(800) 489-9099 Member Log In  
HudsonInk
  • About Us
  • Our Services
    • PowerSite
    • PowerSuite
    • Customer Retention
    • Coaching Services
    • PowerPostcards
    • Digital Services
    • Speaking Services
    • Creative Services
  • Resources
  • Contact Us


Close

Forgot your password? Sign Up

Marketing Resources

Resource Types:
All Articles SMI Podcasts Videos

Pursuing Publicity

smi

What is SEO?

smi

Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights

smi

How to Learn More About Your Customers

articles

Embracing Empathetic Customer Service

articles

The Role of Print in Omnichannel Marketing

articles

Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic

articles

“Your Digital Presence Is Your First Impression”

smi

Innovate Your Marketing Amid Holiday Hoopla

smi

Do You Have a Customer Journey Map?

articles

Reaching Out to Old, Cold Leads

smi

Mixing Your Digital Marketing

articles

Well, That Didn’t Work

smi

“Customer Retention: The Revenue You’re Already Sitting On”

smi

Selling Santa

smi

How to Stand Out From the Competition

articles

Hiring and Keeping Great Staff Members

podcasts

Balance In Your Marketing

podcasts

You’re open, but what are you open to?

smi

Top 10 Coaching Questions

podcasts

Are You Serious, Clark?

smi

Stop Leaving Money on the Table

podcasts

The Role of Print Media in Building Brand Trust

articles

Why is That New Guy Kicking Your Tail?

articles

“Why Most Marketing Doesn’t Work (And How to Fix It)”

smi

Target Your Year

articles

The 5 M’s Of Marketing

podcasts

The ROI on Contests and Giveaways

articles

Could Your Competitors’ Customer Retention Be a Problem for You?

articles

Out-of-Home Advertising Gets Attention

articles

How an Unknown Contractor Gets Loyal Customers

smi

How to Write Websites for 5-Second Readers

smi

Make People Want What They Need

podcasts

How to Get the Most from Your Facebook Advertising

articles

Poor Customer Service Shortchanges a Sound Investment

articles

Blogging for Leads?

smi

Caution: Your Customers are Being Detoured

smi

Insuring the Holidays

podcasts

Integrate Your Budget with Traditional and Online Strategies

articles

Trends in Digital and Traditional Media

smi

How to Build Your Content Marketing Strategy

smi

Direct Mail Delivers for Marketers

smi

Getting Customers to Care About the Big Changes

smi

When It’s All About You

articles

Is Your Social Media Policy Ready for What’s Ahead?

articles

The Connection That Will Carry You Through

podcasts

“If You’re Not Following Up, You’re Giving Up”

smi

Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays

podcasts

Boost Your Business’s Online Presence through Efficient SEO Strategies

articles

What’s Working in Lead Generation?

articles

Contractor Marketing Channel Checklist

articles

Future Casting Your 2023

smi

5 Keys to Convert Your Incoming Calls to Appointments

podcasts

Tailored Print. Flat Cost. Big Results

articles

Make Your Off-Season Not So Off

podcasts

Customer Retention Strategies Soothe Buyer’s Remorse

smi

Setting Your Price Anchor

smi

Is Something Missing in Your Email Marketing?

smi

Secrets to a Successful Home Show

articles

Contractors are Selfish

smi

Life Without Commercial?

smi

The Value of Direct Mail

articles

Three Steps for Smart Marketing During the Peak Seasons

articles

Targeting New Homeowners with Direct Mail

articles

Comfort Kills

smi

Navigating SEO Trends for 2024

articles

Why You Should Be Using Google PPC Ads

videos

How Do Your Customers Want to Hear from You?

articles

Sometimes You Just Have to take the Plunge

smi

Are You $100 Better?

smi

Investing in Long-Term Love

smi

How “Customer Experience” Affects Company Success

articles

Don’t Make These Email Marketing Mistakes

articles

Are You Smart Enough for Your Prospects?

articles

“Want More Sales? Start Before the Pitch”

smi

How To Escape The Low Price Battles

podcasts

Lengthen Your Window

smi

Beware the Inventory Graveyard

smi

How to Improve Social Media Engagement

smi

Hard Working Hands with Soft Skills

smi

Social Media Tips For Growing Your Business

podcasts

Better Blogging: Tips for Improvement

smi

Social Media Isn’t Optional

articles

How to Get Your Market’s Attention

smi

The Starting Line for Your Bottom Line: Customer Retention Strategies

articles

What Do People See in You?

smi

Why Print Marketing Is Persuasive

smi

Where’s Your Social Media Focus?

articles

Upsell Essentials

smi

Delivering Human-Centered Customer Service

smi

The Revenue You’re Already Sitting On

podcasts

Big Dreams, Little Chance

podcasts

Delivering Human-Centered Customer Service

articles

Creating Ambassadors for Your Company

smi

AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams

articles

I Remember You

smi

How to Improve Your Email Marketing

articles

Is Your Website Ready for March 2021?

smi

Growth Through Service

smi

Customer Retention: Relationships Are The Goal

articles

How to Market to Millennials

articles

Secrets of Landing Page Success

articles

Feel-Good Retention Strategies

articles

Customer Retention

videos

Don’t Waste Time with Social Media: Instead, Be Strategic

articles

100 Million Reasons To Pay Attention To This

smi

What Is SEO, and Why Is It So Important?

videos

The Challenges of Business Ownership

articles

Create a Strong Guarantee

smi

Marketing That Solves Your Customer’s Problem

articles

Why Isn’t My Website Performing Like It Used To?

articles

How to Create Messages for Your Customers

articles

Creating Content and Customer Connections

articles

I’ll Pay for your Christmas

smi

How To Use Social Listening To Identify Likely Buyers

podcasts

What’s Your Company’s Story?

articles

How Social Media Marketing is Changing

articles

Why Clickbait Is a Bad Lure

smi

SCAMMER ALERT

podcasts

What’s the Problem with Your Facebook Ad?

smi

How to Follow-Up with Email

articles

Online Marketing

videos

Quit Selling to Your Customers

smi

Do Your Customers Trust You?

articles

Why Print Newsletters Are Making a Comeback

articles

Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses

articles

Is Social Media Broken?

articles

When Marketing Is “Real People Talking to Real People”

articles

Selling Value, Not Price

articles

Maximizing ROI with Hybrid Campaigns

articles

Let’s Handle One Thing at a Time

podcasts

How to set SMART Goals for 2022

podcasts

Preparing Your Direct Mail Campaign

smi

What’s Working in Email Marketing?

smi

How to Get Found by Your Customers

articles

Video Marketing Grows – and Google Responds

articles

How Google Local Services Ads Can Benefit Your Company

articles

ACCA has Mental Lapse and Asks Adams Hudson to Speak at Conference

smi

What Are Your Customers Saying about You?

articles

Quit Assuming They’re Going to Stay

podcasts

People that Don’t Exist Could Be Stealing From You

smi

Helping Technicians Serve Customers

articles

Can We Please Stop Wasting Time with Non-converters?

articles

What’s Wrong with Your Funnel?

articles

Translate Your Technical Talk

articles

Market Like a Human

smi

Meeting and Greeting at the Trade Show

articles

Take Care of Your People

smi

Customer Service

videos

How to Maximize Your Content Marketing

articles

There’s Nothing Fishy About A Good Value Proposition

articles

How to Avoid Annoying Your Customers on Social Media

articles

What’s in a Name?

articles

Measuring the Success of Your Email Campaigns

articles

Online Product Demonstrations Increase Conversions

articles

Catching The Ghost

podcasts

How to Overcome the “Click and Save” Conundrum

articles

How to Avoid Copywriting Blind Spots

articles

The Secret to Recurring Revenue

articles

“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail

smi

The Common Denominator in All My Failures Is…

smi

4 Fall Digital Marketing Strategies For Your HVAC Business

articles

Build a Passionate Fanbase

smi

My, How You’ve Grown!

smi

Image & Referrals

videos

Strategy Plus Tactics Makes a Plan

articles

How to Write Posts for Social Media

articles

What Do Your Employees Tell Your Customers?

articles

People Don’t Like Calling Contractors

podcasts

Don’t Blame the Media

smi

How to Alienate an Audience and Win Customers

articles

How to Market Drip by Drip

smi

Generating Leads with Video

smi

Moving Prospects through the Funnel

articles

The Off-Season “Fall-Off” Is Just Weeks Away. Are You Ready?

podcasts

Is Something Missing in Your Email Marketing?

articles

Maintaining Good Service in Busy Seasons

articles

Diligence

smi

Navigating Trends in Social Media

smi

Power of Print

smi

When They’re Happy and You Know It – Ask for a Referral

articles

How Do I Make My Company Stand Out?

podcasts

Serving Up Holiday “Extras”

articles

It’s Time to Get Social

articles

Join the Party

podcasts

How to Call Customers to Action

smi

What Grandma’s Recipes Teach Us About Marketing

smi

Are You Violating Social Media’s “Unwritten” Conduct Rules?

smi

The Enduring Power of Print

articles

Having a Customer Driven Homepage

smi

Web Marketing Basics

podcasts

The Greatest Marketing Myth In All of Contracting

articles

How to Use Video on Facebook

articles

All Opinions Are Not Equal

articles

Promoting Benefits vs. Features

articles

How To Generate Buyers With Facebook

podcasts

Four Steps to Better Email Campaigns

smi

Why is That New Guy Kicking Your Tail?

smi

How Do Unhappy Customers Communicate?

smi

Gaining an Edge in Social Media

articles

What Does Your Website Need?

articles

Improving Your Direct Mail Strategies

articles

Addressing the Cost Beyond Price

smi

Fortune Favors the Brave

podcasts

Common Denominators for Landing Pages that Convert

articles

Are You Selling Fillet Mignon at Beef Jerky Prices?

podcasts

5 Ways to Encourage an Environmentally Conscious Workplace

articles

Feedback’s Big Impact: Customer Reviews Count

articles

What’s Happening in Social Media?

smi

Loyalty Subscriptions

articles

Do Customers Understand What You’re Saying?

smi

3 Things Your Facebook Page Must Have

smi

It’s Not Fair

smi

Why Direct Mail Is a Keeper

articles

The Synergy of Digital and Traditional Marketing

articles

The All-Important Email Subject Line

articles

Creating Your Marketing Identity

articles

A 54% Increase In Sales: Are Those Typical Results?

smi

Integrate Your Marketing Campaigns to Increase Response

articles

Don’t Ignore the Customer at the Door

articles

The Continued Relevance of Direct Mail in Modern Marketing

articles

How to Increase the Value of Your Email

articles

Reaching a Grayer Market with Direct Mail

articles

When Your Marketing Gets Personal

smi

4 Principles to Improve Your Email Marketing

articles

No One Wants to Buy Your Stupid Air Conditioner

smi

Don’t Be a Do-it-Yourselfer

podcasts

What’s in it for me?

smi

It’s More Than the Thought That Counts

smi

There’s a Reason Customers Leave

smi

Funnels for Sales and Marketing

smi

Planning and Goals

, smi

Reaching a Point of Mutual Understanding (and Closing the Sale)

articles

Planning and Goals

smi

YOU are What’s Holding You Back

smi

Quitting on Quitters Day

smi

Subject Lines Can Make or Break Your Email Success

articles

Responding To Your Negative Reviews

articles

10 Strategies To Get 10 More Referrals Per Month

podcasts

Five Steps to Audit Your Marketing

articles

Here We Go Again…

podcasts

So Many Channels, So Little Time

articles

Customers Tell Their Scary Stories

smi

Don’t Miss Out on Holiday Marketing

articles

Marketing in the Age of Privacy: Navigating Data Regulations

articles

Creating Customer Advocates – One Post at a Time

articles

Three Steps for Effective Lead Generation During the Off-Peak Seasons

articles

Lead Generation and Tracking

videos

Social Media Strategizing: Why Followers Follow

articles

Helping Technicians Serve Customers

articles

How Direct Mail Easily Integrates with Online Marketing

articles

What’s Ahead for Social Media Video?

smi

What’s Your Website Budget This Year?

articles

Start Customer Retention on the Right Foot

smi

Reinforcing Company Values

smi

The Commodity Mindset

smi

Where Are My Customers Going?

podcasts

Is Email Marketing a Big, Silly Waste of Time?

articles

How To Stop Losing Profitable Lifetime Clients - Featuring Tom Borg

podcasts

Is it Time to Lose the Customers you Have?

smi

Is Your Brand a Split Personality?

articles

What’s the Deal with Hashtags?

articles

How Smart Marketing Can Beat Up Your Stupid Weather

smi

Don’t Get Jealous: Get Famous

articles

How Rich Media Adds Value

articles

How to Add Value with Video

articles

Long-Term Planning to Pursue Your Vision

articles

The Evolution of Home Delivery

articles

Creating a Facebook Ad Funnel

smi

Guiding Prospects Through the Funnels

articles

The Myth of Risk Aversion

smi

Appealing to the Customer Mindset (Instead of Your Own)

smi

Why Customers Want to Give You Referrals – and Why They Won’t

articles

Get to the Point

smi

Be Thankful for Customer Retention

articles

Why should I choose you?

podcasts

Where to Focus Your Social Media Advertising

articles

Are You Managing Your Reputation?

articles

The Best Return on Your Marketing Investment

smi

Talking Strategy with Matt Maleske

podcasts

Planning Your Marketing Budget

videos

Are You Ignoring Your Inbox?

smi

Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away

podcasts

The Marketing Guy Educates You About 2.8-kW Class Efficiency

smi

Gaining Email Subscribers

smi

Who’s On Your Team?

articles

Expanding Your Social Marketing Team

smi

Don’t Sale Away This Summer

smi

Here’s the Truth Behind My Family’s Christmas Card…

smi

Confessions of an Entrepreneur

smi

Left Turns and Peanuts

smi

Setting Goals for an Unforgettable Year

articles

Your Messaging Matters

podcasts

How to Navigate Direct Mail Trends

articles

Should Your HVAC Company Have a Twitter Account?

articles

Who Buys Your Products?

articles

The 7 Yeses You Need

podcasts

Satisfied Customers Will Still Leave You

articles

Inkjet In Action

articles

2024 Trending Design Styles for HVAC Company Owners

articles

Closing Sales

videos

It’s the Best Place in Town to Take a Leak

smi

Entering the Conversation

articles

The Frugal Wow

smi

Fear-based Marketing vs. Happy Alternatives

articles

Mass 1-1 Marketing: Personalization at Scale

articles

How to Measure Your Customer Focus

smi

Prepare Your Voicemail Scripts

smi

When is the best time to tell a customer you love them? Right before your competitor does!

articles

Setting Goals for Your Success

smi

Who’s Your Next Lead?

articles

The Advantages of Video Marketing

articles

How Marketing Changed in 2020

articles

Why Local SEO is Vital for your Business

smi

Tips for More Upsells and Better Closing Ratios

podcasts

Communication Styles in the Workplace

articles

“From Our Family to Yours: A Heartfelt Thank You”

smi

The Power of Print

smi

How Google Local Services Ads Can Benefit Your Company

smi

Measuring Your Direct Mail Response Rate

articles

Determining Your Value Propositions

articles

4 Steps to Help Your Techs Sell More Without Meaning To

articles

Your Smile Sells Better than Amazon’s

smi

What Does it Take to Really Make a Change?

smi

Second Time’s the Charm?

smi

The Two Most Powerful Words in Marketing

smi

How to Get Your Customers to do Your Marketing

articles

Don’t Drop the Ball on the Call (with Special Guest Dave Tester)

podcasts

The Philosophy of Publicity

smi

Are You Driving Away Your Customers?

podcasts

Developing a Strong Value Proposition

articles

Your Direct Mail “Call to Action”

articles

Mapping Out the Customer Journey

articles

How to Stand Out From the Competition

smi

Don’t Answer that Text!

articles

A Word about Customer Loyalty

articles

Fishing In The Right Pond Is The Best Way To Catch Fish

podcasts

Show Them Some Love

podcasts

How and Why You Should Connect Socially with Your Market

podcasts

Just Chuck it Against the Wall

smi

Where Do Leads Come From?

articles

Contractors Are People Too?

articles

Creating Impressive Customer Retention

articles

Be More than a Number

smi

Remarketing: Second Time’s the Charm

smi

Boosting Engagement: The Power of Print & Digital Integration

articles

How to Improve Your Facebook Marketing

articles

Direct Mail’s Response Rates Are Increasing

, articles

Compel New Prospects and Existing Customers to Buy by Drew Cameron

articles

Customer Service Language to Get Results

articles

Marketing Map

articles

Can Getting Sales Get Any Easier

articles

The Sweet Spot for Subject Lines

smi

Marketing Time for the Holidays

podcasts

Email Essentials

smi

What is Google Analytics 4?

smi

I Got Business Ghosted

smi

Why Won’t Prospects Give You Their Email Address?

articles

Tech Training

videos

Why Customers Ignore Your Direct Mail

articles

Digital Marketing for the Residential Contractor

articles

Success In Business

podcasts

Delivering Standout Customer Service During the Holidays

podcasts

Website Fundamentals: Must-Haves for Your Homepage

articles

Why Direct Mail Delivers for Marketers

smi

Getting High Quality Leads Through Integrated Marketing

smi

Tips For Finding Focus & Reducing Digital Distractions

articles

The Essence of Marketing

articles

Get Hungry Enough to Act

podcasts

Now, Who Are You Again?

articles

Improving the Value of Your Social Media Presence

smi

The Perfection of Print Marketing

articles

Adams Hudson’s Best Advice to Contractors

podcasts

Why Your Customers Leave

articles

Everything You Need to Know About Google PPC Advertising

articles

How Content Improves the Quality of Your Prospects

articles

You’re So Close to the Answer

podcasts

You Can Build a Better Mousetrap and Still Go Out of Business

smi

Are You Stuck in Traffic?

articles

Hero with a Wrench

smi

Second Time’s The Charm?

articles

Max Capacity

smi

Do You Lead the Race or Struggle to Keep Pace?

articles

Is Your Brand a Split Personality?

articles

Do You Know Your Competitors?

smi

Customer Service Is Time Well Spent

articles

Strategies for Website Success

smi

The Volcano Theory

articles

Cross Selling and Upselling Add Up

articles

Investing Your Time in Free Publicity

smi

Your Digital Presence Is Your First Impression

podcasts

Keep Focused on Your Local Market

smi

Your Keys to Marketing Integration

smi

Marketing Trends

podcasts

Improving Your “Social” Skills

articles

Tips for Tough Times in MA Renewals

smi

Helping Customers Overcome Referral Anxiety

articles

Strive for Healthy Workplace Culture

articles

Why Would Anyone Follow You on Social Media?

articles

Is Your Brand Winning Enough Votes?

smi

“If You’re Not Tracking Your Leads, You’re Guessing”

smi

Closing Time

podcasts

Profitable Trends in Web Marketing

articles

The Low-Cost Tool to Improve Your Image

articles

How to Gain Powerful, Sales-Boosting Testimonials

smi

Boost Your HVAC Business with These Effective Social Media Strategies

articles

4 Ways to Improve Your Google Ranking Today

videos

Red Rocks and Pizza on the Moon

smi

What Can You Learn from a Train Wreck?

articles

Productivity Hacks for Content Creation

smi

How to Get Even More Out of Your Facebook Ads

articles

Is Your Digital Strategy SMART?

smi

Success Strategies for Direct Mail

articles

Planning for Your Year

smi

Your Profitable Integrated Marketing Plan

smi

The Secret to Recurring Revenue

articles

Keeping Your Marketing Customer-Centric

articles

What Do People See in You?

articles

How Do Your Customers Define Loyalty?

smi

Integrate Your Budget with Traditional and Online Strategies

articles

How a “Call-to-Action” Can Improve Your SEO

articles

What is Variable Data Printing?

articles

Technician Training for Opportunities

articles

How to Serve by Closing the Sale

articles

Creating Offers that Get a Response

articles

Common Frustrations

podcasts

Turn this Podcast Into an iPad

podcasts

Yes, Reach Your Whole Customer Base – But One Segment at a Time, Please

smi

What Is Print Marketing?

smi

People Who Need People Need Low-Cost Networking Secrets

smi

Hunting the Ghost - Featuring Eric Shidell

podcasts

How Do You Use Email Tags?

articles

The Secret Success of Lead Magnets

smi

Training Strengthens Your Team – and Your Company

articles

New Year, Old Fear, Same Beer

smi

Google Ad Updates You Need To Know About For 2022

smi

Does Your Marketing Feel Personal?

smi

It’s Not Bragging If You Can Back It Up

smi

Just Cancel My Account… and Lose My Number

smi

How to Contain Complaints and Serve Customers

smi

What’s Your Referral Routine?

articles

What’s Working in Content Marketing?

smi

Don’t Let Them Forget You

podcasts

Customer Retention Isn’t Optional

articles

Keeping Up with the Competition

smi

Avoid These SEO Mistakes

smi

There’s Nothing New in Marketing

podcasts

Selling Yourself Out in Summer

podcasts

What’s The Benefit of a Contractor Community?

podcasts

The Marketing Money Pit

podcasts

Aligning What You Say with What You Do

articles

Generating Leads in the Era of Overwhelm

smi

Falling Behind

podcasts

Marketing Strategies for HVAC Businesses TO KEEP CUSTOMERS COMING BACK

articles

Why You Should Be Using Google My Business

articles

Selling to the Distracted

podcasts

How to Improve Your Content

articles

Your Practical Cybersecurity Checklist

articles

Goals in Reach

podcasts

Avoid These Social Media Mistakes

articles

Preparing and Sharing Content on Social Media

articles

Maintaining Customer Loyalty

smi

Hitting Achievable Targets with Guest Drew Cameron

podcasts

Can Getting Sales Get Any Easier?

articles

Value Proposition: The Questions You Should Be Asking

smi

“Too Busy to Market? That’s Exactly Why You Should”

smi

Put Your Hands Up and Scream

smi

Don’t Forget Who Brought You to the Dance

articles

Are You Losing 80% of Your Sales?

smi

Head Starts for Shoulder Seasons

smi

How to Market When Temps Heat Up – Yes, You Still Need To

articles

Where Digital Marketing Is Headed

articles

Connecting Customer Satisfaction to Customer Retention

articles

Three Types of Customer Retention Marketing

articles

Keeping Track of Publicity Trends

articles

Inspiring Greatness In Your Team

podcasts

What is Google Analytics 4?

articles

Why Customer Retention Is the Fuel To Skyrocket Your Business To News Heights

articles

The 10 Biggest Contractor Marketing Mistakes to Avoid

articles

Take a Snapshot of Your Marketing Picture

articles

Straight Shooters

smi

How Contractors Can Lose Trees in the Forest

smi

Forecasting the Future

podcasts

Sharper Web Marketing For Your Business

articles

Holiday Marketing

videos

Email Essential: Optimize for Mobile Size

articles

How Direct Mail and Email Work Together

smi

Q&A on Contractor’s Web Marketing

podcasts

Marketing through Home Shows

smi

Digital Marketing Tactics for Contractors

smi

How Your Direct Mail Strategy Develops Trust

articles

What Do Customers Talk About?

smi

Stay Aggressive or Lose

podcasts

Boosting Your Business: The Power of Positive Customer Feedback

articles

The Winning Strategy of Direct Mail

articles

Who’s Marketing with Social Media?

articles

Are You Setting Old Goals for Your New Year?

articles

See How Variable Data Printing (VDP) is Personalizing Direct Mail

articles

More Than a Cartoon Beaver

smi

Traditional vs. Online Marketing: What Contractors Should Know

articles
HudsonInK

2501 E 5th St, Montgomery, AL 36107

Copyright © 2025. All rights reserved.