(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
Poor Customer Service Shortchanges a Sound Investment
articles
Quitting on Quitters Day
smi
Essential Best Practices to Maximize Your Email Marketing Efforts
articles
Your Marketing Evolved: Tech, Trends, and Takeover
articles
Choose Your Words Well
articles
Don’t Sale Away This Summer
smi
When Your Marketing Gets Personal
smi
Reinforcing Company Values
smi
Promoting Benefits vs. Features
articles
How To Stop Losing Profitable Lifetime Clients - Featuring Tom Borg
podcasts
Know Your Problem, Fix Your Problem
podcasts
How to Stand Out From the Competition
articles
7 Step Action Plan To Reinvent Your Sales Process
podcasts
Customer Service
videos
Is Something Missing in Your Email Marketing?
articles
4 Principles to Improve Your Email Marketing
articles
The Secrets of Outdoor Advertising
articles
Quit Wasting Your Time on “Bad Marketing”
podcasts
Personalized Marketing is Now Expected.
podcasts
Serving Up Holiday “Extras”
articles
Investing in Customer Service
smi
Keep that Content Coming
articles
Where Are My Customers Going?
podcasts
The Trust-Factor of Print-Based Marketing
articles
How to Market to Millennials
articles
Is Your Brand a Split Personality?
articles
Caution: Your Customers are Being Detoured
smi
Big Dreams, Little Chance
podcasts
Nothing Changes If Nothing Changes
smi
Reaching a Point of Mutual Understanding (and Closing the Sale)
smi
Repeat This Over and Over
articles
How Direct Mail Copywriting Triggers Response
articles
Take Care of Your People
smi
What is Google Analytics 4?
smi
Visibility Without Follow-Up Is Just Expensive Exposure
smi
Putting the “Fun” Back in the Funnel
articles
See How Variable Data Printing (VDP) is Personalizing Direct Mail
articles
Let’s Handle One Thing at a Time
podcasts
What’s in a Name?
articles
Just Chuck it Against the Wall
smi
Are You Smart Enough for Your Prospects?
articles
Three Factors that Impact Email Marketing
articles
What’s The Benefit of a Contractor Community?
podcasts
Coach them up
podcasts
The Revenue You’re Already Sitting On
podcasts
April’s MegaMarketer Podcast has arrived
podcasts
Creating Content and Customer Connections
articles
YOU are What’s Holding You Back
smi
Hiring and Keeping Great Staff Members
podcasts
Keep Focused on Your Local Market
smi
Why should I choose you?
podcasts
Meeting and Greeting at the Trade Show
articles
Quit Assuming They’re Going to Stay
podcasts
Creating Customer Advocates – One Post at a Time
articles
5 Strategies To Being Remarkable On Yelp
podcasts
Customers Tell Their Scary Stories
smi
Developing a Referral System
articles
Can We Please Stop Wasting Time with Non-converters?
articles
Have You Surveyed Your Customers?
smi
Positioning Yourself as an Expert
podcasts
For Your “Marketing Mindset” Thinking Cap
articles
Embrace the Future of Analytics: Get Ready for Google Analytics 4
articles
How a “Call to Action” Can Improve Your SEO
articles
Marketing Your Services
smi
Put Your Hands Up and Scream
smi
Success Strategies for Google Ads
smi
Why is That New Guy Kicking Your Tail?
smi
Drawing Boundary Lines for Social Media
articles
Don’t Drop the Ball on the Call (with Special Guest Dave Tester)
podcasts
Why Your Customers Leave
articles
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
Why Customers Ignore Your Direct Mail
articles
Five Steps to Audit Your Marketing
articles
Right-Size Marketing for Searching Prospects
articles
Now, Who Are You Again?
articles
Marketing Time for the Holidays
podcasts
Secrets of Landing Page Success
articles
Become a Social Listener
smi
Maximizing ROI with Hybrid Campaigns
articles
Communication Styles in the Workplace
articles
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
smi
What’s Your Sizzle?
smi
Compel New Prospects and Existing Customers to Buy by Drew Cameron
articles
Are You Stuck in Traffic?
articles
Turn this Podcast Into an iPad
podcasts
What’s the Problem with Your Facebook Ad?
smi
Keeping Up with the Competition
smi
Who Buys Your Products?
articles
Customer Retention Isn’t Optional
articles
Marketing’s Dark Side
smi
The Low-Cost Tool to Improve Your Image
articles
The Value of Building Relationships with Customers
articles
There’s a Reason Customers Leave
smi
Online Product Demonstrations Increase Conversions
articles
Tips for More Upsells and Better Closing Ratios
podcasts
The All-Important Email Subject Line
articles
Email Essentials
smi
How Bad is Your Roach Problem?
smi
Look Ahead or Get Left Behind
podcasts
Training Strengthens Your Team – and Your Company
articles
Upsell Essentials
smi
What Do People See in You?
articles
“If You’re Not Following Up, You’re Giving Up”
smi
Here We Go Again…
podcasts
Marketing Trends
podcasts
Customer Retention: Relationships Are The Goal
articles
Social Media Isn’t Optional
articles
How to Alienate an Audience and Win Customers
articles
The Winning Strategy of Direct Mail
articles
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
Publicity
videos
Common Denominators for Landing Pages that Convert
articles
Want to Know the Future? Don’t Ask Jeff Bezos; He Focuses on the Past.
smi
Second Time’s the Charm?
smi
Productivity Hacks for Content Creation
smi
Mixing Your Digital Marketing
articles
How Do I Make My Company Stand Out?
podcasts
Out-of-Home Advertising Gets Attention
articles
Future Casting Your 2023
smi
Success Strategies for Direct Mail
articles
Your Practical Cybersecurity Checklist
articles
How to Avoid Annoying Your Customers on Social Media
articles
What’s Your Risk-Taking Threshold?
articles
Growth Through Service
smi
Setting Goals for Your Success
smi
What Do People See in You?
smi
Creating Content and Customer Connections
articles
How to Pick Your Platform
articles
Who Do You Think You Are?
articles
Delivering Human-Centered Customer Service
articles
Direct Mail’s Response Rates Are Increasing
, articles
Allen Kent
podcasts
Help Your Homeowners De-Stress the Holidays
smi
New Year, Old Fear, Same Beer
smi
How to Market When Temps Heat Up – Yes, You Still Need To
articles
Is Your Social Media Policy Ready for What’s Ahead?
articles
Join the Party
podcasts
How to Maximize Your Content Marketing
articles
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
The Role of Print in Omnichannel Marketing
articles
Understanding the Implications of AI Regulations for American Businesses
articles
Investing in Long-Term Love
smi
The Greatest Marketing Myth In All of Contracting
articles
I’ll Pay for your Christmas
smi
Is Your Data Protected?
articles
The Secret Success of Lead Magnets
smi
Generating Leads with Video
smi
Maintaining Good Service in Busy Seasons
articles
“You should be a two-star general by now…”
smi
How Much Can You Lose Cutting Costs in Customer Service?
articles
How to Write Posts for Social Media
articles
Why Customers Want to Give You Referrals – and Why They Won’t
articles
The Contractor’s Social Media Strategy
podcasts
Plan Your Email Campaigns
smi
Measuring the Success of Your Email Campaigns
articles
The Art of (Business) War
smi
How Social Media Marketing is Changing
articles
It’s the Best Place in Town to Take a Leak
smi
How to Follow-Up with Email
articles
The Common Denominator in All My Failures Is…
smi
Do Reviews Matter?
articles
Technician Training for Opportunities
articles
Service Calls Are Not Interruptions — They’re Opportunities
smi
Who’s On Your Team?
articles
AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams
articles
How to Measure Your Customer Focus
smi
Contractors Are People Too?
articles
Tech Training
videos
What’s Wrong with Your Funnel?
articles
The Evolution of Home Delivery
articles
Don’t Waste Time with Social Media: Instead, Be Strategic
articles
Why Businesses Go Under
smi
Guiding Prospects Through the Funnels
articles
Sales Meets Marketing
smi
You Can Build a Better Mousetrap and Still Go Out of Business
smi
Navigating Trends in Social Media
smi
Don’t Answer that Text!
articles
Reaching a Grayer Market with Direct Mail
articles
Why Won’t Prospects Give You Their Email Address?
articles
Fine-Tuning Your Direct Mail Marketing
smi
“Customer Retention: The Revenue You’re Already Sitting On”
smi
Here’s the Truth Behind My Family’s Christmas Card…
smi
Getting Personal with Customers
articles
Is it Time to Lose the Customers you Have?
smi
If You Don’t Plan the Year, the Year Will Run You
smi
What Can You Learn from a Train Wreck?
articles
More Than a Cartoon Beaver
smi
Start Customer Retention on the Right Foot
smi
How to Answer Customer Questions
articles
Contractor Marketing Channel Checklist
articles
Who’s Marketing with Social Media?
articles
How “Customer Experience” Affects Company Success
articles
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
When It’s All About You
articles
Insuring the Holidays
podcasts
Call Him in for a Performance Review
smi
Conducting an Email Audit
articles
Yes, Reach Your Whole Customer Base – But One Segment at a Time, Please
smi
Let the Weather Do the Work for You
podcasts
100 Million Reasons To Pay Attention To This
smi
5 Tips to Prepare for the Slow Season (While You’re Still Busy)
podcasts
Planning and Goals
smi
Target Your Year
articles
Are You Getting This Wrong?
smi
Image & Referrals
videos
How Are Your Customers Feeling Today?
articles
The Secret to Recurring Revenue
articles
Don’t Let Them Forget You
podcasts
Keeping Your Marketing Customer-Centric
articles
What’s a Customer Opinion Worth to You?
articles
How Do Your Customers Define Loyalty?
smi
Avoid These Social Media Mistakes
articles
“Why Most Marketing Doesn’t Work (And How to Fix It)”
smi
What’s Working in Email Marketing?
smi
4 Ways to Improve Your Google Ranking Today
videos
What Does it Take to Really Make a Change?
smi
Are You Prepping For The “Fall Off?”
podcasts
Setting Your Price Anchor
smi
Just Cancel My Account… and Lose My Number
smi
This is how I really feel about contractors
smi
Training Techs for Their Success
articles
Lead Generation Through Print and Digital Partnerships
articles
4 Steps to Help Your Techs Sell More Without Meaning To
articles
Are You $100 Better?
smi
The Starting Line for Your Bottom Line: Customer Retention Strategies
articles
“If You’re Not Tracking Your Leads, You’re Guessing”
smi
How to Follow-Up with Email
articles
Does Your Content Fit Your Customers’ Personalities?
articles
Navigating SEO Trends for 2024
articles
The Value of Direct Mail
articles
Website Fundamentals: Must-Haves for Your Homepage
articles
Top 10 Coaching Questions
podcasts
The Unmatched Benefits of Direct Mail
smi
What’s the Deal with Hashtags?
articles
Loyalty Subscriptions
articles
Success In Business
podcasts
Life Without Commercial?
smi
Benchmarking For Profitable Performance
podcasts
Why Building an Image Matters
smi
Marketing and Digital Strategy Resolutions You Need For Your Business in 2021
articles
Where Digital Marketing Is Headed
articles
How to Add Value with Video
articles
There’s Nothing Fishy About A Good Value Proposition
articles
How to Keep Focused on Your Customer
articles
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
Defining Integration: What It Is, and Why You Need It.
articles
How Does Your Email Strategy Stack Up?
articles
Selling Value, Not Price
articles
How to Get The Calls you WANT
podcasts
Social Media Trends On The Rise
articles
Sometimes You Just Have to take the Plunge
smi
SCAMMER ALERT
podcasts
2024 Trending Design Styles for HVAC Company Owners
articles
Reaching Customers on the Go
smi
Getting High Quality Leads Through Integrated Marketing
smi
Best Online Practices For HVAC Companies
smi
The Marketing Guy Educates You About 2.8-kW Class Efficiency
smi
All Opinions Are Not Equal
articles
Your Direct Mail Plan: Right Audience, Right Message, Right Time
articles
How to Get Even More Out of Your Facebook Ads
articles
Where’s the Logic?
articles
“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail
smi
What’s Working in Lead Generation?
smi
Customer Retention Strategies Soothe Buyer’s Remorse
smi
Strategies for Website Success
smi
Why Customers Think Your Email is Junk
articles
When You Should Avoid Email “Best Practices”
articles
Why Print Marketing Is Persuasive
smi
How to Write Websites for 5-Second Readers
smi
Profitable Trends in Web Marketing
articles
How to Call Customers to Action
smi
What’s in it for me?
smi
Setting Goals for an Unforgettable Year
articles
A Word about Customer Loyalty
articles
Effective Direct Mail Campaigns
articles
How Direct Mail Easily Integrates with Online Marketing
articles
For More Leads and Better Image, It’s Time to Get Social
articles
Integrate Your Budget with Traditional and Online Strategies
articles
Can Getting Sales Get Any Easier
articles
Second Time’s The Charm?
articles
Lengthen Your Window
smi
The Connection That Will Carry You Through
podcasts
The Real Battle for Leads Happens After the Click
articles
Boosting Engagement: The Power of Print & Digital Integration
articles
They’ll Never Focus on You If You Can’t Focus Yourself
smi
Loyalty Goes Both Ways
smi
Lead Generation and Tracking
videos
Where’s Your Social Media Focus?
articles
Closing Time
podcasts
“Want More Sales? Start Before the Pitch”
smi
Simply Effective Method That’ll Add Sales Now
smi
How a “Call-to-Action” Can Improve Your SEO
articles
Top 10 Tips For Instagram Marketing
podcasts
Why is That New Guy Kicking Your Tail?
articles
No One Wants to Buy Your Stupid Air Conditioner
smi
Blogging for Leads?
smi
Your Best Customers Are the Ones You’re Forgetting
podcasts
What’s Your Website Budget This Year?
articles
Fortune Favors the Brave
podcasts
Google Ad Updates You Need To Know About For 2022
smi
Closing More Sales
smi
Your Technicians Are Already Selling — Whether You Train Them or Not
smi
Your Sales Techniques are Easily Ignored
articles
The Enduring Power of Print
articles
Quit Selling to Your Customers
smi
Getting Customers to Care About the Big Changes
smi
Customers First: Solve Their Problems, Improve Your Company
articles
What’s Ahead for Social Media Video?
smi
Integrate Your Marketing Campaigns to Increase Response
articles
Avoid These SEO Mistakes
smi
How Your Image Impacts Your Bottom Line
articles
Bring Them Into Your Story
smi
Are You Driving Away Your Customers?
podcasts
3 Things Your Facebook Page Must Have
smi
I Could Do Better
smi
Are You a PRO-Active or RE-Active Contractor?
podcasts
Creating Your Marketing Identity
articles
Make Your Off-Season Not So Off
podcasts
There’s Nothing New in Marketing
podcasts
Do You Have a Customer Journey Map?
articles
Well, That Didn’t Work
smi
How Do You Use Email Tags?
articles
When They’re Happy and You Know It – Ask for a Referral
articles
Comfort Kills
smi
Holiday Marketing
videos
Reaching a Point of Mutual Understanding (and Closing the Sale)
articles
Your Direct Mail “Call to Action”
articles
How to Increase the Value of Your Email
articles
“Your Digital Presence Is Your First Impression”
smi
Embracing Empathetic Customer Service
articles
Boost Your HVAC Business with These Effective Social Media Strategies
articles
Translate Your Technical Talk
articles
Max Capacity
smi
Print Strategies for HVAC and Plumbing Contractors
articles
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
Moving Prospects through the Funnel
articles
Why Would Anyone Follow You on Social Media?
articles
Inspiring Greatness In Your Team
podcasts
How and Why You Should Connect Socially with Your Market
podcasts
The Starting Line for Your Bottom Line: Your Customer Database
smi
Streaming Has Changed Entertainment
articles
Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic
articles
Tips For Finding Focus & Reducing Digital Distractions
articles
Maintaining Customer Loyalty
smi
Get Hungry Enough to Act
podcasts
Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away
podcasts
What’s Happening in Social Media?
smi
The ROI on Contests and Giveaways
articles
Your Smile Sells Better than Amazon’s
smi
How to Get Even More Out of Your Facebook Ads
articles
How Fast Does Your Website Load?
smi
Marketing in the Age of Privacy: Navigating Data Regulations
articles
Lead Your Company into Prosperity
podcasts
Improving the Value of Your Social Media Presence
smi
Your Digital Presence Is Your First Impression
podcasts
Customer Retention, Maintenance Agreements
videos
The Best Return on Your Marketing Investment
smi
Using Video for Both Marketing and Education
articles
Trends in Digital and Traditional Media
smi
Do You Really Need Content Marketing?
articles
Web Marketing
podcasts
Feedback’s Big Impact: Customer Reviews Count
articles
Creating Ambassadors for Your Company
smi
The Frugal Wow
smi
Managing Expectations
articles
Responding To Your Negative Reviews
articles
Marketing Doesn’t Have to Be Complicated
articles
Strive for Healthy Workplace Culture
articles
Marketing Strategies for HVAC Businesses TO KEEP CUSTOMERS COMING BACK
articles
Make People Want What They Need
podcasts
Boosting HVAC Business Through Effective Social Media Strategies
articles
“From Our Family to Yours: A Heartfelt Thank You”
smi
Don’t Waste an Open Email on a Misfired Message
smi
Q&A on Contractor’s Web Marketing
podcasts
Gaining an Edge in Social Media
articles
How to Market Drip by Drip
smi
Don’t Get Jealous: Get Famous
articles
Prepare Your Voicemail Scripts
smi
Holiday Marketing/Internet Marketing
smi
This Marketing Ailment’s Easy Cure
articles
Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses
articles
Integrate Your Budget with Traditional and Online Strategies
articles
Can Getting Sales Get Any Easier?
articles
Options for Online Ads
smi
Mapping Out the Customer Journey
articles
Getting the Referral
podcasts
Contractors are Selfish
smi
Delivering Human-Centered Customer Service
smi
Stay Aggressive or Lose
podcasts
Helping Customers Overcome Referral Anxiety
articles
G. I. Joe’s Advice to Contractors
smi
Helping Technicians Serve Customers
articles
Customer Service Is Time Well Spent
articles
Be Thankful for Customer Retention
articles
It’s Not Bragging If You Can Back It Up
smi
How Does Service Connect to Marketing?
smi
Pursuing Publicity
smi
Sharper Web Marketing For Your Business
articles
Marketing Map
articles
How Content Improves the Quality of Your Prospects
articles
Is Email Marketing a Big, Silly Waste of Time?
articles
Why Print Newsletters Are Making a Comeback
articles
Customer Service Language to Get Results
articles
Adams Hudson’s Best Advice to Contractors
podcasts
Hunting the Ghost - Featuring Eric Shidell
podcasts
You Are Not Alone
podcasts
Creating an Effective Call to Action
articles
It’s Time for a Change
smi
Generating Leads in Those Generation Gaps?
articles
Is Your Slow Website Killing Your Sales?
videos
The Continued Relevance of Direct Mail in Modern Marketing
articles
The Power of Print
smi
The Myth of Risk Aversion
smi
Head Starts for Shoulder Seasons
smi
Three Types of Customer Retention Marketing
articles
Planning and Goals
, smi
How Rich Media Adds Value
articles
Stop Leaving Money on the Table
podcasts
What Is Print Marketing?
smi
Are You Serious, Clark?
smi
Take a Snapshot of Your Marketing Picture
articles
Preparing and Sharing Content on Social Media
articles
What Are Your Customers Saying about You?
articles
Is Social Media Broken?
smi
Are Experts No Longer Needed?
podcasts
You Can’t Lead a Horse to Water
smi
Don’t Miss Out on Holiday Marketing
articles
Don’t Be a Do-it-Yourselfer
podcasts
How to Get Found by Your Customers
articles
Remarketing: Second Time’s the Charm
smi
Are Trade Shows a Waste of Your Time?
podcasts
Creating Your Value Proposition
smi
What Smart Contractors Do in the Slow Season
podcasts
What is SEO?
smi
What’s on Your Homepage?
articles
Selling Yourself Out in Summer
podcasts
Is Social Media Broken?
articles
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
Are You Building Trust with Your Customers?
smi
You’re open, but what are you open to?
smi
Social Media Tips For Growing Your Business
podcasts
How to Turn Your Home Show into a Photo Op
articles
How to Learn More About Your Customers
articles
How to Create Social Media Images
smi
Satisfied Customers Will Still Leave You
articles
Don’t Ignore the Customer at the Door
articles
Are You Managing Your Reputation?
articles
Online Marketing
videos
Left Turns and Peanuts
smi
Visibility Without Follow-Up Is Just Expensive Exposure
podcasts
The #1 Sales Offense
smi
Closing Sales
videos
How to Stop Bad Reviews Before They Happen
articles
How Google Local Services Ads Can Benefit Your Company
articles
A Good Headline Conveys Value
smi
Three Steps for Smart Marketing During the Peak Seasons
articles
Be More than a Number
smi
It’s About You, and You, and You
articles
Strategy Plus Tactics Makes a Plan
articles
Direct Mail Delivers for Marketers
smi
Creating Offers that Get a Response
articles
Does Your Direct Mail Marketing Need a Touch-Up?
articles
It’s More Than the Thought That Counts
smi
Will Customers Take 8 Seconds for Your Email?
articles
Subject Lines Can Make or Break Your Email Success
articles
Innovate Your Marketing Amid Holiday Hoopla
smi
Performance Based Pay Compensation Plans For Field Personnel
podcasts
How To Generate Buyers With Facebook
podcasts
Measuring Your Direct Mail Response Rate
articles
A 54% Increase In Sales: Are Those Typical Results?
smi
Be the One Who Fails the Least
smi
Targeting New Homeowners with Direct Mail
articles
Your Technicians Are Already Selling — Whether You Train Them or Not
podcasts
I Got Business Ghosted
smi
How to Advise Customers
articles
Your Customer Database Is Probably Worth More Than Your Next 10,000 Leads
articles
What Does Your Website Need?
articles
What’s Your Customers’ Take on Your Company’s Value?
articles
Let Your Customer Do the Selling
articles
Should Your HVAC Company Have a Twitter Account?
articles
The Commodity Mindset
smi
Database Building/Funnel Marketing
videos
Inkjet In Action
articles
What is Google Analytics 4?
articles
Hero with a Wrench
smi
How to Improve Your Content
articles
Diligence
smi
Winter Marketing Strategies for HVAC Companies
articles
Tailored Print. Flat Cost. Big Results
articles
Are You Ignoring Your Inbox?
smi
The Benefits of Video Marketing
smi
Don’t Make These Email Marketing Mistakes
articles
If You Don’t Plan the Year, the Year Will Run You
podcasts
Customer Keepers Keep Customer Data
articles
Are You Winning the Culture War?
articles
How to Send the Emails of Your Dreams
articles
The Perfection of Print Marketing
articles
Drive Traffic to Your Site through Social Media
articles
Better Blogging: Tips for Improvement
smi
“Too Busy to Market? That’s Exactly Why You Should”
smi