(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
Have You Surveyed Your Customers?
smi
How Rich Media Adds Value
articles
Don’t Drop the Ball on the Call (with Special Guest Dave Tester)
podcasts
How To Stop Losing Profitable Lifetime Clients - Featuring Tom Borg
podcasts
Life Without Commercial?
smi
Essential Best Practices to Maximize Your Email Marketing Efforts
articles
Defining Integration: What It Is, and Why You Need It.
articles
The Secret to Recurring Revenue
articles
Falling Behind
podcasts
Q&A on Contractor’s Web Marketing
podcasts
Your Marketing Evolved: Tech, Trends, and Takeover
articles
Contractors Are People Too?
articles
Talking Strategy with Matt Maleske
podcasts
Helping Technicians Serve Customers
articles
What’s on Your Homepage?
articles
Connecting Customer Satisfaction to Customer Retention
articles
Is Your Brand Winning Enough Votes?
smi
Fear-based Marketing vs. Happy Alternatives
articles
How to Create Social Media Images
smi
Feedback’s Big Impact: Customer Reviews Count
articles
If You Don’t Plan the Year, the Year Will Run You
podcasts
Don’t Be a Do-it-Yourselfer
podcasts
My, How You’ve Grown!
smi
What’s the Problem with Your Facebook Ad?
smi
Who Do You Think You Are?
articles
The Enduring Power of Print
articles
Stay Aggressive or Lose
podcasts
Why Building an Image Matters
smi
Right-Size Marketing for Searching Prospects
articles
Value Proposition: The Questions You Should Be Asking
smi
Print Marketing Is Not What You Think
articles
New Year, Old Fear, Same Beer
smi
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
Trends in Digital and Traditional Media
smi
5 Summer Strategies For Your HVAC Business
articles
How To Use Social Listening To Identify Likely Buyers
podcasts
Delivering Standout Customer Service During the Holidays
podcasts
Integrate Your Marketing Campaigns to Increase Response
articles
It’s About You, and You, and You
articles
How to Follow-Up with Email
articles
Is Your Brand a Split Personality?
articles
Opportunities and Challenges in Social Media
smi
Are You Building Trust with Your Customers?
smi
This is how I really feel about contractors
smi
Video Marketing Grows – and Google Responds
articles
How and Why You Should Connect Socially with Your Market
podcasts
How Much Can You Lose Cutting Costs in Customer Service?
articles
“Want More Sales? Start Before the Pitch”
smi
Tech Training
videos
How To Generate Buyers With Facebook
podcasts
Investing in Long-Term Love
smi
Digital Marketing Tactics for Contractors
smi
Don’t Miss Out on Holiday Marketing
articles
Serving Up Holiday “Extras”
articles
Promoting Benefits vs. Features
articles
Everything You Need to Know About Google PPC Advertising
articles
When It’s All About You
articles
Could Your Competitors’ Customer Retention Be a Problem for You?
articles
Getting Customers to Care About the Big Changes
smi
The Winning Strategy of Direct Mail
articles
Plan Your Email Campaigns
smi
Customer Keepers Keep Customer Data
articles
Measuring Your Direct Mail Response Rate
articles
Mixing Your Digital Marketing
articles
What’s Your Sizzle?
smi
Do You Love Your Business Enough to Change with it?
smi
Developing a Strong Value Proposition
articles
Caution: Your Customers are Being Detoured
smi
How to Get the Most from Your Facebook Advertising
articles
Marketing and Digital Strategy Resolutions You Need For Your Business in 2021
articles
Lead Your Company into Prosperity
podcasts
Common Frustrations
podcasts
What’s Working in Email Marketing?
smi
Personalized Marketing is Now Expected.
podcasts
Service Calls Are Not Interruptions — They’re Opportunities
smi
Why Customers Want to Give You Referrals – and Why They Won’t
articles
The Benefits of Video Marketing
smi
AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams
articles
Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic
articles
Holiday Marketing
videos
Inspiring Greatness In Your Team
podcasts
Is Your Social Media Policy Ready for What’s Ahead?
articles
Visibility Without Follow-Up Is Just Expensive Exposure
podcasts
Funnels for Sales and Marketing
smi
How to Improve Your Content
articles
Well, That Didn’t Work
smi
The Philosophy of Publicity
smi
Secrets of Landing Page Success
articles
What Do People See in You?
articles
Secrets to a Successful Home Show
articles
Success Strategies for Direct Mail
articles
Why Would Anyone Read Your Email Message?
articles
Effective Direct Mail Campaigns
articles
Your Technicians Are Already Selling — Whether You Train Them or Not
podcasts
Don’t Forget Who Brought You to the Dance
articles
Are Experts No Longer Needed?
podcasts
The Customer Service Cavity Check (And Other Things You’d Rather Not Know).
smi
Why Direct Mail Is a Keeper
articles
Improving Your “Social” Skills
articles
What is Variable Data Printing?
articles
There’s a Reason Customers Leave
smi
How to Market Drip by Drip
smi
Appealing to the Customer Mindset (Instead of Your Own)
smi
Preparing Your Direct Mail Campaign
smi
Head Starts for Shoulder Seasons
smi
YOU are What’s Holding You Back
smi
Don’t Let Them Forget You
podcasts
Is Your Customer Service Model Outdated?
articles
The Value of Building Relationships with Customers
articles
The anatomy of a $29 Tune-Up
smi
I Could Do Better
smi
It’s More Than the Thought That Counts
smi
Diligence
smi
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
How to Send the Emails of Your Dreams
articles
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
It’s Time for a Change
smi
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
The Synergy of Digital and Traditional Marketing
articles
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
When They’re Happy and You Know It – Ask for a Referral
articles
What Can You Learn from a Train Wreck?
articles
Fortune Favors the Brave
podcasts
Big Dreams, Little Chance
podcasts
People Don’t Like Calling Contractors
podcasts
Don’t Ignore the Customer at the Door
articles
Five Steps to Audit Your Marketing
articles
Second Time’s The Charm?
articles
Investing in Customer Service
smi
Are You Setting Old Goals for Your New Year?
articles
When is the best time to tell a customer you love them? Right before your competitor does!
articles
What Do Your Employees Tell Your Customers?
articles
Feel-Good Retention Strategies
articles
Future Casting Your 2023
smi
Translate Your Technical Talk
articles
How “Engaging” Is Your Customer Retention Marketing?
articles
Boosting Engagement: The Power of Print & Digital Integration
articles
Why You Should Be Using Google My Business
articles
Three Steps for Smart Marketing During the Peak Seasons
articles
Get Hungry Enough to Act
podcasts
Aligning What You Say with What You Do
articles
Using Specifics in Your Copy
smi
So Many Channels, So Little Time
articles
How to Improve Your Email Marketing
articles
Why is That New Guy Kicking Your Tail?
articles
Why Businesses Go Under
smi
Preparing and Sharing Content on Social Media
articles
How To Escape The Low Price Battles
podcasts
Nurturing Leads through the Sales Funnel
articles
Marketing through Home Shows
smi
How Smart Marketing Can Beat Up Your Stupid Weather
smi
Top 10 Coaching Questions
podcasts
How Do Unhappy Customers Communicate?
smi
Online Product Demonstrations Increase Conversions
articles
It’s the Best Place in Town to Take a Leak
smi
Red Rocks and Pizza on the Moon
smi
Left Turns and Peanuts
smi
Is Social Media Broken?
articles
Your Profitable Integrated Marketing Plan
smi
Put Your Hands Up and Scream
smi
You’re open, but what are you open to?
smi
SCAMMER ALERT
podcasts
Confessions of an Entrepreneur
smi
I’ll give you $1,200 just to pay attention to me…
smi
What’s Your Problem?
podcasts
Why Would Anyone Follow You on Social Media?
articles
Remarketing: Second Time’s the Charm
smi
Key Web Metrics Unlocked
articles
Hunting the Ghost - Featuring Eric Shidell
podcasts
Are You Serious, Clark?
smi
How to Use Video on Facebook
articles
How to Serve by Closing the Sale
articles
Are You Prepping For The “Fall Off?”
podcasts
Wasted Time = Wasted Seasons
podcasts
Who’s Your Next Lead?
articles
Creating Impressive Customer Retention
articles
They’ll Never Focus on You If You Can’t Focus Yourself
smi
How Your Direct Mail Strategy Develops Trust
articles
Gaining an Edge in Social Media
articles
Growth Through Service
smi
Do You Really Want to Leave That Money on the Table?
articles
I Remember You
smi
A Word about Customer Loyalty
articles
How Marketing Changed in 2020
articles
Determining Your Value Propositions
articles
What’s Your Website Budget This Year?
articles
10 Strategies To Get 10 More Referrals Per Month
podcasts
What’s Ahead for Social Media Video?
smi
Don’t Waste an Open Email on a Misfired Message
smi
The Perfection of Print Marketing
articles
Your Sales Techniques are Easily Ignored
articles
Post Office Delivers Historic News about Your Print Strategy
articles
4 Steps to Help Your Techs Sell More Without Meaning To
articles
Strategies for Website Success
smi
What’s Your Company’s Story?
articles
Managing Expectations
articles
Email Essential: Optimize for Mobile Size
articles
Your Keys to Marketing Integration
smi
What’s Happening in Social Media?
smi
Success In Business
podcasts
How a “Call to Action” Can Improve Your SEO
articles
Selling is Service
articles
Fine-Tuning Your Direct Mail Marketing
smi
When You Should Avoid Email “Best Practices”
articles
Show Them Some Love
podcasts
What’s The Benefit of a Contractor Community?
podcasts
Reaching a Point of Mutual Understanding (and Closing the Sale)
articles
Quitting on Quitters Day
smi
Marketing Your Services
smi
When Marketing Is “Real People Talking to Real People”
articles
Keep that Content Coming
articles
Beware the Inventory Graveyard
smi
Closing More Sales
smi
Your Direct Mail Plan: Right Audience, Right Message, Right Time
articles
Marketing’s Dark Side
smi
Marketing in the Age of Privacy: Navigating Data Regulations
articles
How to Call Customers to Action
smi
Lengthen Your Window
smi
ACCA has Mental Lapse and Asks Adams Hudson to Speak at Conference
smi
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
Is Email Marketing a Big, Silly Waste of Time?
articles
Creating an Effective Call to Action
articles
The Starting Line for Your Bottom Line: Customer Retention Strategies
articles
Are You Getting This Wrong?
smi
You Can Build a Better Mousetrap and Still Go Out of Business
smi
How to Write Websites for 5-Second Readers
smi
How Lead Generation Has Changed
articles
Marketing Trends
podcasts
Data-Driven Businesses = Thriving Businesses
articles
Lead Generation Through Print and Digital Partnerships
articles
Common Denominators for Landing Pages that Convert
articles
Uberizing Your Business
podcasts
Online Marketing
videos
Are You Smart Enough for Your Prospects?
articles
Customer Retention Starts at the Front Door
articles
Does Your Content Fit Your Customers’ Personalities?
articles
Setting Goals for an Unforgettable Year
articles
Conducting an Email Audit
articles
Direct Mail’s Response Rates Are Increasing
, articles
Nothing Changes If Nothing Changes
smi
How to Answer Customer Questions
articles
The Secret Success of Lead Magnets
smi
Compel New Prospects and Existing Customers to Buy by Drew Cameron
articles
Communication Styles in the Workplace
articles
Are You a PRO-Active or RE-Active Contractor?
podcasts
Tips for More Upsells and Better Closing Ratios
podcasts
Planning and Goals
smi
Contractor Marketing Channel Checklist
articles
Quit Wasting Your Time on “Bad Marketing”
podcasts
Yes, Reach Your Whole Customer Base – But One Segment at a Time, Please
smi
Why Isn’t My Website Performing Like It Used To?
articles
For Your “Marketing Mindset” Thinking Cap
articles
See How Variable Data Printing (VDP) is Personalizing Direct Mail
articles
Simply Effective Method That’ll Add Sales Now
smi
“If You’re Not Following Up, You’re Giving Up”
smi
How to Create Messages for Your Customers
articles
Loyalty Goes Both Ways
smi
What Do People Want from You?
articles
7 Step Action Plan To Reinvent Your Sales Process
podcasts
Top 10 Tips For Instagram Marketing
podcasts
The Unmatched Benefits of Direct Mail
smi
It’s Not Bragging If You Can Back It Up
smi
Options for Online Ads
smi
Does Your Direct Mail Marketing Need a Touch-Up?
articles
Holiday Marketing/Internet Marketing
smi
There’s Nothing New in Marketing
podcasts
How Contractors Can Lose Trees in the Forest
smi
If You Don’t Plan the Year, the Year Will Run You
smi
Are You $100 Better?
smi
Quit Assuming They’re Going to Stay
podcasts
What Do People See in You?
smi
How to Gain Powerful, Sales-Boosting Testimonials
smi
Marketing Strategies for HVAC Businesses TO KEEP CUSTOMERS COMING BACK
articles
Customers First: Solve Their Problems, Improve Your Company
articles
Maintaining Customer Loyalty
smi
The Power of Print
smi
What’s Your Risk-Taking Threshold?
articles
Do You Know Your Competitors?
smi
The Secret to Recurring Revenue
articles
Subject Lines Can Make or Break Your Email Success
articles
Do You Really Need Content Marketing?
articles
Connecting with Customers on Social Media
articles
How Your Image Impacts Your Bottom Line
articles
Setting Goals for Your Success
smi
Customer Service Is Time Well Spent
articles
Max Capacity
smi
Don’t Answer that Text!
articles
Developing a Referral System
articles
2024 Trending Design Styles for HVAC Company Owners
articles
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
smi
Do Your Customers Trust You?
articles
People that Don’t Exist Could Be Stealing From You
smi
Database Building/Funnel Marketing
videos
Why Print Newsletters Are Making a Comeback
articles
Why Print Marketing Is Persuasive
smi
Bring Them Into Your Story
smi
Maintaining Good Service in Busy Seasons
articles
Having a Customer Driven Homepage
smi
Cross Selling and Upselling Add Up
articles
The ROI on Contests and Giveaways
articles
5 Keys to Convert Your Incoming Calls to Appointments
podcasts
Can We Please Stop Wasting Time with Non-converters?
articles
Delivering Human-Centered Customer Service
smi
Positioning Yourself as an Expert
podcasts
Customer Retention, Maintenance Agreements
videos
How to Get Your Market’s Attention
smi
Is Social Media Broken?
smi
How to Market When Temps Heat Up – Yes, You Still Need To
articles
Direct Mail’s Undeniable Effectiveness
articles
Streaming Has Changed Entertainment
articles
Inkjet In Action
articles
Why Customer Retention Is the Fuel To Skyrocket Your Business To News Heights
articles
Market Like a Human
smi
Take Care of Your People
smi
Contractors are Selfish
smi
Certain Goals Survive Uncertain Times
podcasts
A Good Headline Conveys Value
smi
All Opinions Are Not Equal
articles
The Most Effective Tactic for Email Engagement
smi
Getting Personal with Customers
articles
Why should I choose you?
podcasts
Don’t Waste Time with Social Media: Instead, Be Strategic
articles
Is Your Slow Website Killing Your Sales?
videos
How to set SMART Goals for 2022
podcasts
Why Customers Ignore Your Direct Mail
articles
How to Get Found by Your Customers
articles
Are You Managing Your Reputation?
articles
How to Avoid Copywriting Blind Spots
articles
The Role of Print in Omnichannel Marketing
articles
Using Video for Both Marketing and Education
articles
Selling Value, Not Price
articles
The Art of (Business) War
smi
Here’s Your Round Tuit
smi
Close More Sales
smi
Your Direct Mail “Call to Action”
articles
Who’s On Your Team?
articles
A 54% Increase In Sales: Are Those Typical Results?
smi
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
What Smart Contractors Do in the Slow Season
podcasts
“Your Digital Presence Is Your First Impression”
smi
How to Stop Bad Reviews Before They Happen
articles
Are You Tough Enough to Cut Your Own Grass at 90?
smi
Know Your Problem, Fix Your Problem
podcasts
The Greatest Marketing Myth In All of Contracting
articles
Everyone Gets a Lambo
smi
It’s Time to Get Social
articles
Where’s the Logic?
articles
How to Keep Focused on Your Customer
articles
How to Build Your Content Marketing Strategy
smi
The Essence of Marketing
articles
Visibility Without Follow-Up Is Just Expensive Exposure
smi
What’s Working in Lead Generation?
articles
Traditional vs. Online Marketing: What Contractors Should Know
articles
Keep Focused on Your Local Market
smi
Why Clickbait Is a Bad Lure
smi
Be Thankful for Customer Retention
articles
Boosting Your Business: The Power of Positive Customer Feedback
articles
Email Essentials
smi
Closing Time
podcasts
Technician Training for Opportunities
articles
Will Customers Take 8 Seconds for Your Email?
articles
There’s Nothing Fishy About A Good Value Proposition
articles
Success Strategies for Google Ads
smi
Marketing Numbers to Know for an HVAC Company
articles
Creating Your Value Proposition
smi
Innovate Your Marketing Amid Holiday Hoopla
smi
Tips For Finding Focus & Reducing Digital Distractions
articles
Giving a Big Welcome to Your Email List
smi
Hard Working Hands with Soft Skills
smi
Who Buys Your Products?
articles
Don’t Con Your Customers
smi
Your Best Customers Are the Ones You’re Forgetting
smi
Your Practical Cybersecurity Checklist
articles
The Low-Cost Tool to Improve Your Image
articles
Helping Technicians Serve Customers
articles
Did AI Create That Video?
articles
Second Time’s the Charm?
smi
Creating Ambassadors for Your Company
smi
Are You Driving Away Your Customers?
podcasts
Move the Trash Can
smi
Are You Listening To What They’re Saying?
podcasts
The Starting Line for Your Bottom Line: Your Customer Database
smi
Look Ahead or Get Left Behind
podcasts
Planning for Your Year
smi
The Connection That Will Carry You Through
podcasts
Tailored Print. Flat Cost. Big Results
articles
How an Unknown Contractor Gets Loyal Customers
smi
Turn this Podcast Into an iPad
podcasts
Balance In Your Marketing
podcasts
What Grandma’s Recipes Teach Us About Marketing
smi
Don’t Get Jealous: Get Famous
articles
Helping Customers Overcome Referral Anxiety
articles
Marketing Time for the Holidays
podcasts
How Bad is Your Roach Problem?
smi
Service Calls Aren’t Interruptions — They’re Opportunities
podcasts
Here We Go Again…
podcasts
Web Marketing Basics
podcasts
The Two Most Powerful Words in Marketing
smi
Does Your Marketing Feel Personal?
smi
Improving the Value of Your Social Media Presence
smi
April’s MegaMarketer Podcast has arrived
podcasts
Image & Referrals
videos
Understanding the Implications of AI Regulations for American Businesses
articles
Strengthening the Link Between Sales and Marketing
articles
Print Strategies for HVAC and Plumbing Contractors
articles
Let’s Handle One Thing at a Time
podcasts
Keep Your Promises? Probably Not to This Person.
smi
Running Your Email Campaigns
articles
Setting Your Price Anchor
smi
Now, Who Are You Again?
articles
Why Customers Think Your Email is Junk
articles
Creating Your Marketing Identity
articles
What is SEO?
smi
Where Digital Marketing Is Headed
articles
The Volcano Theory
articles
Publicity
videos
Review Buzz Ft. Mike Montano
podcasts
Want to Know the Future? Don’t Ask Jeff Bezos; He Focuses on the Past.
smi
Productivity Hacks for Content Creation
smi
How to Avoid Annoying Your Customers on Social Media
articles
Digital Marketing for the Residential Contractor
articles
The Sweet Spot for Subject Lines
smi
Take a Snapshot of Your Marketing Picture
articles
Do Customers Understand What You’re Saying?
smi
The Advantages of Video Marketing
articles
How Do You Keep Visitors on Your Site?
smi
You’re So Close to the Answer
podcasts
Forecasting the Future
podcasts
How to Advise Customers
articles
How Social Media Marketing is Changing
articles
When Your Marketing Gets Personal
smi
Where to Focus Your Social Media Advertising
articles
How to Build Business Relationships That Last
articles
Is Your Website Ready for March 2021?
smi
The Revenue You’re Already Sitting On
podcasts
Generating Leads in Those Generation Gaps?
articles
Don’t Blame the Media
smi
What’s Wrong with Your Funnel?
articles
Avoid These SEO Mistakes
smi
Who’s Marketing with Social Media?
articles
No One Wants to Buy Your Stupid Air Conditioner
smi
Planning Your Marketing Budget
videos
Entering the Conversation
articles
Selling to the Distracted
podcasts
Coach them up
podcasts
How to Alienate an Audience and Win Customers
articles
The Challenges of Business Ownership
articles
Connecting Prospect Behavior to Helpful Suggestions
articles
Google Ad Updates You Need To Know About For 2022
smi
Be More than a Number
smi
How to Learn More About Your Customers
articles
Better Blogging: Tips for Improvement
smi
Poor Customer Service Shortchanges a Sound Investment
articles
Are You Winning the Culture War?
articles
Are Trade Shows a Waste of Your Time?
podcasts
Send the DIYers to Pool School
smi
Do Reviews Matter?
articles
Where Are My Customers Going?
podcasts
Let the Weather Do the Work for You
podcasts
Investing Your Time in Free Publicity
smi
Best Online Practices For HVAC Companies
smi
Selling Santa
smi
Conducting an Email Audit
articles
I’m Listening, and I Care
podcasts
Direct Mail Delivers for Marketers
smi
How Does Your Email Strategy Stack Up?
articles
There’s More to Marketing Than Just Keeping Busy
smi
What to Avoid with the Upsell
articles
Keeping Your Marketing Customer-Centric
articles
100 Million Reasons To Pay Attention To This
smi
Mapping Out the Customer Journey
articles
Measuring the Success of Your Email Campaigns
articles
Are You Ignoring Your Inbox?
smi
Can Getting Sales Get Any Easier
articles
Drawing Boundary Lines for Social Media
articles
Closing Sales
videos
Mass 1-1 Marketing: Personalization at Scale
articles
Should Your HVAC Company Have a Twitter Account?
articles
Customer Retention: Relationships Are The Goal
articles
Fishing In The Right Pond Is The Best Way To Catch Fish
podcasts
Selling Yourself Out in Summer
podcasts
4 Principles to Improve Your Email Marketing
articles
How to Stand Out From the Competition
smi
Hitting Achievable Targets with Guest Drew Cameron
podcasts
The #1 Sales Offense
smi
What’s the Deal with 5G Wireless Technology?
articles
How to Add Value with Video
articles
Reaching Out to Old, Cold Leads
smi
How to Turn Your Home Show into a Photo Op
articles
Your Smile Sells Better than Amazon’s
smi
Is Something Missing in Your Email Marketing?
smi
How to Stay Busy When the Slow Season Hits
articles
Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays
podcasts
Do You Lead the Race or Struggle to Keep Pace?
articles
Why Direct Mail Delivers for Marketers
smi
Expanding Your Social Marketing Team
smi
Three Types of Customer Retention Marketing
articles
How Do You Use Email Tags?
articles
What Does it Take to Really Make a Change?
smi
“Why Most Marketing Doesn’t Work (And How to Fix It)”
smi
