should I choose you?
podcasts
The Secrets of Outdoor Advertising
articles
Are You Building Trust with Your Customers?
smi
The Sweet Spot for Subject Lines
smi
How to set SMART Goals for 2022
podcasts
Why Print Marketing Is Persuasive
smi
Customer Service
videos
Just Chuck it Against the Wall
smi
There’s a Reason Customers Leave
smi
Get Hungry Enough to Act
podcasts
New Year, Old Fear, Same Beer
smi
Growth Through Service
smi
Big Dreams, Little Chance
podcasts
Drive Traffic to Your Site through Social Media
articles
Secrets to a Successful Home Show
articles
Closing Time
podcasts
Join the Party
podcasts
The Most Effective Tactic for Email Engagement
smi
Blogging for Leads?
smi
Are Experts No Longer Needed?
podcasts
What’s Ahead for Social Media Video?
smi
Are You Serious, Clark?
smi
It’s an “Always On” World
articles
Creating Impressive Customer Retention
articles
How Bad is Your Roach Problem?
smi
How to Navigate Direct Mail Trends
articles
Website Fundamentals: Must-Haves for Your Homepage
articles
How Smart Marketing Can Beat Up Your Stupid Weather
smi
Close More Sales
smi
Mixing Your Digital Marketing
articles
How Marketing Changed in 2020
articles
The Art of (Business) War
smi
Are You Ignoring Your Inbox?
smi
How to Follow-Up with Email
articles
Is Your Slow Website Killing Your Sales?
videos
Preparing and Sharing Content on Social Media
articles
Compel New Prospects and Existing Customers to Buy by Drew Cameron
articles
What is Google Analytics 4?
articles
Why is That New Guy Kicking Your Tail?
articles
Your Customer Database Is Probably Worth More Than Your Next 10,000 Leads
articles
Secrets of Landing Page Success
articles
Head Starts for Shoulder Seasons
smi
Email Essentials
smi
Keeping Up with the Competition
smi
Traditional vs. Online Marketing: What Contractors Should Know
articles
Reaching a Grayer Market with Direct Mail
articles
5 Summer Strategies For Your HVAC Business
articles
I’m Listening, and I Care
podcasts
Direct Mail Delivers for Marketers
smi
Customer Retention, Maintenance Agreements
videos
The Evolution of Home Delivery
articles
Tips for More Upsells and Better Closing Ratios
podcasts
Here’s Your Round Tuit
smi
YOU are What’s Holding You Back
smi
What’s Working in Email Marketing?
smi
Do You Have a Customer Journey Map?
articles
Opportunities and Challenges in Social Media
smi
Fortune Favors the Brave
podcasts
Should Your HVAC Company Have a Twitter Account?
articles
Improving the Value of Your Social Media Presence
smi
The Revenue You’re Already Sitting On
podcasts
Top 10 Coaching Questions
podcasts
Marketing Through the Holiday Madness
podcasts
How to Market to Millennials
articles
How Contractors Can Lose Trees in the Forest
smi
They’ll Never Focus on You If You Can’t Focus Yourself
smi
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
Reaching a Point of Mutual Understanding (and Closing the Sale)
smi
The Marketing Guy Educates You About 2.8-kW Class Efficiency
smi
People Don’t Like Calling Contractors
podcasts
Customer Retention Isn’t Optional
articles
How Social Media Marketing is Changing
articles
How Lead Generation Has Changed
articles
Marketing in the Age of Privacy: Navigating Data Regulations
articles
Setting Goals for Your Success
smi
Your Direct Mail “Call to Action”
articles
How to Contain Complaints and Serve Customers
smi
A 54% Increase In Sales: Are Those Typical Results?
smi
What’s Your Sizzle?
smi
So Many Channels, So Little Time
articles
How Content Improves the Quality of Your Prospects
articles
What Smart Contractors Do in the Slow Season
podcasts
Want to Know the Future? Don’t Ask Jeff Bezos; He Focuses on the Past.
smi
Your Messaging Matters
podcasts
Show Them Some Love
podcasts
The Marketing Money Pit
podcasts
The times they are a-changin’…
smi
How to Turn Your Home Show into a Photo Op
articles
How to Avoid Copywriting Blind Spots
articles
Web Marketing Basics
podcasts
Translate Your Technical Talk
articles
The Starting Line for Your Bottom Line: Your Customer Database
smi
How to Maximize Your Content Marketing
articles
How “Customer Experience” Affects Company Success
articles
There’s More to Marketing Than Just Keeping Busy
smi
Success Strategies for Google Ads
smi
Boost Your HVAC Business with These Effective Social Media Strategies
articles
Fear-based Marketing vs. Happy Alternatives
articles
It’s Not Bragging If You Can Back It Up
smi
What Does Your Website Need?
articles
All Opinions Are Not Equal
articles
The anatomy of a $29 Tune-Up
smi
The Myth of Risk Aversion
smi
The Benefits of Video Marketing
smi
Help Your Homeowners De-Stress the Holidays
smi
Gaining an Edge in Social Media
articles
Beware the Inventory Graveyard
smi
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
It’s the Best Place in Town to Take a Leak
smi
How Google Local Services Ads Can Benefit Your Company
smi
Avoid These Social Media Mistakes
articles
Certain Goals Survive Uncertain Times
podcasts
What Can You Learn from a Train Wreck?
articles
Social Media Tips For Growing Your Business
podcasts
Personalized Marketing is Now Expected.
podcasts
If You Don’t Plan the Year, the Year Will Run You
podcasts
It’s Time for a Change
smi
Don’t Ignore the Customer at the Door
articles
Print Strategies for HVAC and Plumbing Contractors
articles
What’s Wrong with Your Funnel?
articles
Are You Tough Enough to Cut Your Own Grass at 90?
smi
Subject Lines Can Make or Break Your Email Success
articles
Can Getting Sales Get Any Easier
articles
How to Improve Your Email Marketing
articles
5 Ways to Encourage an Environmentally Conscious Workplace
articles
What is SEO?
smi
Quitting on Quitters Day
smi
How a “Call-to-Action” Can Improve Your SEO
articles
Funnels for Sales and Marketing
smi
Does Your Direct Mail Marketing Need a Touch-Up?
articles
Measuring the Success of Your Email Campaigns
articles
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
Is Your Social Media Policy Ready for What’s Ahead?
articles
Feedback’s Big Impact: Customer Reviews Count
articles
Avoid These SEO Mistakes
smi
How Do Unhappy Customers Communicate?
smi
Putting the “Fun” Back in the Funnel
articles
Social Media Isn’t Optional
articles
Five Steps to Audit Your Marketing
articles
The #1 Sales Offense
smi
Best Online Practices For HVAC Companies
smi
Essential Best Practices to Maximize Your Email Marketing Efforts
articles
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
Is Your Website Ready for March 2021?
smi
Overcoming The Groundhog
podcasts
Don’t Miss Out on Holiday Marketing
articles
Nurturing Leads through the Sales Funnel
articles
Who Buys Your Products?
articles
Social Media Strategizing: Why Followers Follow
articles
The Low-Cost Tool to Improve Your Image
articles
Is Social Media Broken?
articles
Here’s the Truth Behind My Family’s Christmas Card…
smi
Insuring the Holidays
podcasts
Turn this Podcast Into an iPad
podcasts
Out-of-Home Advertising Gets Attention
articles
Why Direct Mail Delivers for Marketers
smi
Is it Time to Lose the Customers you Have?
smi
The Trust-Factor of Print-Based Marketing
articles
Why Would Anyone Read Your Email Message?
articles
Why Building an Image Matters
smi
Leveraging AI in HVAC and Plumbing
articles
Put Your Hands Up and Scream
smi
Customer Retention Strategies Soothe Buyer’s Remorse
smi
Comfort Kills
smi
Technician Training for Opportunities
articles
Tailored Print. Flat Cost. Big Results
articles
Did AI Create That Video?
articles
Visibility Without Follow-Up Is Just Expensive Exposure
podcasts
Positioning Yourself as an Expert
podcasts
Let the Weather Do the Work for You
podcasts
Do You Really Want to Leave That Money on the Table?
articles
Why a Strong Website is Crucial for HVAC Businesses
articles
What’s in a Name?
articles
Why You Should Be Using Google PPC Ads
videos
How a “Call to Action” Can Improve Your SEO
articles
Become a Social Listener
smi
Why Isn’t My Website Performing Like It Used To?
smi
Quit Selling to Your Customers
smi
5 Tips to Prepare for the Slow Season (While You’re Still Busy)
podcasts
What’s a Customer Opinion Worth to You?
articles
Stay Aggressive or Lose
podcasts
Video Marketing Grows – and Google Responds
articles
Direct Mail’s Undeniable Effectiveness
articles
Do You Really Need Content Marketing?
articles
Reaching Out to Old, Cold Leads
smi
What’s Happening in Social Media?
smi
Customer Retention
videos
You Can Build a Better Mousetrap and Still Go Out of Business
smi
What’s Working in Lead Generation?
smi
What’s Working in Content Marketing?
smi
How Do Your Customers Define Loyalty?
smi
Three Types of Customer Retention Marketing
articles
Repeat This Over and Over
articles
Move the Trash Can
smi
Don’t Propose on the First Date
smi
I’ll give you $1,200 just to pay attention to me…
smi
Generating Leads with a Call to Action
articles
The ROI on Contests and Giveaways
articles
How Direct Mail Easily Integrates with Online Marketing
articles
Make People Want What They Need
podcasts
Fishing In The Right Pond Is The Best Way To Catch Fish
podcasts
Connecting Customer Satisfaction to Customer Retention
articles
Create a Strong Guarantee
smi
Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away
podcasts
When Should You Ask Customers for a Review?
articles
Customers Tell Their Scary Stories
smi
Strive for Healthy Workplace Culture
articles
Your Digital Presence Is Your First Impression
podcasts
How to Answer Customer Questions
articles
Sharper Web Marketing For Your Business
articles
“From Our Family to Yours: A Heartfelt Thank You”
smi
How Much Do Your Customers Trust You?
articles
Why Customers Ignore Your Direct Mail
articles
Promoting Benefits vs. Features
articles
Success In Business
podcasts
The Middle Is Disappearing
articles
Social Media Trends On The Rise
articles
Marketing Time for the Holidays
podcasts
Forecasting the Future
podcasts
Can We Please Stop Wasting Time with Non-converters?
articles
The Common Denominator in All My Failures Is…
smi
What Do Your Employees Tell Your Customers?
articles
How and Why You Should Connect Socially with Your Market
podcasts
Where Digital Marketing Is Headed
articles
Email Essential: Optimize for Mobile Size
articles
Trends in Digital and Traditional Media
smi
Online Product Demonstrations Increase Conversions
articles
What’s on Your Homepage?
articles
When It’s All About You
articles
Customer Retention Starts at the Front Door
articles
Satisfied Customers Will Still Leave You
articles
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
Boosting Your Business: The Power of Positive Customer Feedback
articles
Generating Leads in the Era of Overwhelm
smi
Customer Service Is Time Well Spent
articles
Sometimes You Just Have to take the Plunge
smi
Mass 1-1 Marketing: Personalization at Scale
articles
How Do You Keep Visitors on Your Site?
smi
How to Get the Most from Your Facebook Advertising
articles
Developing a Referral System
articles
How Direct Mail and Email Work Together
smi
Your Keys to Marketing Integration
smi
Marketing Map
articles
Using Specifics in Your Copy
smi
Your Marketing Evolved: Tech, Trends, and Takeover
articles
Second Time’s The Charm?
articles
Common Frustrations
podcasts
What’s the Deal with 5G Wireless Technology?
articles
Balance In Your Marketing
podcasts
How an Unknown Contractor Gets Loyal Customers
smi
How to Build Your Content Marketing Strategy
smi
Creating Your Value Proposition
smi
Your Messaging Matters
podcasts
Expanding Your Social Marketing Team
smi
How Your Image Impacts Your Bottom Line
articles
How To Escape The Low Price Battles
podcasts
Post Office Delivers Historic News about Your Print Strategy
articles
I Remember You
smi
Creating Customer Advocates – One Post at a Time
articles
3 Things Your Facebook Page Must Have
smi
Navigating SEO Trends for 2024
articles
Integrate Your Budget with Traditional and Online Strategies
articles
How to Create Messages for Your Customers
articles
Why Print Newsletters Are Making a Comeback
articles
How to Stand Out From the Competition
smi
The Value of Building Relationships with Customers
articles
Fine-Tuning Your Direct Mail Marketing
smi
Who’s Your Next Lead?
articles
Red Rocks and Pizza on the Moon
smi
Don’t Waste an Open Email on a Misfired Message
smi
Innovate Your Marketing Amid Holiday Hoopla
smi
How To Generate Buyers With Facebook
podcasts
Plan Your Email Campaigns
smi
How to Keep Focused on Your Customer
articles
Creating an Effective Call to Action
articles
Do Customers Understand What You’re Saying?
smi
What Do People See in You?
articles
Don’t Let Them Forget You
podcasts
How Rich Media Adds Value
articles
Creating Content and Customer Connections
articles
G. I. Joe’s Advice to Contractors
smi
Here We Go Again…
podcasts
How to Advise Customers
articles
Defining Integration: What It Is, and Why You Need It.
articles
Addressing the Cost Beyond Price
smi
Fast Facts about Facebook Ads
articles
Marketing Trends
podcasts
How to Market When Temps Heat Up – Yes, You Still Need To
articles
Meeting and Greeting at the Trade Show
articles
I’ll Pay for your Christmas
smi
The Philosophy of Publicity
smi
What is Google Analytics 4?
smi
Start Customer Retention on the Right Foot
smi
How to Write Websites for 5-Second Readers
smi
What’s the Deal with Hashtags?
articles
How Do Your Customers Want to Hear from You?
articles
Are You Getting This Wrong?
smi
Long-Term Planning to Pursue Your Vision
articles
Your Direct Mail Plan: Right Audience, Right Message, Right Time
articles
Service Calls Are Not Interruptions — They’re Opportunities
smi
Are Trade Shows a Waste of Your Time?
podcasts
What’s Your Customers’ Take on Your Company’s Value?
articles
Your Practical Cybersecurity Checklist
articles
“Want More Sales? Start Before the Pitch”
smi
The Best Return on Your Marketing Investment
smi
Inkjet In Action
articles
The Frugal Wow
smi
Guiding Prospects Through the Funnels
articles
How to Send the Emails of Your Dreams
articles
ACCA has Mental Lapse and Asks Adams Hudson to Speak at Conference
smi
How Do I Make My Company Stand Out?
podcasts
How to Get Your Market’s Attention
smi
The Starting Line for Your Bottom Line: Customer Retention Strategies
articles
Everyone Gets a Lambo
smi
Improving Your “Social” Skills
articles
It’s Not Fair
smi
Where Do Leads Come From?
articles
Your Yearly Marketing Audit
articles
You’re open, but what are you open to?
smi
Make Your Off-Season Not So Off
podcasts
Key Web Metrics Unlocked
articles
Are You a PRO-Active or RE-Active Contractor?
podcasts
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
Do Your Customers Trust You?
articles
How to Avoid Annoying Your Customers on Social Media
articles
Why Customers Want to Give You Referrals – and Why They Won’t
articles
What Is SEO, and Why Is It So Important?
videos
Better Blogging: Tips for Improvement
smi
What’s the Problem with Your Facebook Ad?
smi
Mindfulness in the Workplace
articles
Power of Print
smi
Delivering Human-Centered Customer Service
articles
Three Steps for Effective Lead Generation During the Off-Peak Seasons
articles
Your Best Customers Are the Ones You’re Forgetting
smi
Measuring Your Direct Mail Response Rate
articles
Is Your Data Protected?
articles
Where Should You Focus Your Social Media Efforts?
smi
Integrate Your Marketing Campaigns to Increase Response
articles
The Role of Print in Omnichannel Marketing
articles
Contractors are Selfish
smi
The Connection That Will Carry You Through
podcasts
Entering the Conversation
articles
When is the best time to tell a customer you love them? Right before your competitor does!
articles
How to Use Video on Facebook
articles
“Too Busy to Market? That’s Exactly Why You Should”
smi
This Marketing Ailment’s Easy Cure
articles
Preparing Your Direct Mail Campaign
smi
Marketing’s Dark Side
smi
Everything You Need to Know About Google PPC Advertising
articles
Don’t Answer that Text!
articles
Setting Goals for an Unforgettable Year
articles
Training Techs for Their Success
articles
Conducting an Email Audit
articles
How to Improve Social Media Engagement
smi
Are You Listening To What They’re Saying?
podcasts
Don’t Drop the Ball on the Call (with Special Guest Dave Tester)
podcasts
What’s Your Referral Routine?
articles
Inspiring Greatness In Your Team
podcasts
Where to Focus Your Social Media Advertising
articles
Generating Leads with Video
smi
Quit Wasting Your Time on “Bad Marketing”
podcasts
My, How You’ve Grown!
smi
Is Your Digital Strategy SMART?
smi
What Are Your Customers Saying about You?
articles
Keep Your Promises? Probably Not to This Person.
smi
Coach them up
podcasts
Serving Up Holiday “Extras”
articles
What’s Your Website Budget This Year?
articles
4 Ways to Improve Your Google Ranking Today
videos
Diligence
smi
The Secret to Recurring Revenue
articles
Developing a Strong Value Proposition
articles
What Does it Take to Really Make a Change?
smi
The Synergy of Digital and Traditional Marketing
articles
Holiday Marketing/Internet Marketing
smi
“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail
smi
It’s Time to Get Social
articles
How to Follow-Up with Email
articles
Improving Your Direct Mail Strategies
articles
Tech Training
videos
Confessions of an Entrepreneur
smi
The Power of Print
smi
Is Your Brand Winning Enough Votes?
smi
A Word about Customer Loyalty
articles
Do You Know Your Competitors?
smi
Marketing Strategies for HVAC Businesses TO KEEP CUSTOMERS COMING BACK
articles
How to Alienate an Audience and Win Customers
articles
How to Create Social Media Images
smi
Why Isn’t My Website Performing Like It Used To?
articles