(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
Goals in Reach
podcasts
Better Blogging: Tips for Improvement
smi
How Direct Mail Easily Integrates with Online Marketing
articles
Tailored Print. Flat Cost. Big Results
articles
Post Office Delivers Historic News about Your Print Strategy
articles
How Do Unhappy Customers Communicate?
smi
What Do People See in You?
articles
Make People Want What They Need
podcasts
Is Social Media Broken?
articles
It’s the Best Place in Town to Take a Leak
smi
Your Customer Database Is Probably Worth More Than Your Next 10,000 Leads
articles
It’s Time to Get Social
articles
Compel New Prospects and Existing Customers to Buy by Drew Cameron
articles
It’s Not Fair
smi
Be the One Who Fails the Least
smi
Positioning Yourself as an Expert
podcasts
Are You $100 Better?
smi
Where Should You Focus Your Social Media Efforts?
smi
How to Get Even More Out of Your Facebook Ads
articles
How to Avoid Annoying Your Customers on Social Media
articles
Meeting and Greeting at the Trade Show
articles
How to Turn Your Home Show into a Photo Op
articles
Image & Referrals
videos
The Real Battle for Leads Happens After the Click
articles
Winter Marketing Strategies for HVAC Companies
articles
Planning and Goals
smi
How Smart Marketing Can Beat Up Your Stupid Weather
smi
Second Time’s the Charm?
smi
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
Max Capacity
smi
The All-Important Email Subject Line
articles
Translate Your Technical Talk
articles
Tips for More Upsells and Better Closing Ratios
podcasts
Creating Customer Advocates – One Post at a Time
articles
Why should I choose you?
podcasts
Boosting Your Business: The Power of Positive Customer Feedback
articles
Send the DIYers to Pool School
smi
What Grandma’s Recipes Teach Us About Marketing
smi
The Myth of Risk Aversion
smi
Don’t Be a Do-it-Yourselfer
podcasts
Key Web Metrics Unlocked
articles
The Art of (Business) War
smi
Common Frustrations
podcasts
4 Ways to Improve Your Google Ranking Today
videos
4 Steps to Help Your Techs Sell More Without Meaning To
articles
What’s a Customer Opinion Worth to You?
articles
Your Direct Mail Plan: Right Audience, Right Message, Right Time
articles
Balance In Your Marketing
podcasts
Marketing Through the Holiday Madness
podcasts
Getting High Quality Leads Through Integrated Marketing
smi
Are You Smart Enough for Your Prospects?
articles
Investing Your Time in Free Publicity
smi
Are You Setting Old Goals for Your New Year?
articles
The Starting Line for Your Bottom Line: Your Customer Database
smi
Did AI Create That Video?
articles
Contractors are Selfish
smi
There’s Nothing New in Marketing
podcasts
Getting Personal with Customers
articles
Moving Prospects through the Funnel
articles
When Should You Ask Customers for a Review?
articles
The Benefits of Video Marketing
smi
Keeping Up with the Competition
smi
How to Keep Focused on Your Customer
articles
Reaching Customers on the Go
smi
Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away
podcasts
Comfort Kills
smi
Who Do You Think You Are?
articles
Creating Your Marketing Identity
articles
There’s a Reason Customers Leave
smi
Do Reviews Matter?
articles
Developing a Referral System
articles
Serving Up Holiday “Extras”
articles
Website Fundamentals: Must-Haves for Your Homepage
articles
Is Your Brand a Split Personality?
articles
Are You Tough Enough to Cut Your Own Grass at 90?
smi
Right-Size Marketing for Searching Prospects
articles
How to Serve by Closing the Sale
articles
How to Answer Customer Questions
articles
Service Calls Aren’t Interruptions — They’re Opportunities
podcasts
Service Calls Are Not Interruptions — They’re Opportunities
smi
YOU are What’s Holding You Back
smi
What Smart Contractors Do in the Slow Season
podcasts
Embrace the Future of Analytics: Get Ready for Google Analytics 4
articles
Do Customers Understand What You’re Saying?
smi
5 Ways to Encourage an Environmentally Conscious Workplace
articles
Don’t Miss Out on Holiday Marketing
articles
What’s Your Website Budget This Year?
articles
The Revenue You’re Already Sitting On
podcasts
Performance Based Pay Compensation Plans For Field Personnel
podcasts
How Social Media Marketing is Changing
articles
Common Denominators for Landing Pages that Convert
articles
My Three Predictions for 2020
smi
The Secret to Recurring Revenue
articles
How to Get The Calls you WANT
podcasts
The Continued Relevance of Direct Mail in Modern Marketing
articles
How to Get the Most from Your Facebook Advertising
articles
It’s Not Bragging If You Can Back It Up
smi
How a “Call to Action” Can Improve Your SEO
articles
Promoting Benefits vs. Features
articles
I’m Listening, and I Care
podcasts
Are You Listening To What They’re Saying?
podcasts
Customer Retention, Maintenance Agreements
videos
Visibility Without Follow-Up Is Just Expensive Exposure
podcasts
Getting the Referral
podcasts
Who Buys Your Products?
articles
Are You Winning the Culture War?
articles
How Google Local Services Ads Can Benefit Your Company
articles
Why Clickbait Is a Bad Lure
smi
Your Keys to Marketing Integration
smi
How Much Do Your Customers Trust You?
articles
Your Technicians Are Already Selling — Whether You Train Them or Not
smi
How Fast Does Your Website Load?
smi
Avoid These SEO Mistakes
smi
Do You Love Your Business Enough to Change with it?
smi
What is Google Analytics 4?
smi
Email Essential: Optimize for Mobile Size
articles
Don’t Propose on the First Date
smi
I’ll give you $1,200 just to pay attention to me…
smi
How to Stay Busy When the Slow Season Hits
articles
A Good Headline Conveys Value
smi
Market Like a Human
smi
When Your Marketing Gets Personal
smi
How to Pick Your Platform
articles
Well, That Didn’t Work
smi
Head Starts for Shoulder Seasons
smi
Turn this Podcast Into an iPad
podcasts
Google Ad Updates You Need To Know About For 2022
smi
Reaching Out to Old, Cold Leads
smi
Power of Print
smi
What’s the Deal with 5G Wireless Technology?
articles
It’s More Than the Thought That Counts
smi
Don’t Make These Email Marketing Mistakes
articles
Do You Have a Customer Journey Map?
articles
Plan Your Email Campaigns
smi
Customer Service
videos
Insuring the Holidays
podcasts
Answers to One of Life’s Great Mysteries
smi
Why Print Marketing Is Persuasive
smi
The Customer Service Cavity Check (And Other Things You’d Rather Not Know).
smi
Big Dreams, Little Chance
podcasts
Social Media Isn’t Optional
articles
Cross Selling and Upselling Add Up
articles
How to Write Websites for 5-Second Readers
smi
Lead Generation Through Print and Digital Partnerships
articles
How to Improve Your Facebook Marketing
articles
How to Market When Temps Heat Up – Yes, You Still Need To
articles
Helping Customers Overcome Referral Anxiety
articles
Gaining Email Subscribers
smi
Sharper Web Marketing For Your Business
articles
Just Cancel My Account… and Lose My Number
smi
What’s Ahead for Social Media Video?
smi
How to Use Video on Facebook
articles
You’re So Close to the Answer
podcasts
Running Your Email Campaigns
articles
Direct Mail Delivers for Marketers
smi
Your Marketing Evolved: Tech, Trends, and Takeover
articles
Where to Focus Your Social Media Advertising
articles
Responding To Your Negative Reviews
articles
5 Tips to Prepare for the Slow Season (While You’re Still Busy)
podcasts
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
Become a Social Listener
smi
Creating Your Value Proposition
smi
Fortune Favors the Brave
podcasts
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
podcasts
Who’s On Your Team?
articles
Preparing Your Direct Mail Campaign
smi
Hitting Achievable Targets with Guest Drew Cameron
podcasts
Be Thankful for Customer Retention
articles
Build a Passionate Fanbase
smi
How Rich Media Adds Value
articles
How Do Your Customers Want to Hear from You?
articles
Tech Training
videos
The Contractor’s Social Media Strategy
podcasts
Closing Time
podcasts
Technician Training for Opportunities
articles
Connecting Customer Satisfaction to Customer Retention
articles
How to Get Your Market’s Attention
smi
Quitting on Quitters Day
smi
Setting Your Price Anchor
smi
What’s Wrong with Your Funnel?
articles
Improving Your “Social” Skills
articles
Loyalty Subscriptions
articles
Fine-Tuning Your Direct Mail Marketing
smi
The Low-Cost Tool to Improve Your Image
articles
How to Navigate Direct Mail Trends
articles
Are Experts No Longer Needed?
podcasts
How to Write Posts for Social Media
articles
If You Don’t Plan the Year, the Year Will Run You
smi
Print Strategies for HVAC and Plumbing Contractors
articles
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
How Lead Generation Has Changed
articles
How to Create Social Media Images
smi
Take Care of Your People
smi
Are You Managing Your Reputation?
articles
How to Increase the Value of Your Email
articles
The Advantages of Video Marketing
articles
What Do People See in You?
smi
Digital Marketing for the Residential Contractor
articles
Is Your Data Protected?
articles
Why Businesses Go Under
smi
Nurturing Leads through the Sales Funnel
articles
The times they are a-changin’…
smi
Planning Your Marketing Budget
videos
No One Wants to Buy Your Stupid Air Conditioner
smi
The #1 Sales Offense
smi
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
Customers Tell Their Scary Stories
smi
There’s More to Marketing Than Just Keeping Busy
smi
When Marketing Is “Real People Talking to Real People”
articles
Secrets to a Successful Home Show
articles
Overcoming The Groundhog
podcasts
When It’s All About You
articles
How to Improve Social Media Engagement
smi
Your Messaging Matters
podcasts
Let the Weather Do the Work for You
podcasts
Boosting Engagement: The Power of Print & Digital Integration
articles
Where Are My Customers Going?
podcasts
Navigating SEO Trends for 2024
articles
Poor Customer Service Shortchanges a Sound Investment
articles
Customer Keepers Keep Customer Data
articles
Effective Direct Mail Campaigns
articles
Creating Content and Customer Connections
articles
Training Techs for Their Success
articles
It’s an “Always On” World
articles
Is Your Brand a Split Personality?
articles
Delivering Standout Customer Service During the Holidays
podcasts
How to Improve Your Email Marketing
articles
Your Sales Techniques are Easily Ignored
articles
3 Things Your Facebook Page Must Have
smi
Bring Them Into Your Story
smi
Profitable Trends in Web Marketing
articles
7 Step Action Plan To Reinvent Your Sales Process
podcasts
Improving Your Direct Mail Strategies
articles
Closing More Sales
smi
Drive Traffic to Your Site through Social Media
articles
Increase Website Traffic with Social Media
articles
Hero with a Wrench
smi
How “Engaging” Is Your Customer Retention Marketing?
articles
Streaming Has Changed Entertainment
articles
How Content Improves the Quality of Your Prospects
articles
G. I. Joe’s Advice to Contractors
smi
Planning for Your Year
smi
Sales Meets Marketing
smi
Upsell Essentials
smi
The 5 M’s Of Marketing
podcasts
How Your Image Impacts Your Bottom Line
articles
For More Leads and Better Image, It’s Time to Get Social
articles
Social Media Tips For Growing Your Business
podcasts
Do You Know Your Competitors?
smi
What Are Your Customers Saying about You?
articles
Now, Who Are You Again?
articles
Personalized Marketing is Now Expected.
podcasts
Your Smile Sells Better than Amazon’s
smi
Fishing In The Right Pond Is The Best Way To Catch Fish
podcasts
Addressing the Cost Beyond Price
smi
Help Your Homeowners De-Stress the Holidays
smi
Out-of-Home Advertising Gets Attention
articles
The Value of Building Relationships with Customers
articles
Setting Goals for an Unforgettable Year
articles
New Year, Old Fear, Same Beer
smi
Good Marketing is a Gift to Your Prospects
smi
I Got Business Ghosted
smi
Is Something Missing in Your Email Marketing?
smi
How to Call Customers to Action
smi
There’s Nothing Fishy About A Good Value Proposition
articles
“Too Busy to Market? That’s Exactly Why You Should”
smi
Let Your Customer Do the Selling
articles
What Is Print Marketing?
smi
More Than a Cartoon Beaver
smi
Marketing through Home Shows
smi
The Marketing Money Pit
podcasts
Is Your Website Ready for March 2021?
smi
The Volcano Theory
articles
What’s the Deal with Hashtags?
articles
Does Your Direct Mail Marketing Need a Touch-Up?
articles
How to Advise Customers
articles
Investing in Customer Service
smi
Best Online Practices For HVAC Companies
smi
Why Direct Mail Is a Keeper
articles
Lead Generation and Tracking
videos
How and Why You Should Connect Socially with Your Market
podcasts
Customer Retention Strategies Soothe Buyer’s Remorse
smi
“If You’re Not Following Up, You’re Giving Up”
smi
Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses
articles
What Can You Learn from a Train Wreck?
articles
Subject Lines Can Make or Break Your Email Success
articles
Look Ahead or Get Left Behind
podcasts
Generating Leads with Video
smi
If You Don’t Plan the Year, the Year Will Run You
podcasts
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
Success In Business
podcasts
Why Your Customers Leave
articles
Reaching a Grayer Market with Direct Mail
articles
Online Product Demonstrations Increase Conversions
articles
Know Your Problem, Fix Your Problem
podcasts
Take a Snapshot of Your Marketing Picture
articles
Why Would Anyone Read Your Email Message?
articles
What Does Your Website Need?
articles
Diligence
smi
Closing Sales
videos
Red Rocks and Pizza on the Moon
smi
“Why Most Marketing Doesn’t Work (And How to Fix It)”
smi
Why Print Newsletters Are Making a Comeback
articles
See How Variable Data Printing (VDP) is Personalizing Direct Mail
articles
What’s Happening in Social Media?
smi
100 Million Reasons To Pay Attention To This
smi
How Direct Mail and Email Work Together
smi
Strategy Plus Tactics Makes a Plan
articles
When is the best time to tell a customer you love them? Right before your competitor does!
articles
Social Media Strategizing: Why Followers Follow
articles
Q&A on Contractor’s Web Marketing
podcasts
Maintaining Good Service in Busy Seasons
articles
Conducting an Email Audit
articles
How to Send the Emails of Your Dreams
articles
The Value of Direct Mail
articles
Expanding Your Social Marketing Team
smi
People Who Need People Need Low-Cost Networking Secrets
smi
Opportunities and Challenges in Social Media
smi
The Most Effective Tactic for Email Engagement
smi
This Marketing Ailment’s Easy Cure
articles
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
The Lexicon Of Selling Now
podcasts
Helping Technicians Serve Customers
articles
Don’t Con Your Customers
smi
Mass 1-1 Marketing: Personalization at Scale
articles
Get Hungry Enough to Act
podcasts
Choose Your Words Well
articles
The Winning Strategy of Direct Mail
articles
Mindfulness in the Workplace
articles
How Do You Keep Visitors on Your Site?
smi
Your Best Customers Are the Ones You’re Forgetting
podcasts
Yes, Reach Your Whole Customer Base – But One Segment at a Time, Please
smi
Boosting HVAC Business Through Effective Social Media Strategies
articles
Your Messaging Matters
podcasts
Target Your Year
articles
Marketing Trends
podcasts
Marketing Numbers to Know for an HVAC Company
articles
Database Building/Funnel Marketing
videos
Productivity Hacks for Content Creation
smi
Who’s Your Next Lead?
articles
Mapping Out the Customer Journey
articles
Connecting Prospect Behavior to Helpful Suggestions
articles
Let’s Handle One Thing at a Time
podcasts
“If You’re Not Tracking Your Leads, You’re Guessing”
smi
What’s Your Referral Routine?
articles
How to Follow-Up with Email
articles
Holiday Marketing
videos
Where’s the Logic?
articles
Improving Your Direct Mail Strategies
articles
They’ll Never Focus on You If You Can’t Focus Yourself
smi
Strengthening the Link Between Sales and Marketing
articles
If You’re Not Tracking Your Leads, You’re Guessing
podcasts
Top 10 Tips For Instagram Marketing
podcasts
Tips For Finding Focus & Reducing Digital Distractions
articles
Top 10 Coaching Questions
podcasts
Don’t Forget Who Brought You to the Dance
articles
Your Best Customers Are the Ones You’re Forgetting
smi
Creating Ambassadors for Your Company
smi
Why Isn’t My Website Performing Like It Used To?
articles
Marketing and Digital Strategy Resolutions You Need For Your Business in 2021
articles
Your Yearly Marketing Audit
articles
Catching The Ghost
podcasts
Setting Goals for Your Success
smi
Is Your Slow Website Killing Your Sales?
videos
Integrate Your Marketing Campaigns to Increase Response
articles
Direct Mail’s Response Rates Are Increasing
, articles
Everyone Gets a Lambo
smi
How to Follow-Up with Email
articles
Generating Leads in Those Generation Gaps?
articles
How to Learn More About Your Customers
articles
Understanding the Implications of AI Regulations for American Businesses
articles
Make Your Off-Season Not So Off
podcasts
Is Social Media Broken?
smi
What Do Your Employees Tell Your Customers?
articles
How Does Service Connect to Marketing?
smi
Are You Getting This Wrong?
smi
Measuring Your Direct Mail Response Rate
articles
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
“Want More Sales? Start Before the Pitch”
smi
Keeping Track of Publicity Trends
articles
Create a Strong Guarantee
smi
Determining Your Value Propositions
articles
The Essence of Marketing
articles
People that Don’t Exist Could Be Stealing From You
smi
Here We Go Again…
podcasts
Your Technicians Are Already Selling — Whether You Train Them or Not
podcasts
Call Him in for a Performance Review
smi
What Do Customers Talk About?
smi
The Secret Success of Lead Magnets
smi
Does Your Marketing Feel Personal?
smi
Gaining an Edge in Social Media
articles
Dynamic Personalization in Direct Mail Enhances Response Rates for Businesses
articles
The Off-Season “Fall-Off” Is Just Weeks Away. Are You Ready?
podcasts
You Can’t Lead a Horse to Water
smi
Trends in Digital and Traditional Media
smi
Quit Assuming They’re Going to Stay
podcasts
How to Contain Complaints and Serve Customers
smi
4 Principles to Improve Your Email Marketing
articles
Maintaining Customer Loyalty
smi
Creating a Facebook Ad Funnel
smi
How to Get Found by Your Customers
articles
Lengthen Your Window
smi
The 7 Yeses You Need
podcasts
Training Strengthens Your Team – and Your Company
articles
When You Should Avoid Email “Best Practices”
articles
Don’t Get Jealous: Get Famous
articles
Selling Value, Not Price
articles
Can We Please Stop Wasting Time with Non-converters?
articles
What Does it Take to Really Make a Change?
smi
Caution: Your Customers are Being Detoured
smi
Customer Retention Starts at the Front Door
articles
For Your “Marketing Mindset” Thinking Cap
articles
The anatomy of a $29 Tune-Up
smi
Data-Driven Businesses = Thriving Businesses
articles
How To Stop Losing Profitable Lifetime Clients - Featuring Tom Borg
podcasts
What’s on Your Homepage?
articles
Strategies for Website Success
smi
The Philosophy of Publicity
smi
Essential Best Practices to Maximize Your Email Marketing Efforts
articles
Satisfied Customers Will Still Leave You
articles
Three Factors that Impact Email Marketing
articles
How to Add Value with Video
articles
Feedback’s Big Impact: Customer Reviews Count
articles
Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic
articles
Giving a Big Welcome to Your Email List
smi
Are You Driving Away Your Customers?
podcasts
Visibility Without Follow-Up Is Just Expensive Exposure
smi
Pursuing Publicity
smi
Digital Marketing Tactics for Contractors
smi
What is SEO?
smi
How To Escape The Low Price Battles
podcasts
Customer Retention Isn’t Optional
articles
Drawing Boundary Lines for Social Media
articles
What’s Your Risk-Taking Threshold?
articles
Confessions of an Entrepreneur
smi
Review Buzz Ft. Mike Montano
podcasts
Leveraging AI in HVAC and Plumbing
articles
Loyalty Goes Both Ways
smi
Maximizing ROI with Hybrid Campaigns
articles
Putting the “Fun” Back in the Funnel
articles
You’re open, but what are you open to?
smi
Web Marketing
podcasts
Conducting an Email Audit
articles
Uberizing Your Business
podcasts
Why is That New Guy Kicking Your Tail?
smi
Quit Selling to Your Customers
smi
How Marketing Changed in 2020
articles
Selling Yourself Out in Summer
podcasts
Lead Your Company into Prosperity
podcasts
How a “Call-to-Action” Can Improve Your SEO
articles
You Can Build a Better Mousetrap and Still Go Out of Business
smi
How Do Your Customers Define Loyalty?
smi
Put Your Hands Up and Scream
smi
Funnels for Sales and Marketing
smi
The Challenges of Business Ownership
articles
Improving the Value of Your Social Media Presence
smi
Marketing Your Services
smi
Customer Service Is Time Well Spent
articles
How an Unknown Contractor Gets Loyal Customers
smi
Using Video for Both Marketing and Education
articles
Does Your Content Fit Your Customers’ Personalities?
articles
The Middle Is Disappearing
articles
Print Marketing Is Not What You Think
articles
Hunting the Ghost - Featuring Eric Shidell
podcasts
How to Gain Powerful, Sales-Boosting Testimonials
smi
Using Specifics in Your Copy
smi
The Connection That Will Carry You Through
podcasts
Why Won’t Prospects Give You Their Email Address?
articles
How to Stand Out From the Competition
smi
Here’s the Truth Behind My Family’s Christmas Card…
smi
Success Strategies for Google Ads
smi
Feel-Good Retention Strategies
articles
Benchmarking For Profitable Performance
podcasts
What’s Your Sizzle?
smi
How Do You Use Email Tags?
articles
Simply Effective Method That’ll Add Sales Now
smi
How Bad is Your Roach Problem?
smi
How to Maximize Your Content Marketing
articles
Why Would Anyone Follow You on Social Media?
articles
5 Strategies To Being Remarkable On Yelp
podcasts
How to Measure Your Customer Focus
smi
The Unmatched Benefits of Direct Mail
smi
“From Our Family to Yours: A Heartfelt Thank You”
smi
Falling Behind
podcasts
Show Them Some Love
podcasts
Contractors Are People Too?
articles
Future Casting Your 2023
smi
How to Build Business Relationships That Last
articles
Developing a Strong Value Proposition
articles
Backing Up Your Marketing Claims
articles
How to Get Even More Out of Your Facebook Ads
articles
Just Chuck it Against the Wall
smi
What’s Your Problem?
podcasts
Don’t Ignore the Customer at the Door
articles
Getting Customers to Care About the Big Changes
smi
How to Alienate an Audience and Win Customers
articles
All Opinions Are Not Equal
articles
People Don’t Like Calling Contractors
podcasts
Why Local SEO is Vital for your Business
smi
The Role of Print in Omnichannel Marketing
articles
