(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
How to Send the Emails of Your Dreams
articles
The 5 M’s Of Marketing
podcasts
Productivity Hacks for Content Creation
smi
What’s Working in Lead Generation?
smi
The Volcano Theory
articles
Determining Your Value Propositions
articles
Why should I choose you?
podcasts
3 Things Your Facebook Page Must Have
smi
“Too Busy to Market? That’s Exactly Why You Should”
smi
Social Media Strategizing: Why Followers Follow
articles
Why Isn’t My Website Performing Like It Used To?
articles
How to Keep Focused on Your Customer
articles
Leveraging AI in HVAC and Plumbing
articles
Getting Customers to Care About the Big Changes
smi
Entering the Conversation
articles
Contractor Marketing Channel Checklist
articles
5 Ways to Encourage an Environmentally Conscious Workplace
articles
Marketing Strategies for HVAC Businesses TO KEEP CUSTOMERS COMING BACK
articles
What’s Working in Lead Generation?
articles
Digital Marketing Tactics for Contractors
smi
Just Cancel My Account… and Lose My Number
smi
Your Practical Cybersecurity Checklist
articles
Do You Love Your Business Enough to Change with it?
smi
What’s Your Website Budget This Year?
articles
What to Avoid with the Upsell
articles
Everyone Gets a Lambo
smi
Setting Your Price Anchor
smi
Contractors are Selfish
smi
Keep that Content Coming
articles
Become a Social Listener
smi
How to Use Video on Facebook
articles
What Smart Contractors Do in the Slow Season
podcasts
Are You Smart Enough for Your Prospects?
articles
Are You Tough Enough to Cut Your Own Grass at 90?
smi
Closing More Sales
smi
Improving Your “Social” Skills
articles
Strategies for Website Success
smi
Diligence
smi
Marketing Your Services
smi
Reaching a Grayer Market with Direct Mail
articles
Sales Meets Marketing
smi
How To Generate Buyers With Facebook
podcasts
Getting the Referral
podcasts
“Your Digital Presence Is Your First Impression”
smi
What Is Print Marketing?
smi
Lead Generation and Tracking
videos
The All-Important Email Subject Line
articles
Repeat This Over and Over
articles
Are Trade Shows a Waste of Your Time?
podcasts
Planning and Goals
, smi
4 Steps to Help Your Techs Sell More Without Meaning To
articles
Serving Up Holiday “Extras”
articles
Direct Mail’s Undeniable Effectiveness
articles
Customer Retention
videos
Success Strategies for Direct Mail
articles
When You Should Avoid Email “Best Practices”
articles
Expanding Your Social Marketing Team
smi
Don’t Ignore the Customer at the Door
articles
Were You Looking for This?
smi
“Customer Retention: The Revenue You’re Already Sitting On”
smi
Improving the Value of Your Social Media Presence
smi
The Secret to Recurring Revenue
articles
When Your Marketing Gets Personal
smi
Strategy Plus Tactics Makes a Plan
articles
They’ll Never Focus on You If You Can’t Focus Yourself
smi
Straight Shooters
smi
Keeping Track of Publicity Trends
articles
Innovate Your Marketing Amid Holiday Hoopla
smi
Hiring and Keeping Great Staff Members
podcasts
So Many Channels, So Little Time
articles
The times they are a-changin’…
smi
What’s The Benefit of a Contractor Community?
podcasts
Don’t Waste Time with Social Media: Instead, Be Strategic
articles
How Marketing Changed in 2020
articles
Effective Direct Mail Campaigns
articles
Confessions of an Entrepreneur
smi
Data-Driven Businesses = Thriving Businesses
articles
Plan Your Email Campaigns
smi
Is Social Media Broken?
articles
What Do People Want from You?
articles
For Your “Marketing Mindset” Thinking Cap
articles
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
How to Stop Bad Reviews Before They Happen
articles
Marketing’s Dark Side
smi
The Evolution of Home Delivery
articles
What’s Your Problem?
podcasts
Talking Strategy with Matt Maleske
podcasts
Take a Snapshot of Your Marketing Picture
articles
Where Digital Marketing Is Headed
articles
Why Chuck Norris Would Lose a Pillow Fight
smi
Who’s Your Next Lead?
articles
It’s Not Bragging If You Can Back It Up
smi
If You Don’t Plan the Year, the Year Will Run You
podcasts
Boost Your HVAC Business with These Effective Social Media Strategies
articles
All Opinions Are Not Equal
articles
Your Marketing Evolved: Tech, Trends, and Takeover
articles
Where to Focus Your Social Media Advertising
articles
How to Get The Calls you WANT
podcasts
Marketing and Digital Strategy Resolutions You Need For Your Business in 2021
articles
4 Principles to Improve Your Email Marketing
articles
How Does Service Connect to Marketing?
smi
I’ll give you $1,200 just to pay attention to me…
smi
How to set SMART Goals for 2022
podcasts
Are You Setting Old Goals for Your New Year?
articles
Your Smile Sells Better than Amazon’s
smi
Integrate Your Budget with Traditional and Online Strategies
articles
Why Clickbait Is a Bad Lure
smi
What is Variable Data Printing?
articles
Subject Lines Can Make or Break Your Email Success
articles
The Greatest Marketing Myth In All of Contracting
articles
Pursuing Publicity
smi
“From Our Family to Yours: A Heartfelt Thank You”
smi
Is Your Brand a Split Personality?
articles
How to Improve Your Email Marketing
articles
The Starting Line for Your Bottom Line: Your Customer Database
smi
How to Pick Your Platform
articles
Investing in Customer Service
smi
Lead Your Company into Prosperity
podcasts
Well, That Didn’t Work
smi
More Than a Cartoon Beaver
smi
Email Essentials
smi
Customer Retention: Relationships Are The Goal
articles
Creating a Facebook Ad Funnel
smi
Creating Content and Customer Connections
articles
Sharper Web Marketing For Your Business
articles
Feedback’s Big Impact: Customer Reviews Count
articles
Boosting Your Business: The Power of Positive Customer Feedback
articles
How to Avoid Copywriting Blind Spots
articles
Nothing Changes If Nothing Changes
smi
How Your Image Impacts Your Bottom Line
articles
How to Stand Out From the Competition
smi
Digital Marketing for the Residential Contractor
articles
The Best Return on Your Marketing Investment
smi
I’ll Pay for your Christmas
smi
How to Advise Customers
articles
Streaming Has Changed Entertainment
articles
Setting Goals for Your Success
smi
Aligning What You Say with What You Do
articles
7 Step Action Plan To Reinvent Your Sales Process
podcasts
How to Turn Your Home Show into a Photo Op
articles
A Good Headline Conveys Value
smi
Connecting Prospect Behavior to Helpful Suggestions
articles
Why You Should Be Using Google My Business
articles
Inspiring Greatness In Your Team
podcasts
I’m Listening, and I Care
podcasts
Are You Driving Away Your Customers?
podcasts
Let the Weather Do the Work for You
podcasts
The Off-Season “Fall-Off” Is Just Weeks Away. Are You Ready?
podcasts
What is SEO?
smi
Personalized Marketing is Now Expected.
podcasts
How to Improve Your Content
articles
How to Alienate an Audience and Win Customers
articles
Nurturing Leads through the Sales Funnel
articles
Don’t Answer that Text!
articles
How to Build Your Content Marketing Strategy
smi
Do You Really Want to Leave That Money on the Table?
articles
How Content Improves the Quality of Your Prospects
articles
Don’t Make These Email Marketing Mistakes
articles
How to Increase the Value of Your Email
articles
Mass 1-1 Marketing: Personalization at Scale
articles
How “Customer Experience” Affects Company Success
articles
What Does Your Website Need?
articles
Take Care of Your People
smi
Keeping Your Marketing Customer-Centric
articles
See How Variable Data Printing (VDP) is Personalizing Direct Mail
articles
Strengthening the Link Between Sales and Marketing
articles
Second Time’s The Charm?
articles
What’s the Problem with Your Facebook Ad?
smi
Why is That New Guy Kicking Your Tail?
articles
Benchmarking For Profitable Performance
podcasts
Embrace the Future of Analytics: Get Ready for Google Analytics 4
articles
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
Marketing through Home Shows
smi
Comfort Kills
smi
Get to the Point
smi
How Rich Media Adds Value
articles
Move the Trash Can
smi
How to Gain Powerful, Sales-Boosting Testimonials
smi
What’s on Your Homepage?
articles
How to Get Your Customers to do Your Marketing
articles
Why Businesses Go Under
smi
Three Steps for Smart Marketing During the Peak Seasons
articles
When Marketing Is “Real People Talking to Real People”
articles
The Secret to Recurring Revenue
articles
Can Getting Sales Get Any Easier
articles
How Your Direct Mail Strategy Develops Trust
articles
Don’t Con Your Customers
smi
Are You Stuck in Traffic?
articles
5 Summer Strategies For Your HVAC Business
articles
Funnels for Sales and Marketing
smi
How to Call Customers to Action
smi
Why Print Newsletters Are Making a Comeback
articles
Marketing Doesn’t Have to Be Complicated
articles
Generating Leads with a Call to Action
articles
How Contractors Can Lose Trees in the Forest
smi
You’re open, but what are you open to?
smi
Translate Your Technical Talk
articles
Uberizing Your Business
podcasts
Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays
podcasts
How to Serve by Closing the Sale
articles
Strive for Healthy Workplace Culture
articles
How Do You Use Email Tags?
articles
Is Your Slow Website Killing Your Sales?
videos
Generating Leads in Those Generation Gaps?
articles
Blogging for Leads?
smi
Addressing the Cost Beyond Price
smi
Integrate Your Budget with Traditional and Online Strategies
articles
Are You a PRO-Active or RE-Active Contractor?
podcasts
Developing a Referral System
articles
Why Local SEO is Vital for your Business
smi
Is Your Brand Winning Enough Votes?
smi
Fear-based Marketing vs. Happy Alternatives
articles
Don’t Be a Do-it-Yourselfer
podcasts
Creating Your Value Proposition
smi
When is the best time to tell a customer you love them? Right before your competitor does!
articles
Loyalty Subscriptions
articles
What Can You Learn from a Train Wreck?
articles
ACCA has Mental Lapse and Asks Adams Hudson to Speak at Conference
smi
Don’t Waste an Open Email on a Misfired Message
smi
Sometimes You Just Have to take the Plunge
smi
How to Market When Temps Heat Up – Yes, You Still Need To
articles
Hard Working Hands with Soft Skills
smi
How To Escape The Low Price Battles
podcasts
Will Customers Take 8 Seconds for Your Email?
articles
Overcoming The Groundhog
podcasts
Navigating Trends in Social Media
smi
Secrets to a Successful Home Show
articles
This Marketing Ailment’s Easy Cure
articles
How Do I Make My Company Stand Out?
podcasts
The Frugal Wow
smi
Your Profitable Integrated Marketing Plan
smi
The Value of Building Relationships with Customers
articles
This is how I really feel about contractors
smi
Red Rocks and Pizza on the Moon
smi
The Power of Print
smi
Beware the Inventory Graveyard
smi
Reaching Out to Old, Cold Leads
smi
Tailored Print. Flat Cost. Big Results
articles
Don’t Drop the Ball on the Call (with Special Guest Dave Tester)
podcasts
Why Won’t Prospects Give You Their Email Address?
articles
How to Get Even More Out of Your Facebook Ads
articles
Opportunities and Challenges in Social Media
smi
The Marketing Money Pit
podcasts
Make People Want What They Need
podcasts
“If You’re Not Tracking Your Leads, You’re Guessing”
smi
How to Improve Your Facebook Marketing
articles
If You Don’t Plan the Year, the Year Will Run You
smi
If You’re Not Tracking Your Leads, You’re Guessing
podcasts
There’s Nothing Fishy About A Good Value Proposition
articles
Measuring Your Direct Mail Response Rate
articles
The Perfection of Print Marketing
articles
What’s a Customer Opinion Worth to You?
articles
How to Create Messages for Your Customers
articles
The Most Effective Tactic for Email Engagement
smi
How to Get Even More Out of Your Facebook Ads
articles
Essential Best Practices to Maximize Your Email Marketing Efforts
articles
Can We Please Stop Wasting Time with Non-converters?
articles
AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams
articles
How to Market to Millennials
articles
Why Direct Mail Delivers for Marketers
smi
Training Techs for Their Success
articles
Customer Service Is Time Well Spent
articles
Success In Business
podcasts
What is Google Analytics 4?
articles
How Smart Marketing Can Beat Up Your Stupid Weather
smi
I Got Business Ghosted
smi
Performance Based Pay Compensation Plans For Field Personnel
podcasts
Want to Know the Future? Don’t Ask Jeff Bezos; He Focuses on the Past.
smi
How Fast Does Your Website Load?
smi
Are You Listening To What They’re Saying?
podcasts
Why Your Customers Leave
articles
Appealing to the Customer Mindset (Instead of Your Own)
smi
Investing in Long-Term Love
smi
It’s the Best Place in Town to Take a Leak
smi
Do Customers Understand What You’re Saying?
smi
Profitable Trends in Web Marketing
articles
Marketing Map
articles
I Remember You
smi
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
Your Sales Techniques are Easily Ignored
articles
Don’t Forget Who Brought You to the Dance
articles
Direct Mail Delivers for Marketers
smi
Falling Behind
podcasts
Are You Ignoring Your Inbox?
smi
Is Your Social Media Policy Ready for What’s Ahead?
articles
The anatomy of a $29 Tune-Up
smi
Online Marketing
videos
Be More than a Number
smi
Improving Your Direct Mail Strategies
articles
Does Your Direct Mail Marketing Need a Touch-Up?
articles
April’s MegaMarketer Podcast has arrived
podcasts
Who Buys Your Products?
articles
How to Get Your Market’s Attention
smi
Do You Really Need Content Marketing?
articles
Is Your Digital Strategy SMART?
smi
The Trust-Factor of Print-Based Marketing
articles
Training Strengthens Your Team – and Your Company
articles
Do You Know Your Competitors?
smi
Where’s the Logic?
articles
Integrate Your Marketing Campaigns to Increase Response
articles
Helping Customers Overcome Referral Anxiety
articles
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
How to Stay Busy When the Slow Season Hits
articles
The Marketing Guy Educates You About 2.8-kW Class Efficiency
smi
Tips for Tough Times in MA Renewals
smi
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
The Common Denominator in All My Failures Is…
smi
The Role of Print Media in Building Brand Trust
articles
Why Isn’t My Website Performing Like It Used To?
smi
Common Denominators for Landing Pages that Convert
articles
Maintaining Good Service in Busy Seasons
articles
Connecting with Customers on Social Media
articles
Tips For Finding Focus & Reducing Digital Distractions
articles
Create a Strong Guarantee
smi
Balance In Your Marketing
podcasts
Help Your Homeowners De-Stress the Holidays
smi
“If You’re Not Following Up, You’re Giving Up”
smi
Marketing Through the Holiday Madness
podcasts
When They’re Happy and You Know It – Ask for a Referral
articles
What’s Ahead for Social Media Video?
smi
Four Steps to Better Email Campaigns
smi
When It’s All About You
articles
How Google Local Services Ads Can Benefit Your Company
smi
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
Customer Service
videos
Conducting an Email Audit
articles
Stop Leaving Money on the Table
podcasts
The Connection That Will Carry You Through
podcasts
Selling is Service
articles
Customer Retention Isn’t Optional
articles
Upsell Essentials
smi
There’s More to Marketing Than Just Keeping Busy
smi
Why You Should Be Using Google PPC Ads
videos
How to Write Websites for 5-Second Readers
smi
The Role of Print in Omnichannel Marketing
articles
Quit Selling to Your Customers
smi
How Are Your Customers Feeling Today?
articles
Image & Referrals
videos
There’s a Reason Customers Leave
smi
Giving a Big Welcome to Your Email List
smi
People Who Need People Need Low-Cost Networking Secrets
smi
Cross Selling and Upselling Add Up
articles
Does Your Marketing Feel Personal?
smi
Don’t Let Them Forget You
podcasts
How To Use Social Listening To Identify Likely Buyers
podcasts
What Is SEO, and Why Is It So Important?
videos
How Do Your Customers Want to Hear from You?
articles
It’s Time for a Change
smi
Second Time’s the Charm?
smi
Online Product Demonstrations Increase Conversions
articles
Understanding the Implications of AI Regulations for American Businesses
articles
Good Marketing is a Gift to Your Prospects
smi
The ROI on Contests and Giveaways
articles
Planning for Your Year
smi
Hitting Achievable Targets with Guest Drew Cameron
podcasts
How and Why You Should Connect Socially with Your Market
podcasts
How Direct Mail Copywriting Triggers Response
articles
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
Insuring the Holidays
podcasts
Maximizing ROI with Hybrid Campaigns
articles
Putting the “Fun” Back in the Funnel
articles
Delivering Standout Customer Service During the Holidays
podcasts
Top 10 Coaching Questions
podcasts
The Starting Line for Your Bottom Line: Customer Retention Strategies
articles
Boosting Engagement: The Power of Print & Digital Integration
articles
Adams Hudson’s Best Advice to Contractors
podcasts
Could Your Competitors’ Customer Retention Be a Problem for You?
articles
It’s More Than the Thought That Counts
smi
You Can Build a Better Mousetrap and Still Go Out of Business
smi
Start Customer Retention on the Right Foot
smi
Marketing That Solves Your Customer’s Problem
articles
Review Buzz Ft. Mike Montano
podcasts
Quit Assuming They’re Going to Stay
podcasts
Having a Customer Driven Homepage
smi
How to Answer Customer Questions
articles
Do Your Customers Trust You?
articles
The Low-Cost Tool to Improve Your Image
articles
Quit Wasting Your Time on “Bad Marketing”
podcasts
What’s Working in Email Marketing?
smi
5 Keys to Convert Your Incoming Calls to Appointments
podcasts
How to Market Drip by Drip
smi
My, How You’ve Grown!
smi
How to Contain Complaints and Serve Customers
smi
Don’t Propose on the First Date
smi
Investing Your Time in Free Publicity
smi
Goals in Reach
podcasts
Customers First: Solve Their Problems, Improve Your Company
articles
SCAMMER ALERT
podcasts
Print Marketing Is Not What You Think
articles
Creating Customer Advocates – One Post at a Time
articles
Are You Serious, Clark?
smi
Marketing in the Age of Privacy: Navigating Data Regulations
articles
Answers to One of Life’s Great Mysteries
smi
Look Ahead or Get Left Behind
podcasts
Creating Your Marketing Identity
articles
Are You Getting This Wrong?
smi
Close More Sales
smi
What Does it Take to Really Make a Change?
smi
Using Video for Both Marketing and Education
articles
How Do Unhappy Customers Communicate?
smi
Why Print Marketing Is Persuasive
smi
Are You $100 Better?
smi
The Philosophy of Publicity
smi
Why a Strong Website is Crucial for HVAC Businesses
articles
Targeting New Homeowners with Direct Mail
articles
Let’s Handle One Thing at a Time
podcasts
Don’t Sale Away This Summer
smi
Key Web Metrics Unlocked
articles
Make Your Off-Season Not So Off
podcasts
The Unmatched Benefits of Direct Mail
smi
Who Do You Think You Are?
articles
People that Don’t Exist Could Be Stealing From You
smi
Developing a Strong Value Proposition
articles
Don’t Miss Out on Holiday Marketing
articles
Why Building an Image Matters
smi
Three Steps for Effective Lead Generation During the Off-Peak Seasons
articles
Caution: Your Customers are Being Detoured
smi
Tips for More Upsells and Better Closing Ratios
podcasts
The Customer Service Cavity Check (And Other Things You’d Rather Not Know).
smi
How a “Call-to-Action” Can Improve Your SEO
articles
Certain Goals Survive Uncertain Times
podcasts
Should Your HVAC Company Have a Twitter Account?
articles
The Myth of Risk Aversion
smi
What’s Your Company’s Story?
articles
Selling to the Distracted
podcasts
Creating an Effective Call to Action
articles
Inkjet In Action
articles
Planning and Goals
smi
Turn this Podcast Into an iPad
podcasts
How Does Your Email Strategy Stack Up?
articles
The Value of Direct Mail
articles
The Contractor’s Social Media Strategy
podcasts
The Enduring Power of Print
articles
What’s the Deal with Hashtags?
articles
Where Should You Focus Your Social Media Efforts?
smi
Embracing Empathetic Customer Service
articles
How “Engaging” Is Your Customer Retention Marketing?
articles
There’s Nothing New in Marketing
podcasts
The Lexicon Of Selling Now
podcasts
Closing Sales
videos
Stay Aggressive or Lose
podcasts
Who’s On Your Team?
articles
Your Digital Presence Is Your First Impression
podcasts
Are You Winning the Culture War?
articles
Where’s Your Social Media Focus?
articles
How to Stand Out From the Competition
articles
What’s in a Name?
articles
Selling Yourself Out in Summer
podcasts
Put Your Hands Up and Scream
smi
Database Building/Funnel Marketing
videos
The Essence of Marketing
articles
Why Direct Mail Is a Keeper
articles
You Can’t Lead a Horse to Water
smi
Guiding Prospects Through the Funnels
articles
“Want More Sales? Start Before the Pitch”
smi
How an Unknown Contractor Gets Loyal Customers
smi
It’s Not Fair
smi
How to Create Social Media Images
smi
Fishing In The Right Pond Is The Best Way To Catch Fish
podcasts
What Do People See in You?
smi
Your Direct Mail “Call to Action”
articles
Closing Time
podcasts
What’s Your Risk-Taking Threshold?
articles
Where Do Leads Come From?
articles
Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away
podcasts
The Benefits of Video Marketing
smi
Better Blogging: Tips for Improvement
smi
Customer Retention Strategies Soothe Buyer’s Remorse
smi
How to Follow-Up with Email
articles
What’s Your Referral Routine?
articles
A 54% Increase In Sales: Are Those Typical Results?
smi
How to Navigate Direct Mail Trends
articles
Feel-Good Retention Strategies
articles
Selling Santa
smi
Technician Training for Opportunities
articles
The Two Most Powerful Words in Marketing
smi
Why Customers Want to Give You Referrals – and Why They Won’t
articles
The Synergy of Digital and Traditional Marketing
articles
Increase Website Traffic with Social Media
articles
Is Something Missing in Your Email Marketing?
smi
Wasted Time = Wasted Seasons
podcasts
Marketing Time for the Holidays
podcasts
Positioning Yourself as an Expert
podcasts
Choose Your Words Well
articles
Generating Leads with Video
smi
Preparing Your Direct Mail Campaign
smi
Why Would Anyone Follow You on Social Media?
articles
Loyalty Goes Both Ways
smi
Power of Print
smi
Marketing Trends
podcasts
The Sweet Spot for Subject Lines
smi
Five Steps to Audit Your Marketing
articles
Right-Size Marketing for Searching Prospects
articles
What’s the Deal with 5G Wireless Technology?
articles
Coach them up
podcasts
Setting Goals for an Unforgettable Year
articles
Satisfied Customers Will Still Leave You
articles
Fine-Tuning Your Direct Mail Marketing
smi
Reaching a Point of Mutual Understanding (and Closing the Sale)
articles
Have You Surveyed Your Customers?
smi