(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
SCAMMER ALERT
podcasts
A Word about Customer Loyalty
articles
The Benefits of Video Marketing
smi
How to Contain Complaints and Serve Customers
smi
Best Online Practices For HVAC Companies
smi
Growth Through Service
smi
How to Get Even More Out of Your Facebook Ads
articles
Traditional vs. Online Marketing: What Contractors Should Know
articles
The Low-Cost Tool to Improve Your Image
articles
5 Strategies To Being Remarkable On Yelp
podcasts
Remarketing: Second Time’s the Charm
smi
Uberizing Your Business
podcasts
Create a Strong Guarantee
smi
Are You Serious, Clark?
smi
“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail
smi
How to Call Customers to Action
smi
Helping Technicians Serve Customers
articles
Why Print Marketing Is Persuasive
smi
My Three Predictions for 2020
smi
How Do You Use Email Tags?
articles
Google Ad Updates You Need To Know About For 2022
smi
Everything You Need to Know About Google PPC Advertising
articles
Who’s Your Next Lead?
articles
Email Essentials
smi
Do You Love Your Business Enough to Change with it?
smi
Tips for More Upsells and Better Closing Ratios
podcasts
I Could Do Better
smi
Customers First: Solve Their Problems, Improve Your Company
articles
How To Use Social Listening To Identify Likely Buyers
podcasts
How to Market When Temps Heat Up – Yes, You Still Need To
articles
How Social Media Marketing is Changing
articles
G. I. Joe’s Advice to Contractors
smi
Quit Selling to Your Customers
smi
Moving Prospects through the Funnel
articles
Can Getting Sales Get Any Easier
articles
How Do Your Customers Want to Hear from You?
articles
Where Do Leads Come From?
articles
Keeping Up with the Competition
smi
Customer Service Language to Get Results
articles
There’s Nothing New in Marketing
podcasts
5 Ways to Encourage an Environmentally Conscious Workplace
articles
Your Profitable Integrated Marketing Plan
smi
Boost Your HVAC Business with These Effective Social Media Strategies
articles
Don’t Drop the Ball on the Call (with Special Guest Dave Tester)
podcasts
Creating Content and Customer Connections
articles
The Most Effective Tactic for Email Engagement
smi
The Customer Service Cavity Check (And Other Things You’d Rather Not Know).
smi
Getting the Referral
podcasts
Why Isn’t My Website Performing Like It Used To?
smi
People that Don’t Exist Could Be Stealing From You
smi
Do You Know Your Competitors?
smi
Is Your Brand Winning Enough Votes?
smi
The Off-Season “Fall-Off” Is Just Weeks Away. Are You Ready?
podcasts
How to Market to Millennials
articles
Move the Trash Can
smi
Selling Santa
smi
Boosting Engagement: The Power of Print & Digital Integration
articles
Measuring the Success of Your Email Campaigns
articles
You’re open, but what are you open to?
smi
What’s Your Customers’ Take on Your Company’s Value?
articles
Training Strengthens Your Team – and Your Company
articles
When You Should Avoid Email “Best Practices”
articles
Your Smile Sells Better than Amazon’s
smi
Strategy Plus Tactics Makes a Plan
articles
Investing Your Time in Free Publicity
smi
Can Getting Sales Get Any Easier?
articles
The Role of Print Media in Building Brand Trust
articles
How to Advise Customers
articles
Q&A on Contractor’s Web Marketing
podcasts
Long-Term Planning to Pursue Your Vision
articles
Effective Direct Mail Campaigns
articles
How Do You Keep Visitors on Your Site?
smi
Funnels for Sales and Marketing
smi
Future Casting Your 2023
smi
Is it Time to Lose the Customers you Have?
smi
What’s Ahead for Social Media Video?
smi
Reaching a Point of Mutual Understanding (and Closing the Sale)
smi
This is how I really feel about contractors
smi
Print Strategies for HVAC and Plumbing Contractors
articles
How to Send the Emails of Your Dreams
articles
Stop Leaving Money on the Table
podcasts
What Is SEO, and Why Is It So Important?
videos
Is Social Media Broken?
smi
How to Pick Your Platform
articles
Why Direct Mail Is a Keeper
articles
4 Ways to Improve Your Google Ranking Today
videos
You Can’t Lead a Horse to Water
smi
How a “Call-to-Action” Can Improve Your SEO
articles
Left Turns and Peanuts
smi
Marketing Your Services
smi
Marketing Doesn’t Have to Be Complicated
articles
Avoid These SEO Mistakes
smi
Customer Retention, Maintenance Agreements
videos
Online Marketing
videos
Using Specifics in Your Copy
smi
Do Customers Understand What You’re Saying?
smi
Five Steps to Audit Your Marketing
articles
Hiring and Keeping Great Staff Members
podcasts
Lengthen Your Window
smi
How “Engaging” Is Your Customer Retention Marketing?
articles
People Who Need People Need Low-Cost Networking Secrets
smi
Second Time’s the Charm?
smi
Three Steps for Effective Lead Generation During the Off-Peak Seasons
articles
Keeping Track of Publicity Trends
articles
What Smart Contractors Do in the Slow Season
podcasts
How to Add Value with Video
articles
How to Increase the Value of Your Email
articles
Generating Leads in the Era of Overwhelm
smi
Meeting and Greeting at the Trade Show
articles
Making Customers Happy Is Good for Your Image
articles
Better Blogging: Tips for Improvement
smi
Common Denominators for Landing Pages that Convert
articles
Web Marketing Basics
podcasts
Here’s the Truth Behind My Family’s Christmas Card…
smi
Navigating Trends in Social Media
smi
When Your Marketing Gets Personal
smi
Hitting Achievable Targets with Guest Drew Cameron
podcasts
Your Keys to Marketing Integration
smi
Coach them up
podcasts
Target Your Year
articles
Your Best Customers Are the Ones You’re Forgetting
podcasts
Don’t Miss Out on Holiday Marketing
articles
Marketing through Home Shows
smi
The Two Most Powerful Words in Marketing
smi
The Secrets of Outdoor Advertising
articles
What’s the Problem with Your Facebook Ad?
smi
Visibility Without Follow-Up Is Just Expensive Exposure
podcasts
How to Follow-Up with Email
articles
Strengthening the Link Between Sales and Marketing
articles
What’s the Deal with Hashtags?
articles
What Do People Want from You?
articles
The Power of Print
smi
Generating Leads with a Call to Action
articles
There’s More to Marketing Than Just Keeping Busy
smi
Giving a Big Welcome to Your Email List
smi
Are You Setting Old Goals for Your New Year?
articles
Help Your Homeowners De-Stress the Holidays
smi
Call Him in for a Performance Review
smi
Put Your Hands Up and Scream
smi
Why Local SEO is Vital for your Business
smi
Setting Your Price Anchor
smi
What is SEO?
smi
Success In Business
podcasts
“Customer Retention: The Revenue You’re Already Sitting On”
smi
I’m Listening, and I Care
podcasts
How to Stay Busy When the Slow Season Hits
articles
Helping Customers Overcome Referral Anxiety
articles
How to Navigate Direct Mail Trends
articles
Trends in Digital and Traditional Media
smi
Loyalty Goes Both Ways
smi
Just Chuck it Against the Wall
smi
Marketing Time for the Holidays
podcasts
Three Types of Customer Retention Marketing
articles
What’s Your Sizzle?
smi
Quit Assuming They’re Going to Stay
podcasts
How Google Local Services Ads Can Benefit Your Company
articles
Why Customer Retention Is the Fuel To Skyrocket Your Business To News Heights
articles
Blogging for Leads?
smi
Print Marketing Is Not What You Think
articles
The Secret Success of Lead Magnets
smi
Connecting Prospect Behavior to Helpful Suggestions
articles
What is Variable Data Printing?
articles
How To Stop Losing Profitable Lifetime Clients - Featuring Tom Borg
podcasts
Market Like a Human
smi
Tech Training
videos
Second Time’s The Charm?
articles
Be the One Who Fails the Least
smi
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
How to Improve Your Content
articles
Poor Customer Service Shortchanges a Sound Investment
articles
Your Messaging Matters
podcasts
Success Strategies for Direct Mail
articles
Is Your Social Media Policy Ready for What’s Ahead?
articles
Are You Winning the Culture War?
articles
The Secret to Recurring Revenue
articles
Lead Generation and Tracking
videos
Are You Smart Enough for Your Prospects?
articles
Sales Meets Marketing
smi
Creating Ambassadors for Your Company
smi
The Revenue You’re Already Sitting On
podcasts
For More Leads and Better Image, It’s Time to Get Social
articles
Allen Kent
podcasts
How to Turn Your Home Show into a Photo Op
articles
Does Your Direct Mail Marketing Need a Touch-Up?
articles
Why should I choose you?
podcasts
Gaining Email Subscribers
smi
Is Your Brand a Split Personality?
articles
A Good Headline Conveys Value
smi
Don’t Get Jealous: Get Famous
articles
It’s Time to Get Social
articles
“Want More Sales? Start Before the Pitch”
smi
The Connection That Will Carry You Through
podcasts
Performance Based Pay Compensation Plans For Field Personnel
podcasts
Boosting Your Business: The Power of Positive Customer Feedback
articles
Customer Retention Strategies Soothe Buyer’s Remorse
smi
Planning and Goals
smi
Productivity Hacks for Content Creation
smi
What’s Wrong with Your Funnel?
articles
If You’re Not Tracking Your Leads, You’re Guessing
podcasts
5 Keys to Convert Your Incoming Calls to Appointments
podcasts
The Myth of Risk Aversion
smi
The Role of Print in Omnichannel Marketing
articles
Strategies for Website Success
smi
Are You Building Trust with Your Customers?
smi
Why Customers Ignore Your Direct Mail
articles
Planning and Goals
, smi
Why Isn’t My Website Performing Like It Used To?
articles
Confessions of an Entrepreneur
smi
Having a Customer Driven Homepage
smi
The Commodity Mindset
smi
Send the DIYers to Pool School
smi
Bring Them Into Your Story
smi
Who Buys Your Products?
articles
Is Your Data Protected?
articles
Show Them Some Love
podcasts
Right-Size Marketing for Searching Prospects
articles
Closing Time
podcasts
Caution: Your Customers are Being Detoured
smi
Setting Goals for Your Success
smi
Developing a Strong Value Proposition
articles
The Synergy of Digital and Traditional Marketing
articles
Image & Referrals
videos
Social Media Trends On The Rise
articles
Secrets to a Successful Home Show
articles
“Too Busy to Market? That’s Exactly Why You Should”
smi
Is Your Digital Strategy SMART?
smi
What’s Your Company’s Story?
articles
Contractors are Selfish
smi
How to Avoid Annoying Your Customers on Social Media
articles
Who Do You Think You Are?
articles
Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses
articles
Video Marketing Grows – and Google Responds
articles
When Marketing Is “Real People Talking to Real People”
articles
Preparing Your Direct Mail Campaign
smi
The Best Return on Your Marketing Investment
smi
How to Avoid Copywriting Blind Spots
articles
Here We Go Again…
podcasts
Certain Goals Survive Uncertain Times
podcasts
The Perfection of Print Marketing
articles
April’s MegaMarketer Podcast has arrived
podcasts
What Do Customers Talk About?
smi
Appealing to the Customer Mindset (Instead of Your Own)
smi
How to Maximize Your Content Marketing
articles
Digital Marketing Tactics for Contractors
smi
Feel-Good Retention Strategies
articles
How to Build Your Content Marketing Strategy
smi
How to Gain Powerful, Sales-Boosting Testimonials
smi
3 Things Your Facebook Page Must Have
smi
Running Your Email Campaigns
articles
Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away
podcasts
Customer Retention Starts at the Front Door
articles
I Remember You
smi
Creating Customer Advocates – One Post at a Time
articles
This Marketing Ailment’s Easy Cure
articles
Is Your Brand a Split Personality?
articles
Turn this Podcast Into an iPad
podcasts
Marketing That Solves Your Customer’s Problem
articles
How to Build Business Relationships That Last
articles
Creating Content and Customer Connections
articles
Tailored Print. Flat Cost. Big Results
articles
Visibility Without Follow-Up Is Just Expensive Exposure
smi
The Volcano Theory
articles
Marketing and Digital Strategy Resolutions You Need For Your Business in 2021
articles
Direct Mail Delivers for Marketers
smi
The Evolution of Home Delivery
articles
Delivering Human-Centered Customer Service
articles
The Lexicon Of Selling Now
podcasts
Mass 1-1 Marketing: Personalization at Scale
articles
Make People Want What They Need
podcasts
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
What Do Your Employees Tell Your Customers?
articles
What Is Print Marketing?
smi
Personalized Marketing is Now Expected.
podcasts
Drawing Boundary Lines for Social Media
articles
How to Get Your Customers to do Your Marketing
articles
Why a Strong Website is Crucial for HVAC Businesses
articles
Creating Your Value Proposition
smi
What’s Your Problem?
podcasts
Cross Selling and Upselling Add Up
articles
Take Care of Your People
smi
The All-Important Email Subject Line
articles
What’s Working in Email Marketing?
smi
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
How Bad is Your Roach Problem?
smi
The Greatest Marketing Myth In All of Contracting
articles
Determining Your Value Propositions
articles
Are You a PRO-Active or RE-Active Contractor?
podcasts
Reaching a Point of Mutual Understanding (and Closing the Sale)
articles
Hero with a Wrench
smi
Maintaining Customer Loyalty
smi
Understanding the Implications of AI Regulations for American Businesses
articles
Why Would Anyone Follow You on Social Media?
articles
Are You Ignoring Your Inbox?
smi
Avoid These Social Media Mistakes
articles
Should Your HVAC Company Have a Twitter Account?
articles
Addressing the Cost Beyond Price
smi
Are You Getting This Wrong?
smi
How Does Your Email Strategy Stack Up?
articles
Integrate Your Budget with Traditional and Online Strategies
articles
The Unmatched Benefits of Direct Mail
smi
Guiding Prospects Through the Funnels
articles
Are Experts No Longer Needed?
podcasts
How to Get The Calls you WANT
podcasts
Are You Prepping For The “Fall Off?”
podcasts
Stay Aggressive or Lose
podcasts
Inkjet In Action
articles
Out-of-Home Advertising Gets Attention
articles
Why Won’t Prospects Give You Their Email Address?
articles
I’ll Pay for your Christmas
smi
Promoting Benefits vs. Features
articles
Beware the Inventory Graveyard
smi
Who’s Marketing with Social Media?
articles
Close More Sales
smi
What Do People See in You?
articles
How to Get the Most from Your Facebook Advertising
articles
Creating an Effective Call to Action
articles
How to Keep Focused on Your Customer
articles
4 Steps to Help Your Techs Sell More Without Meaning To
articles
More Than a Cartoon Beaver
smi
“From Our Family to Yours: A Heartfelt Thank You”
smi
You Can Build a Better Mousetrap and Still Go Out of Business
smi
Three Factors that Impact Email Marketing
articles
Putting the “Fun” Back in the Funnel
articles
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
Well, That Didn’t Work
smi
Will Customers Take 8 Seconds for Your Email?
articles
Generating Leads in Those Generation Gaps?
articles
Improving Your Direct Mail Strategies
articles
How to Use Video on Facebook
articles
Training Techs for Their Success
articles
Responding To Your Negative Reviews
articles
Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays
podcasts
What is Google Analytics 4?
smi
Want to Know the Future? Don’t Ask Jeff Bezos; He Focuses on the Past.
smi
Talking Strategy with Matt Maleske
podcasts
The Value of Direct Mail
articles
What Does it Take to Really Make a Change?
smi
Serving Up Holiday “Extras”
articles
Good Marketing is a Gift to Your Prospects
smi
Simply Effective Method That’ll Add Sales Now
smi
Here’s Your Round Tuit
smi
Backing Up Your Marketing Claims
articles
Publicity
videos
Fortune Favors the Brave
podcasts
Keeping Your Marketing Customer-Centric
articles
Value Proposition: The Questions You Should Be Asking
smi
How to Learn More About Your Customers
articles
How to Follow-Up with Email
articles
Is Something Missing in Your Email Marketing?
smi
Prepare Your Voicemail Scripts
smi
Selling Yourself Out in Summer
podcasts
Customer Keepers Keep Customer Data
articles
Goals in Reach
podcasts
My, How You’ve Grown!
smi
Are You Managing Your Reputation?
articles
Review Buzz Ft. Mike Montano
podcasts
Don’t Waste an Open Email on a Misfired Message
smi
Service Calls Aren’t Interruptions — They’re Opportunities
podcasts
Is Your Customer Service Model Outdated?
articles
10 Strategies To Get 10 More Referrals Per Month
podcasts
Get to the Point
smi
Sometimes You Just Have to take the Plunge
smi
How to Alienate an Audience and Win Customers
articles
If You Don’t Plan the Year, the Year Will Run You
podcasts
Creating Offers that Get a Response
articles
Were You Looking for This?
smi
Don’t Be a Do-it-Yourselfer
podcasts
Life Without Commercial?
smi
Creating a Facebook Ad Funnel
smi
Max Capacity
smi
How Content Improves the Quality of Your Prospects
articles
Comfort Kills
smi
Customer Retention Isn’t Optional
articles
Plan Your Email Campaigns
smi
Social Media Tips For Growing Your Business
podcasts
Is Your Website Ready for March 2021?
smi
How Google Local Services Ads Can Benefit Your Company
smi
Holiday Marketing/Internet Marketing
smi
Everyone Gets a Lambo
smi
Insuring the Holidays
podcasts
Do Your Customers Trust You?
articles
The 7 Yeses You Need
podcasts
What’s The Benefit of a Contractor Community?
podcasts
Targeting New Homeowners with Direct Mail
articles
Are You $100 Better?
smi
Keep Focused on Your Local Market
smi
How Contractors Can Lose Trees in the Forest
smi
Maintaining Good Service in Busy Seasons
articles
When They’re Happy and You Know It – Ask for a Referral
articles
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
podcasts
The Sweet Spot for Subject Lines
smi
Getting Customers to Care About the Big Changes
smi
Customer Retention: Relationships Are The Goal
articles
How to Get Even More Out of Your Facebook Ads
articles
Direct Mail’s Undeniable Effectiveness
articles
Getting Personal with Customers
articles
Do You Lead the Race or Struggle to Keep Pace?
articles
How to Stop Bad Reviews Before They Happen
articles
You Are Not Alone
podcasts
You’re So Close to the Answer
podcasts
Subject Lines Can Make or Break Your Email Success
articles
Does Your Marketing Feel Personal?
smi
Expanding Your Social Marketing Team
smi
Feedback’s Big Impact: Customer Reviews Count
articles
The Value of Building Relationships with Customers
articles
Investing in Long-Term Love
smi
What’s on Your Homepage?
articles
How to Stand Out From the Competition
smi
It’s Not Bragging If You Can Back It Up
smi
Build a Passionate Fanbase
smi
Sharper Web Marketing For Your Business
articles
Let Your Customer Do the Selling
articles
Balance In Your Marketing
podcasts
Who’s On Your Team?
articles
Positioning Yourself as an Expert
podcasts
Investing in Customer Service
smi
Why Chuck Norris Would Lose a Pillow Fight
smi
How to Write Websites for 5-Second Readers
smi
Managing Expectations
articles
Preparing and Sharing Content on Social Media
articles
Measuring Your Direct Mail Response Rate
articles
Power of Print
smi
Forecasting the Future
podcasts
Entering the Conversation
articles
It’s an “Always On” World
articles
What’s Working in Lead Generation?
smi
Customer Service Is Time Well Spent
articles
Are Trade Shows a Waste of Your Time?
podcasts
Is Social Media Broken?
articles
How Do Unhappy Customers Communicate?
smi
Answers to One of Life’s Great Mysteries
smi
The Starting Line for Your Bottom Line: Customer Retention Strategies
articles
The Essence of Marketing
articles
Don’t Propose on the First Date
smi
What is Google Analytics 4?
articles
Your Direct Mail “Call to Action”
articles
7 Step Action Plan To Reinvent Your Sales Process
podcasts
How Direct Mail Copywriting Triggers Response
articles
Using Video for Both Marketing and Education
articles
Why Customers Think Your Email is Junk
articles
Become a Social Listener
smi
How to Serve by Closing the Sale
articles
Are You Driving Away Your Customers?
podcasts
How to Improve Your Email Marketing
articles
What Does Your Website Need?
articles
The Winning Strategy of Direct Mail
articles
Online Product Demonstrations Increase Conversions
articles
Reaching Out to Old, Cold Leads
smi
Improving Your Direct Mail Strategies
articles
How Do Your Customers Define Loyalty?
smi
Let’s Handle One Thing at a Time
podcasts
Top 10 Tips For Instagram Marketing
podcasts
Selling to the Distracted
podcasts
Don’t Let Them Forget You
podcasts
Be More than a Number
smi
Generating Leads with Video
smi
Leveraging AI in HVAC and Plumbing
articles
I Got Business Ghosted
smi
Your Sales Techniques are Easily Ignored
articles
The Advantages of Video Marketing
articles
Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic
articles
Marketing Strategies for HVAC Businesses TO KEEP CUSTOMERS COMING BACK
articles
Setting Goals for an Unforgettable Year
articles
Reaching Customers on the Go
smi
Your Marketing Evolved: Tech, Trends, and Takeover
articles
5 Summer Strategies For Your HVAC Business
articles
Embrace the Future of Analytics: Get Ready for Google Analytics 4
articles
Delivering Human-Centered Customer Service
smi
Innovate Your Marketing Amid Holiday Hoopla
smi
Keep Your Promises? Probably Not to This Person.
smi
Where Digital Marketing Is Headed
articles
How Are Your Customers Feeling Today?
articles
“Why Most Marketing Doesn’t Work (And How to Fix It)”
smi
AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams
articles
ACCA has Mental Lapse and Asks Adams Hudson to Speak at Conference
smi
Gaining an Edge in Social Media
articles
Diligence
smi
What’s the Deal with 5G Wireless Technology?
articles
There’s Nothing Fishy About A Good Value Proposition
articles
What Do People See in You?
smi
The anatomy of a $29 Tune-Up
smi
Maximizing ROI with Hybrid Campaigns
articles
Don’t Ignore the Customer at the Door
articles
Don’t Make These Email Marketing Mistakes
articles
Email Essential: Optimize for Mobile Size
articles
Big Dreams, Little Chance
podcasts
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
Why You Should Be Using Google My Business
articles
Connecting with Customers on Social Media
articles
Streaming Has Changed Entertainment
articles
How Direct Mail Easily Integrates with Online Marketing
articles
Why is That New Guy Kicking Your Tail?
articles
Why Customers Want to Give You Referrals – and Why They Won’t
articles
Why Clickbait Is a Bad Lure
smi
How to Improve Your Facebook Marketing
articles
New Year, Old Fear, Same Beer
smi
Where’s the Logic?
articles
The Art of (Business) War
smi
Connecting Customer Satisfaction to Customer Retention
articles
Are You Losing 80% of Your Sales?
smi