(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
Tips for More Upsells and Better Closing Ratios
podcasts
Using Video for Both Marketing and Education
articles
Closing More Sales
smi
Marketing’s Dark Side
smi
I Got Business Ghosted
smi
Preparing Your Direct Mail Campaign
smi
Here’s Your Round Tuit
smi
Are You Stuck in Traffic?
articles
How Social Media Marketing is Changing
articles
Fishing In The Right Pond Is The Best Way To Catch Fish
podcasts
“Your Digital Presence Is Your First Impression”
smi
Gaining Email Subscribers
smi
Planning for Your Year
smi
Email Essentials
smi
Can Getting Sales Get Any Easier
articles
Insuring the Holidays
podcasts
Direct Mail’s Response Rates Are Increasing
, articles
How Do You Use Email Tags?
articles
Effective Direct Mail Campaigns
articles
Backing Up Your Marketing Claims
articles
Generating Leads in Those Generation Gaps?
articles
Customer Retention Strategies Soothe Buyer’s Remorse
smi
How to Write Posts for Social Media
articles
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
How Much Can You Lose Cutting Costs in Customer Service?
articles
Marketing Map
articles
Make People Want What They Need
podcasts
Embrace the Future of Analytics: Get Ready for Google Analytics 4
articles
Put Your Hands Up and Scream
smi
How Content Improves the Quality of Your Prospects
articles
Marketing through Home Shows
smi
How to Navigate Direct Mail Trends
articles
Is Something Missing in Your Email Marketing?
articles
Print Marketing Is Not What You Think
articles
How to Avoid Annoying Your Customers on Social Media
articles
Why Would Anyone Read Your Email Message?
articles
People Who Need People Need Low-Cost Networking Secrets
smi
Navigating SEO Trends for 2024
articles
Don’t Miss Out on Holiday Marketing
articles
Adams Hudson’s Best Advice to Contractors
podcasts
What Do Your Employees Tell Your Customers?
articles
Is it Time to Lose the Customers you Have?
smi
SCAMMER ALERT
podcasts
Become a Social Listener
smi
How to Improve Your Email Marketing
articles
What’s Working in Content Marketing?
smi
When They’re Happy and You Know It – Ask for a Referral
articles
Your Keys to Marketing Integration
smi
There’s Nothing New in Marketing
podcasts
Common Denominators for Landing Pages that Convert
articles
Website Fundamentals: Must-Haves for Your Homepage
articles
Do Reviews Matter?
articles
It’s Not Bragging If You Can Back It Up
smi
Secrets to a Successful Home Show
articles
Creating Offers that Get a Response
articles
How to Increase the Value of Your Email
articles
Service Calls Aren’t Interruptions — They’re Opportunities
podcasts
Turn this Podcast Into an iPad
podcasts
How Your Direct Mail Strategy Develops Trust
articles
What’s in it for me?
smi
Selling Santa
smi
Maintaining Customer Loyalty
smi
How to Build Business Relationships That Last
articles
7 Step Action Plan To Reinvent Your Sales Process
podcasts
Measuring the Success of Your Email Campaigns
articles
When is the best time to tell a customer you love them? Right before your competitor does!
articles
Contractor Marketing Channel Checklist
articles
Is Your Brand Winning Enough Votes?
smi
Web Marketing Basics
podcasts
How to Market Drip by Drip
smi
The Sweet Spot for Subject Lines
smi
Is Your Website Ready for March 2021?
smi
Why You Should Be Using Google PPC Ads
videos
4 Steps to Help Your Techs Sell More Without Meaning To
articles
Sharper Web Marketing For Your Business
articles
What Is Print Marketing?
smi
Is Your Social Media Policy Ready for What’s Ahead?
articles
For Your “Marketing Mindset” Thinking Cap
articles
It’s Not Fair
smi
Helping Technicians Serve Customers
articles
Delivering Standout Customer Service During the Holidays
podcasts
Join the Party
podcasts
The Role of Print Media in Building Brand Trust
articles
The Synergy of Digital and Traditional Marketing
articles
How to Send the Emails of Your Dreams
articles
A Word about Customer Loyalty
articles
Essential Best Practices to Maximize Your Email Marketing Efforts
articles
Your Smile Sells Better than Amazon’s
smi
Satisfied Customers Will Still Leave You
articles
Meeting and Greeting at the Trade Show
articles
How to Write Websites for 5-Second Readers
smi
My Three Predictions for 2020
smi
Here’s the Truth Behind My Family’s Christmas Card…
smi
Productivity Hacks for Content Creation
smi
Your Practical Cybersecurity Checklist
articles
Training Techs for Their Success
articles
Coach them up
podcasts
How to Advise Customers
articles
I’ll give you $1,200 just to pay attention to me…
smi
Where Are My Customers Going?
podcasts
Five Steps to Audit Your Marketing
articles
Why Customers Think Your Email is Junk
articles
YOU are What’s Holding You Back
smi
Are You Prepping For The “Fall Off?”
podcasts
Is Something Missing in Your Email Marketing?
smi
Hunting the Ghost - Featuring Eric Shidell
podcasts
Understanding the Implications of AI Regulations for American Businesses
articles
Don’t Drop the Ball on the Call (with Special Guest Dave Tester)
podcasts
This Marketing Ailment’s Easy Cure
articles
Blogging for Leads?
smi
Your Sales Techniques are Easily Ignored
articles
What’s Your Sizzle?
smi
Talking Strategy with Matt Maleske
podcasts
Future Casting Your 2023
smi
Your Best Customers Are the Ones You’re Forgetting
podcasts
Planning and Goals
smi
5 Ways to Encourage an Environmentally Conscious Workplace
articles
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
My, How You’ve Grown!
smi
What is Google Analytics 4?
smi
A 54% Increase In Sales: Are Those Typical Results?
smi
Subject Lines Can Make or Break Your Email Success
articles
Q&A on Contractor’s Web Marketing
podcasts
“Too Busy to Market? That’s Exactly Why You Should”
smi
How To Stop Losing Profitable Lifetime Clients - Featuring Tom Borg
podcasts
If You Don’t Plan the Year, the Year Will Run You
smi
Are You Tough Enough to Cut Your Own Grass at 90?
smi
Get Hungry Enough to Act
podcasts
Inkjet In Action
articles
How to Answer Customer Questions
articles
The anatomy of a $29 Tune-Up
smi
Are You Ignoring Your Inbox?
smi
Are You Losing 80% of Your Sales?
smi
Profitable Trends in Web Marketing
articles
People that Don’t Exist Could Be Stealing From You
smi
What Do People Want from You?
articles
Your Yearly Marketing Audit
articles
Value Proposition: The Questions You Should Be Asking
smi
Is Social Media Broken?
articles
How Direct Mail and Email Work Together
smi
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
Visibility Without Follow-Up Is Just Expensive Exposure
podcasts
How Google Local Services Ads Can Benefit Your Company
articles
Helping Technicians Serve Customers
articles
Investing in Customer Service
smi
Falling Behind
podcasts
It’s an “Always On” World
articles
Developing a Referral System
articles
The times they are a-changin’…
smi
How Does Your Email Strategy Stack Up?
articles
4 Principles to Improve Your Email Marketing
articles
Mixing Your Digital Marketing
articles
Why Won’t Prospects Give You Their Email Address?
articles
There’s a Reason Customers Leave
smi
How Contractors Can Lose Trees in the Forest
smi
Just Cancel My Account… and Lose My Number
smi
Fear-based Marketing vs. Happy Alternatives
articles
Contractors are Selfish
smi
Integrate Your Marketing Campaigns to Increase Response
articles
Entering the Conversation
articles
Fast Facts about Facebook Ads
articles
Why Customer Retention Is the Fuel To Skyrocket Your Business To News Heights
articles
Don’t Con Your Customers
smi
The Frugal Wow
smi
How To Use Social Listening To Identify Likely Buyers
podcasts
The Most Effective Tactic for Email Engagement
smi
The Off-Season “Fall-Off” Is Just Weeks Away. Are You Ready?
podcasts
How and Why You Should Connect Socially with Your Market
podcasts
Why Your Customers Leave
articles
Customers First: Solve Their Problems, Improve Your Company
articles
How Do I Make My Company Stand Out?
podcasts
Strengthening the Link Between Sales and Marketing
articles
Email Essential: Optimize for Mobile Size
articles
Why Building an Image Matters
smi
How to Get Your Market’s Attention
smi
Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away
podcasts
The Enduring Power of Print
articles
Have You Surveyed Your Customers?
smi
Head Starts for Shoulder Seasons
smi
Marketing Through the Holiday Madness
podcasts
Are You Setting Old Goals for Your New Year?
articles
What to Avoid with the Upsell
articles
Power of Print
smi
Leveraging AI in HVAC and Plumbing
articles
How to Stand Out From the Competition
articles
Success Strategies for Google Ads
smi
Holiday Marketing
videos
How to Call Customers to Action
smi
Generating Leads in the Era of Overwhelm
smi
Does Your Marketing Feel Personal?
smi
Digital Marketing Tactics for Contractors
smi
Marketing That Solves Your Customer’s Problem
articles
How to Overcome the “Click and Save” Conundrum
articles
Tips For Finding Focus & Reducing Digital Distractions
articles
When Your Marketing Gets Personal
smi
Where’s Your Social Media Focus?
articles
Your Direct Mail Plan: Right Audience, Right Message, Right Time
articles
“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail
smi
Benchmarking For Profitable Performance
podcasts
Expanding Your Social Marketing Team
smi
5 Keys to Convert Your Incoming Calls to Appointments
podcasts
New Year, Old Fear, Same Beer
smi
Nothing Changes If Nothing Changes
smi
Determining Your Value Propositions
articles
How Rich Media Adds Value
articles
The Role of Print in Omnichannel Marketing
articles
How Smart Marketing Can Beat Up Your Stupid Weather
smi
Hero with a Wrench
smi
Marketing Time for the Holidays
podcasts
2024 Trending Design Styles for HVAC Company Owners
articles
If You’re Not Tracking Your Leads, You’re Guessing
podcasts
All Opinions Are Not Equal
articles
Direct Mail’s Undeniable Effectiveness
articles
Your Direct Mail “Call to Action”
articles
Why Direct Mail Is a Keeper
articles
Strategies for Website Success
smi
Success In Business
podcasts
Know Your Problem, Fix Your Problem
podcasts
Three Steps for Smart Marketing During the Peak Seasons
articles
The Secret Success of Lead Magnets
smi
Streaming Has Changed Entertainment
articles
The #1 Sales Offense
smi
How Bad is Your Roach Problem?
smi
Customer Retention: Relationships Are The Goal
articles
Developing a Strong Value Proposition
articles
Choose Your Words Well
articles
Reinforcing Company Values
smi
Who Buys Your Products?
articles
The Starting Line for Your Bottom Line: Your Customer Database
smi
Why Customers Ignore Your Direct Mail
articles
Where’s the Logic?
articles
Customer Retention Isn’t Optional
articles
Avoid These SEO Mistakes
smi
AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams
articles
Who’s Marketing with Social Media?
articles
Boosting HVAC Business Through Effective Social Media Strategies
articles
4 Ways to Improve Your Google Ranking Today
videos
Getting Personal with Customers
articles
Improving the Value of Your Social Media Presence
smi
Customer Keepers Keep Customer Data
articles
Getting High Quality Leads Through Integrated Marketing
smi
Social Media Strategizing: Why Followers Follow
articles
Everything You Need to Know About Google PPC Advertising
articles
Mass 1-1 Marketing: Personalization at Scale
articles
What Can You Learn from a Train Wreck?
articles
Simply Effective Method That’ll Add Sales Now
smi
Winter Marketing Strategies for HVAC Companies
articles
Your Profitable Integrated Marketing Plan
smi
Mindfulness in the Workplace
articles
Plan Your Email Campaigns
smi
Let’s Handle One Thing at a Time
podcasts
Translate Your Technical Talk
articles
Communication Styles in the Workplace
articles
Feedback’s Big Impact: Customer Reviews Count
articles
Delivering Human-Centered Customer Service
smi
Max Capacity
smi
Traditional vs. Online Marketing: What Contractors Should Know
articles
If You Don’t Plan the Year, the Year Will Run You
podcasts
Why is That New Guy Kicking Your Tail?
articles
Reaching a Grayer Market with Direct Mail
articles
Where to Focus Your Social Media Advertising
articles
Just Chuck it Against the Wall
smi
Certain Goals Survive Uncertain Times
podcasts
What Is SEO, and Why Is It So Important?
videos
Review Buzz Ft. Mike Montano
podcasts
Is Your Brand a Split Personality?
articles
Hitting Achievable Targets with Guest Drew Cameron
podcasts
What’s Your Company’s Story?
articles
How to Maximize Your Content Marketing
articles
ACCA has Mental Lapse and Asks Adams Hudson to Speak at Conference
smi
Customer Service Language to Get Results
articles
Using Specifics in Your Copy
smi
The Revenue You’re Already Sitting On
podcasts
Out-of-Home Advertising Gets Attention
articles
The Marketing Guy Educates You About 2.8-kW Class Efficiency
smi
Social Media Trends On The Rise
articles
Giving a Big Welcome to Your Email List
smi
Options for Online Ads
smi
How to set SMART Goals for 2022
podcasts
Well, That Didn’t Work
smi
Loyalty Goes Both Ways
smi
Making Customers Happy Is Good for Your Image
articles
Marketing Strategies for HVAC Businesses TO KEEP CUSTOMERS COMING BACK
articles
Planning and Goals
, smi
Keeping Your Marketing Customer-Centric
articles
Trends in Digital and Traditional Media
smi
Social Media Isn’t Optional
articles
Big Dreams, Little Chance
podcasts
5 Tips to Prepare for the Slow Season (While You’re Still Busy)
podcasts
What’s Your Website Budget This Year?
articles
Setting Your Price Anchor
smi
Generating Leads with a Call to Action
articles
Selling Value, Not Price
articles
Stay Aggressive or Lose
podcasts
What Do Customers Talk About?
smi
The ROI on Contests and Giveaways
articles
Increase Website Traffic with Social Media
articles
Why should I choose you?
podcasts
Are You Getting This Wrong?
smi
Your Messaging Matters
podcasts
How Fast Does Your Website Load?
smi
What’s the Deal with Hashtags?
articles
The Myth of Risk Aversion
smi
Are You a PRO-Active or RE-Active Contractor?
podcasts
Conducting an Email Audit
articles
Take a Snapshot of Your Marketing Picture
articles
The Low-Cost Tool to Improve Your Image
articles
How Your Image Impacts Your Bottom Line
articles
Don’t Answer that Text!
articles
Balance In Your Marketing
podcasts
Integrate Your Budget with Traditional and Online Strategies
articles
Getting Customers to Care About the Big Changes
smi
Forecasting the Future
podcasts
April’s MegaMarketer Podcast has arrived
podcasts
“If You’re Not Following Up, You’re Giving Up”
smi
Don’t Get Jealous: Get Famous
articles
The Value of Direct Mail
articles
The Secret to Recurring Revenue
articles
Quit Wasting Your Time on “Bad Marketing”
podcasts
“Why Most Marketing Doesn’t Work (And How to Fix It)”
smi
Common Frustrations
podcasts
Addressing the Cost Beyond Price
smi
Drawing Boundary Lines for Social Media
articles
How to Improve Your Content
articles
Yes, Reach Your Whole Customer Base – But One Segment at a Time, Please
smi
It’s the Best Place in Town to Take a Leak
smi
Second Time’s The Charm?
articles
Help Your Homeowners De-Stress the Holidays
smi
What’s Your Risk-Taking Threshold?
articles
Right-Size Marketing for Searching Prospects
articles
100 Million Reasons To Pay Attention To This
smi
It’s More Than the Thought That Counts
smi
Does Your Content Fit Your Customers’ Personalities?
articles
The Marketing Money Pit
podcasts
How to Keep Focused on Your Customer
articles
The Connection That Will Carry You Through
podcasts
They’ll Never Focus on You If You Can’t Focus Yourself
smi
Make Your Off-Season Not So Off
podcasts
Selling is Service
articles
Customer Service
videos
What’s on Your Homepage?
articles
How Much Do Your Customers Trust You?
articles
Strategy Plus Tactics Makes a Plan
articles
The All-Important Email Subject Line
articles
Don’t Propose on the First Date
smi
3 Things Your Facebook Page Must Have
smi
How to Build Your Content Marketing Strategy
smi
What’s a Customer Opinion Worth to You?
articles
Keeping Up with the Competition
smi
Be the One Who Fails the Least
smi
How to Turn Your Home Show into a Photo Op
articles
Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic
articles
What’s Wrong with Your Funnel?
articles
Tech Training
videos
Improving Your Direct Mail Strategies
articles
“Customer Retention: The Revenue You’re Already Sitting On”
smi
Creating Content and Customer Connections
articles
Preparing and Sharing Content on Social Media
articles
Prepare Your Voicemail Scripts
smi
Poor Customer Service Shortchanges a Sound Investment
articles
Creating Content and Customer Connections
articles
How To Escape The Low Price Battles
podcasts
How “Engaging” Is Your Customer Retention Marketing?
articles
Where Digital Marketing Is Headed
articles
Opportunities and Challenges in Social Media
smi
The Greatest Marketing Myth In All of Contracting
articles
How “Customer Experience” Affects Company Success
articles
The Secret to Recurring Revenue
articles
Innovate Your Marketing Amid Holiday Hoopla
smi
Promoting Benefits vs. Features
articles
“From Our Family to Yours: A Heartfelt Thank You”
smi
Don’t Blame the Media
smi
Top 10 Tips For Instagram Marketing
podcasts
The Philosophy of Publicity
smi
Why Customers Want to Give You Referrals – and Why They Won’t
articles
Integrate Your Budget with Traditional and Online Strategies
articles
Does Your Direct Mail Marketing Need a Touch-Up?
articles
Why is That New Guy Kicking Your Tail?
smi
How to Learn More About Your Customers
articles
10 Strategies To Get 10 More Referrals Per Month
podcasts
How Direct Mail Easily Integrates with Online Marketing
articles
Positioning Yourself as an Expert
podcasts
Red Rocks and Pizza on the Moon
smi
Marketing Numbers to Know for an HVAC Company
articles
Your Messaging Matters
podcasts
Reaching a Point of Mutual Understanding (and Closing the Sale)
smi
Should Your HVAC Company Have a Twitter Account?
articles
Send the DIYers to Pool School
smi
Call Him in for a Performance Review
smi
Why a Strong Website is Crucial for HVAC Businesses
articles
Connecting Prospect Behavior to Helpful Suggestions
articles
Customer Service Is Time Well Spent
articles
How to Get Your Customers to do Your Marketing
articles
Boost Your HVAC Business with These Effective Social Media Strategies
articles
Direct Mail Delivers for Marketers
smi
The Best Return on Your Marketing Investment
smi
Marketing in the Age of Privacy: Navigating Data Regulations
articles
The Perfection of Print Marketing
articles
Why You Should Be Using Google My Business
articles
More Than a Cartoon Beaver
smi
Confessions of an Entrepreneur
smi
The Secrets of Outdoor Advertising
articles
Sometimes You Just Have to take the Plunge
smi
How to Stop Bad Reviews Before They Happen
articles
Social Media Tips For Growing Your Business
podcasts
It’s Time for a Change
smi
Creating Your Value Proposition
smi
What is Variable Data Printing?
articles
Are Experts No Longer Needed?
podcasts
What’s the Problem with Your Facebook Ad?
smi
When Marketing Is “Real People Talking to Real People”
articles
A Good Headline Conveys Value
smi
Marketing and Digital Strategy Resolutions You Need For Your Business in 2021
articles
Diligence
smi
Beware the Inventory Graveyard
smi
Improving Your Direct Mail Strategies
articles
Are Trade Shows a Waste of Your Time?
podcasts
How to Follow-Up with Email
articles
Catching The Ghost
podcasts
Don’t Forget Who Brought You to the Dance
articles
Closing Sales
videos
Planning Your Marketing Budget
videos
What is Google Analytics 4?
articles
Lead Your Company into Prosperity
podcasts
Now, Who Are You Again?
articles
The Continued Relevance of Direct Mail in Modern Marketing
articles
Top 10 Coaching Questions
podcasts
Quit Assuming They’re Going to Stay
podcasts
How a “Call-to-Action” Can Improve Your SEO
articles
Loyalty Subscriptions
articles
Marketing Trends
podcasts
Bring Them Into Your Story
smi
I’ll Pay for your Christmas
smi
Personalized Marketing is Now Expected.
podcasts
Having a Customer Driven Homepage
smi
Remarketing: Second Time’s the Charm
smi
Best Online Practices For HVAC Companies
smi
Managing Expectations
articles
Goals in Reach
podcasts
How Direct Mail Copywriting Triggers Response
articles
Could Your Competitors’ Customer Retention Be a Problem for You?
articles
What’s the Deal with 5G Wireless Technology?
articles
The Evolution of Home Delivery
articles
Post Office Delivers Historic News about Your Print Strategy
articles
How to Follow-Up with Email
articles
You’re So Close to the Answer
podcasts
Do You Lead the Race or Struggle to Keep Pace?
articles
Lead Generation and Tracking
videos
When You Should Avoid Email “Best Practices”
articles
I Remember You
smi
Embracing Empathetic Customer Service
articles
Lead Generation Through Print and Digital Partnerships
articles
What’s The Benefit of a Contractor Community?
podcasts
Will Customers Take 8 Seconds for Your Email?
articles
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
See How Variable Data Printing (VDP) is Personalizing Direct Mail
articles
Generating Leads with Video
smi
The Challenges of Business Ownership
articles
Be More than a Number
smi
Are You Serious, Clark?
smi
Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays
podcasts
Are You Building Trust with Your Customers?
smi
Selling Yourself Out in Summer
podcasts
For More Leads and Better Image, It’s Time to Get Social
articles
Connecting Customer Satisfaction to Customer Retention
articles
Google Ad Updates You Need To Know About For 2022
smi
Service Calls Are Not Interruptions — They’re Opportunities
smi
Keep Your Promises? Probably Not to This Person.
smi
Investing in Long-Term Love
smi
Are You Smart Enough for Your Prospects?
articles
Reaching a Point of Mutual Understanding (and Closing the Sale)
articles
Were You Looking for This?
smi
Hiring and Keeping Great Staff Members
podcasts
What Are Your Customers Saying about You?
articles
Digital Marketing for the Residential Contractor
articles
Keeping Track of Publicity Trends
articles
Serving Up Holiday “Extras”
articles
Allen Kent
podcasts
Web Marketing
podcasts
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
Measuring Your Direct Mail Response Rate
articles
Putting the “Fun” Back in the Funnel
articles
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
G. I. Joe’s Advice to Contractors
smi
How to Contain Complaints and Serve Customers
smi
The Power of Print
smi
Are You Managing Your Reputation?
articles
Market Like a Human
smi
People Don’t Like Calling Contractors
podcasts
Customers Tell Their Scary Stories
smi
How to Get Even More Out of Your Facebook Ads
articles
It’s Time to Get Social
articles
Data-Driven Businesses = Thriving Businesses
articles
Don’t Make These Email Marketing Mistakes
articles
How to Get Found by Your Customers
articles
“Want More Sales? Start Before the Pitch”
smi
Left Turns and Peanuts
smi
Image & Referrals
videos
How to Alienate an Audience and Win Customers
articles
Upsell Essentials
smi