(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
Feel-Good Retention Strategies
articles
100 Million Reasons To Pay Attention To This
smi
Upsell Essentials
smi
I’ll Pay for your Christmas
smi
Boosting HVAC Business Through Effective Social Media Strategies
articles
Helping Technicians Serve Customers
articles
How Fast Does Your Website Load?
smi
7 Step Action Plan To Reinvent Your Sales Process
podcasts
Don’t Let Them Forget You
podcasts
Generating Leads in the Era of Overwhelm
smi
Delivering Human-Centered Customer Service
articles
Be Thankful for Customer Retention
articles
Responding To Your Negative Reviews
articles
Is Your Brand a Split Personality?
articles
How to Improve Your Facebook Marketing
articles
Forecasting the Future
podcasts
How Your Direct Mail Strategy Develops Trust
articles
Max Capacity
smi
What’s Working in Lead Generation?
articles
What’s Working in Lead Generation?
smi
Giving a Big Welcome to Your Email List
smi
Your Messaging Matters
podcasts
Mixing Your Digital Marketing
articles
How Content Improves the Quality of Your Prospects
articles
Four Steps to Better Email Campaigns
smi
Marketing Through the Holiday Madness
podcasts
How a “Call to Action” Can Improve Your SEO
articles
Head Starts for Shoulder Seasons
smi
Diligence
smi
The Connection That Will Carry You Through
podcasts
The Best Return on Your Marketing Investment
smi
Who Do You Think You Are?
articles
Conducting an Email Audit
articles
The Value of Direct Mail
articles
Customer Retention Starts at the Front Door
articles
Maintaining Customer Loyalty
smi
5 Summer Strategies For Your HVAC Business
articles
I’m Listening, and I Care
podcasts
Why You Should Be Using Google PPC Ads
videos
Where Are My Customers Going?
podcasts
10 Strategies To Get 10 More Referrals Per Month
podcasts
It’s an “Always On” World
articles
Boost Your HVAC Business with These Effective Social Media Strategies
articles
4 Principles to Improve Your Email Marketing
articles
Where’s the Logic?
articles
Database Building/Funnel Marketing
videos
Are You Winning the Culture War?
articles
Nurturing Leads through the Sales Funnel
articles
The Two Most Powerful Words in Marketing
smi
The Advantages of Video Marketing
articles
How Contractors Can Lose Trees in the Forest
smi
The Enduring Power of Print
articles
How to Call Customers to Action
smi
Email Essential: Optimize for Mobile Size
articles
Social Media Tips For Growing Your Business
podcasts
Using Video for Both Marketing and Education
articles
How to Avoid Copywriting Blind Spots
articles
This is how I really feel about contractors
smi
The ROI on Contests and Giveaways
articles
Why Won’t Prospects Give You Their Email Address?
articles
Getting Personal with Customers
articles
Improving Your Direct Mail Strategies
articles
When You Should Avoid Email “Best Practices”
articles
Out-of-Home Advertising Gets Attention
articles
Customer Service Is Time Well Spent
articles
How to Avoid Annoying Your Customers on Social Media
articles
Opportunities and Challenges in Social Media
smi
Simply Effective Method That’ll Add Sales Now
smi
Three Types of Customer Retention Marketing
articles
It’s About You, and You, and You
articles
Big Dreams, Little Chance
podcasts
Who’s On Your Team?
articles
Benchmarking For Profitable Performance
podcasts
Investing Your Time in Free Publicity
smi
Marketing Trends
podcasts
What’s Wrong with Your Funnel?
articles
Preparing Your Direct Mail Campaign
smi
Print Strategies for HVAC and Plumbing Contractors
articles
The Synergy of Digital and Traditional Marketing
articles
You Can’t Lead a Horse to Water
smi
Visibility Without Follow-Up Is Just Expensive Exposure
smi
Embrace the Future of Analytics: Get Ready for Google Analytics 4
articles
Stay Aggressive or Lose
podcasts
Gaining Email Subscribers
smi
Why Building an Image Matters
smi
What’s on Your Homepage?
articles
Become a Social Listener
smi
Getting High Quality Leads Through Integrated Marketing
smi
Setting Goals for Your Success
smi
How to Follow-Up with Email
articles
Social Media Strategizing: Why Followers Follow
articles
It’s Not Bragging If You Can Back It Up
smi
You Can Build a Better Mousetrap and Still Go Out of Business
smi
I Could Do Better
smi
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
Right-Size Marketing for Searching Prospects
articles
Is Your Website Ready for March 2021?
smi
Targeting New Homeowners with Direct Mail
articles
For More Leads and Better Image, It’s Time to Get Social
articles
How to Stop Bad Reviews Before They Happen
articles
Straight Shooters
smi
The 5 M’s Of Marketing
podcasts
Training Strengthens Your Team – and Your Company
articles
How Rich Media Adds Value
articles
Leveraging AI in HVAC and Plumbing
articles
Lengthen Your Window
smi
The Lexicon Of Selling Now
podcasts
Hitting Achievable Targets with Guest Drew Cameron
podcasts
Is Your Brand Winning Enough Votes?
smi
When Your Marketing Gets Personal
smi
What to Avoid with the Upsell
articles
Having a Customer Driven Homepage
smi
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
smi
Just Chuck it Against the Wall
smi
All Opinions Are Not Equal
articles
How an Unknown Contractor Gets Loyal Customers
smi
Don’t Get Jealous: Get Famous
articles
Repeat This Over and Over
articles
How Smart Marketing Can Beat Up Your Stupid Weather
smi
How to Navigate Direct Mail Trends
articles
Selling to the Distracted
podcasts
Don’t Make These Email Marketing Mistakes
articles
It’s Not Fair
smi
Navigating Trends in Social Media
smi
The Commodity Mindset
smi
Your Yearly Marketing Audit
articles
What’s Ahead for Social Media Video?
smi
“If You’re Not Following Up, You’re Giving Up”
smi
Don’t Waste an Open Email on a Misfired Message
smi
Why Businesses Go Under
smi
Left Turns and Peanuts
smi
Remarketing: Second Time’s the Charm
smi
Selling Value, Not Price
articles
There’s a Reason Customers Leave
smi
Improving Your Direct Mail Strategies
articles
YOU are What’s Holding You Back
smi
The Power of Print
smi
Appealing to the Customer Mindset (Instead of Your Own)
smi
Keeping Up with the Competition
smi
Are You Serious, Clark?
smi
Why should I choose you?
podcasts
Is Social Media Broken?
smi
Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses
articles
3 Things Your Facebook Page Must Have
smi
Are You Tough Enough to Cut Your Own Grass at 90?
smi
Setting Your Price Anchor
smi
You Are Not Alone
podcasts
Be More than a Number
smi
Developing a Strong Value Proposition
articles
Long-Term Planning to Pursue Your Vision
articles
How a “Call-to-Action” Can Improve Your SEO
articles
Tips For Finding Focus & Reducing Digital Distractions
articles
When It’s All About You
articles
Drawing Boundary Lines for Social Media
articles
Be the One Who Fails the Least
smi
Common Frustrations
podcasts
The Art of (Business) War
smi
Digital Marketing Tactics for Contractors
smi
Traditional vs. Online Marketing: What Contractors Should Know
articles
The anatomy of a $29 Tune-Up
smi
Adams Hudson’s Best Advice to Contractors
podcasts
Is Your Social Media Policy Ready for What’s Ahead?
articles
Performance Based Pay Compensation Plans For Field Personnel
podcasts
What Do Customers Talk About?
smi
The Sweet Spot for Subject Lines
smi
Marketing’s Dark Side
smi
Embracing Empathetic Customer Service
articles
How to Increase the Value of Your Email
articles
Your Customer Database Is Probably Worth More Than Your Next 10,000 Leads
articles
Caution: Your Customers are Being Detoured
smi
Your Keys to Marketing Integration
smi
Selling Santa
smi
Who’s Your Next Lead?
articles
If You Don’t Plan the Year, the Year Will Run You
smi
Cross Selling and Upselling Add Up
articles
The Off-Season “Fall-Off” Is Just Weeks Away. Are You Ready?
podcasts
What’s the Problem with Your Facebook Ad?
smi
Coach them up
podcasts
Creating Customer Advocates – One Post at a Time
articles
Are You Building Trust with Your Customers?
smi
Connecting Prospect Behavior to Helpful Suggestions
articles
Everything You Need to Know About Google PPC Advertising
articles
When They’re Happy and You Know It – Ask for a Referral
articles
Why Customer Retention Is the Fuel To Skyrocket Your Business To News Heights
articles
Did AI Create That Video?
articles
Do Customers Understand What You’re Saying?
smi
This Marketing Ailment’s Easy Cure
articles
Marketing in the Age of Privacy: Navigating Data Regulations
articles
Marketing Strategies for HVAC Businesses TO KEEP CUSTOMERS COMING BACK
articles
The Middle Is Disappearing
articles
Why Customers Ignore Your Direct Mail
articles
Tips for More Upsells and Better Closing Ratios
podcasts
Dynamic Personalization in Direct Mail Enhances Response Rates for Businesses
articles
Integrate Your Budget with Traditional and Online Strategies
articles
Future Casting Your 2023
smi
Why Direct Mail Is a Keeper
articles
What’s Your Sizzle?
smi
Beware the Inventory Graveyard
smi
How to Improve Your Content
articles
Build a Passionate Fanbase
smi
What’s in it for me?
smi
Secrets of Landing Page Success
articles
How Social Media Marketing is Changing
articles
Your Sales Techniques are Easily Ignored
articles
Reaching Customers on the Go
smi
Look Ahead or Get Left Behind
podcasts
The Customer Service Cavity Check (And Other Things You’d Rather Not Know).
smi
Customer Keepers Keep Customer Data
articles
Is Your Data Protected?
articles
“If You’re Not Tracking Your Leads, You’re Guessing”
smi
Why Clickbait Is a Bad Lure
smi
Certain Goals Survive Uncertain Times
podcasts
What’s Your Company’s Story?
articles
Customer Service Language to Get Results
articles
Review Buzz Ft. Mike Montano
podcasts
Do You Know Your Competitors?
smi
Are You Smart Enough for Your Prospects?
articles
Is Your Digital Strategy SMART?
smi
“You should be a two-star general by now…”
smi
Mass 1-1 Marketing: Personalization at Scale
articles
Feedback’s Big Impact: Customer Reviews Count
articles
Where’s Your Social Media Focus?
articles
How To Use Social Listening To Identify Likely Buyers
podcasts
Three Steps for Smart Marketing During the Peak Seasons
articles
SCAMMER ALERT
podcasts
Call Him in for a Performance Review
smi
Why Your Customers Leave
articles
The Perfection of Print Marketing
articles
I’ll give you $1,200 just to pay attention to me…
smi
Your Digital Presence Is Your First Impression
podcasts
So Many Channels, So Little Time
articles
Technician Training for Opportunities
articles
Why Print Marketing Is Persuasive
smi
How Lead Generation Has Changed
articles
Where to Focus Your Social Media Advertising
articles
Plan Your Email Campaigns
smi
How to Get Your Customers to do Your Marketing
articles
For Your “Marketing Mindset” Thinking Cap
articles
Hiring and Keeping Great Staff Members
podcasts
The Trust-Factor of Print-Based Marketing
articles
Want to Know the Future? Don’t Ask Jeff Bezos; He Focuses on the Past.
smi
Setting Goals for an Unforgettable Year
articles
It’s Time for a Change
smi
“Too Busy to Market? That’s Exactly Why You Should”
smi
What’s The Benefit of a Contractor Community?
podcasts
4 Steps to Help Your Techs Sell More Without Meaning To
articles
Prepare Your Voicemail Scripts
smi
Inspiring Greatness In Your Team
podcasts
Marketing through Home Shows
smi
How to Get The Calls you WANT
podcasts
Is Something Missing in Your Email Marketing?
articles
Strengthening the Link Between Sales and Marketing
articles
The Revenue You’re Already Sitting On
podcasts
Get Hungry Enough to Act
podcasts
Customer Retention Isn’t Optional
articles
Generating Leads with a Call to Action
articles
A 54% Increase In Sales: Are Those Typical Results?
smi
Getting Customers to Care About the Big Changes
smi
How to Stand Out From the Competition
articles
Are You Ignoring Your Inbox?
smi
Creating Offers that Get a Response
articles
What Do People See in You?
smi
Delivering Human-Centered Customer Service
smi
Don’t Blame the Media
smi
Entering the Conversation
articles
Second Time’s the Charm?
smi
Catching The Ghost
podcasts
Why Local SEO is Vital for your Business
smi
Why Customers Want to Give You Referrals – and Why They Won’t
articles
Boosting Engagement: The Power of Print & Digital Integration
articles
The Low-Cost Tool to Improve Your Image
articles
Your Technicians Are Already Selling — Whether You Train Them or Not
smi
Your Smile Sells Better than Amazon’s
smi
The Philosophy of Publicity
smi
The times they are a-changin’…
smi
Contractors Are People Too?
articles
Maximizing ROI with Hybrid Campaigns
articles
Hard Working Hands with Soft Skills
smi
Promoting Benefits vs. Features
articles
How to Market Drip by Drip
smi
If You’re Not Tracking Your Leads, You’re Guessing
podcasts
Direct Mail’s Response Rates Are Increasing
, articles
How to Maximize Your Content Marketing
articles
Is Your Customer Service Model Outdated?
articles
Subject Lines Can Make or Break Your Email Success
articles
Are Trade Shows a Waste of Your Time?
podcasts
Take Care of Your People
smi
Better Blogging: Tips for Improvement
smi
How to Answer Customer Questions
articles
Insuring the Holidays
podcasts
Positioning Yourself as an Expert
podcasts
Social Media Isn’t Optional
articles
Email Essentials
smi
Join the Party
podcasts
The Challenges of Business Ownership
articles
Creating Ambassadors for Your Company
smi
Talking Strategy with Matt Maleske
podcasts
How to Overcome the “Click and Save” Conundrum
articles
Creating Your Marketing Identity
articles
How to set SMART Goals for 2022
podcasts
Your Messaging Matters
podcasts
How Marketing Changed in 2020
articles
Marketing Numbers to Know for an HVAC Company
articles
Why is That New Guy Kicking Your Tail?
articles
Common Denominators for Landing Pages that Convert
articles
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
Serving Up Holiday “Extras”
articles
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
Online Product Demonstrations Increase Conversions
articles
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
How To Stop Losing Profitable Lifetime Clients - Featuring Tom Borg
podcasts
Keep that Content Coming
articles
The Secrets of Outdoor Advertising
articles
Service Calls Are Not Interruptions — They’re Opportunities
smi
The Frugal Wow
smi
Sometimes You Just Have to take the Plunge
smi
Improving the Value of Your Social Media Presence
smi
Why Isn’t My Website Performing Like It Used To?
smi
Developing a Referral System
articles
Keep Focused on Your Local Market
smi
Could Your Competitors’ Customer Retention Be a Problem for You?
articles
What’s Your Customers’ Take on Your Company’s Value?
articles
Overcoming The Groundhog
podcasts
Are You Driving Away Your Customers?
podcasts
Expanding Your Social Marketing Team
smi
Don’t Propose on the First Date
smi
Creating an Effective Call to Action
articles
Connecting Customer Satisfaction to Customer Retention
articles
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
What is SEO?
smi
The Essence of Marketing
articles
Website Fundamentals: Must-Haves for Your Homepage
articles
The Myth of Risk Aversion
smi
Video Marketing Grows – and Google Responds
articles
4 Ways to Improve Your Google Ranking Today
videos
Why a Strong Website is Crucial for HVAC Businesses
articles
It’s More Than the Thought That Counts
smi
Quit Wasting Your Time on “Bad Marketing”
podcasts
Marketing Your Services
smi
Defining Integration: What It Is, and Why You Need It.
articles
Don’t Miss Out on Holiday Marketing
articles
When is the best time to tell a customer you love them? Right before your competitor does!
articles
Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays
podcasts
The Marketing Guy Educates You About 2.8-kW Class Efficiency
smi
How and Why You Should Connect Socially with Your Market
podcasts
Does Your Direct Mail Marketing Need a Touch-Up?
articles
Life Without Commercial?
smi
Moving Prospects through the Funnel
articles
Helping Technicians Serve Customers
articles
Your Profitable Integrated Marketing Plan
smi
Well, That Didn’t Work
smi
Red Rocks and Pizza on the Moon
smi
The Unmatched Benefits of Direct Mail
smi
Do Your Customers Trust You?
articles
Fishing In The Right Pond Is The Best Way To Catch Fish
podcasts
Contractor Marketing Channel Checklist
articles
Don’t Sale Away This Summer
smi
How Bad is Your Roach Problem?
smi
Let Your Customer Do the Selling
articles
Success In Business
podcasts
Is Email Marketing a Big, Silly Waste of Time?
articles
Compel New Prospects and Existing Customers to Buy by Drew Cameron
articles
There’s Nothing Fishy About A Good Value Proposition
articles
Let’s Handle One Thing at a Time
podcasts
What’s Your Problem?
podcasts
A Word about Customer Loyalty
articles
Inkjet In Action
articles
Market Like a Human
smi
How to Create Social Media Images
smi
How Does Service Connect to Marketing?
smi
Fast Facts about Facebook Ads
articles
The Starting Line for Your Bottom Line: Customer Retention Strategies
articles
Closing Sales
videos
The Greatest Marketing Myth In All of Contracting
articles
Should Your HVAC Company Have a Twitter Account?
articles
Here’s the Truth Behind My Family’s Christmas Card…
smi
Addressing the Cost Beyond Price
smi
How “Customer Experience” Affects Company Success
articles
Sales Meets Marketing
smi
The Benefits of Video Marketing
smi
Print Marketing Is Not What You Think
articles
Holiday Marketing
videos
How to Market to Millennials
articles
Planning Your Marketing Budget
videos
Good Marketing is a Gift to Your Prospects
smi
How to Serve by Closing the Sale
articles
Three Factors that Impact Email Marketing
articles
Marketing Time for the Holidays
podcasts
Boosting Your Business: The Power of Positive Customer Feedback
articles
Planning and Goals
smi
What’s a Customer Opinion Worth to You?
articles
The All-Important Email Subject Line
articles
How to Get the Most from Your Facebook Advertising
articles
Stop Leaving Money on the Table
podcasts
More Than a Cartoon Beaver
smi
Are You Getting This Wrong?
smi
The Secret to Recurring Revenue
articles
Best Online Practices For HVAC Companies
smi
The Starting Line for Your Bottom Line: Your Customer Database
smi
Will Customers Take 8 Seconds for Your Email?
articles
What is Google Analytics 4?
smi
How Direct Mail Easily Integrates with Online Marketing
articles
Five Steps to Audit Your Marketing
articles
Reaching a Grayer Market with Direct Mail
articles
Visibility Without Follow-Up Is Just Expensive Exposure
podcasts
They’ll Never Focus on You If You Can’t Focus Yourself
smi
Navigating SEO Trends for 2024
articles
Here We Go Again…
podcasts
Creating a Facebook Ad Funnel
smi
Your Best Customers Are the Ones You’re Forgetting
smi
Translate Your Technical Talk
articles
Streaming Has Changed Entertainment
articles
Sharper Web Marketing For Your Business
articles
Your Practical Cybersecurity Checklist
articles
Closing Time
podcasts
Help Your Homeowners De-Stress the Holidays
smi
Loyalty Goes Both Ways
smi
Preparing and Sharing Content on Social Media
articles
Backing Up Your Marketing Claims
articles
Web Marketing
podcasts
Customer Retention, Maintenance Agreements
videos
The Role of Print Media in Building Brand Trust
articles
Is Something Missing in Your Email Marketing?
smi
Do You Love Your Business Enough to Change with it?
smi
The Common Denominator in All My Failures Is…
smi
Don’t Forget Who Brought You to the Dance
articles
No One Wants to Buy Your Stupid Air Conditioner
smi
How to Keep Focused on Your Customer
articles
Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic
articles
Turn this Podcast Into an iPad
podcasts
Delivering Standout Customer Service During the Holidays
podcasts
What’s in a Name?
articles
Image & Referrals
videos
Customer Retention Strategies Soothe Buyer’s Remorse
smi
Create a Strong Guarantee
smi
Trends in Digital and Traditional Media
smi
Effective Direct Mail Campaigns
articles
Training Techs for Their Success
articles
Is Social Media Broken?
articles
What’s Your Risk-Taking Threshold?
articles
How to Measure Your Customer Focus
smi
Allen Kent
podcasts
What’s Working in Email Marketing?
smi
Planning and Goals
, smi
Investing in Long-Term Love
smi
The Role of Print in Omnichannel Marketing
articles
Are You Managing Your Reputation?
articles
Q&A on Contractor’s Web Marketing
podcasts
The Value of Building Relationships with Customers
articles
The Continued Relevance of Direct Mail in Modern Marketing
articles
How to Write Websites for 5-Second Readers
smi
Confessions of an Entrepreneur
smi
I Got Business Ghosted
smi
You’re So Close to the Answer
podcasts
Getting the Referral
podcasts
When Should You Ask Customers for a Review?
articles
Mapping Out the Customer Journey
articles
Avoid These Social Media Mistakes
articles
What’s Happening in Social Media?
smi
Measuring Your Direct Mail Response Rate
articles
Success Strategies for Google Ads
smi
Poor Customer Service Shortchanges a Sound Investment
articles
How Much Do Your Customers Trust You?
articles
How “Engaging” Is Your Customer Retention Marketing?
articles
Satisfied Customers Will Still Leave You
articles
Lead Your Company into Prosperity
podcasts
Are You Listening To What They’re Saying?
podcasts
The Marketing Money Pit
podcasts
My Three Predictions for 2020
smi
“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail
smi
Tech Training
videos
Increase Website Traffic with Social Media
articles
How To Generate Buyers With Facebook
podcasts
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
How to Get Even More Out of Your Facebook Ads
articles
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
What Is Print Marketing?
smi
Meeting and Greeting at the Trade Show
articles
What Are Your Customers Saying about You?
articles
Keeping Track of Publicity Trends
articles
Take a Snapshot of Your Marketing Picture
articles
Get to the Point
smi
Running Your Email Campaigns
articles
G. I. Joe’s Advice to Contractors
smi
The Volcano Theory
articles
Secrets to a Successful Home Show
articles
Creating Impressive Customer Retention
articles
Lead Generation and Tracking
videos
Where Should You Focus Your Social Media Efforts?
smi
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
Quit Assuming They’re Going to Stay
podcasts
Don’t Con Your Customers
smi
See How Variable Data Printing (VDP) is Personalizing Direct Mail
articles
There’s More to Marketing Than Just Keeping Busy
smi
What’s the Deal with Hashtags?
articles
Make Your Off-Season Not So Off
podcasts
Social Media Trends On The Rise
articles
Drive Traffic to Your Site through Social Media
articles
Make People Want What They Need
podcasts
Aligning What You Say with What You Do
articles