(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
Customers Tell Their Scary Stories
smi
Adams Hudson’s Best Advice to Contractors
podcasts
Hiring and Keeping Great Staff Members
podcasts
Does Your Marketing Feel Personal?
smi
Email Essential: Optimize for Mobile Size
articles
Publicity
videos
Targeting New Homeowners with Direct Mail
articles
Fast Facts about Facebook Ads
articles
The Starting Line for Your Bottom Line: Customer Retention Strategies
articles
AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams
articles
What is Variable Data Printing?
articles
Selling is Service
articles
Don’t Answer that Text!
articles
7 Step Action Plan To Reinvent Your Sales Process
podcasts
How Do You Keep Visitors on Your Site?
smi
Customer Retention Starts at the Front Door
articles
How to Add Value with Video
articles
Choose Your Words Well
articles
How to Create Messages for Your Customers
articles
Are You Listening To What They’re Saying?
podcasts
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
Loyalty Goes Both Ways
smi
Improving Your Direct Mail Strategies
articles
Is it Time to Lose the Customers you Have?
smi
Confessions of an Entrepreneur
smi
Are You Smart Enough for Your Prospects?
articles
Essential Best Practices to Maximize Your Email Marketing Efforts
articles
Having a Customer Driven Homepage
smi
Google Ad Updates You Need To Know About For 2022
smi
Your Yearly Marketing Audit
articles
Inkjet In Action
articles
Certain Goals Survive Uncertain Times
podcasts
Join the Party
podcasts
Why You Should Be Using Google My Business
articles
Productivity Hacks for Content Creation
smi
When is the best time to tell a customer you love them? Right before your competitor does!
articles
Show Them Some Love
podcasts
Your Smile Sells Better than Amazon’s
smi
Nurturing Leads through the Sales Funnel
articles
The Volcano Theory
articles
Loyalty Subscriptions
articles
Diligence
smi
“You should be a two-star general by now…”
smi
Developing a Referral System
articles
Planning Your Marketing Budget
videos
How to Avoid Copywriting Blind Spots
articles
3 Things Your Facebook Page Must Have
smi
The Value of Building Relationships with Customers
articles
Holiday Marketing/Internet Marketing
smi
Web Marketing Basics
podcasts
Compel New Prospects and Existing Customers to Buy by Drew Cameron
articles
How Does Service Connect to Marketing?
smi
Inspiring Greatness In Your Team
podcasts
Marketing Time for the Holidays
podcasts
What’s the Deal with 5G Wireless Technology?
articles
Let’s Handle One Thing at a Time
podcasts
What’s Your Sizzle?
smi
Do Customers Understand What You’re Saying?
smi
What Does it Take to Really Make a Change?
smi
Beware the Inventory Graveyard
smi
Review Buzz Ft. Mike Montano
podcasts
Delivering Human-Centered Customer Service
articles
How to Gain Powerful, Sales-Boosting Testimonials
smi
Is Your Slow Website Killing Your Sales?
videos
Tips for Tough Times in MA Renewals
smi
Quit Assuming They’re Going to Stay
podcasts
What’s the Problem with Your Facebook Ad?
smi
Value Proposition: The Questions You Should Be Asking
smi
“Why Most Marketing Doesn’t Work (And How to Fix It)”
smi
It’s About You, and You, and You
articles
Fear-based Marketing vs. Happy Alternatives
articles
Help Your Homeowners De-Stress the Holidays
smi
Red Rocks and Pizza on the Moon
smi
What Can You Learn from a Train Wreck?
articles
How Do You Use Email Tags?
articles
I’ll Pay for your Christmas
smi
Are You Driving Away Your Customers?
podcasts
If You Don’t Plan the Year, the Year Will Run You
smi
Boosting Engagement: The Power of Print & Digital Integration
articles
How Does Your Email Strategy Stack Up?
articles
Creating Ambassadors for Your Company
smi
Planning for Your Year
smi
Boosting Your Business: The Power of Positive Customer Feedback
articles
Remarketing: Second Time’s the Charm
smi
Entering the Conversation
articles
People Don’t Like Calling Contractors
podcasts
Marketing That Solves Your Customer’s Problem
articles
Conducting an Email Audit
articles
Running Your Email Campaigns
articles
How to Answer Customer Questions
articles
Sales Meets Marketing
smi
5 Strategies To Being Remarkable On Yelp
podcasts
Quit Wasting Your Time on “Bad Marketing”
podcasts
How to Market When Temps Heat Up – Yes, You Still Need To
articles
Will Customers Take 8 Seconds for Your Email?
articles
Three Types of Customer Retention Marketing
articles
How to Improve Your Facebook Marketing
articles
Delivering Standout Customer Service During the Holidays
podcasts
Do You Know Your Competitors?
smi
Why You Should Be Using Google PPC Ads
videos
Funnels for Sales and Marketing
smi
What’s Ahead for Social Media Video?
smi
Responding To Your Negative Reviews
articles
Closing Time
podcasts
Forecasting the Future
podcasts
Market Like a Human
smi
Can Getting Sales Get Any Easier?
articles
How to Navigate Direct Mail Trends
articles
Generating Leads with a Call to Action
articles
When Your Marketing Gets Personal
smi
Why Would Anyone Follow You on Social Media?
articles
When They’re Happy and You Know It – Ask for a Referral
articles
What’s Working in Email Marketing?
smi
Be Thankful for Customer Retention
articles
How a “Call-to-Action” Can Improve Your SEO
articles
The 7 Yeses You Need
podcasts
Avoid These SEO Mistakes
smi
How Do I Make My Company Stand Out?
podcasts
Integrate Your Budget with Traditional and Online Strategies
articles
Marketing Through the Holiday Madness
podcasts
Benchmarking For Profitable Performance
podcasts
Left Turns and Peanuts
smi
How Fast Does Your Website Load?
smi
Is Your Data Protected?
articles
Improving Your Direct Mail Strategies
articles
What’s Happening in Social Media?
smi
The Role of Print Media in Building Brand Trust
articles
How Your Direct Mail Strategy Develops Trust
articles
Digital Marketing for the Residential Contractor
articles
Do You Really Need Content Marketing?
articles
Mindfulness in the Workplace
articles
Be More than a Number
smi
Where’s the Logic?
articles
Don’t Propose on the First Date
smi
Does Your Content Fit Your Customers’ Personalities?
articles
Why Direct Mail Delivers for Marketers
smi
The Common Denominator in All My Failures Is…
smi
How To Escape The Low Price Battles
podcasts
Appealing to the Customer Mindset (Instead of Your Own)
smi
I’ll give you $1,200 just to pay attention to me…
smi
Contractors Are People Too?
articles
Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic
articles
The Trust-Factor of Print-Based Marketing
articles
Five Steps to Audit Your Marketing
articles
Mass 1-1 Marketing: Personalization at Scale
articles
Balance In Your Marketing
podcasts
The Unmatched Benefits of Direct Mail
smi
Is Your Brand Winning Enough Votes?
smi
Why Print Newsletters Are Making a Comeback
articles
Catching The Ghost
podcasts
Service Calls Are Not Interruptions — They’re Opportunities
smi
Better Blogging: Tips for Improvement
smi
How to Keep Focused on Your Customer
articles
Success Strategies for Direct Mail
articles
Could Your Competitors’ Customer Retention Be a Problem for You?
articles
There’s Nothing New in Marketing
podcasts
What Does Your Website Need?
articles
Why is That New Guy Kicking Your Tail?
smi
How to set SMART Goals for 2022
podcasts
How to Learn More About Your Customers
articles
How to Get Your Market’s Attention
smi
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
podcasts
Hero with a Wrench
smi
Generating Leads in the Era of Overwhelm
smi
Reinforcing Company Values
smi
Why is That New Guy Kicking Your Tail?
articles
How to Get Even More Out of Your Facebook Ads
articles
Does Your Direct Mail Marketing Need a Touch-Up?
articles
The times they are a-changin’…
smi
So Many Channels, So Little Time
articles
Navigating Trends in Social Media
smi
Caution: Your Customers are Being Detoured
smi
Guiding Prospects Through the Funnels
articles
Hitting Achievable Targets with Guest Drew Cameron
podcasts
Direct Mail’s Response Rates Are Increasing
, articles
What’s Your Risk-Taking Threshold?
articles
Training Techs for Their Success
articles
Do You Really Want to Leave That Money on the Table?
articles
Your Customer Database Is Probably Worth More Than Your Next 10,000 Leads
articles
Tips for More Upsells and Better Closing Ratios
podcasts
Who’s On Your Team?
articles
Three Steps for Effective Lead Generation During the Off-Peak Seasons
articles
Top 10 Tips For Instagram Marketing
podcasts
Success In Business
podcasts
Who Do You Think You Are?
articles
How to Send the Emails of Your Dreams
articles
All Opinions Are Not Equal
articles
How to Overcome the “Click and Save” Conundrum
articles
Wasted Time = Wasted Seasons
podcasts
Make People Want What They Need
podcasts
Getting Personal with Customers
articles
YOU are What’s Holding You Back
smi
Selling Value, Not Price
articles
How Much Do Your Customers Trust You?
articles
Why Would Anyone Read Your Email Message?
articles
Nothing Changes If Nothing Changes
smi
How Content Improves the Quality of Your Prospects
articles
Customer Retention Isn’t Optional
articles
The Challenges of Business Ownership
articles
Why Isn’t My Website Performing Like It Used To?
smi
How to Write Websites for 5-Second Readers
smi
How to Advise Customers
articles
Close More Sales
smi
Your Marketing Evolved: Tech, Trends, and Takeover
articles
Don’t Blame the Media
smi
Helping Customers Overcome Referral Anxiety
articles
The Secret to Recurring Revenue
articles
Are You Managing Your Reputation?
articles
Data-Driven Businesses = Thriving Businesses
articles
Drawing Boundary Lines for Social Media
articles
Reaching Customers on the Go
smi
Gaining Email Subscribers
smi
How Contractors Can Lose Trees in the Forest
smi
How “Engaging” Is Your Customer Retention Marketing?
articles
Lead Generation and Tracking
videos
Why Won’t Prospects Give You Their Email Address?
articles
Best Online Practices For HVAC Companies
smi
5 Summer Strategies For Your HVAC Business
articles
How Direct Mail and Email Work Together
smi
Fine-Tuning Your Direct Mail Marketing
smi
Online Product Demonstrations Increase Conversions
articles
Get Hungry Enough to Act
podcasts
Plan Your Email Campaigns
smi
Your Messaging Matters
podcasts
Your Profitable Integrated Marketing Plan
smi
Customer Retention: Relationships Are The Goal
articles
Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses
articles
Here’s the Truth Behind My Family’s Christmas Card…
smi
Why Your Customers Leave
articles
Customer Service
videos
Allen Kent
podcasts
Max Capacity
smi
Start Customer Retention on the Right Foot
smi
What’s Your Customers’ Take on Your Company’s Value?
articles
How to Get The Calls you WANT
podcasts
Are You Ignoring Your Inbox?
smi
Image & Referrals
videos
Is Your Digital Strategy SMART?
smi
Feel-Good Retention Strategies
articles
Key Web Metrics Unlocked
articles
The Most Effective Tactic for Email Engagement
smi
How “Customer Experience” Affects Company Success
articles
Database Building/Funnel Marketing
videos
Is Social Media Broken?
smi
Mapping Out the Customer Journey
articles
Be the One Who Fails the Least
smi
Are You Prepping For The “Fall Off?”
podcasts
Training Strengthens Your Team – and Your Company
articles
Here We Go Again…
podcasts
Let Your Customer Do the Selling
articles
What Do People See in You?
articles
What is SEO?
smi
Developing a Strong Value Proposition
articles
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
How and Why You Should Connect Socially with Your Market
podcasts
The Two Most Powerful Words in Marketing
smi
Marketing Strategies for HVAC Businesses TO KEEP CUSTOMERS COMING BACK
articles
How to Stand Out From the Competition
articles
The Revenue You’re Already Sitting On
podcasts
Print Strategies for HVAC and Plumbing Contractors
articles
Are You Losing 80% of Your Sales?
smi
Did AI Create That Video?
articles
How Direct Mail Copywriting Triggers Response
articles
2024 Trending Design Styles for HVAC Company Owners
articles
Backing Up Your Marketing Claims
articles
How to Market to Millennials
articles
Send the DIYers to Pool School
smi
Creating Content and Customer Connections
articles
G. I. Joe’s Advice to Contractors
smi
Gaining an Edge in Social Media
articles
How to Call Customers to Action
smi
The Art of (Business) War
smi
Creating Impressive Customer Retention
articles
It’s More Than the Thought That Counts
smi
A Word about Customer Loyalty
articles
Investing in Customer Service
smi
Is Your Brand a Split Personality?
articles
Move the Trash Can
smi
When You Should Avoid Email “Best Practices”
articles
The Myth of Risk Aversion
smi
Winter Marketing Strategies for HVAC Companies
articles
Three Factors that Impact Email Marketing
articles
Managing Expectations
articles
Don’t Let Them Forget You
podcasts
Direct Mail Delivers for Marketers
smi
Why Building an Image Matters
smi
Can Getting Sales Get Any Easier
articles
Aligning What You Say with What You Do
articles
Power of Print
smi
The ROI on Contests and Giveaways
articles
Moving Prospects through the Funnel
articles
Don’t Drop the Ball on the Call (with Special Guest Dave Tester)
podcasts
Profitable Trends in Web Marketing
articles
How an Unknown Contractor Gets Loyal Customers
smi
Your Technicians Are Already Selling — Whether You Train Them or Not
smi
Creating an Effective Call to Action
articles
Tech Training
videos
Getting High Quality Leads Through Integrated Marketing
smi
Just Cancel My Account… and Lose My Number
smi
My Three Predictions for 2020
smi
How Do Unhappy Customers Communicate?
smi
How Bad is Your Roach Problem?
smi
Digital Marketing Tactics for Contractors
smi
Upsell Essentials
smi
The Best Return on Your Marketing Investment
smi
The Contractor’s Social Media Strategy
podcasts
The Lexicon Of Selling Now
podcasts
Are You Tough Enough to Cut Your Own Grass at 90?
smi
Q&A on Contractor’s Web Marketing
podcasts
Are You Winning the Culture War?
articles
What’s the Deal with Hashtags?
articles
Determining Your Value Propositions
articles
Hard Working Hands with Soft Skills
smi
Have You Surveyed Your Customers?
smi
What’s The Benefit of a Contractor Community?
podcasts
Expanding Your Social Marketing Team
smi
When Should You Ask Customers for a Review?
articles
Holiday Marketing
videos
Where Should You Focus Your Social Media Efforts?
smi
Your Keys to Marketing Integration
smi
You Can Build a Better Mousetrap and Still Go Out of Business
smi
If You Don’t Plan the Year, the Year Will Run You
podcasts
Print Marketing Is Not What You Think
articles
How Google Local Services Ads Can Benefit Your Company
smi
New Year, Old Fear, Same Beer
smi
You Can’t Lead a Horse to Water
smi
Connecting Customer Satisfaction to Customer Retention
articles
The Secret to Recurring Revenue
articles
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
smi
Where Digital Marketing Is Headed
articles
Investing Your Time in Free Publicity
smi
How to Get Even More Out of Your Facebook Ads
articles
Boosting HVAC Business Through Effective Social Media Strategies
articles
How to Stay Busy When the Slow Season Hits
articles
Create a Strong Guarantee
smi
The Low-Cost Tool to Improve Your Image
articles
The Real Battle for Leads Happens After the Click
articles
The Evolution of Home Delivery
articles
Post Office Delivers Historic News about Your Print Strategy
articles
Promoting Benefits vs. Features
articles
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
Common Denominators for Landing Pages that Convert
articles
What Do People Want from You?
articles
How Much Can You Lose Cutting Costs in Customer Service?
articles
Integrate Your Marketing Campaigns to Increase Response
articles
Online Marketing
videos
Don’t Waste Time with Social Media: Instead, Be Strategic
articles
Meeting and Greeting at the Trade Show
articles
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
Preparing and Sharing Content on Social Media
articles
Good Marketing is a Gift to Your Prospects
smi
Giving a Big Welcome to Your Email List
smi
How to Create Social Media Images
smi
Personalized Marketing is Now Expected.
podcasts
I Could Do Better
smi
If You’re Not Tracking Your Leads, You’re Guessing
podcasts
Life Without Commercial?
smi
Why Print Marketing Is Persuasive
smi
Don’t Con Your Customers
smi
Increase Website Traffic with Social Media
articles
Social Media Isn’t Optional
articles
Strengthening the Link Between Sales and Marketing
articles
Growth Through Service
smi
My, How You’ve Grown!
smi
The Customer Service Cavity Check (And Other Things You’d Rather Not Know).
smi
Stop Leaving Money on the Table
podcasts
How to Follow-Up with Email
articles
The 5 M’s Of Marketing
podcasts
What’s Working in Lead Generation?
smi
Don’t Forget Who Brought You to the Dance
articles
Positioning Yourself as an Expert
podcasts
Closing More Sales
smi
Getting Customers to Care About the Big Changes
smi
How Direct Mail Easily Integrates with Online Marketing
articles
This is how I really feel about contractors
smi
You’re So Close to the Answer
podcasts
How a “Call to Action” Can Improve Your SEO
articles
The Connection That Will Carry You Through
podcasts
Where’s Your Social Media Focus?
articles
Using Video for Both Marketing and Education
articles
Your Practical Cybersecurity Checklist
articles
Talking Strategy with Matt Maleske
podcasts
Integrate Your Budget with Traditional and Online Strategies
articles
What Do Your Employees Tell Your Customers?
articles
Performance Based Pay Compensation Plans For Field Personnel
podcasts
Satisfied Customers Will Still Leave You
articles
Comfort Kills
smi
A 54% Increase In Sales: Are Those Typical Results?
smi
Top 10 Coaching Questions
podcasts
The Secret Success of Lead Magnets
smi
What’s Your Website Budget This Year?
articles
What Are Your Customers Saying about You?
articles
How to Improve Social Media Engagement
smi
Do Your Customers Trust You?
articles
Know Your Problem, Fix Your Problem
podcasts
Your Technicians Are Already Selling — Whether You Train Them or Not
podcasts
Second Time’s the Charm?
smi
Boost Your HVAC Business with These Effective Social Media Strategies
articles
Customer Keepers Keep Customer Data
articles
Website Fundamentals: Must-Haves for Your Homepage
articles
Is Your Brand a Split Personality?
articles
What Is Print Marketing?
smi
How to Avoid Annoying Your Customers on Social Media
articles
Subject Lines Can Make or Break Your Email Success
articles
Right-Size Marketing for Searching Prospects
articles
Why should I choose you?
podcasts
More Than a Cartoon Beaver
smi
Were You Looking for This?
smi
What to Avoid with the Upsell
articles
Creating Content and Customer Connections
articles
See How Variable Data Printing (VDP) is Personalizing Direct Mail
articles
Why Businesses Go Under
smi
Future Casting Your 2023
smi
Lead Generation Through Print and Digital Partnerships
articles
Your Messaging Matters
podcasts
Customer Service Language to Get Results
articles
Improving the Value of Your Social Media Presence
smi
Selling Santa
smi
Closing Sales
videos
Creating Your Marketing Identity
articles
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
The Continued Relevance of Direct Mail in Modern Marketing
articles
How To Generate Buyers With Facebook
podcasts
Conducting an Email Audit
articles
Marketing Map
articles
Hunting the Ghost - Featuring Eric Shidell
podcasts
The Synergy of Digital and Traditional Marketing
articles
Keep Your Promises? Probably Not to This Person.
smi
Translate Your Technical Talk
articles
Why Chuck Norris Would Lose a Pillow Fight
smi
Turn this Podcast Into an iPad
podcasts
Don’t Be a Do-it-Yourselfer
podcasts
The Winning Strategy of Direct Mail
articles
Lengthen Your Window
smi
How Are Your Customers Feeling Today?
articles
Your Direct Mail Plan: Right Audience, Right Message, Right Time
articles
5 Ways to Encourage an Environmentally Conscious Workplace
articles
The Perfection of Print Marketing
articles
Are Trade Shows a Waste of Your Time?
podcasts
Where Do Leads Come From?
articles
Three Steps for Smart Marketing During the Peak Seasons
articles
Service Calls Aren’t Interruptions — They’re Opportunities
podcasts
Do You Have a Customer Journey Map?
articles
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
Just Chuck it Against the Wall
smi
Marketing in the Age of Privacy: Navigating Data Regulations
articles
Why Direct Mail Is a Keeper
articles
Customer Service Is Time Well Spent
articles
Second Time’s The Charm?
articles
Common Frustrations
podcasts
The Commodity Mindset
smi
What’s Working in Content Marketing?
smi
Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays
podcasts
Where to Focus Your Social Media Advertising
articles
What Smart Contractors Do in the Slow Season
podcasts
The #1 Sales Offense
smi
Are Experts No Longer Needed?
podcasts
Let the Weather Do the Work for You
podcasts
Using Specifics in Your Copy
smi
Stay Aggressive or Lose
podcasts
Simply Effective Method That’ll Add Sales Now
smi
Take a Snapshot of Your Marketing Picture
articles
Make Your Off-Season Not So Off
podcasts
Are You Stuck in Traffic?
articles
Embrace the Future of Analytics: Get Ready for Google Analytics 4
articles
Are You Setting Old Goals for Your New Year?
articles
The Frugal Wow
smi
“If You’re Not Tracking Your Leads, You’re Guessing”
smi
Quitting on Quitters Day
smi
Setting Your Price Anchor
smi
The Starting Line for Your Bottom Line: Your Customer Database
smi
Social Media Tips For Growing Your Business
podcasts
Call Him in for a Performance Review
smi
The Philosophy of Publicity
smi
Success Strategies for Google Ads
smi
Opportunities and Challenges in Social Media
smi
How to Increase the Value of Your Email
articles
Understanding the Implications of AI Regulations for American Businesses
articles
People that Don’t Exist Could Be Stealing From You
smi
Investing in Long-Term Love
smi
How Do Your Customers Define Loyalty?
smi
How to Maximize Your Content Marketing
articles
How to Get the Most from Your Facebook Advertising
articles
Do You Love Your Business Enough to Change with it?
smi
Generating Leads in Those Generation Gaps?
articles
Setting Goals for Your Success
smi
How Lead Generation Has Changed
articles
Setting Goals for an Unforgettable Year
articles
How Do Your Customers Want to Hear from You?
articles
How Rich Media Adds Value
articles
The anatomy of a $29 Tune-Up
smi
Customer Retention, Maintenance Agreements
videos
Why a Strong Website is Crucial for HVAC Businesses
articles
Here’s Your Round Tuit
smi
It’s Not Fair
smi
How to Use Video on Facebook
articles
Serving Up Holiday “Extras”
articles
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
What is Google Analytics 4?
smi
