(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
What is SEO?
smi
Selling Yourself Out in Summer
podcasts
“If You’re Not Tracking Your Leads, You’re Guessing”
smi
Do You Really Need Content Marketing?
articles
I Could Do Better
smi
How to Market When Temps Heat Up – Yes, You Still Need To
articles
How to Follow-Up with Email
articles
When Marketing Is “Real People Talking to Real People”
articles
Maintaining Good Service in Busy Seasons
articles
Your Technicians Are Already Selling — Whether You Train Them or Not
podcasts
This is how I really feel about contractors
smi
Are You $100 Better?
smi
People Don’t Like Calling Contractors
podcasts
Join the Party
podcasts
Don’t Waste Time with Social Media: Instead, Be Strategic
articles
The Enduring Power of Print
articles
More Than a Cartoon Beaver
smi
How to Get Found by Your Customers
articles
Planning Your Marketing Budget
videos
What’s the Deal with 5G Wireless Technology?
articles
Marketing and Digital Strategy Resolutions You Need For Your Business in 2021
articles
Can Getting Sales Get Any Easier
articles
What Do People See in You?
articles
It’s the Best Place in Town to Take a Leak
smi
Don’t Con Your Customers
smi
How to Call Customers to Action
smi
The Revenue You’re Already Sitting On
podcasts
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
Improving Your Direct Mail Strategies
articles
Your Sales Techniques are Easily Ignored
articles
Insuring the Holidays
podcasts
How Do Your Customers Want to Hear from You?
articles
When You Should Avoid Email “Best Practices”
articles
The Common Denominator in All My Failures Is…
smi
Why Building an Image Matters
smi
Effective Direct Mail Campaigns
articles
Translate Your Technical Talk
articles
Is Your Social Media Policy Ready for What’s Ahead?
articles
Targeting New Homeowners with Direct Mail
articles
Falling Behind
podcasts
How to Get Even More Out of Your Facebook Ads
articles
The #1 Sales Offense
smi
Don’t Forget Who Brought You to the Dance
articles
Integrate Your Budget with Traditional and Online Strategies
articles
I’ll Pay for your Christmas
smi
Inkjet In Action
articles
What is Google Analytics 4?
smi
Why Local SEO is Vital for your Business
smi
Don’t Sale Away This Summer
smi
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
Visibility Without Follow-Up Is Just Expensive Exposure
podcasts
Why Customers Ignore Your Direct Mail
articles
Running Your Email Campaigns
articles
Should Your HVAC Company Have a Twitter Account?
articles
Productivity Hacks for Content Creation
smi
Drive Traffic to Your Site through Social Media
articles
Marketing Doesn’t Have to Be Complicated
articles
Keep that Content Coming
articles
Lead Generation and Tracking
videos
Don’t Ignore the Customer at the Door
articles
Managing Expectations
articles
How to Market to Millennials
articles
There’s More to Marketing Than Just Keeping Busy
smi
Who Buys Your Products?
articles
4 Ways to Improve Your Google Ranking Today
videos
When It’s All About You
articles
“If You’re Not Following Up, You’re Giving Up”
smi
The Winning Strategy of Direct Mail
articles
Well, That Didn’t Work
smi
Aligning What You Say with What You Do
articles
Reaching Out to Old, Cold Leads
smi
A 54% Increase In Sales: Are Those Typical Results?
smi
I Remember You
smi
How to Get the Most from Your Facebook Advertising
articles
How Contractors Can Lose Trees in the Forest
smi
People Who Need People Need Low-Cost Networking Secrets
smi
How to Create Social Media Images
smi
Five Steps to Audit Your Marketing
articles
Why Isn’t My Website Performing Like It Used To?
smi
Data-Driven Businesses = Thriving Businesses
articles
Secrets of Landing Page Success
articles
Tech Training
videos
Create a Strong Guarantee
smi
Make Your Off-Season Not So Off
podcasts
Customers First: Solve Their Problems, Improve Your Company
articles
Generating Leads with Video
smi
What’s Your Sizzle?
smi
How To Generate Buyers With Facebook
podcasts
“Too Busy to Market? That’s Exactly Why You Should”
smi
The Frugal Wow
smi
Dynamic Personalization in Direct Mail Enhances Response Rates for Businesses
articles
Social Media Tips For Growing Your Business
podcasts
The Secret to Recurring Revenue
articles
Leveraging AI in HVAC and Plumbing
articles
Defining Integration: What It Is, and Why You Need It.
articles
Are You Prepping For The “Fall Off?”
podcasts
AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams
articles
Let’s Handle One Thing at a Time
podcasts
This Marketing Ailment’s Easy Cure
articles
Web Marketing Basics
podcasts
Fortune Favors the Brave
podcasts
Maintaining Customer Loyalty
smi
100 Million Reasons To Pay Attention To This
smi
Selling Value, Not Price
articles
Why Won’t Prospects Give You Their Email Address?
articles
The Volcano Theory
articles
How to Measure Your Customer Focus
smi
Where’s the Logic?
articles
Print Strategies for HVAC and Plumbing Contractors
articles
Delivering Human-Centered Customer Service
smi
Training Techs for Their Success
articles
Marketing’s Dark Side
smi
No One Wants to Buy Your Stupid Air Conditioner
smi
The Myth of Risk Aversion
smi
The Perfection of Print Marketing
articles
Why should I choose you?
podcasts
The ROI on Contests and Giveaways
articles
When Your Marketing Gets Personal
smi
How Does Your Email Strategy Stack Up?
articles
Marketing in the Age of Privacy: Navigating Data Regulations
articles
Gaining Email Subscribers
smi
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
Tips for More Upsells and Better Closing Ratios
podcasts
Are You Listening To What They’re Saying?
podcasts
What Does it Take to Really Make a Change?
smi
If You’re Not Tracking Your Leads, You’re Guessing
podcasts
Marketing through Home Shows
smi
Don’t Blame the Media
smi
How to Avoid Copywriting Blind Spots
articles
The Connection That Will Carry You Through
podcasts
ACCA has Mental Lapse and Asks Adams Hudson to Speak at Conference
smi
I Got Business Ghosted
smi
Let Your Customer Do the Selling
articles
It’s Time to Get Social
articles
The Synergy of Digital and Traditional Marketing
articles
How and Why You Should Connect Socially with Your Market
podcasts
Mass 1-1 Marketing: Personalization at Scale
articles
Increase Website Traffic with Social Media
articles
Reaching a Grayer Market with Direct Mail
articles
Quit Assuming They’re Going to Stay
podcasts
Creating an Effective Call to Action
articles
“From Our Family to Yours: A Heartfelt Thank You”
smi
How a “Call to Action” Can Improve Your SEO
articles
Don’t Make These Email Marketing Mistakes
articles
Success In Business
podcasts
The times they are a-changin’…
smi
The Marketing Money Pit
podcasts
Forecasting the Future
podcasts
Understanding the Implications of AI Regulations for American Businesses
articles
How to Keep Focused on Your Customer
articles
Responding To Your Negative Reviews
articles
SCAMMER ALERT
podcasts
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
podcasts
Marketing Map
articles
Nurturing Leads through the Sales Funnel
articles
What’s Your Risk-Taking Threshold?
articles
Benchmarking For Profitable Performance
podcasts
There’s Nothing New in Marketing
podcasts
How “Customer Experience” Affects Company Success
articles
Meeting and Greeting at the Trade Show
articles
Are You Driving Away Your Customers?
podcasts
Is Your Brand a Split Personality?
articles
Marketing Strategies for HVAC Businesses TO KEEP CUSTOMERS COMING BACK
articles
5 Ways to Encourage an Environmentally Conscious Workplace
articles
Is Social Media Broken?
articles
Are You Smart Enough for Your Prospects?
articles
Three Factors that Impact Email Marketing
articles
Were You Looking for This?
smi
Communication Styles in the Workplace
articles
Keeping Your Marketing Customer-Centric
articles
What’s a Customer Opinion Worth to You?
articles
Cross Selling and Upselling Add Up
articles
For More Leads and Better Image, It’s Time to Get Social
articles
Who’s Your Next Lead?
articles
Customer Retention Starts at the Front Door
articles
Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic
articles
5 Summer Strategies For Your HVAC Business
articles
How Rich Media Adds Value
articles
Why Your Customers Leave
articles
Why Customers Want to Give You Referrals – and Why They Won’t
articles
How Much Do Your Customers Trust You?
articles
Technician Training for Opportunities
articles
How Much Can You Lose Cutting Costs in Customer Service?
articles
Sales Meets Marketing
smi
Holiday Marketing
videos
Why a Strong Website is Crucial for HVAC Businesses
articles
Are You Getting This Wrong?
smi
“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail
smi
Don’t Waste an Open Email on a Misfired Message
smi
The Trust-Factor of Print-Based Marketing
articles
How Direct Mail and Email Work Together
smi
I’ll give you $1,200 just to pay attention to me…
smi
The Best Return on Your Marketing Investment
smi
“You should be a two-star general by now…”
smi
Show Them Some Love
podcasts
All Opinions Are Not Equal
articles
Hunting the Ghost - Featuring Eric Shidell
podcasts
How To Stop Losing Profitable Lifetime Clients - Featuring Tom Borg
podcasts
The Secret Success of Lead Magnets
smi
How to Get The Calls you WANT
podcasts
Goals in Reach
podcasts
Just Cancel My Account… and Lose My Number
smi
Why Direct Mail Is a Keeper
articles
Hiring and Keeping Great Staff Members
podcasts
Mixing Your Digital Marketing
articles
Strengthening the Link Between Sales and Marketing
articles
Four Steps to Better Email Campaigns
smi
What’s Ahead for Social Media Video?
smi
What’s Your Company’s Story?
articles
Hitting Achievable Targets with Guest Drew Cameron
podcasts
Market Like a Human
smi
Why Customers Think Your Email is Junk
articles
4 Principles to Improve Your Email Marketing
articles
Is Email Marketing a Big, Silly Waste of Time?
articles
Are Trade Shows a Waste of Your Time?
podcasts
There’s a Reason Customers Leave
smi
“Customer Retention: The Revenue You’re Already Sitting On”
smi
Comfort Kills
smi
What Is SEO, and Why Is It So Important?
videos
Maximizing ROI with Hybrid Campaigns
articles
Customers Tell Their Scary Stories
smi
Setting Goals for an Unforgettable Year
articles
How Google Local Services Ads Can Benefit Your Company
articles
Is Your Slow Website Killing Your Sales?
videos
Using Video for Both Marketing and Education
articles
Mindfulness in the Workplace
articles
Service Calls Aren’t Interruptions — They’re Opportunities
podcasts
The Middle Is Disappearing
articles
What’s Your Referral Routine?
articles
Do You Really Want to Leave That Money on the Table?
articles
Creating Customer Advocates – One Post at a Time
articles
Boosting HVAC Business Through Effective Social Media Strategies
articles
Do You Have a Customer Journey Map?
articles
It’s Not Bragging If You Can Back It Up
smi
Selling to the Distracted
podcasts
Why Would Anyone Follow You on Social Media?
articles
Guiding Prospects Through the Funnels
articles
How Do Your Customers Define Loyalty?
smi
What to Avoid with the Upsell
articles
Feedback’s Big Impact: Customer Reviews Count
articles
“Want More Sales? Start Before the Pitch”
smi
What is Variable Data Printing?
articles
Common Frustrations
podcasts
What’s Wrong with Your Funnel?
articles
Put Your Hands Up and Scream
smi
Contractors are Selfish
smi
How to Use Video on Facebook
articles
Contractors Are People Too?
articles
What’s the Problem with Your Facebook Ad?
smi
Is it Time to Lose the Customers you Have?
smi
Do You Know Your Competitors?
smi
Compel New Prospects and Existing Customers to Buy by Drew Cameron
articles
Help Your Homeowners De-Stress the Holidays
smi
The Starting Line for Your Bottom Line: Your Customer Database
smi
Who’s On Your Team?
articles
Getting Customers to Care About the Big Changes
smi
3 Things Your Facebook Page Must Have
smi
Creating Your Value Proposition
smi
Here’s the Truth Behind My Family’s Christmas Card…
smi
Boosting Your Business: The Power of Positive Customer Feedback
articles
Customer Retention Isn’t Optional
articles
The Art of (Business) War
smi
People that Don’t Exist Could Be Stealing From You
smi
How Bad is Your Roach Problem?
smi
How to Improve Your Content
articles
Delivering Standout Customer Service During the Holidays
podcasts
Just Chuck it Against the Wall
smi
You’re open, but what are you open to?
smi
Lengthen Your Window
smi
Your Messaging Matters
podcasts
Closing Sales
videos
The Philosophy of Publicity
smi
How Direct Mail Easily Integrates with Online Marketing
articles
Connecting Prospect Behavior to Helpful Suggestions
articles
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
“Why Most Marketing Doesn’t Work (And How to Fix It)”
smi
Fear-based Marketing vs. Happy Alternatives
articles
How to set SMART Goals for 2022
podcasts
Best Online Practices For HVAC Companies
smi
Keeping Up with the Competition
smi
Getting Personal with Customers
articles
Direct Mail Delivers for Marketers
smi
How to Overcome the “Click and Save” Conundrum
articles
Reaching Customers on the Go
smi
How to Send the Emails of Your Dreams
articles
Don’t Answer that Text!
articles
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
Google Ad Updates You Need To Know About For 2022
smi
Success Strategies for Direct Mail
articles
Second Time’s The Charm?
articles
Common Denominators for Landing Pages that Convert
articles
Are You Serious, Clark?
smi
Contractor Marketing Channel Checklist
articles
Turn this Podcast Into an iPad
podcasts
Direct Mail’s Undeniable Effectiveness
articles
Keep Focused on Your Local Market
smi
Closing More Sales
smi
Performance Based Pay Compensation Plans For Field Personnel
podcasts
How to Write Websites for 5-Second Readers
smi
Conducting an Email Audit
articles
Boosting Engagement: The Power of Print & Digital Integration
articles
Publicity
videos
When Should You Ask Customers for a Review?
articles
Connecting Customer Satisfaction to Customer Retention
articles
How Your Direct Mail Strategy Develops Trust
articles
Setting Goals for Your Success
smi
7 Step Action Plan To Reinvent Your Sales Process
podcasts
Why is That New Guy Kicking Your Tail?
articles
5 Tips to Prepare for the Slow Season (While You’re Still Busy)
podcasts
How to Pick Your Platform
articles
Strategies for Website Success
smi
Are You Winning the Culture War?
articles
Why Isn’t My Website Performing Like It Used To?
articles
Power of Print
smi
Take a Snapshot of Your Marketing Picture
articles
Essential Best Practices to Maximize Your Email Marketing Efforts
articles
Get to the Point
smi
How to Build Your Content Marketing Strategy
smi
The Marketing Guy Educates You About 2.8-kW Class Efficiency
smi
Hero with a Wrench
smi
Inspiring Greatness In Your Team
podcasts
Determining Your Value Propositions
articles
Customer Retention, Maintenance Agreements
videos
Improving Your Direct Mail Strategies
articles
Your Direct Mail “Call to Action”
articles
Getting High Quality Leads Through Integrated Marketing
smi
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
Strive for Healthy Workplace Culture
articles
Become a Social Listener
smi
Long-Term Planning to Pursue Your Vision
articles
Poor Customer Service Shortchanges a Sound Investment
articles
Certain Goals Survive Uncertain Times
podcasts
What Smart Contractors Do in the Slow Season
podcasts
Does Your Direct Mail Marketing Need a Touch-Up?
articles
Preparing and Sharing Content on Social Media
articles
Your Best Customers Are the Ones You’re Forgetting
podcasts
Closing Time
podcasts
Having a Customer Driven Homepage
smi
Positioning Yourself as an Expert
podcasts
Confessions of an Entrepreneur
smi
YOU are What’s Holding You Back
smi
Innovate Your Marketing Amid Holiday Hoopla
smi
Marketing Through the Holiday Madness
podcasts
Talking Strategy with Matt Maleske
podcasts
Does Your Marketing Feel Personal?
smi
Red Rocks and Pizza on the Moon
smi
Sharper Web Marketing For Your Business
articles
Creating Content and Customer Connections
articles
The Customer Service Cavity Check (And Other Things You’d Rather Not Know).
smi
Growth Through Service
smi
Yes, Reach Your Whole Customer Base – But One Segment at a Time, Please
smi
Funnels for Sales and Marketing
smi
Marketing Trends
podcasts
The Low-Cost Tool to Improve Your Image
articles
Everything You Need to Know About Google PPC Advertising
articles
Stop Leaving Money on the Table
podcasts
Three Steps for Smart Marketing During the Peak Seasons
articles
Who’s Marketing with Social Media?
articles
Tips For Finding Focus & Reducing Digital Distractions
articles
Do You Love Your Business Enough to Change with it?
smi
How to Learn More About Your Customers
articles
Customer Retention: Relationships Are The Goal
articles
A Good Headline Conveys Value
smi
You Are Not Alone
podcasts
Straight Shooters
smi
Investing in Long-Term Love
smi
The Power of Print
smi
Max Capacity
smi
Don’t Propose on the First Date
smi
Quit Selling to Your Customers
smi
Are You a PRO-Active or RE-Active Contractor?
podcasts
Avoid These SEO Mistakes
smi
Reaching a Point of Mutual Understanding (and Closing the Sale)
smi
Reinforcing Company Values
smi
Are You Stuck in Traffic?
articles
Why Would Anyone Read Your Email Message?
articles
The Unmatched Benefits of Direct Mail
smi
Why Print Newsletters Are Making a Comeback
articles
Generating Leads in the Era of Overwhelm
smi
Social Media Isn’t Optional
articles
Digital Marketing for the Residential Contractor
articles
Helping Customers Overcome Referral Anxiety
articles
Profitable Trends in Web Marketing
articles
Online Marketing
videos
Is Your Brand a Split Personality?
articles
How Google Local Services Ads Can Benefit Your Company
smi
Start Customer Retention on the Right Foot
smi
Build a Passionate Fanbase
smi
Fine-Tuning Your Direct Mail Marketing
smi
Feel-Good Retention Strategies
articles
The Commodity Mindset
smi
Your Best Customers Are the Ones You’re Forgetting
smi
Simply Effective Method That’ll Add Sales Now
smi
What Grandma’s Recipes Teach Us About Marketing
smi
The Off-Season “Fall-Off” Is Just Weeks Away. Are You Ready?
podcasts
Why Chuck Norris Would Lose a Pillow Fight
smi
The anatomy of a $29 Tune-Up
smi
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
smi
Marketing Numbers to Know for an HVAC Company
articles
Prepare Your Voicemail Scripts
smi
Life Without Commercial?
smi
Take Care of Your People
smi
Planning and Goals
smi
How to Improve Social Media Engagement
smi
How a “Call-to-Action” Can Improve Your SEO
articles
How Direct Mail Copywriting Triggers Response
articles
Fishing In The Right Pond Is The Best Way To Catch Fish
podcasts
Addressing the Cost Beyond Price
smi
Q&A on Contractor’s Web Marketing
podcasts
Integrate Your Budget with Traditional and Online Strategies
articles
Visibility Without Follow-Up Is Just Expensive Exposure
smi
Opportunities and Challenges in Social Media
smi
Developing a Strong Value Proposition
articles
How “Engaging” Is Your Customer Retention Marketing?
articles
Selling is Service
articles
Marketing That Solves Your Customer’s Problem
articles
The Benefits of Video Marketing
smi
How to Get Even More Out of Your Facebook Ads
articles
What’s on Your Homepage?
articles
Quitting on Quitters Day
smi
How to Gain Powerful, Sales-Boosting Testimonials
smi
A Word about Customer Loyalty
articles
Repeat This Over and Over
articles
Plan Your Email Campaigns
smi
Did AI Create That Video?
articles
The Secret to Recurring Revenue
articles
The Value of Direct Mail
articles
Why Businesses Go Under
smi
Don’t Get Jealous: Get Famous
articles
Post Office Delivers Historic News about Your Print Strategy
articles
Where Are My Customers Going?
podcasts
Is Your Data Protected?
articles
Serving Up Holiday “Extras”
articles
Your Digital Presence Is Your First Impression
podcasts
Navigating Trends in Social Media
smi
Your Practical Cybersecurity Checklist
articles
The Challenges of Business Ownership
articles
You Can Build a Better Mousetrap and Still Go Out of Business
smi
Promoting Benefits vs. Features
articles
The Most Effective Tactic for Email Engagement
smi
Email Essential: Optimize for Mobile Size
articles
What Is Print Marketing?
smi
How to Increase the Value of Your Email
articles
Do Your Customers Trust You?
articles
Do Reviews Matter?
articles
Be the One Who Fails the Least
smi
How to Get Your Customers to do Your Marketing
articles
Tips for Tough Times in MA Renewals
smi
Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses
articles
How To Escape The Low Price Battles
podcasts
Improving the Value of Your Social Media Presence
smi
What Does Your Website Need?
articles
My, How You’ve Grown!
smi
Options for Online Ads
smi
Video Marketing Grows – and Google Responds
articles
Hard Working Hands with Soft Skills
smi
Your Technicians Are Already Selling — Whether You Train Them or Not
smi
What Do People Want from You?
articles
Image & Referrals
videos
Helping Technicians Serve Customers
articles
How Do You Keep Visitors on Your Site?
smi
Traditional vs. Online Marketing: What Contractors Should Know
articles
So Many Channels, So Little Time
articles
It’s Not Fair
smi
Where to Focus Your Social Media Advertising
articles
Measuring the Success of Your Email Campaigns
articles
Print Marketing Is Not What You Think
articles
You’re So Close to the Answer
podcasts
Balance In Your Marketing
podcasts
What Do Customers Talk About?
smi
How Your Image Impacts Your Bottom Line
articles
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
Be More than a Number
smi
What’s Your Website Budget This Year?
articles
Trends in Digital and Traditional Media
smi
How Do I Make My Company Stand Out?
podcasts
Where Do Leads Come From?
articles
They’ll Never Focus on You If You Can’t Focus Yourself
smi
Marketing Time for the Holidays
podcasts
Is Your Digital Strategy SMART?
smi
Embracing Empathetic Customer Service
articles
Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays
podcasts
Remarketing: Second Time’s the Charm
smi
Marketing Your Services
smi
Your Keys to Marketing Integration
smi
How to Improve Your Facebook Marketing
articles
How to Turn Your Home Show into a Photo Op
articles
Catching The Ghost
podcasts
Delivering Human-Centered Customer Service
articles
Everyone Gets a Lambo
smi
Creating Offers that Get a Response
articles
The 7 Yeses You Need
podcasts
Digital Marketing Tactics for Contractors
smi
Are You Losing 80% of Your Sales?
smi
Your Smile Sells Better than Amazon’s
smi
Database Building/Funnel Marketing
videos
Mapping Out the Customer Journey
articles
Beware the Inventory Graveyard
smi
Is Social Media Broken?
smi
Creating Content and Customer Connections
articles