(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
It’s the Best Place in Town to Take a Leak
smi
The Value of Building Relationships with Customers
articles
Reaching Out to Old, Cold Leads
smi
The Two Most Powerful Words in Marketing
smi
How to Advise Customers
articles
Why should I choose you?
podcasts
How to Turn Your Home Show into a Photo Op
articles
“If You’re Not Tracking Your Leads, You’re Guessing”
smi
Marketing That Solves Your Customer’s Problem
articles
Fine-Tuning Your Direct Mail Marketing
smi
People Don’t Like Calling Contractors
podcasts
What Do Customers Talk About?
smi
Move the Trash Can
smi
Is Your Brand a Split Personality?
articles
Show Them Some Love
podcasts
Customer Retention
videos
How to Get Your Customers to do Your Marketing
articles
They’ll Never Focus on You If You Can’t Focus Yourself
smi
Build a Passionate Fanbase
smi
Where to Focus Your Social Media Advertising
articles
Planning for Your Year
smi
Blogging for Leads?
smi
The times they are a-changin’…
smi
The Secrets of Outdoor Advertising
articles
The Low-Cost Tool to Improve Your Image
articles
Is Your Brand Winning Enough Votes?
smi
Four Steps to Better Email Campaigns
smi
What’s Your Sizzle?
smi
Hiring and Keeping Great Staff Members
podcasts
How to Use Video on Facebook
articles
Understanding the Implications of AI Regulations for American Businesses
articles
Do You Lead the Race or Struggle to Keep Pace?
articles
Direct Mail’s Response Rates Are Increasing
, articles
Fortune Favors the Brave
podcasts
Three Steps for Smart Marketing During the Peak Seasons
articles
You’re open, but what are you open to?
smi
Put Your Hands Up and Scream
smi
Why Direct Mail Delivers for Marketers
smi
How Does Your Email Strategy Stack Up?
articles
Selling is Service
articles
Is Your Brand a Split Personality?
articles
Wasted Time = Wasted Seasons
podcasts
Boosting Engagement: The Power of Print & Digital Integration
articles
Your Sales Techniques are Easily Ignored
articles
Are You Smart Enough for Your Prospects?
articles
Marketing and Digital Strategy Resolutions You Need For Your Business in 2021
articles
The Off-Season “Fall-Off” Is Just Weeks Away. Are You Ready?
podcasts
Generating Leads in the Era of Overwhelm
smi
Boosting Your Business: The Power of Positive Customer Feedback
articles
Strategy Plus Tactics Makes a Plan
articles
Creating Impressive Customer Retention
articles
Goals in Reach
podcasts
Are You Tough Enough to Cut Your Own Grass at 90?
smi
Top 10 Tips For Instagram Marketing
podcasts
How Direct Mail Easily Integrates with Online Marketing
articles
Embracing Empathetic Customer Service
articles
Don’t Get Jealous: Get Famous
articles
Putting the “Fun” Back in the Funnel
articles
How “Engaging” Is Your Customer Retention Marketing?
articles
Using Video for Both Marketing and Education
articles
Avoid These Social Media Mistakes
articles
Be the One Who Fails the Least
smi
Long-Term Planning to Pursue Your Vision
articles
Strive for Healthy Workplace Culture
articles
Talking Strategy with Matt Maleske
podcasts
How to Improve Your Content
articles
Is Your Digital Strategy SMART?
smi
How Do You Use Email Tags?
articles
The Frugal Wow
smi
Maximizing ROI with Hybrid Campaigns
articles
Generating Leads with a Call to Action
articles
4 Principles to Improve Your Email Marketing
articles
10 Strategies To Get 10 More Referrals Per Month
podcasts
Where Are My Customers Going?
podcasts
Social Media Strategizing: Why Followers Follow
articles
How Your Image Impacts Your Bottom Line
articles
Don’t Ignore the Customer at the Door
articles
How Google Local Services Ads Can Benefit Your Company
smi
My Three Predictions for 2020
smi
Your Messaging Matters
podcasts
What is Variable Data Printing?
articles
When is the best time to tell a customer you love them? Right before your competitor does!
articles
The Benefits of Video Marketing
smi
Beware the Inventory Graveyard
smi
7 Step Action Plan To Reinvent Your Sales Process
podcasts
Mass 1-1 Marketing: Personalization at Scale
articles
Giving a Big Welcome to Your Email List
smi
Join the Party
podcasts
How to Overcome the “Click and Save” Conundrum
articles
Email Essential: Optimize for Mobile Size
articles
Tips for Tough Times in MA Renewals
smi
For More Leads and Better Image, It’s Time to Get Social
articles
Helping Technicians Serve Customers
articles
Upsell Essentials
smi
Review Buzz Ft. Mike Montano
podcasts
“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail
smi
Tech Training
videos
What’s The Benefit of a Contractor Community?
podcasts
Investing in Long-Term Love
smi
The Marketing Money Pit
podcasts
It’s an “Always On” World
articles
The anatomy of a $29 Tune-Up
smi
100 Million Reasons To Pay Attention To This
smi
How to set SMART Goals for 2022
podcasts
Social Media Tips For Growing Your Business
podcasts
The Commodity Mindset
smi
Creating Ambassadors for Your Company
smi
There’s Nothing New in Marketing
podcasts
What’s Ahead for Social Media Video?
smi
Is Something Missing in Your Email Marketing?
articles
Answers to One of Life’s Great Mysteries
smi
How to Improve Social Media Engagement
smi
SCAMMER ALERT
podcasts
The Trust-Factor of Print-Based Marketing
articles
How Rich Media Adds Value
articles
The Middle Is Disappearing
articles
Selling Value, Not Price
articles
Visibility Without Follow-Up Is Just Expensive Exposure
smi
Out-of-Home Advertising Gets Attention
articles
Nothing Changes If Nothing Changes
smi
Winter Marketing Strategies for HVAC Companies
articles
Visibility Without Follow-Up Is Just Expensive Exposure
podcasts
“You should be a two-star general by now…”
smi
4 Ways to Improve Your Google Ranking Today
videos
Preparing and Sharing Content on Social Media
articles
The Starting Line for Your Bottom Line: Customer Retention Strategies
articles
How Your Direct Mail Strategy Develops Trust
articles
When Should You Ask Customers for a Review?
articles
What Does Your Website Need?
articles
Expanding Your Social Marketing Team
smi
Getting the Referral
podcasts
What Is Print Marketing?
smi
A Word about Customer Loyalty
articles
Opportunities and Challenges in Social Media
smi
If You Don’t Plan the Year, the Year Will Run You
smi
Selling Santa
smi
Creating Customer Advocates – One Post at a Time
articles
What Do Your Employees Tell Your Customers?
articles
Good Marketing is a Gift to Your Prospects
smi
The 5 M’s Of Marketing
podcasts
2024 Trending Design Styles for HVAC Company Owners
articles
Why Print Marketing Is Persuasive
smi
Managing Expectations
articles
Does Your Marketing Feel Personal?
smi
Tailored Print. Flat Cost. Big Results
articles
Where Digital Marketing Is Headed
articles
AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams
articles
Marketing Strategies for HVAC Businesses TO KEEP CUSTOMERS COMING BACK
articles
Database Building/Funnel Marketing
videos
Help Your Homeowners De-Stress the Holidays
smi
Stop Leaving Money on the Table
podcasts
How to Call Customers to Action
smi
Loyalty Goes Both Ways
smi
Publicity
videos
Appealing to the Customer Mindset (Instead of Your Own)
smi
How Lead Generation Has Changed
articles
Drawing Boundary Lines for Social Media
articles
Inkjet In Action
articles
The Contractor’s Social Media Strategy
podcasts
Your Direct Mail “Call to Action”
articles
Don’t Propose on the First Date
smi
Where Should You Focus Your Social Media Efforts?
smi
How Fast Does Your Website Load?
smi
What’s on Your Homepage?
articles
Take a Snapshot of Your Marketing Picture
articles
Are You Building Trust with Your Customers?
smi
How to Get Your Market’s Attention
smi
The Value of Direct Mail
articles
Customer Retention: Relationships Are The Goal
articles
What’s Working in Lead Generation?
smi
What Do People See in You?
smi
Is Social Media Broken?
smi
All Opinions Are Not Equal
articles
How Do Your Customers Want to Hear from You?
articles
The Best Return on Your Marketing Investment
smi
How to Get Found by Your Customers
articles
There’s More to Marketing Than Just Keeping Busy
smi
Don’t Answer that Text!
articles
Hitting Achievable Targets with Guest Drew Cameron
podcasts
The Essence of Marketing
articles
Top 10 Coaching Questions
podcasts
How to Answer Customer Questions
articles
Why Building an Image Matters
smi
Straight Shooters
smi
What is SEO?
smi
Hard Working Hands with Soft Skills
smi
Why Local SEO is Vital for your Business
smi
Balance In Your Marketing
podcasts
YOU are What’s Holding You Back
smi
Planning and Goals
, smi
How to Stand Out From the Competition
articles
“If You’re Not Following Up, You’re Giving Up”
smi
Print Strategies for HVAC and Plumbing Contractors
articles
Comfort Kills
smi
How to Market When Temps Heat Up – Yes, You Still Need To
articles
Communication Styles in the Workplace
articles
It’s About You, and You, and You
articles
Is Your Website Ready for March 2021?
smi
Just Cancel My Account… and Lose My Number
smi
If You’re Not Tracking Your Leads, You’re Guessing
podcasts
Are Trade Shows a Waste of Your Time?
podcasts
Drive Traffic to Your Site through Social Media
articles
You Can Build a Better Mousetrap and Still Go Out of Business
smi
Your Digital Presence Is Your First Impression
podcasts
Your Best Customers Are the Ones You’re Forgetting
podcasts
Why is That New Guy Kicking Your Tail?
articles
Technician Training for Opportunities
articles
Getting Personal with Customers
articles
Web Marketing Basics
podcasts
Who Do You Think You Are?
articles
How Marketing Changed in 2020
articles
Do You Really Need Content Marketing?
articles
Best Online Practices For HVAC Companies
smi
Life Without Commercial?
smi
The Greatest Marketing Myth In All of Contracting
articles
Using Specifics in Your Copy
smi
How to Avoid Annoying Your Customers on Social Media
articles
Increase Website Traffic with Social Media
articles
Guiding Prospects Through the Funnels
articles
How a “Call-to-Action” Can Improve Your SEO
articles
Why Direct Mail Is a Keeper
articles
Gaining an Edge in Social Media
articles
Hunting the Ghost - Featuring Eric Shidell
podcasts
What’s Working in Email Marketing?
smi
When It’s All About You
articles
Setting Goals for Your Success
smi
“Your Digital Presence Is Your First Impression”
smi
Lead Your Company into Prosperity
podcasts
Training Techs for Their Success
articles
Creating an Effective Call to Action
articles
3 Things Your Facebook Page Must Have
smi
How to Alienate an Audience and Win Customers
articles
5 Tips to Prepare for the Slow Season (While You’re Still Busy)
podcasts
What Grandma’s Recipes Teach Us About Marketing
smi
Are You Winning the Culture War?
articles
People that Don’t Exist Could Be Stealing From You
smi
Well, That Didn’t Work
smi
How to Increase the Value of Your Email
articles
How to Measure Your Customer Focus
smi
Streaming Has Changed Entertainment
articles
Social Media Isn’t Optional
articles
Marketing Doesn’t Have to Be Complicated
articles
Responding To Your Negative Reviews
articles
Three Types of Customer Retention Marketing
articles
Image & Referrals
videos
Don’t Miss Out on Holiday Marketing
articles
I’m Listening, and I Care
podcasts
Why a Strong Website is Crucial for HVAC Businesses
articles
What’s a Customer Opinion Worth to You?
articles
Data-Driven Businesses = Thriving Businesses
articles
Traditional vs. Online Marketing: What Contractors Should Know
articles
What Does it Take to Really Make a Change?
smi
Measuring the Success of Your Email Campaigns
articles
Don’t Make These Email Marketing Mistakes
articles
Personalized Marketing is Now Expected.
podcasts
Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays
podcasts
Email Essentials
smi
Allen Kent
podcasts
Nurturing Leads through the Sales Funnel
articles
Is Email Marketing a Big, Silly Waste of Time?
articles
Integrate Your Budget with Traditional and Online Strategies
articles
Why Your Customers Leave
articles
Funnels for Sales and Marketing
smi
Max Capacity
smi
Are You Listening To What They’re Saying?
podcasts
Investing Your Time in Free Publicity
smi
Are You Stuck in Traffic?
articles
How to Follow-Up with Email
articles
The Secret to Recurring Revenue
articles
Who Buys Your Products?
articles
Why You Should Be Using Google PPC Ads
videos
How Direct Mail Copywriting Triggers Response
articles
What’s the Problem with Your Facebook Ad?
smi
Should Your HVAC Company Have a Twitter Account?
articles
Your Technicians Are Already Selling — Whether You Train Them or Not
smi
The Power of Print
smi
I Got Business Ghosted
smi
What Do People See in You?
articles
Red Rocks and Pizza on the Moon
smi
Customer Retention Strategies Soothe Buyer’s Remorse
smi
The Connection That Will Carry You Through
podcasts
You Are Not Alone
podcasts
Why Chuck Norris Would Lose a Pillow Fight
smi
Tips for More Upsells and Better Closing Ratios
podcasts
How To Generate Buyers With Facebook
podcasts
When Your Marketing Gets Personal
smi
Lead Generation and Tracking
videos
Improving Your Direct Mail Strategies
articles
Mixing Your Digital Marketing
articles
Falling Behind
podcasts
Secrets to a Successful Home Show
articles
How Much Can You Lose Cutting Costs in Customer Service?
articles
What’s Working in Content Marketing?
smi
“Want More Sales? Start Before the Pitch”
smi
How to Contain Complaints and Serve Customers
smi
Do Your Customers Trust You?
articles
Pursuing Publicity
smi
Effective Direct Mail Campaigns
articles
I Remember You
smi
Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic
articles
Adams Hudson’s Best Advice to Contractors
podcasts
Make Your Off-Season Not So Off
podcasts
What to Avoid with the Upsell
articles
Compel New Prospects and Existing Customers to Buy by Drew Cameron
articles
Boost Your HVAC Business with These Effective Social Media Strategies
articles
Navigating SEO Trends for 2024
articles
Are You $100 Better?
smi
Don’t Sale Away This Summer
smi
Holiday Marketing/Internet Marketing
smi
How to Write Posts for Social Media
articles
Don’t Let Them Forget You
podcasts
How to Pick Your Platform
articles
What’s Working in Lead Generation?
articles
Caution: Your Customers are Being Detoured
smi
Catching The Ghost
podcasts
Is it Time to Lose the Customers you Have?
smi
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
How Smart Marketing Can Beat Up Your Stupid Weather
smi
Targeting New Homeowners with Direct Mail
articles
Positioning Yourself as an Expert
podcasts
The Starting Line for Your Bottom Line: Your Customer Database
smi
How to Market to Millennials
articles
When Marketing Is “Real People Talking to Real People”
articles
Marketing Trends
podcasts
Send the DIYers to Pool School
smi
How Does Service Connect to Marketing?
smi
How To Escape The Low Price Battles
podcasts
Creating Content and Customer Connections
articles
Trends in Digital and Traditional Media
smi
Preparing Your Direct Mail Campaign
smi
Simply Effective Method That’ll Add Sales Now
smi
The Challenges of Business Ownership
articles
Fast Facts about Facebook Ads
articles
Confessions of an Entrepreneur
smi
Fear-based Marketing vs. Happy Alternatives
articles
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
Future Casting Your 2023
smi
Tips For Finding Focus & Reducing Digital Distractions
articles
Keeping Track of Publicity Trends
articles
The Volcano Theory
articles
Target Your Year
articles
For Your “Marketing Mindset” Thinking Cap
articles
Satisfied Customers Will Still Leave You
articles
Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away
podcasts
How to Get Even More Out of Your Facebook Ads
articles
A 54% Increase In Sales: Are Those Typical Results?
smi
Are You Managing Your Reputation?
articles
Conducting an Email Audit
articles
Are You Ignoring Your Inbox?
smi
Closing More Sales
smi
The ROI on Contests and Giveaways
articles
“From Our Family to Yours: A Heartfelt Thank You”
smi
New Year, Old Fear, Same Beer
smi
How to Get The Calls you WANT
podcasts
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
Customer Keepers Keep Customer Data
articles
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
Who’s Your Next Lead?
articles
Embrace the Future of Analytics: Get Ready for Google Analytics 4
articles
Sales Meets Marketing
smi
Subject Lines Can Make or Break Your Email Success
articles
There’s a Reason Customers Leave
smi
Get Hungry Enough to Act
podcasts
Closing Time
podcasts
Why Isn’t My Website Performing Like It Used To?
articles
How Contractors Can Lose Trees in the Forest
smi
Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses
articles
Lead Generation Through Print and Digital Partnerships
articles
Is Your Customer Service Model Outdated?
articles
Do Customers Understand What You’re Saying?
smi
What is Google Analytics 4?
smi
Key Web Metrics Unlocked
articles
Entering the Conversation
articles
Don’t Waste an Open Email on a Misfired Message
smi
How to Add Value with Video
articles
The Unmatched Benefits of Direct Mail
smi
Everything You Need to Know About Google PPC Advertising
articles
Second Time’s The Charm?
articles
The Continued Relevance of Direct Mail in Modern Marketing
articles
Contractors Are People Too?
articles
Have You Surveyed Your Customers?
smi
Getting High Quality Leads Through Integrated Marketing
smi
How to Improve Your Facebook Marketing
articles
Is Social Media Broken?
articles
Market Like a Human
smi
How to Get the Most from Your Facebook Advertising
articles
How to Create Social Media Images
smi
Investing in Customer Service
smi
Why is That New Guy Kicking Your Tail?
smi
Having a Customer Driven Homepage
smi
Can Getting Sales Get Any Easier
articles
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
Were You Looking for This?
smi
People Who Need People Need Low-Cost Networking Secrets
smi
5 Ways to Encourage an Environmentally Conscious Workplace
articles
Essential Best Practices to Maximize Your Email Marketing Efforts
articles
Head Starts for Shoulder Seasons
smi
The Revenue You’re Already Sitting On
podcasts
No One Wants to Buy Your Stupid Air Conditioner
smi
Meeting and Greeting at the Trade Show
articles
How Are Your Customers Feeling Today?
articles
Certain Goals Survive Uncertain Times
podcasts
What’s Your Problem?
podcasts
Why Businesses Go Under
smi
5 Summer Strategies For Your HVAC Business
articles
If You Don’t Plan the Year, the Year Will Run You
podcasts
How Google Local Services Ads Can Benefit Your Company
articles
5 Strategies To Being Remarkable On Yelp
podcasts
Can We Please Stop Wasting Time with Non-converters?
articles
Do You Love Your Business Enough to Change with it?
smi
Is Your Data Protected?
articles
Delivering Human-Centered Customer Service
articles
How Much Do Your Customers Trust You?
articles
Why Would Anyone Read Your Email Message?
articles
How To Stop Losing Profitable Lifetime Clients - Featuring Tom Borg
podcasts
Why Isn’t My Website Performing Like It Used To?
smi
What’s the Deal with 5G Wireless Technology?
articles
Success Strategies for Google Ads
smi
Determining Your Value Propositions
articles
Selling Yourself Out in Summer
podcasts
Navigating Trends in Social Media
smi
Turn this Podcast Into an iPad
podcasts
What’s the Deal with Hashtags?
articles
You’re So Close to the Answer
podcasts
Repeat This Over and Over
articles
How to Get Even More Out of Your Facebook Ads
articles
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
podcasts
Who’s On Your Team?
articles
Benchmarking For Profitable Performance
podcasts
“Why Most Marketing Doesn’t Work (And How to Fix It)”
smi
Sharper Web Marketing For Your Business
articles
What Are Your Customers Saying about You?
articles
What’s in a Name?
articles
How to Keep Focused on Your Customer
articles
Did AI Create That Video?
articles
Are You Losing 80% of Your Sales?
smi
Defining Integration: What It Is, and Why You Need It.
articles
Integrate Your Marketing Campaigns to Increase Response
articles
Online Marketing
videos
Moving Prospects through the Funnel
articles
Print Marketing Is Not What You Think
articles
How Social Media Marketing is Changing
articles
Prepare Your Voicemail Scripts
smi
Who’s Marketing with Social Media?
articles
G. I. Joe’s Advice to Contractors
smi
How to Navigate Direct Mail Trends
articles
Maintaining Good Service in Busy Seasons
articles
The Real Battle for Leads Happens After the Click
articles
Generating Leads with Video
smi
Your Messaging Matters
podcasts
Lengthen Your Window
smi
Stay Aggressive or Lose
podcasts
Creating Offers that Get a Response
articles
Improving Your “Social” Skills
articles
Are You Getting This Wrong?
smi
Website Fundamentals: Must-Haves for Your Homepage
articles
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
What’s Your Website Budget This Year?
articles
Get to the Point
smi
Getting Customers to Care About the Big Changes
smi
You Can’t Lead a Horse to Water
smi
How To Use Social Listening To Identify Likely Buyers
podcasts
Connecting with Customers on Social Media
articles
Customers First: Solve Their Problems, Improve Your Company
articles
Don’t Con Your Customers
smi
The Marketing Guy Educates You About 2.8-kW Class Efficiency
smi
How to Stop Bad Reviews Before They Happen
articles
Power of Print
smi
Your Marketing Evolved: Tech, Trends, and Takeover
articles
Why Customer Retention Is the Fuel To Skyrocket Your Business To News Heights
articles
Quit Assuming They’re Going to Stay
podcasts
Close More Sales
smi
Feel-Good Retention Strategies
articles
The Customer Service Cavity Check (And Other Things You’d Rather Not Know).
smi
The #1 Sales Offense
smi
How to Market Drip by Drip
smi
Marketing Time for the Holidays
podcasts
Online Product Demonstrations Increase Conversions
articles
Backing Up Your Marketing Claims
articles
What Can You Learn from a Train Wreck?
articles
Your Yearly Marketing Audit
articles
Create a Strong Guarantee
smi
Your Practical Cybersecurity Checklist
articles
Now, Who Are You Again?
articles
I Could Do Better
smi
Marketing through Home Shows
smi
Don’t Be a Do-it-Yourselfer
podcasts
Innovate Your Marketing Amid Holiday Hoopla
smi
The Perfection of Print Marketing
articles
Left Turns and Peanuts
smi
Do You Know Your Competitors?
smi
How to Maximize Your Content Marketing
articles
It’s More Than the Thought That Counts
smi
Setting Your Price Anchor
smi
ACCA has Mental Lapse and Asks Adams Hudson to Speak at Conference
smi
Reaching a Point of Mutual Understanding (and Closing the Sale)
smi
5 Keys to Convert Your Incoming Calls to Appointments
podcasts
Are Experts No Longer Needed?
podcasts
What’s Your Risk-Taking Threshold?
articles
Quit Wasting Your Time on “Bad Marketing”
podcasts
