(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
Keeping Up with the Competition
smi
Do Reviews Matter?
articles
3 Things Your Facebook Page Must Have
smi
Social Media Tips For Growing Your Business
podcasts
Don’t Sale Away This Summer
smi
Direct Mail Delivers for Marketers
smi
Big Dreams, Little Chance
podcasts
Hard Working Hands with Soft Skills
smi
How to Maximize Your Content Marketing
articles
Do You Know Your Competitors?
smi
YOU are What’s Holding You Back
smi
Customer Service Is Time Well Spent
articles
Here’s the Truth Behind My Family’s Christmas Card…
smi
Satisfied Customers Will Still Leave You
articles
How to Measure Your Customer Focus
smi
Web Marketing Basics
podcasts
Customer Retention, Maintenance Agreements
videos
How to Write Posts for Social Media
articles
7 Step Action Plan To Reinvent Your Sales Process
podcasts
Keep Your Promises? Probably Not to This Person.
smi
How to Improve Social Media Engagement
smi
Wasted Time = Wasted Seasons
podcasts
The Philosophy of Publicity
smi
What Does it Take to Really Make a Change?
smi
Compel New Prospects and Existing Customers to Buy by Drew Cameron
articles
Well, That Didn’t Work
smi
Your Keys to Marketing Integration
smi
Overcoming The Groundhog
podcasts
Improving Your Direct Mail Strategies
articles
Q&A on Contractor’s Web Marketing
podcasts
What is Google Analytics 4?
articles
Is Email Marketing a Big, Silly Waste of Time?
articles
Your Best Customers Are the Ones You’re Forgetting
smi
5 Ways to Encourage an Environmentally Conscious Workplace
articles
Positioning Yourself as an Expert
podcasts
How to Advise Customers
articles
Straight Shooters
smi
How to Get The Calls you WANT
podcasts
What’s Working in Email Marketing?
smi
Generating Leads with a Call to Action
articles
“Want More Sales? Start Before the Pitch”
smi
Generating Leads in the Era of Overwhelm
smi
How to Answer Customer Questions
articles
Quitting on Quitters Day
smi
The Benefits of Video Marketing
smi
Getting Personal with Customers
articles
How Bad is Your Roach Problem?
smi
Performance Based Pay Compensation Plans For Field Personnel
podcasts
Drive Traffic to Your Site through Social Media
articles
Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away
podcasts
The #1 Sales Offense
smi
Conducting an Email Audit
articles
Don’t Miss Out on Holiday Marketing
articles
Why Isn’t My Website Performing Like It Used To?
smi
Out-of-Home Advertising Gets Attention
articles
Why a Strong Website is Crucial for HVAC Businesses
articles
Upsell Essentials
smi
Delivering Human-Centered Customer Service
articles
Reinforcing Company Values
smi
4 Steps to Help Your Techs Sell More Without Meaning To
articles
Why Your Customers Leave
articles
Is Social Media Broken?
smi
Cross Selling and Upselling Add Up
articles
The Middle Is Disappearing
articles
Fear-based Marketing vs. Happy Alternatives
articles
Appealing to the Customer Mindset (Instead of Your Own)
smi
Falling Behind
podcasts
Create a Strong Guarantee
smi
How to Get Found by Your Customers
articles
Fortune Favors the Brave
podcasts
Stop Leaving Money on the Table
podcasts
How to Serve by Closing the Sale
articles
Getting High Quality Leads Through Integrated Marketing
smi
Email Essential: Optimize for Mobile Size
articles
100 Million Reasons To Pay Attention To This
smi
Your Practical Cybersecurity Checklist
articles
Top 10 Coaching Questions
podcasts
Balance In Your Marketing
podcasts
Four Steps to Better Email Campaigns
smi
Increase Website Traffic with Social Media
articles
What is SEO?
smi
Don’t Waste an Open Email on a Misfired Message
smi
What’s Working in Content Marketing?
smi
Reaching Out to Old, Cold Leads
smi
You Are Not Alone
podcasts
Marketing Trends
podcasts
Contractors Are People Too?
articles
The Greatest Marketing Myth In All of Contracting
articles
Preparing and Sharing Content on Social Media
articles
Holiday Marketing
videos
How Content Improves the Quality of Your Prospects
articles
Benchmarking For Profitable Performance
podcasts
Connecting Prospect Behavior to Helpful Suggestions
articles
Entering the Conversation
articles
Keeping Track of Publicity Trends
articles
Your Direct Mail Plan: Right Audience, Right Message, Right Time
articles
Boosting Engagement: The Power of Print & Digital Integration
articles
Reaching Customers on the Go
smi
The ROI on Contests and Giveaways
articles
Review Buzz Ft. Mike Montano
podcasts
“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail
smi
The Marketing Money Pit
podcasts
Adams Hudson’s Best Advice to Contractors
podcasts
Can Getting Sales Get Any Easier
articles
All Opinions Are Not Equal
articles
How an Unknown Contractor Gets Loyal Customers
smi
Closing Time
podcasts
This Marketing Ailment’s Easy Cure
articles
Planning for Your Year
smi
The Advantages of Video Marketing
articles
4 Ways to Improve Your Google Ranking Today
videos
Marketing Through the Holiday Madness
podcasts
How Contractors Can Lose Trees in the Forest
smi
How Does Service Connect to Marketing?
smi
The Enduring Power of Print
articles
Where Digital Marketing Is Headed
articles
Don’t Be a Do-it-Yourselfer
podcasts
How to Get Even More Out of Your Facebook Ads
articles
Fine-Tuning Your Direct Mail Marketing
smi
Are You Building Trust with Your Customers?
smi
If You’re Not Tracking Your Leads, You’re Guessing
podcasts
April’s MegaMarketer Podcast has arrived
podcasts
Take a Snapshot of Your Marketing Picture
articles
The Secret to Recurring Revenue
articles
Quit Wasting Your Time on “Bad Marketing”
podcasts
Developing a Strong Value Proposition
articles
Key Web Metrics Unlocked
articles
Generating Leads in Those Generation Gaps?
articles
The Connection That Will Carry You Through
podcasts
Social Media Isn’t Optional
articles
Are You Winning the Culture War?
articles
Targeting New Homeowners with Direct Mail
articles
How Marketing Changed in 2020
articles
How to Market When Temps Heat Up – Yes, You Still Need To
articles
Goals in Reach
podcasts
How to Overcome the “Click and Save” Conundrum
articles
Are Experts No Longer Needed?
podcasts
Allen Kent
podcasts
How to Improve Your Facebook Marketing
articles
Are You Serious, Clark?
smi
I’ll give you $1,200 just to pay attention to me…
smi
Value Proposition: The Questions You Should Be Asking
smi
Know Your Problem, Fix Your Problem
podcasts
Want to Know the Future? Don’t Ask Jeff Bezos; He Focuses on the Past.
smi
Make People Want What They Need
podcasts
Website Fundamentals: Must-Haves for Your Homepage
articles
Be Thankful for Customer Retention
articles
Did AI Create That Video?
articles
See How Variable Data Printing (VDP) is Personalizing Direct Mail
articles
What Do Your Employees Tell Your Customers?
articles
Don’t Waste Time with Social Media: Instead, Be Strategic
articles
What Smart Contractors Do in the Slow Season
podcasts
Is Your Brand Winning Enough Votes?
smi
Direct Mail’s Response Rates Are Increasing
, articles
Sales Meets Marketing
smi
Avoid These SEO Mistakes
smi
Essential Best Practices to Maximize Your Email Marketing Efforts
articles
Do You Love Your Business Enough to Change with it?
smi
The Value of Building Relationships with Customers
articles
People Don’t Like Calling Contractors
podcasts
Customer Retention Isn’t Optional
articles
Contractors are Selfish
smi
How to Add Value with Video
articles
Don’t Let Them Forget You
podcasts
Why is That New Guy Kicking Your Tail?
smi
How to Call Customers to Action
smi
How Does Your Email Strategy Stack Up?
articles
Is Social Media Broken?
articles
Look Ahead or Get Left Behind
podcasts
What’s the Deal with Hashtags?
articles
Serving Up Holiday “Extras”
articles
Using Specifics in Your Copy
smi
Maintaining Good Service in Busy Seasons
articles
Mapping Out the Customer Journey
articles
Leveraging AI in HVAC and Plumbing
articles
Helping Customers Overcome Referral Anxiety
articles
Repeat This Over and Over
articles
Power of Print
smi
Connecting Customer Satisfaction to Customer Retention
articles
New Year, Old Fear, Same Beer
smi
How Your Direct Mail Strategy Develops Trust
articles
Are You $100 Better?
smi
You Can Build a Better Mousetrap and Still Go Out of Business
smi
The Continued Relevance of Direct Mail in Modern Marketing
articles
“From Our Family to Yours: A Heartfelt Thank You”
smi
What’s Working in Lead Generation?
smi
How To Escape The Low Price Battles
podcasts
Your Best Customers Are the Ones You’re Forgetting
podcasts
SCAMMER ALERT
podcasts
Marketing through Home Shows
smi
How to Keep Focused on Your Customer
articles
Why Print Marketing Is Persuasive
smi
More Than a Cartoon Beaver
smi
What’s Working in Lead Generation?
articles
Selling is Service
articles
Secrets to a Successful Home Show
articles
Do You Have a Customer Journey Map?
articles
Is Something Missing in Your Email Marketing?
smi
What Grandma’s Recipes Teach Us About Marketing
smi
What’s Happening in Social Media?
smi
Does Your Marketing Feel Personal?
smi
Prepare Your Voicemail Scripts
smi
Your Messaging Matters
podcasts
Mindfulness in the Workplace
articles
The Power of Print
smi
5 Strategies To Being Remarkable On Yelp
podcasts
Delivering Standout Customer Service During the Holidays
podcasts
Helping Technicians Serve Customers
articles
What’s the Deal with 5G Wireless Technology?
articles
Do You Lead the Race or Struggle to Keep Pace?
articles
Navigating Trends in Social Media
smi
The Contractor’s Social Media Strategy
podcasts
Call Him in for a Performance Review
smi
Planning Your Marketing Budget
videos
How to Improve Your Email Marketing
articles
Creating an Effective Call to Action
articles
How Much Do Your Customers Trust You?
articles
How to Avoid Copywriting Blind Spots
articles
The Secret to Recurring Revenue
articles
How “Engaging” Is Your Customer Retention Marketing?
articles
Why Local SEO is Vital for your Business
smi
How Do You Keep Visitors on Your Site?
smi
Digital Marketing for the Residential Contractor
articles
Innovate Your Marketing Amid Holiday Hoopla
smi
Customers Tell Their Scary Stories
smi
The Perfection of Print Marketing
articles
Giving a Big Welcome to Your Email List
smi
Uberizing Your Business
podcasts
Creating Impressive Customer Retention
articles
Productivity Hacks for Content Creation
smi
What’s Wrong with Your Funnel?
articles
Getting the Referral
podcasts
The Unmatched Benefits of Direct Mail
smi
Nothing Changes If Nothing Changes
smi
A Good Headline Conveys Value
smi
Planning and Goals
smi
Training Techs for Their Success
articles
Tech Training
videos
How to Market Drip by Drip
smi
Getting Customers to Care About the Big Changes
smi
Subject Lines Can Make or Break Your Email Success
articles
Feel-Good Retention Strategies
articles
So Many Channels, So Little Time
articles
Digital Marketing Tactics for Contractors
smi
Is it Time to Lose the Customers you Have?
smi
People Who Need People Need Low-Cost Networking Secrets
smi
Embrace the Future of Analytics: Get Ready for Google Analytics 4
articles
Who Buys Your Products?
articles
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
podcasts
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
How to Turn Your Home Show into a Photo Op
articles
Second Time’s The Charm?
articles
Are You Listening To What They’re Saying?
podcasts
Does Your Content Fit Your Customers’ Personalities?
articles
What’s Your Risk-Taking Threshold?
articles
Success Strategies for Google Ads
smi
Defining Integration: What It Is, and Why You Need It.
articles
The Lexicon Of Selling Now
podcasts
Strategy Plus Tactics Makes a Plan
articles
It’s Not Fair
smi
Three Steps for Smart Marketing During the Peak Seasons
articles
Are You Setting Old Goals for Your New Year?
articles
Print Strategies for HVAC and Plumbing Contractors
articles
The Common Denominator in All My Failures Is…
smi
The Commodity Mindset
smi
Choose Your Words Well
articles
Customer Retention Strategies Soothe Buyer’s Remorse
smi
Second Time’s the Charm?
smi
Drawing Boundary Lines for Social Media
articles
Online Product Demonstrations Increase Conversions
articles
You’re So Close to the Answer
podcasts
Service Calls Are Not Interruptions — They’re Opportunities
smi
What Do People Want from You?
articles
Closing Sales
videos
What’s in a Name?
articles
What’s Your Referral Routine?
articles
Confessions of an Entrepreneur
smi
Reaching a Point of Mutual Understanding (and Closing the Sale)
smi
Don’t Answer that Text!
articles
How to Get Your Market’s Attention
smi
Left Turns and Peanuts
smi
Keeping Your Marketing Customer-Centric
articles
Fast Facts about Facebook Ads
articles
Holiday Marketing/Internet Marketing
smi
What’s on Your Homepage?
articles
Make Your Off-Season Not So Off
podcasts
How and Why You Should Connect Socially with Your Market
podcasts
How a “Call-to-Action” Can Improve Your SEO
articles
Boosting Your Business: The Power of Positive Customer Feedback
articles
Don’t Forget Who Brought You to the Dance
articles
Putting the “Fun” Back in the Funnel
articles
“Customer Retention: The Revenue You’re Already Sitting On”
smi
How to Stop Bad Reviews Before They Happen
articles
Blogging for Leads?
smi
The Most Effective Tactic for Email Engagement
smi
People that Don’t Exist Could Be Stealing From You
smi
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
Strive for Healthy Workplace Culture
articles
How to Improve Your Content
articles
It’s the Best Place in Town to Take a Leak
smi
Your Messaging Matters
podcasts
The Trust-Factor of Print-Based Marketing
articles
How Much Can You Lose Cutting Costs in Customer Service?
articles
How Fast Does Your Website Load?
smi
Loyalty Subscriptions
articles
There’s More to Marketing Than Just Keeping Busy
smi
Creating Customer Advocates – One Post at a Time
articles
Streaming Has Changed Entertainment
articles
Get Hungry Enough to Act
podcasts
Turn this Podcast Into an iPad
podcasts
What Is Print Marketing?
smi
If You Don’t Plan the Year, the Year Will Run You
podcasts
Lead Generation Through Print and Digital Partnerships
articles
Guiding Prospects Through the Funnels
articles
Print Marketing Is Not What You Think
articles
When It’s All About You
articles
Gaining Email Subscribers
smi
Effective Direct Mail Campaigns
articles
Creating a Facebook Ad Funnel
smi
The Role of Print Media in Building Brand Trust
articles
Technician Training for Opportunities
articles
Common Denominators for Landing Pages that Convert
articles
Become a Social Listener
smi
How to Market to Millennials
articles
If You Don’t Plan the Year, the Year Will Run You
smi
For Your “Marketing Mindset” Thinking Cap
articles
When You Should Avoid Email “Best Practices”
articles
How To Stop Losing Profitable Lifetime Clients - Featuring Tom Borg
podcasts
What’s the Problem with Your Facebook Ad?
smi
What Is SEO, and Why Is It So Important?
videos
Mass 1-1 Marketing: Personalization at Scale
articles
Were You Looking for This?
smi
Social Media Trends On The Rise
articles
What’s Your Problem?
podcasts
Creating Content and Customer Connections
articles
Where’s the Logic?
articles
How Direct Mail Copywriting Triggers Response
articles
How To Generate Buyers With Facebook
podcasts
Quit Assuming They’re Going to Stay
podcasts
Expanding Your Social Marketing Team
smi
Is Your Website Ready for March 2021?
smi
Tips for More Upsells and Better Closing Ratios
podcasts
Plan Your Email Campaigns
smi
Why Building an Image Matters
smi
Customer Retention Starts at the Front Door
articles
Marketing and Digital Strategy Resolutions You Need For Your Business in 2021
articles
Tips For Finding Focus & Reducing Digital Distractions
articles
Marketing Strategies for HVAC Businesses TO KEEP CUSTOMERS COMING BACK
articles
Sometimes You Just Have to take the Plunge
smi
Should Your HVAC Company Have a Twitter Account?
articles
I Could Do Better
smi
Are You Driving Away Your Customers?
podcasts
Put Your Hands Up and Scream
smi
Don’t Make These Email Marketing Mistakes
articles
Certain Goals Survive Uncertain Times
podcasts
What’s a Customer Opinion Worth to You?
articles
The Art of (Business) War
smi
Help Your Homeowners De-Stress the Holidays
smi
Marketing Numbers to Know for an HVAC Company
articles
Growth Through Service
smi
Moving Prospects through the Funnel
articles
Managing Expectations
articles
Investing in Customer Service
smi
Three Steps for Effective Lead Generation During the Off-Peak Seasons
articles
Reaching a Grayer Market with Direct Mail
articles
5 Summer Strategies For Your HVAC Business
articles
When They’re Happy and You Know It – Ask for a Referral
articles
How Do Your Customers Want to Hear from You?
articles
Image & Referrals
videos
How to Write Websites for 5-Second Readers
smi
Build a Passionate Fanbase
smi
Direct Mail’s Undeniable Effectiveness
articles
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
How to Pick Your Platform
articles
Quit Selling to Your Customers
smi
Database Building/Funnel Marketing
videos
Do Your Customers Trust You?
articles
Service Calls Aren’t Interruptions — They’re Opportunities
podcasts
Good Marketing is a Gift to Your Prospects
smi
How Do Unhappy Customers Communicate?
smi
How Google Local Services Ads Can Benefit Your Company
articles
The All-Important Email Subject Line
articles
How to Avoid Annoying Your Customers on Social Media
articles
Online Marketing
videos
Gaining an Edge in Social Media
articles
Integrate Your Marketing Campaigns to Increase Response
articles
When Should You Ask Customers for a Review?
articles
Marketing Your Services
smi
AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams
articles
How to Gain Powerful, Sales-Boosting Testimonials
smi
Having a Customer Driven Homepage
smi
What is Google Analytics 4?
smi
Connecting with Customers on Social Media
articles
Who’s On Your Team?
articles
Marketing in the Age of Privacy: Navigating Data Regulations
articles
Developing a Referral System
articles
Opportunities and Challenges in Social Media
smi
Google Ad Updates You Need To Know About For 2022
smi
Coach them up
podcasts
Why Direct Mail Is a Keeper
articles
Comfort Kills
smi
Have You Surveyed Your Customers?
smi
Trends in Digital and Traditional Media
smi
Are You Tough Enough to Cut Your Own Grass at 90?
smi
Why Print Newsletters Are Making a Comeback
articles
Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses
articles
You Can’t Lead a Horse to Water
smi
I’ll Pay for your Christmas
smi
Your Sales Techniques are Easily Ignored
articles
Target Your Year
articles
4 Principles to Improve Your Email Marketing
articles
The Evolution of Home Delivery
articles
The Best Return on Your Marketing Investment
smi
Why Clickbait Is a Bad Lure
smi
The Off-Season “Fall-Off” Is Just Weeks Away. Are You Ready?
podcasts
Loyalty Goes Both Ways
smi
The Secrets of Outdoor Advertising
articles
For More Leads and Better Image, It’s Time to Get Social
articles
Is Your Slow Website Killing Your Sales?
videos
Are You Prepping For The “Fall Off?”
podcasts
Join the Party
podcasts
The Challenges of Business Ownership
articles
Feedback’s Big Impact: Customer Reviews Count
articles
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
smi
They’ll Never Focus on You If You Can’t Focus Yourself
smi
Customers First: Solve Their Problems, Improve Your Company
articles
Integrate Your Budget with Traditional and Online Strategies
articles
How to Create Messages for Your Customers
articles
Remarketing: Second Time’s the Charm
smi
The Value of Direct Mail
articles
Why Chuck Norris Would Lose a Pillow Fight
smi
Why Would Anyone Follow You on Social Media?
articles
Secrets of Landing Page Success
articles
How to Get Your Customers to do Your Marketing
articles
Traditional vs. Online Marketing: What Contractors Should Know
articles
What’s Your Website Budget This Year?
articles
Creating Your Marketing Identity
articles
The Winning Strategy of Direct Mail
articles
There’s Nothing New in Marketing
podcasts
Where to Focus Your Social Media Advertising
articles
Hitting Achievable Targets with Guest Drew Cameron
podcasts
Do You Really Need Content Marketing?
articles
How to Create Social Media Images
smi
Creating Your Value Proposition
smi
Are You Losing 80% of Your Sales?
smi
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
Video Marketing Grows – and Google Responds
articles
Here’s Your Round Tuit
smi
Catching The Ghost
podcasts
Dynamic Personalization in Direct Mail Enhances Response Rates for Businesses
articles
The Marketing Guy Educates You About 2.8-kW Class Efficiency
smi
The Low-Cost Tool to Improve Your Image
articles
Selling Yourself Out in Summer
podcasts
When Marketing Is “Real People Talking to Real People”
articles
Strategies for Website Success
smi
Why Businesses Go Under
smi
Keep Focused on Your Local Market
smi
Creating Content and Customer Connections
articles
What’s Your Company’s Story?
articles
How to Follow-Up with Email
articles
The Sweet Spot for Subject Lines
smi
The Two Most Powerful Words in Marketing
smi
Tips for Tough Times in MA Renewals
smi
Are You Stuck in Traffic?
articles
Sharper Web Marketing For Your Business
articles
Customer Service Language to Get Results
articles
The Revenue You’re Already Sitting On
podcasts
What’s The Benefit of a Contractor Community?
podcasts
How Lead Generation Has Changed
articles
The times they are a-changin’…
smi
Where Are My Customers Going?
podcasts
Long-Term Planning to Pursue Your Vision
articles
Why Won’t Prospects Give You Their Email Address?
articles
Nurturing Leads through the Sales Funnel
articles
How to Contain Complaints and Serve Customers
smi
Right-Size Marketing for Searching Prospects
articles
Stay Aggressive or Lose
podcasts
Do You Really Want to Leave That Money on the Table?
articles
Selling Santa
smi
How Do You Use Email Tags?
articles
Marketing’s Dark Side
smi
Now, Who Are You Again?
articles
How to Get the Most from Your Facebook Advertising
articles
Is Your Digital Strategy SMART?
smi
Social Media Strategizing: Why Followers Follow
articles
5 Keys to Convert Your Incoming Calls to Appointments
podcasts
Measuring Your Direct Mail Response Rate
articles
Your Smile Sells Better than Amazon’s
smi
Common Frustrations
podcasts
Where Do Leads Come From?
articles
It’s Time to Get Social
articles
Hero with a Wrench
smi
Show Them Some Love
podcasts
What Do People See in You?
smi
Are Trade Shows a Waste of Your Time?
podcasts
How Social Media Marketing is Changing
articles
Everyone Gets a Lambo
smi
Let’s Handle One Thing at a Time
podcasts
G. I. Joe’s Advice to Contractors
smi
“If You’re Not Tracking Your Leads, You’re Guessing”
smi