(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
If You Don’t Plan the Year, the Year Will Run You
podcasts
Selling is Service
articles
How Contractors Can Lose Trees in the Forest
smi
“Your Digital Presence Is Your First Impression”
smi
Best Online Practices For HVAC Companies
smi
A Word about Customer Loyalty
articles
Power of Print
smi
Avoid These Social Media Mistakes
articles
Print Strategies for HVAC and Plumbing Contractors
articles
Falling Behind
podcasts
Embrace the Future of Analytics: Get Ready for Google Analytics 4
articles
How Google Local Services Ads Can Benefit Your Company
smi
How to Avoid Annoying Your Customers on Social Media
articles
How Do Your Customers Want to Hear from You?
articles
Effective Direct Mail Campaigns
articles
Why Building an Image Matters
smi
How to Navigate Direct Mail Trends
articles
How to Gain Powerful, Sales-Boosting Testimonials
smi
Reaching a Point of Mutual Understanding (and Closing the Sale)
articles
How to Avoid Copywriting Blind Spots
articles
How Content Improves the Quality of Your Prospects
articles
Web Marketing Basics
podcasts
Your Sales Techniques are Easily Ignored
articles
How to Use Video on Facebook
articles
How to Get Your Customers to do Your Marketing
articles
Why is That New Guy Kicking Your Tail?
smi
Personalized Marketing is Now Expected.
podcasts
How “Engaging” Is Your Customer Retention Marketing?
articles
April’s MegaMarketer Podcast has arrived
podcasts
5 Ways to Encourage an Environmentally Conscious Workplace
articles
5 Strategies To Being Remarkable On Yelp
podcasts
What Do People Want from You?
articles
How to Get Found by Your Customers
articles
What’s Your Sizzle?
smi
This Marketing Ailment’s Easy Cure
articles
How to Serve by Closing the Sale
articles
How Your Image Impacts Your Bottom Line
articles
Do Your Customers Trust You?
articles
Entering the Conversation
articles
Improving Your “Social” Skills
articles
Drawing Boundary Lines for Social Media
articles
Why Customers Want to Give You Referrals – and Why They Won’t
articles
Direct Mail Delivers for Marketers
smi
Customer Retention
videos
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
Where Should You Focus Your Social Media Efforts?
smi
The anatomy of a $29 Tune-Up
smi
Customer Retention Starts at the Front Door
articles
Setting Goals for an Unforgettable Year
articles
3 Things Your Facebook Page Must Have
smi
Do You Really Need Content Marketing?
articles
It’s Not Bragging If You Can Back It Up
smi
There’s More to Marketing Than Just Keeping Busy
smi
Digital Marketing Tactics for Contractors
smi
Be Thankful for Customer Retention
articles
Holiday Marketing/Internet Marketing
smi
Defining Integration: What It Is, and Why You Need It.
articles
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
Don’t Blame the Media
smi
Do You Know Your Competitors?
smi
Repeat This Over and Over
articles
Where to Focus Your Social Media Advertising
articles
Choose Your Words Well
articles
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
Improving Your Direct Mail Strategies
articles
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
smi
What’s in a Name?
articles
Data-Driven Businesses = Thriving Businesses
articles
Quitting on Quitters Day
smi
Who Buys Your Products?
articles
Want to Know the Future? Don’t Ask Jeff Bezos; He Focuses on the Past.
smi
Is Social Media Broken?
smi
Who’s Marketing with Social Media?
articles
Reaching a Point of Mutual Understanding (and Closing the Sale)
smi
Your Direct Mail “Call to Action”
articles
Three Types of Customer Retention Marketing
articles
The Two Most Powerful Words in Marketing
smi
How to Keep Focused on Your Customer
articles
Digital Marketing for the Residential Contractor
articles
Strategy Plus Tactics Makes a Plan
articles
A 54% Increase In Sales: Are Those Typical Results?
smi
What Do People See in You?
articles
Web Marketing
podcasts
Marketing Through the Holiday Madness
podcasts
Why Would Anyone Read Your Email Message?
articles
Your Best Customers Are the Ones You’re Forgetting
smi
The Marketing Guy Educates You About 2.8-kW Class Efficiency
smi
Be the One Who Fails the Least
smi
Five Steps to Audit Your Marketing
articles
The Value of Direct Mail
articles
I Got Business Ghosted
smi
Where’s the Logic?
articles
How Do You Use Email Tags?
articles
The Synergy of Digital and Traditional Marketing
articles
How to Create Social Media Images
smi
Key Web Metrics Unlocked
articles
What is Google Analytics 4?
articles
Delivering Standout Customer Service During the Holidays
podcasts
Mixing Your Digital Marketing
articles
Training Techs for Their Success
articles
How to Market to Millennials
articles
Sales Meets Marketing
smi
What’s Ahead for Social Media Video?
smi
Help Your Homeowners De-Stress the Holidays
smi
Secrets of Landing Page Success
articles
No One Wants to Buy Your Stupid Air Conditioner
smi
Don’t Miss Out on Holiday Marketing
articles
The Role of Print in Omnichannel Marketing
articles
Putting the “Fun” Back in the Funnel
articles
Confessions of an Entrepreneur
smi
Remarketing: Second Time’s the Charm
smi
The Contractor’s Social Media Strategy
podcasts
Social Media Tips For Growing Your Business
podcasts
How to Get the Most from Your Facebook Advertising
articles
I’m Listening, and I Care
podcasts
The Connection That Will Carry You Through
podcasts
When Your Marketing Gets Personal
smi
Gaining Email Subscribers
smi
Straight Shooters
smi
What’s Your Problem?
podcasts
The Real Battle for Leads Happens After the Click
articles
4 Ways to Improve Your Google Ranking Today
videos
5 Tips to Prepare for the Slow Season (While You’re Still Busy)
podcasts
Is Your Data Protected?
articles
“If You’re Not Following Up, You’re Giving Up”
smi
How to Get The Calls you WANT
podcasts
Can Getting Sales Get Any Easier
articles
How Rich Media Adds Value
articles
The 5 M’s Of Marketing
podcasts
Inspiring Greatness In Your Team
podcasts
How Does Your Email Strategy Stack Up?
articles
Creating Offers that Get a Response
articles
Drive Traffic to Your Site through Social Media
articles
Benchmarking For Profitable Performance
podcasts
Goals in Reach
podcasts
The Enduring Power of Print
articles
Do You Really Want to Leave That Money on the Table?
articles
Answers to One of Life’s Great Mysteries
smi
Where Do Leads Come From?
articles
Generating Leads with Video
smi
Delivering Human-Centered Customer Service
smi
How to Stop Bad Reviews Before They Happen
articles
Appealing to the Customer Mindset (Instead of Your Own)
smi
Connecting with Customers on Social Media
articles
Create a Strong Guarantee
smi
Profitable Trends in Web Marketing
articles
Why Would Anyone Follow You on Social Media?
articles
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
Don’t Ignore the Customer at the Door
articles
Setting Your Price Anchor
smi
Why You Should Be Using Google PPC Ads
videos
Integrate Your Budget with Traditional and Online Strategies
articles
Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away
podcasts
Four Steps to Better Email Campaigns
smi
The Value of Building Relationships with Customers
articles
Contractors are Selfish
smi
The Most Effective Tactic for Email Engagement
smi
Getting Customers to Care About the Big Changes
smi
How Do I Make My Company Stand Out?
podcasts
Generating Leads in Those Generation Gaps?
articles
The Secret to Recurring Revenue
articles
Investing Your Time in Free Publicity
smi
Marketing and Digital Strategy Resolutions You Need For Your Business in 2021
articles
G. I. Joe’s Advice to Contractors
smi
Turn this Podcast Into an iPad
podcasts
How and Why You Should Connect Socially with Your Market
podcasts
Where Digital Marketing Is Headed
articles
What Do Your Employees Tell Your Customers?
articles
Marketing Your Services
smi
You Are Not Alone
podcasts
Quit Wasting Your Time on “Bad Marketing”
podcasts
Are You Listening To What They’re Saying?
podcasts
The Secret Success of Lead Magnets
smi
Hunting the Ghost - Featuring Eric Shidell
podcasts
Sometimes You Just Have to take the Plunge
smi
Customer Keepers Keep Customer Data
articles
Creating Ambassadors for Your Company
smi
Giving a Big Welcome to Your Email List
smi
Quit Selling to Your Customers
smi
Customer Retention, Maintenance Agreements
videos
Is Your Slow Website Killing Your Sales?
videos
Red Rocks and Pizza on the Moon
smi
Get to the Point
smi
Post Office Delivers Historic News about Your Print Strategy
articles
4 Principles to Improve Your Email Marketing
articles
How to Add Value with Video
articles
Are You Getting This Wrong?
smi
Now, Who Are You Again?
articles
YOU are What’s Holding You Back
smi
When You Should Avoid Email “Best Practices”
articles
Mass 1-1 Marketing: Personalization at Scale
articles
Fortune Favors the Brave
podcasts
Closing Time
podcasts
How Direct Mail and Email Work Together
smi
Don’t Con Your Customers
smi
Top 10 Tips For Instagram Marketing
podcasts
Increase Website Traffic with Social Media
articles
Where Are My Customers Going?
podcasts
Generating Leads with a Call to Action
articles
How Are Your Customers Feeling Today?
articles
How to Improve Social Media Engagement
smi
What to Avoid with the Upsell
articles
The Revenue You’re Already Sitting On
podcasts
Diligence
smi
Print Marketing Is Not What You Think
articles
Your Technicians Are Already Selling — Whether You Train Them or Not
smi
Are You Winning the Culture War?
articles
Lead Generation and Tracking
videos
Measuring the Success of Your Email Campaigns
articles
Hero with a Wrench
smi
It’s an “Always On” World
articles
How to Improve Your Facebook Marketing
articles
Were You Looking for This?
smi
Growth Through Service
smi
All Opinions Are Not Equal
articles
How to Create Messages for Your Customers
articles
“You should be a two-star general by now…”
smi
Everyone Gets a Lambo
smi
The ROI on Contests and Giveaways
articles
Is Email Marketing a Big, Silly Waste of Time?
articles
Avoid These SEO Mistakes
smi
What Do People See in You?
smi
How to Contain Complaints and Serve Customers
smi
Don’t Be a Do-it-Yourselfer
podcasts
Creating a Facebook Ad Funnel
smi
Is Something Missing in Your Email Marketing?
articles
Direct Mail’s Undeniable Effectiveness
articles
Loyalty Goes Both Ways
smi
What Are Your Customers Saying about You?
articles
How Much Can You Lose Cutting Costs in Customer Service?
articles
Just Cancel My Account… and Lose My Number
smi
Let’s Handle One Thing at a Time
podcasts
My Three Predictions for 2020
smi
How to Send the Emails of Your Dreams
articles
Right-Size Marketing for Searching Prospects
articles
“Customer Retention: The Revenue You’re Already Sitting On”
smi
Tech Training
videos
Your Messaging Matters
podcasts
Are You $100 Better?
smi
Helping Technicians Serve Customers
articles
Plan Your Email Campaigns
smi
How to Follow-Up with Email
articles
The Philosophy of Publicity
smi
Secrets to a Successful Home Show
articles
Image & Referrals
videos
Google Ad Updates You Need To Know About For 2022
smi
How to Market When Temps Heat Up – Yes, You Still Need To
articles
Why Customers Think Your Email is Junk
articles
Put Your Hands Up and Scream
smi
How Google Local Services Ads Can Benefit Your Company
articles
Certain Goals Survive Uncertain Times
podcasts
Selling Value, Not Price
articles
Customer Retention Isn’t Optional
articles
Promoting Benefits vs. Features
articles
Direct Mail’s Response Rates Are Increasing
, articles
Uberizing Your Business
podcasts
How to Follow-Up with Email
articles
Selling Yourself Out in Summer
podcasts
Are You Losing 80% of Your Sales?
smi
Marketing through Home Shows
smi
Website Fundamentals: Must-Haves for Your Homepage
articles
“Too Busy to Market? That’s Exactly Why You Should”
smi
Don’t Forget Who Brought You to the Dance
articles
Your Marketing Evolved: Tech, Trends, and Takeover
articles
Why Direct Mail Delivers for Marketers
smi
Value Proposition: The Questions You Should Be Asking
smi
Generating Leads in the Era of Overwhelm
smi
The Perfection of Print Marketing
articles
100 Million Reasons To Pay Attention To This
smi
Why Customers Ignore Your Direct Mail
articles
Are You Managing Your Reputation?
articles
Overcoming The Groundhog
podcasts
How to set SMART Goals for 2022
podcasts
Where’s Your Social Media Focus?
articles
This is how I really feel about contractors
smi
Connecting Customer Satisfaction to Customer Retention
articles
Show Them Some Love
podcasts
Boost Your HVAC Business with These Effective Social Media Strategies
articles
People Don’t Like Calling Contractors
podcasts
Is Your Social Media Policy Ready for What’s Ahead?
articles
Online Product Demonstrations Increase Conversions
articles
Target Your Year
articles
Using Specifics in Your Copy
smi
The Power of Print
smi
Visibility Without Follow-Up Is Just Expensive Exposure
podcasts
Moving Prospects through the Funnel
articles
Don’t Get Jealous: Get Famous
articles
What’s the Problem with Your Facebook Ad?
smi
You’re So Close to the Answer
podcasts
5 Summer Strategies For Your HVAC Business
articles
Do You Lead the Race or Struggle to Keep Pace?
articles
Customer Service
videos
The Volcano Theory
articles
Why You Should Be Using Google My Business
articles
Your Yearly Marketing Audit
articles
Do You Love Your Business Enough to Change with it?
smi
Marketing Doesn’t Have to Be Complicated
articles
How to Improve Your Email Marketing
articles
Know Your Problem, Fix Your Problem
podcasts
I Could Do Better
smi
Fear-based Marketing vs. Happy Alternatives
articles
Are You Prepping For The “Fall Off?”
podcasts
Here We Go Again…
podcasts
Reaching Out to Old, Cold Leads
smi
The Common Denominator in All My Failures Is…
smi
What’s on Your Homepage?
articles
Is Your Brand a Split Personality?
articles
Hiring and Keeping Great Staff Members
podcasts
Trends in Digital and Traditional Media
smi
Funnels for Sales and Marketing
smi
Are You Smart Enough for Your Prospects?
articles
Boosting HVAC Business Through Effective Social Media Strategies
articles
What Does it Take to Really Make a Change?
smi
Your Messaging Matters
podcasts
Serving Up Holiday “Extras”
articles
The times they are a-changin’…
smi
Email Essential: Optimize for Mobile Size
articles
Caution: Your Customers are Being Detoured
smi
Integrate Your Marketing Campaigns to Increase Response
articles
Here’s the Truth Behind My Family’s Christmas Card…
smi
Poor Customer Service Shortchanges a Sound Investment
articles
Why a Strong Website is Crucial for HVAC Businesses
articles
How to Improve Your Content
articles
Second Time’s the Charm?
smi
Training Strengthens Your Team – and Your Company
articles
Your Practical Cybersecurity Checklist
articles
You Can Build a Better Mousetrap and Still Go Out of Business
smi
Is Your Brand a Split Personality?
articles
Make Your Off-Season Not So Off
podcasts
Balance In Your Marketing
podcasts
Understanding the Implications of AI Regulations for American Businesses
articles
What Grandma’s Recipes Teach Us About Marketing
smi
Your Smile Sells Better than Amazon’s
smi
Common Denominators for Landing Pages that Convert
articles
I Remember You
smi
Delivering Human-Centered Customer Service
articles
Good Marketing is a Gift to Your Prospects
smi
See How Variable Data Printing (VDP) is Personalizing Direct Mail
articles
Keeping Up with the Competition
smi
How to Advise Customers
articles
Getting the Referral
podcasts
Are Trade Shows a Waste of Your Time?
podcasts
Why Print Marketing Is Persuasive
smi
Maintaining Good Service in Busy Seasons
articles
Are You Stuck in Traffic?
articles
Responding To Your Negative Reviews
articles
What’s Wrong with Your Funnel?
articles
What Do Customers Talk About?
smi
Innovate Your Marketing Amid Holiday Hoopla
smi
The 7 Yeses You Need
podcasts
Are You Driving Away Your Customers?
podcasts
Comfort Kills
smi
Success Strategies for Google Ads
smi
Streaming Has Changed Entertainment
articles
Have You Surveyed Your Customers?
smi
4 Steps to Help Your Techs Sell More Without Meaning To
articles
Customers First: Solve Their Problems, Improve Your Company
articles
Compel New Prospects and Existing Customers to Buy by Drew Cameron
articles
Tailored Print. Flat Cost. Big Results
articles
Why Direct Mail Is a Keeper
articles
Navigating Trends in Social Media
smi
Managing Expectations
articles
The Art of (Business) War
smi
Did AI Create That Video?
articles
Is Something Missing in Your Email Marketing?
smi
People Who Need People Need Low-Cost Networking Secrets
smi
Reaching a Grayer Market with Direct Mail
articles
Contractor Marketing Channel Checklist
articles
Insuring the Holidays
podcasts
What Can You Learn from a Train Wreck?
articles
Start Customer Retention on the Right Foot
smi
Customer Retention Strategies Soothe Buyer’s Remorse
smi
Bring Them Into Your Story
smi
Using Video for Both Marketing and Education
articles
Is Your Digital Strategy SMART?
smi
When Should You Ask Customers for a Review?
articles
Long-Term Planning to Pursue Your Vision
articles
There’s a Reason Customers Leave
smi
The Best Return on Your Marketing Investment
smi
Sharper Web Marketing For Your Business
articles
Forecasting the Future
podcasts
How Fast Does Your Website Load?
smi
Strengthening the Link Between Sales and Marketing
articles
What’s the Deal with Hashtags?
articles
Having a Customer Driven Homepage
smi
Developing a Strong Value Proposition
articles
For More Leads and Better Image, It’s Time to Get Social
articles
Marketing Map
articles
Expanding Your Social Marketing Team
smi
Why is That New Guy Kicking Your Tail?
articles
Social Media Trends On The Rise
articles
The #1 Sales Offense
smi
How to Write Websites for 5-Second Readers
smi
How To Stop Losing Profitable Lifetime Clients - Featuring Tom Borg
podcasts
Essential Best Practices to Maximize Your Email Marketing Efforts
articles
How to Stand Out From the Competition
articles
Head Starts for Shoulder Seasons
smi
SCAMMER ALERT
podcasts
Out-of-Home Advertising Gets Attention
articles
What’s Your Referral Routine?
articles
There’s Nothing Fishy About A Good Value Proposition
articles
Are Experts No Longer Needed?
podcasts
Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic
articles
Review Buzz Ft. Mike Montano
podcasts
Options for Online Ads
smi
Getting High Quality Leads Through Integrated Marketing
smi
Marketing That Solves Your Customer’s Problem
articles
How Direct Mail Easily Integrates with Online Marketing
articles
“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail
smi
The Frugal Wow
smi
What’s Your Risk-Taking Threshold?
articles
Close More Sales
smi
The All-Important Email Subject Line
articles
Keep Focused on Your Local Market
smi
Customer Retention: Relationships Are The Goal
articles
Move the Trash Can
smi
The Challenges of Business Ownership
articles
Well, That Didn’t Work
smi
There’s Nothing New in Marketing
podcasts
Mindfulness in the Workplace
articles
Why Customer Retention Is the Fuel To Skyrocket Your Business To News Heights
articles
For Your “Marketing Mindset” Thinking Cap
articles
Your Technicians Are Already Selling — Whether You Train Them or Not
podcasts
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
Setting Goals for Your Success
smi
Making Customers Happy Is Good for Your Image
articles
If You Don’t Plan the Year, the Year Will Run You
smi
Are You Ignoring Your Inbox?
smi
How to Increase the Value of Your Email
articles
Customer Service Language to Get Results
articles
Do You Have a Customer Journey Map?
articles
Prepare Your Voicemail Scripts
smi
Improving Your Direct Mail Strategies
articles
Planning and Goals
smi
Does Your Direct Mail Marketing Need a Touch-Up?
articles
Inkjet In Action
articles
Creating Content and Customer Connections
articles
What Smart Contractors Do in the Slow Season
podcasts
I’ll Pay for your Christmas
smi
How an Unknown Contractor Gets Loyal Customers
smi
Quit Assuming They’re Going to Stay
podcasts
Can We Please Stop Wasting Time with Non-converters?
articles
Opportunities and Challenges in Social Media
smi
Stay Aggressive or Lose
podcasts
Why Isn’t My Website Performing Like It Used To?
smi
How To Generate Buyers With Facebook
podcasts
Tips for More Upsells and Better Closing Ratios
podcasts
I’ll give you $1,200 just to pay attention to me…
smi
“From Our Family to Yours: A Heartfelt Thank You”
smi
Make People Want What They Need
podcasts
Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses
articles
Creating Your Marketing Identity
articles
Why should I choose you?
podcasts
Targeting New Homeowners with Direct Mail
articles
How to Get Even More Out of Your Facebook Ads
articles
The Myth of Risk Aversion
smi
Is Your Brand Winning Enough Votes?
smi
Preparing and Sharing Content on Social Media
articles
5 Keys to Convert Your Incoming Calls to Appointments
podcasts
How to Get Even More Out of Your Facebook Ads
articles
Satisfied Customers Will Still Leave You
articles
Mapping Out the Customer Journey
articles
Become a Social Listener
smi
How to Alienate an Audience and Win Customers
articles
Embracing Empathetic Customer Service
articles
“If You’re Not Tracking Your Leads, You’re Guessing”
smi
The Middle Is Disappearing
articles
Communication Styles in the Workplace
articles
Your Customer Database Is Probably Worth More Than Your Next 10,000 Leads
articles
Catching The Ghost
podcasts
Take a Snapshot of Your Marketing Picture
articles
Subject Lines Can Make or Break Your Email Success
articles
Dynamic Personalization in Direct Mail Enhances Response Rates for Businesses
articles
Market Like a Human
smi
What’s Happening in Social Media?
smi
How to Build Your Content Marketing Strategy
smi
Database Building/Funnel Marketing
videos
How Direct Mail Copywriting Triggers Response
articles
Addressing the Cost Beyond Price
smi
What’s Your Company’s Story?
articles
Holiday Marketing
videos
Success Strategies for Direct Mail
articles
Backing Up Your Marketing Claims
articles
Selling Santa
smi
Stop Leaving Money on the Table
podcasts
When It’s All About You
articles
Creating Your Value Proposition
smi
Don’t Sale Away This Summer
smi
My, How You’ve Grown!
smi
When is the best time to tell a customer you love them? Right before your competitor does!
articles
How Smart Marketing Can Beat Up Your Stupid Weather
smi
How to Learn More About Your Customers
articles
Helping Technicians Serve Customers
articles
How to Measure Your Customer Focus
smi
Don’t Waste Time with Social Media: Instead, Be Strategic
articles
Talking Strategy with Matt Maleske
podcasts
Connecting Prospect Behavior to Helpful Suggestions
articles
It’s Time to Get Social
articles
Your Direct Mail Plan: Right Audience, Right Message, Right Time
articles
Does Your Content Fit Your Customers’ Personalities?
articles
