(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
Marketing Doesn’t Have to Be Complicated
articles
When Should You Ask Customers for a Review?
articles
The Role of Print Media in Building Brand Trust
articles
The Unmatched Benefits of Direct Mail
smi
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
Determining Your Value Propositions
articles
There’s a Reason Customers Leave
smi
Promoting Benefits vs. Features
articles
Selling Santa
smi
Mindfulness in the Workplace
articles
The Marketing Guy Educates You About 2.8-kW Class Efficiency
smi
Investing in Long-Term Love
smi
Why Would Anyone Follow You on Social Media?
articles
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
Red Rocks and Pizza on the Moon
smi
Confessions of an Entrepreneur
smi
Managing Expectations
articles
People that Don’t Exist Could Be Stealing From You
smi
Where’s Your Social Media Focus?
articles
Uberizing Your Business
podcasts
Marketing’s Dark Side
smi
The Lexicon Of Selling Now
podcasts
Why Print Marketing Is Persuasive
smi
Become a Social Listener
smi
If You Don’t Plan the Year, the Year Will Run You
podcasts
Talking Strategy with Matt Maleske
podcasts
How to Stay Busy When the Slow Season Hits
articles
Improving Your Direct Mail Strategies
articles
Want to Know the Future? Don’t Ask Jeff Bezos; He Focuses on the Past.
smi
Show Them Some Love
podcasts
Using Video for Both Marketing and Education
articles
Is Social Media Broken?
articles
The Starting Line for Your Bottom Line: Your Customer Database
smi
Your Best Customers Are the Ones You’re Forgetting
podcasts
Hiring and Keeping Great Staff Members
podcasts
How Social Media Marketing is Changing
articles
Don’t Drop the Ball on the Call (with Special Guest Dave Tester)
podcasts
Are You Managing Your Reputation?
articles
Essential Best Practices to Maximize Your Email Marketing Efforts
articles
Marketing Your Services
smi
Four Steps to Better Email Campaigns
smi
How Does Service Connect to Marketing?
smi
No One Wants to Buy Your Stupid Air Conditioner
smi
Preparing and Sharing Content on Social Media
articles
Are Trade Shows a Waste of Your Time?
podcasts
Second Time’s the Charm?
smi
What’s Your Risk-Taking Threshold?
articles
Why You Should Be Using Google PPC Ads
videos
How an Unknown Contractor Gets Loyal Customers
smi
Future Casting Your 2023
smi
How to Follow-Up with Email
articles
Join the Party
podcasts
Know Your Problem, Fix Your Problem
podcasts
How to Follow-Up with Email
articles
You Can Build a Better Mousetrap and Still Go Out of Business
smi
Allen Kent
podcasts
Your Yearly Marketing Audit
articles
Training Strengthens Your Team – and Your Company
articles
Image & Referrals
videos
The Evolution of Home Delivery
articles
Inspiring Greatness In Your Team
podcasts
Creating an Effective Call to Action
articles
5 Strategies To Being Remarkable On Yelp
podcasts
Success Strategies for Direct Mail
articles
What Do Customers Talk About?
smi
Here We Go Again…
podcasts
Visibility Without Follow-Up Is Just Expensive Exposure
smi
How to Market When Temps Heat Up – Yes, You Still Need To
articles
See How Variable Data Printing (VDP) is Personalizing Direct Mail
articles
Sales Meets Marketing
smi
The Contractor’s Social Media Strategy
podcasts
How to Improve Your Email Marketing
articles
Overcoming The Groundhog
podcasts
Expanding Your Social Marketing Team
smi
How to Maximize Your Content Marketing
articles
Caution: Your Customers are Being Detoured
smi
Website Fundamentals: Must-Haves for Your Homepage
articles
The Two Most Powerful Words in Marketing
smi
Is Your Brand Winning Enough Votes?
smi
The Philosophy of Publicity
smi
Getting High Quality Leads Through Integrated Marketing
smi
Why Customer Retention Is the Fuel To Skyrocket Your Business To News Heights
articles
“If You’re Not Following Up, You’re Giving Up”
smi
Fear-based Marketing vs. Happy Alternatives
articles
Left Turns and Peanuts
smi
If You’re Not Tracking Your Leads, You’re Guessing
podcasts
It’s About You, and You, and You
articles
Setting Your Price Anchor
smi
Developing a Referral System
articles
When It’s All About You
articles
3 Things Your Facebook Page Must Have
smi
Hard Working Hands with Soft Skills
smi
My, How You’ve Grown!
smi
Leveraging AI in HVAC and Plumbing
articles
Quit Selling to Your Customers
smi
This Marketing Ailment’s Easy Cure
articles
Closing Time
podcasts
Q&A on Contractor’s Web Marketing
podcasts
Life Without Commercial?
smi
Fishing In The Right Pond Is The Best Way To Catch Fish
podcasts
What’s on Your Homepage?
articles
Direct Mail’s Response Rates Are Increasing
, articles
Wasted Time = Wasted Seasons
podcasts
Integrate Your Budget with Traditional and Online Strategies
articles
10 Strategies To Get 10 More Referrals Per Month
podcasts
Direct Mail’s Undeniable Effectiveness
articles
Do You Love Your Business Enough to Change with it?
smi
How to set SMART Goals for 2022
podcasts
What’s Your Company’s Story?
articles
Preparing Your Direct Mail Campaign
smi
Marketing Map
articles
Where Should You Focus Your Social Media Efforts?
smi
Beware the Inventory Graveyard
smi
What’s Your Sizzle?
smi
For More Leads and Better Image, It’s Time to Get Social
articles
Don’t Let Them Forget You
podcasts
Why Won’t Prospects Give You Their Email Address?
articles
How Direct Mail Easily Integrates with Online Marketing
articles
Getting Personal with Customers
articles
AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams
articles
Everything You Need to Know About Google PPC Advertising
articles
Remarketing: Second Time’s the Charm
smi
Lead Generation and Tracking
videos
Navigating Trends in Social Media
smi
Get Hungry Enough to Act
podcasts
Customer Service Is Time Well Spent
articles
The #1 Sales Offense
smi
Who’s Marketing with Social Media?
articles
Why Isn’t My Website Performing Like It Used To?
articles
7 Step Action Plan To Reinvent Your Sales Process
podcasts
Help Your Homeowners De-Stress the Holidays
smi
Is Your Slow Website Killing Your Sales?
videos
What Do People Want from You?
articles
What’s Ahead for Social Media Video?
smi
How Google Local Services Ads Can Benefit Your Company
smi
Connecting Customer Satisfaction to Customer Retention
articles
It’s Time to Get Social
articles
Marketing Through the Holiday Madness
podcasts
Do Reviews Matter?
articles
Why Your Customers Leave
articles
Second Time’s The Charm?
articles
Growth Through Service
smi
Don’t Be a Do-it-Yourselfer
podcasts
How to Advise Customers
articles
Winter Marketing Strategies for HVAC Companies
articles
What is Google Analytics 4?
smi
What Do People See in You?
smi
Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses
articles
Right-Size Marketing for Searching Prospects
articles
“If You’re Not Tracking Your Leads, You’re Guessing”
smi
Your Sales Techniques are Easily Ignored
articles
Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away
podcasts
Common Denominators for Landing Pages that Convert
articles
Do You Really Need Content Marketing?
articles
The Middle Is Disappearing
articles
Reaching a Grayer Market with Direct Mail
articles
Training Techs for Their Success
articles
Translate Your Technical Talk
articles
How to Overcome the “Click and Save” Conundrum
articles
Why Customers Want to Give You Referrals – and Why They Won’t
articles
Don’t Waste Time with Social Media: Instead, Be Strategic
articles
Setting Goals for Your Success
smi
Pursuing Publicity
smi
Planning for Your Year
smi
What Grandma’s Recipes Teach Us About Marketing
smi
How Rich Media Adds Value
articles
Do You Really Want to Leave That Money on the Table?
articles
Why Isn’t My Website Performing Like It Used To?
smi
Inkjet In Action
articles
What Do People See in You?
articles
Are You Getting This Wrong?
smi
Straight Shooters
smi
Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays
podcasts
How to Increase the Value of Your Email
articles
Is Your Social Media Policy Ready for What’s Ahead?
articles
Strategies for Website Success
smi
Measuring the Success of Your Email Campaigns
articles
Don’t Sale Away This Summer
smi
It’s an “Always On” World
articles
Post Office Delivers Historic News about Your Print Strategy
articles
Streaming Has Changed Entertainment
articles
Contractors are Selfish
smi
It’s Time for a Change
smi
Holiday Marketing
videos
Here’s the Truth Behind My Family’s Christmas Card…
smi
Do Your Customers Trust You?
articles
Have You Surveyed Your Customers?
smi
Maintaining Customer Loyalty
smi
Marketing Trends
podcasts
Reaching a Point of Mutual Understanding (and Closing the Sale)
smi
Key Web Metrics Unlocked
articles
Long-Term Planning to Pursue Your Vision
articles
Marketing Time for the Holidays
podcasts
So Many Channels, So Little Time
articles
Why Direct Mail Is a Keeper
articles
How a “Call to Action” Can Improve Your SEO
articles
100 Million Reasons To Pay Attention To This
smi
How Do You Use Email Tags?
articles
The Connection That Will Carry You Through
podcasts
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
Just Cancel My Account… and Lose My Number
smi
Three Types of Customer Retention Marketing
articles
Marketing Numbers to Know for an HVAC Company
articles
What Smart Contractors Do in the Slow Season
podcasts
How Do Your Customers Want to Hear from You?
articles
Adams Hudson’s Best Advice to Contractors
podcasts
Increase Website Traffic with Social Media
articles
What Are Your Customers Saying about You?
articles
Don’t Propose on the First Date
smi
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
The Value of Direct Mail
articles
Options for Online Ads
smi
Loyalty Goes Both Ways
smi
How Do You Keep Visitors on Your Site?
smi
What Is SEO, and Why Is It So Important?
videos
Turn this Podcast Into an iPad
podcasts
Don’t Ignore the Customer at the Door
articles
How to Learn More About Your Customers
articles
The Common Denominator in All My Failures Is…
smi
I Got Business Ghosted
smi
Your Messaging Matters
podcasts
A 54% Increase In Sales: Are Those Typical Results?
smi
Take Care of Your People
smi
Top 10 Tips For Instagram Marketing
podcasts
Delivering Human-Centered Customer Service
smi
The Enduring Power of Print
articles
Hero with a Wrench
smi
Effective Direct Mail Campaigns
articles
Keep that Content Coming
articles
Don’t Answer that Text!
articles
Make Your Off-Season Not So Off
podcasts
Don’t Con Your Customers
smi
Understanding the Implications of AI Regulations for American Businesses
articles
4 Ways to Improve Your Google Ranking Today
videos
What’s the Deal with 5G Wireless Technology?
articles
Let Your Customer Do the Selling
articles
Answers to One of Life’s Great Mysteries
smi
How To Escape The Low Price Battles
podcasts
Certain Goals Survive Uncertain Times
podcasts
The Synergy of Digital and Traditional Marketing
articles
Closing More Sales
smi
What’s in it for me?
smi
How to Answer Customer Questions
articles
Marketing through Home Shows
smi
G. I. Joe’s Advice to Contractors
smi
Take a Snapshot of Your Marketing Picture
articles
Running Your Email Campaigns
articles
Technician Training for Opportunities
articles
It’s Not Fair
smi
Why Would Anyone Read Your Email Message?
articles
Customer Retention Strategies Soothe Buyer’s Remorse
smi
Making Customers Happy Is Good for Your Image
articles
“Want More Sales? Start Before the Pitch”
smi
Marketing and Digital Strategy Resolutions You Need For Your Business in 2021
articles
What is Google Analytics 4?
articles
Are You Stuck in Traffic?
articles
Print Marketing Is Not What You Think
articles
5 Summer Strategies For Your HVAC Business
articles
How to Use Video on Facebook
articles
Marketing in the Age of Privacy: Navigating Data Regulations
articles
Where Are My Customers Going?
podcasts
Performance Based Pay Compensation Plans For Field Personnel
podcasts
Google Ad Updates You Need To Know About For 2022
smi
The Challenges of Business Ownership
articles
How Are Your Customers Feeling Today?
articles
How to Add Value with Video
articles
Benchmarking For Profitable Performance
podcasts
How to Get Your Market’s Attention
smi
Is Your Website Ready for March 2021?
smi
How to Get the Most from Your Facebook Advertising
articles
Trends in Digital and Traditional Media
smi
Quitting on Quitters Day
smi
5 Tips to Prepare for the Slow Season (While You’re Still Busy)
podcasts
Who’s On Your Team?
articles
Marketing That Solves Your Customer’s Problem
articles
Why Businesses Go Under
smi
How to Stand Out From the Competition
smi
Giving a Big Welcome to Your Email List
smi
I’ll give you $1,200 just to pay attention to me…
smi
The Power of Print
smi
Upsell Essentials
smi
Review Buzz Ft. Mike Montano
podcasts
For Your “Marketing Mindset” Thinking Cap
articles
Conducting an Email Audit
articles
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
Selling Yourself Out in Summer
podcasts
It’s More Than the Thought That Counts
smi
Why Direct Mail Delivers for Marketers
smi
How to Improve Your Facebook Marketing
articles
Be More than a Number
smi
Reaching a Point of Mutual Understanding (and Closing the Sale)
articles
Aligning What You Say with What You Do
articles
Are You Losing 80% of Your Sales?
smi
How to Send the Emails of Your Dreams
articles
Measuring Your Direct Mail Response Rate
articles
When They’re Happy and You Know It – Ask for a Referral
articles
Boost Your HVAC Business with These Effective Social Media Strategies
articles
Why Clickbait Is a Bad Lure
smi
Personalized Marketing is Now Expected.
podcasts
The Sweet Spot for Subject Lines
smi
Maintaining Good Service in Busy Seasons
articles
There’s Nothing New in Marketing
podcasts
The Winning Strategy of Direct Mail
articles
Where Do Leads Come From?
articles
Nothing Changes If Nothing Changes
smi
Everyone Gets a Lambo
smi
Hitting Achievable Targets with Guest Drew Cameron
podcasts
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
How to Call Customers to Action
smi
Feel-Good Retention Strategies
articles
Balance In Your Marketing
podcasts
What’s Happening in Social Media?
smi
Generating Leads in the Era of Overwhelm
smi
Three Steps for Smart Marketing During the Peak Seasons
articles
The Customer Service Cavity Check (And Other Things You’d Rather Not Know).
smi
Top 10 Coaching Questions
podcasts
“Customer Retention: The Revenue You’re Already Sitting On”
smi
How to Market to Millennials
articles
Choose Your Words Well
articles
Why Customers Ignore Your Direct Mail
articles
What to Avoid with the Upsell
articles
Keeping Track of Publicity Trends
articles
Don’t Forget Who Brought You to the Dance
articles
Stay Aggressive or Lose
podcasts
Secrets of Landing Page Success
articles
Visibility Without Follow-Up Is Just Expensive Exposure
podcasts
5 Ways to Encourage an Environmentally Conscious Workplace
articles
Do You Know Your Competitors?
smi
How to Get Your Customers to do Your Marketing
articles
Connecting Prospect Behavior to Helpful Suggestions
articles
It’s the Best Place in Town to Take a Leak
smi
I Could Do Better
smi
Comfort Kills
smi
Do Customers Understand What You’re Saying?
smi
Fine-Tuning Your Direct Mail Marketing
smi
Don’t Blame the Media
smi
Profitable Trends in Web Marketing
articles
Don’t Make These Email Marketing Mistakes
articles
Contractor Marketing Channel Checklist
articles
Look Ahead or Get Left Behind
podcasts
Don’t Miss Out on Holiday Marketing
articles
You Are Not Alone
podcasts
The Secret Success of Lead Magnets
smi
Reaching Out to Old, Cold Leads
smi
How a “Call-to-Action” Can Improve Your SEO
articles
Now, Who Are You Again?
articles
The Trust-Factor of Print-Based Marketing
articles
Holiday Marketing/Internet Marketing
smi
The 5 M’s Of Marketing
podcasts
You’re open, but what are you open to?
smi
Move the Trash Can
smi
When is the best time to tell a customer you love them? Right before your competitor does!
articles
How to Turn Your Home Show into a Photo Op
articles
Customer Retention, Maintenance Agreements
videos
Why Local SEO is Vital for your Business
smi
Reaching Customers on the Go
smi
Mass 1-1 Marketing: Personalization at Scale
articles
Publicity
videos
How to Market Drip by Drip
smi
Does Your Content Fit Your Customers’ Personalities?
articles
Using Specifics in Your Copy
smi
Investing in Customer Service
smi
Call Him in for a Performance Review
smi
The Continued Relevance of Direct Mail in Modern Marketing
articles
Let the Weather Do the Work for You
podcasts
Investing Your Time in Free Publicity
smi
How to Gain Powerful, Sales-Boosting Testimonials
smi
Could Your Competitors’ Customer Retention Be a Problem for You?
articles
How Google Local Services Ads Can Benefit Your Company
articles
You Can’t Lead a Horse to Water
smi
How to Improve Social Media Engagement
smi
Tailored Print. Flat Cost. Big Results
articles
Value Proposition: The Questions You Should Be Asking
smi
“Your Digital Presence Is Your First Impression”
smi
Online Product Demonstrations Increase Conversions
articles
Loyalty Subscriptions
articles
Improving Your Direct Mail Strategies
articles
Guiding Prospects Through the Funnels
articles
I’ll Pay for your Christmas
smi
The 7 Yeses You Need
podcasts
How to Keep Focused on Your Customer
articles
How Content Improves the Quality of Your Prospects
articles
Are You a PRO-Active or RE-Active Contractor?
podcasts
When Marketing Is “Real People Talking to Real People”
articles
Build a Passionate Fanbase
smi
What’s a Customer Opinion Worth to You?
articles
Your Direct Mail “Call to Action”
articles
Tech Training
videos
Helping Technicians Serve Customers
articles
How Your Image Impacts Your Bottom Line
articles
The Secret to Recurring Revenue
articles
Where’s the Logic?
articles
How Smart Marketing Can Beat Up Your Stupid Weather
smi
Lead Your Company into Prosperity
podcasts
Keeping Up with the Competition
smi
Digital Marketing for the Residential Contractor
articles
Drawing Boundary Lines for Social Media
articles
You’re So Close to the Answer
podcasts
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
podcasts
What’s Wrong with Your Funnel?
articles
Repeat This Over and Over
articles
How To Stop Losing Profitable Lifetime Clients - Featuring Tom Borg
podcasts
Connecting with Customers on Social Media
articles
Best Online Practices For HVAC Companies
smi
Can Getting Sales Get Any Easier?
articles
Drive Traffic to Your Site through Social Media
articles
Satisfied Customers Will Still Leave You
articles
Your Messaging Matters
podcasts
Moving Prospects through the Funnel
articles
All Opinions Are Not Equal
articles
What’s the Deal with Hashtags?
articles
The Myth of Risk Aversion
smi
Are You Ignoring Your Inbox?
smi
How to Get The Calls you WANT
podcasts
If You Don’t Plan the Year, the Year Will Run You
smi
The Low-Cost Tool to Improve Your Image
articles
This is how I really feel about contractors
smi
Communication Styles in the Workplace
articles
Online Marketing
videos
How Do I Make My Company Stand Out?
podcasts
Were You Looking for This?
smi
Your Direct Mail Plan: Right Audience, Right Message, Right Time
articles
What’s Working in Content Marketing?
smi
The Art of (Business) War
smi
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
Digital Marketing Tactics for Contractors
smi
Funnels for Sales and Marketing
smi
Market Like a Human
smi
Quit Assuming They’re Going to Stay
podcasts
Three Steps for Effective Lead Generation During the Off-Peak Seasons
articles
Customer Keepers Keep Customer Data
articles
How to Build Your Content Marketing Strategy
smi
Fast Facts about Facebook Ads
articles
Did AI Create That Video?
articles
The Frugal Wow
smi
Targeting New Homeowners with Direct Mail
articles
The Benefits of Video Marketing
smi
The Starting Line for Your Bottom Line: Customer Retention Strategies
articles
April’s MegaMarketer Podcast has arrived
podcasts
The Essence of Marketing
articles
Selling Value, Not Price
articles
Conducting an Email Audit
articles
Do You Have a Customer Journey Map?
articles
What’s the Problem with Your Facebook Ad?
smi
Getting the Referral
podcasts
Customer Retention Starts at the Front Door
articles
YOU are What’s Holding You Back
smi
Three Factors that Impact Email Marketing
articles
5 Keys to Convert Your Incoming Calls to Appointments
podcasts
More Than a Cartoon Beaver
smi
What Do Your Employees Tell Your Customers?
articles
Your Digital Presence Is Your First Impression
podcasts
Why is That New Guy Kicking Your Tail?
smi
The Greatest Marketing Myth In All of Contracting
articles
The Volcano Theory
articles
How Fast Does Your Website Load?
smi
Where Digital Marketing Is Headed
articles
Don’t Get Jealous: Get Famous
articles
Is it Time to Lose the Customers you Have?
smi
Social Media Tips For Growing Your Business
podcasts
Falling Behind
podcasts
Fortune Favors the Brave
podcasts
Appealing to the Customer Mindset (Instead of Your Own)
smi
Compel New Prospects and Existing Customers to Buy by Drew Cameron
articles
How to Avoid Annoying Your Customers on Social Media
articles
What’s The Benefit of a Contractor Community?
podcasts
Does Your Direct Mail Marketing Need a Touch-Up?
articles
Will Customers Take 8 Seconds for Your Email?
articles
What Does Your Website Need?
articles
Are You $100 Better?
smi
“You should be a two-star general by now…”
smi
Your Marketing Evolved: Tech, Trends, and Takeover
articles
Who Buys Your Products?
articles
Target Your Year
articles
What’s Working in Email Marketing?
smi
Is Your Data Protected?
articles
How to Improve Your Content
articles
Your Technicians Are Already Selling — Whether You Train Them or Not
smi
Creating Ambassadors for Your Company
smi
Reinforcing Company Values
smi
Is Something Missing in Your Email Marketing?
articles
Helping Technicians Serve Customers
articles
The Off-Season “Fall-Off” Is Just Weeks Away. Are You Ready?
podcasts
Contractors Are People Too?
articles
What’s Your Website Budget This Year?
articles
Put Your Hands Up and Scream
smi
The All-Important Email Subject Line
articles
How and Why You Should Connect Socially with Your Market
podcasts
Is Something Missing in Your Email Marketing?
smi
Generating Leads with a Call to Action
articles
How Much Can You Lose Cutting Costs in Customer Service?
articles
Tips For Finding Focus & Reducing Digital Distractions
articles
Quit Wasting Your Time on “Bad Marketing”
podcasts
How to Navigate Direct Mail Trends
articles
The Advantages of Video Marketing
articles
What Can You Learn from a Train Wreck?
articles
Why should I choose you?
podcasts
The Revenue You’re Already Sitting On
podcasts
4 Principles to Improve Your Email Marketing
articles
2024 Trending Design Styles for HVAC Company Owners
articles
